Syndigo

Help brands manage trusted product content, distribute it across commerce channels, and improve product visibility using performance insights.

Unify retail product data, streamline vendor collaboration, and improve product experiences across online and in-store channels.

Unify and govern trusted data across domains and systems to improve accuracy, compliance, customer insight, and business operations.

Turn product page visits into more confident purchases with engaging content, authentic customer proof, and contextual messaging throughout the shopping journey.

Help brands and retailers build shopper confidence and increase conversions with customer reviews and other user-generated content.

Help customers discover, evaluate, and buy products across AI shopping channels with optimized, trusted product content and automated workflows.

Automate product content workflows to improve accuracy, reduce manual effort, and scale high-quality, personalized content faster across channels.

Automate product experience workflows with coordinated AI agents while maintaining visibility, governance, and human control.

Connect business systems, automate product-data work, and tailor Syndigo capabilities with pre-built and custom apps.

Help customers make informed food choices with verified, current nutrition data, personalized discovery, and regulatory-compliant information across digital channels.

Improve in-store merchandising, stocking, and shopper experiences with verified product data, planogram-ready content, space planning, and shelf-edge solutions.

Create, prepare, and activate accurate product content across channels, while accelerating launches and helping teams improve product experiences.

Product Experience Cloud for Brands

Syndigo Product Experience Cloud for Brands is a product experience management platform that helps brands organize product data, meet retailer requirements, and manage content across commerce channels. It combines product information management, digital asset management, syndication, rich media, GDSN, analytics, and related capabilities. Brands can manage catalogs, workflows, data models, standards, and validations; distribute core content, GDSN data, and rich media through a global retail network; and track content performance and compliance. The platform also connects with enterprise and commerce systems and supports product content optimization for online and in-store experiences.

• Improve Product Data Accuracy
  Centralize product information and apply quality standards, validations, and governance processes to support accurate, consistent content.
• Distribute Validated Content Across Channels
  Deliver product information and rich media to commerce recipients in the formats they require, with quality checks and publication monitoring.
• Create And Organize Rich Product Content
  Manage product assets with product data and create visual, interactive content for product pages and commerce channels.
• Synchronize Standardized Product Data
  Keep global product data current and validated for trading partners through standardized publishing and synchronization.
• Enrich Product Content With AI
  Generate and improve product information and content with AI-assisted enrichment, extraction, and workflow automation.
• Resolve Content Issues Before Publication
  Identify data gaps and compliance issues early, correct content, and monitor whether it is published accurately.
• Optimize Product Performance Across Retailers
  Use content and digital shelf insights to identify opportunities, monitor performance, and refine product content strategies.
• Connect Product Data Across Systems
  Bring product data and assets together across business systems, commerce platforms, and retail partners to support collaboration and distribution.
• Align Attributes With Recipient Requirements
  Match product attributes to standards and recipient specifications while organizing data for search and navigation.
• Localize Product Content Across Markets
  Prepare product information for multiple locales and languages to support localized content delivery.
• Update Product Content Across SKUs
  Use bulk editing and configurable approval workflows to maintain product content efficiently and consistently.
• Prepare Content For Digital And AI Channels
  Publish interactive product experiences and structure product information for discovery across commerce and emerging AI channels.
• Optimize Descriptions For Product Discovery
  Enhance product descriptions with formatting and keywords to support discoverability and clear product information.

Product Experience Cloud for Retail

Syndigo Product Experience Cloud for Retail is a composable PXM platform purpose-built for retailers. It helps retailers manage product experiences from vendor onboarding and product content creation through online and in-store merchandising. The platform unifies vendor, supplier, inventory, private-label, and other retail data; supports product information management, content syndication, analytics, and vendor scorecarding; and connects with commerce and backend systems. It also supports vendor registration and product submissions through APIs, EDI, or uploads, validates data against industry and retailer-specific standards, and provides submission tracking, verified product content, and document management.

