TELUS Digital Unclaimed
TELUS Digital enables global enterprises to transform customer experiences through data-driven digital solutions and modern technology.
TELUS Digital is a global technology-enabled consultancy focused on transforming customer experiences. The organization emphasizes its culture as a competitive advantage and delivers end-to-end client solutions backed by next-generation technology. It partners with organizations across industries to design and deploy digital CX transformations, AI-enabled capabilities, data solutions, and enterprise technology modernization that enhance customer engagement, efficiency, and business outcomes.
To help organizations elevate customer experiences by combining culture, advanced technology, and end-to-end digital solutions that connect people, processes, and data across channels.
What we offer
Fuel iX
Enhance customer experience with AI-driven tools and real-time support.
www.telusdigital.com/solutions/fuel-ixAI Factory
Empower enterprises with AI-driven automation and insights through a robust platform.
www.telus.com/en/business/medium-large/sovereign-ai-factoryAI Products & Solutions
Transform your business with production-grade AI solutions and expert engineering.
www.telusdigital.com/solutions/enterprise-ai/ai-products-and-solutionsData Insights & Analytics Services
Unlock the value in your data and foster a data-driven culture for informed decision-making.
www.telusdigital.com/solutions/enterprise-ai/data-insights-and-analytics-servicesContentful Experiences
Accelerate Implementation And Optimize Content Architecture On Contentful.
www.telusdigital.com/solutions/web-mobile-and-digital-marketing/digital-marketing-services/contentfulAdobe Experience Cloud Services & Consulting
Unlock personalized marketing interactions with TELUS Digital's Adobe experience solutions.
www.telusdigital.com/solutions/web-mobile-and-digital-marketing/digital-marketing-services/adobe-experience-cloudExperience Design
Transform customer experiences with intuitive and engaging design solutions.
www.telusdigital.com/solutions/web-mobile-and-digital-marketing/experience-designWeb, Mobile & Digital Marketing
Accelerate product development and marketing engagement with comprehensive digital solutions.
www.telusdigital.com/solutions/web-mobile-and-digital-marketingProduct Strategy & Innovation
Create impactful product strategies that drive ROI and align stakeholders.
www.telusdigital.com/solutions/web-mobile-and-digital-marketing/product-strategy-and-innovation-servicesApplication Services
Enhance efficiency by modernizing critical enterprise applications and leveraging cloud solutions.
www.telusdigital.com/solutions/enterprise-technology-modernization/application-servicesMarket segments
Market size by segment
Growth potential (CAGR)
Customer experience transformation
Design and implement omnichannel, personalized customer journeys and operational changes that increase engagement, routing efficiency, and trusted data practices.
Enterprise AI enablement
Prepare data, build and deploy AI/ML models and embedded analytics to automate workflows, deliver predictive insights, and enable real‑time decisioning across the organization.
Contact center AI
AI-driven capabilities for real-time routing, autonomous agents, agent assist, and workflow automation that optimize contact center operations and integrate with CRM/telephony systems.
Data analytics and engineering
Modern data engineering, advanced and generative analytics, and enterprise intelligence that turn structured and unstructured data into operational insights and business outcomes.
Cloud migration and platform modernization
Cloud migration, re‑architecture, legacy modernization and scalable platform engineering to improve reliability, performance and operational agility.
More information about our offering
Fuel iX
Fuel iX is TELUS Digital’s AI‑enabled platform featuring modules Fortify, Agent Trainer, Copilots, and Agent Assist, plus a core Fuel iX Platform.
- Provides Instant SupportEmpowers agents with immediate access to relevant information and solutions during customer interactions, reducing resolution time and improving customer satisfaction.
- Enables Comprehensive AutomationIntegrates various AI applications and workflows into a centralized framework, streamlining operational processes and maximizing efficiency.
- Accelerates Training EfficiencyUtilizes simulation-based training to boost agent proficiency, enabling faster onboarding and ongoing skill enhancement.
- Enhances SecurityOffers automated red teaming to identify vulnerabilities in AI systems quickly, ensuring robust security and compliance.
- Improves Agent ProductivityFacilitates seamless interactions by providing agents with context-sensitive support and recommendations, enhancing their ability to serve customers effectively.
AI Factory
AI Factory is a sovereign AI platform within TELUS Digital designed to enable enterprise AI capabilities.
- Accelerate AI IntegrationAI Factory streamlines the integration of AI into business processes, enabling organizations to enhance their operational efficiency and innovation capabilities.
- Unlock Data ValueAI Factory utilizes data analytics to drive meaningful insights, helping organizations to make data-informed decisions that enhance their service offerings.
- Ensure ComplianceThe sovereign framework ensures that AI deployments meet necessary compliance requirements, facilitating responsible AI use in sensitive industries.
