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Atlyx IXC

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theatlyx.comAhmedabad, Gujarat, India

Global Innovation Experience Company delivering immersive experiences, campaigns, and digital solutions for brands.

Overview

Atlyx IXC is a global Innovation Experience Company that designs immersive experiences, campaigns, and digital solutions for brands. We blend creativity, technology, and strategy to deliver end-to-end solutions—interactive installations, multi-sensory brand experiences, retail branding solutions, and immersive storytelling—for clients worldwide. Our work combines advertising, digital development, branding, AI-driven marketing, and experiential design to help brands capture attention, build emotional connections, and drive business growth.

Mission statement

To create immersive, emotionally resonant experiences by blending design, technology, and storytelling, connecting brands with audiences and delivering measurable business impact.

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What we offer

Branding and Digital Services

Service

Transform your brand with strategic design and captivating digital solutions that resonate with audiences.

theatlyx.com/services/branding-and-motion-design/

Immersive Reality and Experience Design

Service

Transform brand engagement through interactive immersive experiences.

theatlyx.com/services/interactive-and-immersive-experiences/

Who do we serve

Growth Stage Consumer Brands And Retail Innovators

Global consumer brands seeking immersive experiences to boost engagement and cross-channel consistency.

Consumer GoodsRetailBrand Experience

Enterprise Training And Industrial Brands

Global enterprises seeking scalable training through immersive simulations and interactive experiences.

IndustrialHealthcareManufacturingEducation

Technology And Software Brand Experience Leaders

Tech and SaaS firms seeking differentiated storytelling and scalable marketing experiences.

TechnologySoftwareAIMLDigital Platforms

Agency Partners And Brand Experience Firms

Marketing agencies seeking turnkey capabilities for immersive campaigns.

AdvertisingMarketingBrand ExperienceCreative Agencies

Market segments

Market size by segment

Growth potential (CAGR)

Brand identity and visual design

20.2 Billion USD5.8% CAGR

Services that define and execute visual identity, messaging, packaging, and collateral to create a cohesive, recognizable brand across channels.

Digital product development

120 Billion USD10.2% CAGR

End-to-end development of web and mobile products, UI/UX design, AI/ML-driven features, and digital twin implementations to deliver interactive digital platforms and apps.

Experiential marketing and brand activations

100 Billion USD6.5% CAGR

Design, production, and measurement of live brand experiences (activations, festivals, PR events) to drive audience engagement, perception, and business impact.

Immersive retail and virtual commerce

8.96 Billion USD21.52% CAGR

Experience-driven retail offerings that provide immersive storefronts, personalized experiences, live guided appointments, and omnichannel integration to increase engagement and conversions.

Immersive training and simulation

18 Billion USD18% CAGR

Interactive, persistent training and simulation environments that deliver onboarding, skills practice, and scenario-based learning across devices using templates, 3D import, and integration with enterprise systems.

More information about our offering

Branding and Digital Services

A holistic branding and design service offering brand strategy, identity design, packaging, campaigns, motion design, along with a full suite of digital services including AI/ML solutions, web and mobile development, UI/UX design, and immersive experiences. This comprehensive approach builds cohesive brand identities and scalable visual systems while enhancing customer engagement.

  • Establish A Strong Brand Foundation
    Through comprehensive research and strategy, we help brands define their purpose, promise, and voice, ensuring a distinct market presence.
  • Real-Time Monitoring
    Digital twins provide a virtual model of physical assets, allowing organizations to monitor performance and optimize operations based on real-time data.
  • Enhance Brand Storytelling
    Utilizing dynamic animation techniques, we breathe life into brand narratives, ensuring our visuals captivate and engage audiences across platforms.
  • Deliver Seamless Experiences
    User-centered design enhances usability, ensuring platforms are intuitive, engaging, and accessible across all devices.
  • Enhance Decision Making
    By leveraging AI and machine learning, businesses can make data-driven decisions quickly and efficiently, improving operational effectiveness.
  • Engage Audiences Effectively
    Our approach combines creativity with strategic insights to craft memorable campaigns that drive brand awareness and engagement.
  • Build Native Apps
    Develop robust applications tailored for both iOS and Android maximizing brand reach and user engagement.
  • Create Immersive 3D Assets
    Our team crafts realistic 3D assets tailored for various industries, enhancing branding and engagement.