• Manage Product Information In One Place
  Bring product data, digital assets, and catalog management together to support buyer and merchandising workflows.
• Streamline Vendor Onboarding And Product Setup
  Use onboarding workflows, item setup resources, and shared vendor collaboration to support accurate product setup and reduce manual effort.
• Source Pre-Validated Supplier Content
  Use supplier networks and verified product libraries to source product information and media for retail use.
• Unify And Govern Retail Data
  Bring fragmented retail data together to support accurate oversight, automated governance, and a unified view of product and related information.
• Distribute Validated Content Across Commerce Channels
  Share product content with commerce partners while applying quality checks throughout distribution.
• Monitor Product Performance And Content Quality
  Track sales, operations, digital shelf performance, and compliance to understand results and prioritize improvements.
• Accept Vendor Data Through Multiple Channels
  Give vendors multiple ways to submit information and support data exchange with connected business systems.
• Track Submissions And Improve Vendor Content
  Review submission progress and supplier content quality, then provide feedback to support improvements and compliance.
• Connect Retail Commerce And Backend Systems
  Integrate product experience workflows with commerce and operational systems to connect data across retail processes.
• Optimize Store Layouts And Shelf Space
  Apply product data and imagery to planograms and store layouts to support in-store merchandising.
• Automate Retail Data And Content Workflows
  Use AI capabilities and automation to support retail data management, content quality, and performance evaluation.

Syndigo Master Data Management (MDM)

Syndigo MDM is a cloud-native, multi-domain SaaS platform that unifies, governs, and synchronizes product, customer, supplier, vendor, asset, and location data across business systems. It combines AI-powered validation, enrichment, standardization, and compliance automation with integrations for ERP, CRM, e-commerce, and supply chain systems. The platform supports product, B2B customer, vendor, and location data management, helping organizations establish trusted records, maintain data quality, and improve operational processes.

• Unify Data Across Enterprise Domains
  Bring key business data domains together to support a consistent, trusted view of enterprise information.
• Improve Accuracy And Automate Compliance
  Validate and enrich data and automate compliance processes to support accurate information and help reduce regulatory risk.
• Maintain Trusted Product Records
  Create consistent product records across systems and support accurate data throughout the product lifecycle.
• Synchronize Data Across Connected Systems
  Integrate existing systems and keep data synchronized to reduce silos and support consistent information.
• Build Complete Customer Profiles
  Combine customer information from multiple systems into enriched profiles that support insight, segmentation, and informed engagement.
• Centralize Supplier Records And Hierarchies
  Standardize supplier information and connect vendor hierarchies to support procurement, onboarding, compliance, and risk management.
• Validate And Connect Location Data
  Maintain accurate location records and connect them with operational systems to support logistics and fulfillment visibility.
• Connect Data To Support Logistics
  Link relevant business information to support procurement, inventory tracking, and logistics processes.
• Extend MDM As Business Needs Change
  Scale the platform and add integrations or custom applications to extend MDM capabilities as requirements evolve.
• Standardize Asset And Material Records
  Consolidate asset and equipment information and manage consistent part and assembly records.
• Reveal Insights Across Customer Touchpoints
  Use connected customer information, profiling, and segmentation to support customer insight.
• Track Ingredients And Raw Materials
  Track ingredients and raw materials to support traceability and address food safety and regulatory concerns.

Syndigo Conversion Framework

Syndigo Conversion Framework combines rich product content, authentic customer proof, and real-time conversion messaging to reduce friction as shoppers explore, evaluate, and decide. It helps brands extend effective product detail page experiences across their catalogs and channels, and helps retailers improve conversion across assortments. The framework also draws on accurate, retailer-ready product data and analytics to help teams identify performance gaps and scale improvements.

