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TELUS Digital Unclaimed

Digital Transformation

www.telusdigital.com

TELUS Digital enables global enterprises to transform customer experiences through data-driven digital solutions and modern technology.

TELUS Digital is a global technology-enabled consultancy focused on transforming customer experiences. The organization emphasizes its culture as a competitive advantage and delivers end-to-end client solutions backed by next-generation technology. It partners with organizations across industries to design and deploy digital CX transformations, AI-enabled capabilities, data solutions, and enterprise technology modernization that enhance customer engagement, efficiency, and business outcomes.

To help organizations elevate customer experiences by combining culture, advanced technology, and end-to-end digital solutions that connect people, processes, and data across channels.

What we offer

Fuel iX

Enhance customer experience with AI-driven tools and real-time support.

www.telusdigital.com/solutions/fuel-ix

AI Factory

Empower enterprises with AI-driven automation and insights through a robust platform.

www.telus.com/en/business/medium-large/sovereign-ai-factory

AI Products & Solutions

Transform your business with production-grade AI solutions and expert engineering.

www.telusdigital.com/solutions/enterprise-ai/ai-products-and-solutions

Data Insights & Analytics Services

Service

Unlock the value in your data and foster a data-driven culture for informed decision-making.

www.telusdigital.com/solutions/enterprise-ai/data-insights-and-analytics-services

Contentful Experiences

Service

Accelerate Implementation And Optimize Content Architecture On Contentful.

www.telusdigital.com/solutions/web-mobile-and-digital-marketing/digital-marketing-services/contentful

Adobe Experience Cloud Services & Consulting

Service

Unlock personalized marketing interactions with TELUS Digital's Adobe experience solutions.

www.telusdigital.com/solutions/web-mobile-and-digital-marketing/digital-marketing-services/adobe-experience-cloud

Experience Design

Service

Transform customer experiences with intuitive and engaging design solutions.

www.telusdigital.com/solutions/web-mobile-and-digital-marketing/experience-design

Web, Mobile & Digital Marketing

Service

Accelerate product development and marketing engagement with comprehensive digital solutions.

www.telusdigital.com/solutions/web-mobile-and-digital-marketing

Product Strategy & Innovation

Service

Create impactful product strategies that drive ROI and align stakeholders.

www.telusdigital.com/solutions/web-mobile-and-digital-marketing/product-strategy-and-innovation-services

Application Services

Service

Enhance efficiency by modernizing critical enterprise applications and leveraging cloud solutions.

www.telusdigital.com/solutions/enterprise-technology-modernization/application-services

Market segments

Market size by segment

Growth potential (CAGR)

Customer experience transformation

22.35 Billion USD15.8% CAGR

Design and implement omnichannel, personalized customer journeys and operational changes that increase engagement, routing efficiency, and trusted data practices.

Enterprise AI enablement

13 Billion USD27.7% CAGR

Prepare data, build and deploy AI/ML models and embedded analytics to automate workflows, deliver predictive insights, and enable real‑time decisioning across the organization.

Contact center AI

2.41 Billion USD20.8% CAGR

AI-driven capabilities for real-time routing, autonomous agents, agent assist, and workflow automation that optimize contact center operations and integrate with CRM/telephony systems.

Data analytics and engineering

88.9 Billion USD15% CAGR

Modern data engineering, advanced and generative analytics, and enterprise intelligence that turn structured and unstructured data into operational insights and business outcomes.

Cloud migration and platform modernization

12 Billion USD21% CAGR

Cloud migration, re‑architecture, legacy modernization and scalable platform engineering to improve reliability, performance and operational agility.

More information about our offering

Fuel iX

Fuel iX is TELUS Digital’s AI‑enabled platform featuring modules Fortify, Agent Trainer, Copilots, and Agent Assist, plus a core Fuel iX Platform.

  • Provides Instant Support
    Empowers agents with immediate access to relevant information and solutions during customer interactions, reducing resolution time and improving customer satisfaction.
  • Enables Comprehensive Automation
    Integrates various AI applications and workflows into a centralized framework, streamlining operational processes and maximizing efficiency.
  • Accelerates Training Efficiency
    Utilizes simulation-based training to boost agent proficiency, enabling faster onboarding and ongoing skill enhancement.
  • Enhances Security
    Offers automated red teaming to identify vulnerabilities in AI systems quickly, ensuring robust security and compliance.
  • Improves Agent Productivity
    Facilitates seamless interactions by providing agents with context-sensitive support and recommendations, enhancing their ability to serve customers effectively.