Immersive Reality and Experience Design

Immersive reality offerings including VR, AR, MR/XR experiences, immersive training and simulations, along with unique retail experiences such as in-store AR/VR design, digital showrooms, and exhibitions. This service provides detailed methods to engage users profoundly while optimizing brand experiences.

  • Improve Learning Outcomes
    Leverage immersive training solutions that boost retention and provide safe environments for skill development and decision-making.
  • Create Interactive Experiences
    Develop applications that allow users to interact with virtual objects in the real world, making product engagement more intuitive and memorable.
  • Enhance Brand Visibility
    Our digital showrooms offer a limitless platform for showcasing products, engaging visitors, and driving conversions through immersive experiences.

References

Methodology and sourcing behind the market figures shown above.

Brand identity and visual design

Primary source Fact.MR reports the global graphic design market at USD 63.2 billion (2026) with Logo Design & Branding holding ~32% share in 2026; applying that share yields ~USD 20.2 billion for brand identity/branding services. Fact.MR also projects a 5.8% CAGR (2026–2036), used here as the segment growth proxy. Business Research Insights provides a corroborating 2026 market estimate (USD 56.93B) and similar mid-single-digit CAGR (5.4%), supporting the range and growth assumption.

Digital product development

Primary estimate uses the HTF Market Intelligence figure for the broader digital product engineering market (valued at $120B, CAGR 10.20%). High-growth subsegments such as digital twins (MarketsandMarkets: $21.14B in 2025 to $149.81B in 2030, CAGR 47.9%) and smaller product design services reports (MarketResearchIntellect: $13.39B in 2025, CAGR 7.1%) were reviewed. Because the requested segment is broad (end-to-end digital product development including AI/ML and digital twins), the HTF digital product engineering figure is taken as the primary market-size estimate and its CAGR as the growth-potential estimate, with high-growth subsegments noted as upside drivers.

Experiential marketing and brand activations

Estimate anchored to disclosed sponsorship spend and marketer budget allocations in the search results. Frontiers reports global sports sponsorship at $46B (2019) — a subset of experiential spend. Multiple industry sources in the results (Camfetti, Stova) show large and growing budget allocations to events/experiential (many marketers allocating 20%+ of marketing spend and a third of CMOs planning 21–50% allocation). Combining sponsorship ($46B) with broader event types (trade shows, festivals, agency production, staffing, activation tours, measurement platforms) and agency services suggests a global experiential & brand activation market on the order of ~USD 100B. Given post-pandemic recovery, stronger attribution and increasing budget share indicated in the sources, a mid-single-digit annual growth potential (~6.5% CAGR) is reasonable.

Immersive retail and virtual commerce

Primary estimate based on Market Research Future’s immersive technology-in-retail market sizing (2024 ~$8.96B) and its 2025–2035 CAGR (21.52%). Broader AR/immersive estimates (Insight Partners, Mordor) show higher growth (mid-20s–40% range) and Statista ecommerce totals provide TAM context, so a ~21.5% CAGR is a conservative, evidence-backed projection.

Immersive training and simulation

Search results show wide scope and methodology differences: narrow subsectors (medical immersive simulation) report sub-$1B to low-single‑billion figures, while broader ‘virtual training & simulation’ definitions span tens to hundreds of billions. Representative estimates include GMInsights ($11.9B in 2024, 22.4% CAGR), ResearchNester/ SNSInsider mid‑range enterprise estimates (~$17–22B in 2025, CAGRs 14–29%), and larger aggregator reports (Congruence, ResearchAndMarkets) that use broader scopes and report much higher totals. For an enterprise-focused “immersive training and simulation” segment (onboarding, skills practice, scenario-based learning across devices and integrations) I select a conservative mid‑range market size (~$18B) and a growth potential of ~18% CAGR, balancing higher tech-adoption forecasts and lower, more conservative sector projections while accounting for scope differences among sources.

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