AI Products & Solutions
AI Products & Solutions provides enterprise AI engineering for business transformation, offering production-grade AI design, development, and deployment capabilities.
- Full-Cycle AI DevelopmentEnables rapid creation and implementation of AI-driven products, ensuring they meet market demands.
- Enhance Human WorkIntegrates automation in workflows, leading to improved efficiency and effectiveness in tasks.
- Leverage Sovereign AI CapabilitiesUtilizes proprietary AI solutions tailored for specific business needs, ensuring compliance and security.
- Improve Customer EngagementFacilitates dynamic and personalized interactions with customers, boosting satisfaction and retention.
- Shape Your AI JourneyFramework to identify AI opportunities, aligning them with business objectives and maximizing ROI.
- Transform Data into InsightsProvides actionable insights to drive informed decision-making and strategic growth.
Data Insights & Analytics Services
Transform raw data into enterprise value with modern data platforms and analytics. TELUS Digital helps you build scalable data foundations, democratize insights, and create a data-driven culture.
- Foster Data-Driven DecisionsEncourages organizations to utilize analytics for making informed strategic decisions.
- Convert Raw Data Into ValueEnables organizations to glean actionable insights from their data assets.
- Make Insights AccessibleEnsures that all stakeholders can access and leverage insights for better decision-making.
- Integrate Analytics with ProcessesAllows for real-time data-driven decision-making across various business functions.
- Leverage Cutting-Edge InfrastructureUtilizes the latest technology to enhance data processing and analytics capabilities.
- Establish Scalable Data FoundationsProvides a reliable and expandable data infrastructure to support future initiatives.
Contentful Experiences
Contentful Experiences helps migrate, scale, and build composable experiences on Contentful, accelerating implementation and optimizing content architecture.
- Enables Seamless ExperienceFacilitates the building of customized digital experiences that adapt and grow with user needs.
- Enhances Content StructureEnsures a well-organized content framework that improves manageability and accessibility.
- Reduces Time-To-LaunchStreamlines the setup process to bring your content solutions to market faster.
Adobe Experience Cloud Services & Consulting
Adobe Experience Cloud Services & Consulting helps activate marketing channels, data, and systems for personalized interactions at scale; TELUS Digital is an Adobe Gold Solution Partner.
- Enhances Customer EngagementUtilizes in-depth Adobe knowledge to optimize digital marketing strategies and maximize client engagement.
- Enhances Customer ExperienceCreates tailored customer interactions, improving retention and satisfaction through data-driven personalization.
- Delivers Consistent MessagingEnsures unified customer experiences across various platforms by effectively connecting data and channels.
- Empowers Business GrowthSupports organizations to evolve their digital infrastructure for better market responsiveness and customer engagement.
- Streamlines Workflow CoordinationFacilitates seamless collaboration across marketing teams, enhancing efficiency and project management.
Experience Design
Experience Design blends brand, UX, and technology to create human‑centered, intuitive experiences that build trust, loyalty, and deliver results.
- Unify Brand And TechnologyProvides a seamless integration of branding with technology to enhance overall user experience.
- Focus On User NeedsEnsures that experiences are crafted by considering actual user behavior to maximize usability.
- Enhance Trust And LoyaltyDelivers designs that foster user trust through engaging and reliable interactions.
- Simplify User InteractionsDesigns simple and enjoyable user journeys that encourage repeat usage.
Web, Mobile & Digital Marketing
End‑to‑end digital marketing and product development services, including strategy, design, engineering, and AI tooling to deliver digital products and marketing experiences.
- Drives Engagement And ROIBy utilizing data-driven strategies, TELUS Digital enhances customer interactions and improves overall marketing effectiveness.
- Creates Intuitive ExperiencesFocused on user needs, the design process ensures engagement and brand loyalty through seamless interactions.
- Drives Innovative StrategiesIncorporating market insights, TELUS Digital crafts tailored strategies that align with business objectives to enhance product offerings.
- Builds Scalable ApplicationsLeveraging best practices, TELUS Digital develops robust applications to meet the demands of users across various platforms.
- Enhances Marketing With AIUtilizing artificial intelligence, TELUS Digital optimizes marketing strategies to deliver personalized and effective customer interactions.
Product Strategy & Innovation
TELUS Digital helps you develop product strategies that drive measurable ROI and align stakeholders, translating customer needs into clear roadmaps.
- Transform Customer NeedsEnsures product strategies are grounded in real customer insights.
- Maximize ROIFocuses on delivering measurable financial outcomes from product initiatives.
- Unite StakeholdersFosters collaboration and consensus among all parties involved.
- Build Tailored RoadmapsEnsures alignment with business objectives and market demands.
