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templates.mailchimp.com

Mailchimp provides education and tools to design, code, and send effective email campaigns for marketers and designers.

Mailchimp is a marketing technology company that provides education and practical guidance for designing, coding, and sending email campaigns. It serves marketers and designers by offering foundational HTML email training, layout and typography best practices, responsive design techniques, and development resources to help ensure deliverability and accessibility across email clients.

To empower marketers and designers to create reliable, accessible, and engaging email experiences through clear guidance, scalable templates, and practical development resources.

What we offer

Mailchimp Email Templates

Create visually appealing emails with responsive templates and easy customization.

templates.mailchimp.com/getting-started/

Market segments

Market size by segment

Growth potential (CAGR)

Email template development and testing

0.528 Billion USD5.6% CAGR

Hand-coded responsive HTML email template development, PSD-to-HTML conversion, reusable modules, interactive elements, and testing across clients and devices for consistent rendering and higher conversions.

Email personalization and dynamic content

2.5 Billion USD15% CAGR

Features that support personalized and dynamic message composition using merge tags, RSS merge tags, and template language.

Email campaign creation and management

1.91 Billion USD10.6% CAGR

Capabilities that enable designing, coding, and assembling emails for campaign delivery, including template import and layout best practices.

Email deliverability and accessibility guidance

2.29 Billion USD8.82% CAGR

Guidance and template features focused on improving deliverability and accessibility across email clients through best practices and responsive design.

More information about our offering

Mailchimp Email Templates

Mailchimp email templates are official templates designed to assist users in creating visually appealing emails. They are categorized as Basic, which includes responsive starter emails, Themes with unique designs, or Code Your Own for customizable HTML templates. These templates support HTML and ZIP imports and can be customized using Mailchimp’s drag-and-drop designer, merge tags for personalization, and RSS merge tags for dynamic content integration.

  • Simplifies Email Creation
    Enables effortless creation of visually appealing emails without needing coding knowledge.
  • Utilizes Responsive Design
    Designed to adapt effectively across devices, ensuring consistency and readability.
  • Enhances Personalization
    Allows for the inclusion of subscriber-specific information to create a more engaging experience.
  • Allows Customization
    Empowers users to build tailored templates grounded in their specific branding needs.
  • Automates Content Updates
    Streamlines the process of dynamically pulling in and displaying updated content from blogs or feeds.
  • Enables Advanced Customization
    Provides a structured way to code reusable sections of templates easily, increasing efficiency.
  • Eases Migration of Existing Designs
    Facilitates the transfer of already-designed HTML emails into the Mailchimp system.
  • Offers Design Variety
    Includes a selection of visually distinctive templates to fit diverse branding strategies.
  • Simplifies Bulk Upload
    Enables users to upload multiple files and assets simultaneously, streamlining the setup process.

References

Methodology and sourcing behind the figures shown above.

Email template development and testing

Primary estimate based on the Email Template Builder Software market report (VMR) that explicitly values the segment at USD 528M (2022) with a 5.6% CAGR to 2030. Broader email-marketing software reports (Fortune Business Insights, Business Research Insights) were used to contextualize the segment within the larger email marketing software market and show alternate CAGR ranges for related markets.

Email personalization and dynamic content

Used MRFR’s global Email Market sizing (USD 12.6B in 2025, 11.4% CAGR) as the primary baseline and allocated a reasonable share (~20%) to personalization & dynamic-content features (modules, AI engines, recommendation services) to estimate the segment (~USD 2.5B). Growth potential set above the overall market CAGR (estimated ~15%) reflecting MRFR and industry commentary that AI-powered personalization is a major growth driver; noted an alternative lower estimate (BRI) reflecting definitional differences in market scope.

Email campaign creation and management

Primary estimate based on Fortune Business Insights’ global email marketing software market figures (software segment includes template/campaign management): ~USD 1.7–1.91B current size and a 10.6% CAGR (2026–2034). US-focused reports show larger totals (USD 9.11B in 2024) due to broader definitions of the email marketing market; other publishers cite higher CAGR ranges (≈14.9%).

Email deliverability and accessibility guidance

Used published market reports for email deliverability and email marketing software as primary proxies. Market Research Future estimates the email deliverability/tool market at about USD 2.285B (2024) with an 8.82% CAGR; Business Research Insights provides a similar deliverability projection (USD 1.35B in 2026 to USD 2.8B by 2035, CAGR ~8.47%). Fortune Business Insights gives broader email marketing software context (~USD 1.7–1.91B with 10.6% CAGR). For the niche “email deliverability and accessibility guidance” segment, I used the deliverability/tool market as the closest relevant market and adopted MRFR’s size and CAGR as the estimate.

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