AI Factory

AI Factory is a sovereign AI platform within TELUS Digital designed to enable enterprise AI capabilities.

  • Accelerate AI Integration
    AI Factory streamlines the integration of AI into business processes, enabling organizations to enhance their operational efficiency and innovation capabilities.
  • Unlock Data Value
    AI Factory utilizes data analytics to drive meaningful insights, helping organizations to make data-informed decisions that enhance their service offerings.
  • Ensure Compliance
    The sovereign framework ensures that AI deployments meet necessary compliance requirements, facilitating responsible AI use in sensitive industries.

AI Products & Solutions

AI Products & Solutions provides enterprise AI engineering for business transformation, offering production-grade AI design, development, and deployment capabilities.

  • Full-Cycle AI Development
    Enables rapid creation and implementation of AI-driven products, ensuring they meet market demands.
  • Enhance Human Work
    Integrates automation in workflows, leading to improved efficiency and effectiveness in tasks.
  • Leverage Sovereign AI Capabilities
    Utilizes proprietary AI solutions tailored for specific business needs, ensuring compliance and security.
  • Improve Customer Engagement
    Facilitates dynamic and personalized interactions with customers, boosting satisfaction and retention.
  • Shape Your AI Journey
    Framework to identify AI opportunities, aligning them with business objectives and maximizing ROI.
  • Transform Data into Insights
    Provides actionable insights to drive informed decision-making and strategic growth.

Data Insights & Analytics Services

Transform raw data into enterprise value with modern data platforms and analytics. TELUS Digital helps you build scalable data foundations, democratize insights, and create a data-driven culture.

  • Foster Data-Driven Decisions
    Encourages organizations to utilize analytics for making informed strategic decisions.
  • Convert Raw Data Into Value
    Enables organizations to glean actionable insights from their data assets.
  • Make Insights Accessible
    Ensures that all stakeholders can access and leverage insights for better decision-making.
  • Integrate Analytics with Processes
    Allows for real-time data-driven decision-making across various business functions.
  • Leverage Cutting-Edge Infrastructure
    Utilizes the latest technology to enhance data processing and analytics capabilities.
  • Establish Scalable Data Foundations
    Provides a reliable and expandable data infrastructure to support future initiatives.

Contentful Experiences

Contentful Experiences helps migrate, scale, and build composable experiences on Contentful, accelerating implementation and optimizing content architecture.

  • Enables Seamless Experience
    Facilitates the building of customized digital experiences that adapt and grow with user needs.
  • Enhances Content Structure
    Ensures a well-organized content framework that improves manageability and accessibility.
  • Reduces Time-To-Launch
    Streamlines the setup process to bring your content solutions to market faster.

Adobe Experience Cloud Services & Consulting

Adobe Experience Cloud Services & Consulting helps activate marketing channels, data, and systems for personalized interactions at scale; TELUS Digital is an Adobe Gold Solution Partner.

  • Enhances Customer Engagement
    Utilizes in-depth Adobe knowledge to optimize digital marketing strategies and maximize client engagement.
  • Enhances Customer Experience
    Creates tailored customer interactions, improving retention and satisfaction through data-driven personalization.
  • Delivers Consistent Messaging
    Ensures unified customer experiences across various platforms by effectively connecting data and channels.
  • Empowers Business Growth
    Supports organizations to evolve their digital infrastructure for better market responsiveness and customer engagement.
  • Streamlines Workflow Coordination
    Facilitates seamless collaboration across marketing teams, enhancing efficiency and project management.

Experience Design

Experience Design blends brand, UX, and technology to create human‑centered, intuitive experiences that build trust, loyalty, and deliver results.

  • Unify Brand And Technology
    Provides a seamless integration of branding with technology to enhance overall user experience.
  • Focus On User Needs
    Ensures that experiences are crafted by considering actual user behavior to maximize usability.
  • Enhance Trust And Loyalty
    Delivers designs that foster user trust through engaging and reliable interactions.
  • Simplify User Interactions
    Designs simple and enjoyable user journeys that encourage repeat usage.

Web, Mobile & Digital Marketing

End‑to‑end digital marketing and product development services, including strategy, design, engineering, and AI tooling to deliver digital products and marketing experiences.