Application Services
Application modernization and implementation services to update legacy systems and enable IT and business capabilities.
- Safeguard Digital AssetsImplement comprehensive security measures to protect sensitive data and enterprise systems from evolving threats.
- Facilitate Seamless MigrationSupport businesses in migrating to cloud-based environments, enhancing flexibility and scalability.
- Enhance IT EfficiencyLeverage outsourced IT services to focus on core business functions while maintaining operational efficiency.
- Ensure Product ReliabilityEmploy rigorous quality assurance processes to enhance the reliability and performance of applications.
- Optimize System IntegrationEnsure smooth integration of enterprise solutions that enhance business processes and workflows.
- Accelerate CRM AdoptionStreamline Salesforce integration to improve customer relationship management and engagement.
References
Methodology and sourcing behind the figures shown above.
Customer experience transformation
Mapped the user’s “customer experience transformation” segment to the broader Customer Experience Management (CEM)/CX market. Multiple recent market reports in the searchResults estimate 2025/2026 market sizes between roughly $14B and $22.35B and forecast strong mid-teens CAGRs. I selected Fortune Business Insights’ 2025 valuation (USD 22.35B) as the market-size estimate and its 15.8% CAGR (2026–2034) as the growth potential, while noting corroborating ranges from MarketsandMarkets and The Business Research Company.
Enterprise AI enablement
Estimate targets the enterprise AI enablement sub‑segment (data preparation, MLOps, model deployment, embedded analytics) aligned with enterprise AI platform market figures. Verdantix values enterprise AI platforms at $13B in 2024 and forecasts a 27.7% CAGR to 2030; MarketsandMarkets reports a similar 2024 platform market (~$12.27B). Larger enterprise AI totals in other reports (e.g., MRFR) reflect broader application and services scope, so the platform/enablement figure was used as the primary source.
Contact center AI
Recent market reports place the call center / contact-center AI market around USD 2.4–2.5 billion in 2025 with multi-year growth forecasts varying by horizon. Fortune Business Insights explicitly values the market at USD 2.41B in 2025 and projects a 20.8% CAGR (to 2034). MarketsandMarkets reports a similar high-growth near-term trajectory (CAGR ~21.3% to 2027). Future Market Insights gives a slightly lower longer-term CAGR (13.5% to 2035). I selected the 2025 size (USD 2.41B) and a 20.8% CAGR reflecting the explicit Fortune Business Insights estimate, corroborated by MarketsandMarkets.
- The global call center AI market size was valued at USD 2.41 billion in 2025
- projected ... exhibiting a CAGR of 20.80% during the forecast period
- global Call Center AI Market size was valued USD 1.6 billion in 2022 ... projected to reach USD 4.1 billion by 2027, at a CAGR of 21.3%
- The call center ai market is projected to grow from USD 2.5 billion in 2025 to USD 8.8 billion by 2035, at a CAGR of 13.5%
Data analytics and engineering
Estimates draw on multiple market reports covering overlapping scopes (data analytics, big data, and data engineering services). Source figures range from ~USD 75–88 billion (2024–2025) for data engineering/analytics to larger big-data totals depending on scope. I use 2025 as the baseline and select ~USD 88.9B as a consolidated mid-point (captures analytics plus engineering services). Growth potential is taken as a conservative midpoint (~15% CAGR) between higher analytics forecasts (≈21.5%), big-data/data-engineering services forecasts (≈17.6%), and more conservative big-data/engineering analytics forecasts (≈9–9.7%).
- The global data analytics market size was valued at USD 82.23 billion in 2025.
- The global big data and data engineering services market was worth USD 75.55 billion in 2024.
- The global big data market is expected to grow from USD 324.59 billion in 2026 to USD 516.29 billion by 2031, reflecting a CAGR of 9.7%.
- The engineering analytics market was valued at USD 1.13 billion in 2025; CAGR 9.4% (2026–2036).
Cloud migration and platform modernization
Estimated current market size based on multiple industry reports in the searchResults (Fortune Business Insights, MarketsandMarkets, Coherent Market Insights) that place the global cloud migration services market in the USD 10–13B range (2023–2026). Growth potential (CAGR ~21%) is the midpoint of reported forecast CAGRs (MarketsandMarkets ~23.3%, Fortune ~23.6%, Coherent ~20.2%), reflecting sustained high demand for migration, re‑architecture and modernization services.
- The global cloud migration services market size was valued at USD 12.75 billion in 2025.
- The global cloud migration services market size was estimated at USD 10.2 billion in 2023 and is projected to reach USD 29.2 billion by 2028.
- Global Cloud Migration Service Market is estimated to be valued at USD 11.84 Bn in 2026 and is expected to reach USD 42.92 Bn in 2033, exhibiting... a CAGR of 20.2%.
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