  • Drives Engagement And ROI
    By utilizing data-driven strategies, TELUS Digital enhances customer interactions and improves overall marketing effectiveness.
  • Creates Intuitive Experiences
    Focused on user needs, the design process ensures engagement and brand loyalty through seamless interactions.
  • Drives Innovative Strategies
    Incorporating market insights, TELUS Digital crafts tailored strategies that align with business objectives to enhance product offerings.
  • Builds Scalable Applications
    Leveraging best practices, TELUS Digital develops robust applications to meet the demands of users across various platforms.
  • Enhances Marketing With AI
    Utilizing artificial intelligence, TELUS Digital optimizes marketing strategies to deliver personalized and effective customer interactions.

Product Strategy & Innovation

TELUS Digital helps you develop product strategies that drive measurable ROI and align stakeholders, translating customer needs into clear roadmaps.

  • Transform Customer Needs
    Ensures product strategies are grounded in real customer insights.
  • Maximize ROI
    Focuses on delivering measurable financial outcomes from product initiatives.
  • Unite Stakeholders
    Fosters collaboration and consensus among all parties involved.
  • Build Tailored Roadmaps
    Ensures alignment with business objectives and market demands.

Application Services

Application modernization and implementation services to update legacy systems and enable IT and business capabilities.

  • Safeguard Digital Assets
    Implement comprehensive security measures to protect sensitive data and enterprise systems from evolving threats.
  • Facilitate Seamless Migration
    Support businesses in migrating to cloud-based environments, enhancing flexibility and scalability.
  • Enhance IT Efficiency
    Leverage outsourced IT services to focus on core business functions while maintaining operational efficiency.
  • Ensure Product Reliability
    Employ rigorous quality assurance processes to enhance the reliability and performance of applications.
  • Optimize System Integration
    Ensure smooth integration of enterprise solutions that enhance business processes and workflows.
  • Accelerate CRM Adoption
    Streamline Salesforce integration to improve customer relationship management and engagement.

References

Methodology and sourcing behind the figures shown above.

Customer experience transformation

Mapped the user’s “customer experience transformation” segment to the broader Customer Experience Management (CEM)/CX market. Multiple recent market reports in the searchResults estimate 2025/2026 market sizes between roughly $14B and $22.35B and forecast strong mid-teens CAGRs. I selected Fortune Business Insights’ 2025 valuation (USD 22.35B) as the market-size estimate and its 15.8% CAGR (2026–2034) as the growth potential, while noting corroborating ranges from MarketsandMarkets and The Business Research Company.

Enterprise AI enablement

Estimate targets the enterprise AI enablement sub‑segment (data preparation, MLOps, model deployment, embedded analytics) aligned with enterprise AI platform market figures. Verdantix values enterprise AI platforms at $13B in 2024 and forecasts a 27.7% CAGR to 2030; MarketsandMarkets reports a similar 2024 platform market (~$12.27B). Larger enterprise AI totals in other reports (e.g., MRFR) reflect broader application and services scope, so the platform/enablement figure was used as the primary source.

Contact center AI

Recent market reports place the call center / contact-center AI market around USD 2.4–2.5 billion in 2025 with multi-year growth forecasts varying by horizon. Fortune Business Insights explicitly values the market at USD 2.41B in 2025 and projects a 20.8% CAGR (to 2034). MarketsandMarkets reports a similar high-growth near-term trajectory (CAGR ~21.3% to 2027). Future Market Insights gives a slightly lower longer-term CAGR (13.5% to 2035). I selected the 2025 size (USD 2.41B) and a 20.8% CAGR reflecting the explicit Fortune Business Insights estimate, corroborated by MarketsandMarkets.

Data analytics and engineering

Estimates draw on multiple market reports covering overlapping scopes (data analytics, big data, and data engineering services). Source figures range from ~USD 75–88 billion (2024–2025) for data engineering/analytics to larger big-data totals depending on scope. I use 2025 as the baseline and select ~USD 88.9B as a consolidated mid-point (captures analytics plus engineering services). Growth potential is taken as a conservative midpoint (~15% CAGR) between higher analytics forecasts (≈21.5%), big-data/data-engineering services forecasts (≈17.6%), and more conservative big-data/engineering analytics forecasts (≈9–9.7%).

Cloud migration and platform modernization

Estimated current market size based on multiple industry reports in the searchResults (Fortune Business Insights, MarketsandMarkets, Coherent Market Insights) that place the global cloud migration services market in the USD 10–13B range (2023–2026). Growth potential (CAGR ~21%) is the midpoint of reported forecast CAGRs (MarketsandMarkets ~23.3%, Fortune ~23.6%, Coherent ~20.2%), reflecting sustained high demand for migration, re‑architecture and modernization services.

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