• Convert More Product Page Visits
  Help shoppers move from discovery to purchase by providing clarity, credibility, and contextual cues at each stage of the product page journey.
• Scale Content Across Your Catalog
  Extend clear and engaging product storytelling to more items across the catalog.
• Build Trust With Customer Proof
  Help shoppers assess products through feedback and content from customers.
• Keep Product Facts Accurate Everywhere
  Govern product information and check it against retailer requirements to reduce errors and support reliable launches.
• Measure And Improve Content Performance
  Understand shopper interactions and identify which content and customer signals influence product page performance.
• Clarify Product Value Visually
  Give shoppers visual and interactive ways to understand products and engage with product page content.
• Keep Product Experiences Consistent
  Carry product content and proof across retailer and marketplace experiences.
• Extend Reviews Across Retailer Pages
  Make customer proof available across brand and retailer product pages and collect reviews to strengthen product coverage.
• Surface Relevant Product Signals
  Give shoppers contextual information about product attributes, customer activity, and product position as they make decisions.

PowerReviews

PowerReviews by Syndigo is a user-generated content platform for brands and retailers. It helps teams collect, moderate, display, analyze, and syndicate ratings, reviews, Q&A, customer photos, and videos. Features include flexible on-site content displays, review-matching technology for distributing content to retailer sites and marketplaces, product sampling programs, and community engagement campaigns. UGC analytics provide insights into review volume, distribution, product sentiment, and performance. Teams can also use customer feedback to inform product and customer experience improvements.

• Build Shopper Confidence With Customer Feedback
  Present ratings, reviews, and other customer content to help shoppers evaluate products and make purchase decisions.
• Extend Customer Reviews Across More Sales Channels
  Make reviews available across retail and marketplace product pages and brand sites.
• Use Customer Feedback To Guide Improvements
  Explore customer sentiment and content performance to inform product and merchandising decisions.
• Show Content That Fits Your Shopping Experience
  Use configurable customer content modules across product pages and e-commerce experiences.
• Generate Reviews For Products And Campaigns
  Collect customer reviews and content for product launches, campaigns, and products with limited review coverage.
• Engage Loyal Customers In Product Campaigns
  Coordinate brand-managed campaigns with customer communities, reviews, and loyalty programs.
• Improve Search Visibility For Product Pages
  Use ratings and reviews as part of efforts to improve search visibility and attract buyers.
• Share Customer Feedback With Internal Teams
  Help teams review feedback and use it to inform product, fulfillment, and product-page improvements.

Syndigo Agentic Commerce Solutions

Syndigo Agentic Commerce Solutions help brands prepare product content for AI-driven discovery, comparison, recommendations, and purchasing. Syndigo OpenAI Connect sends structured, ACP-compliant product content directly to ChatGPT, while Syndigo GEO optimizes product information for search and readability across large language models. The solutions also support AI-ready content distribution across retailer networks, instant checkout experiences, automated product experience workflows, and purpose-built AI assistants for content creation, enrichment, optimization, and data accuracy.

• Send Product Content Directly To ChatGPT
  Distribute structured product information to ChatGPT for use in AI-driven shopping experiences.
• Reach Retailers And AI Shopping Channels
  Make product content available across retailer networks and AI endpoints in formats suited to each destination.
• Enable Purchases Through AI Chat
  Make products available for purchase within supported AI shopping interfaces.
• Optimize Content For LLM Discovery
  Prepare product information for how large language models search, interpret, and present content.
• Automate Product Experience Workflows
  Reduce manual steps in product experience operations and generate product copy with AI-powered capabilities.
• Verify Product Data And Correct Inconsistencies
  Provide attribute provenance and use data quality controls to support reliable product information in AI shopping experiences.
• Adapt Data To Emerging AI Channels
  Keep product information aligned with evolving AI destinations and commerce data standards.
• Enrich AI Product Experiences
  Prepare rich media and supporting information for use across large language model platforms.
• Automate Classification And Attribute Mapping
  Accelerate product readiness by automating classification, taxonomy, and attribute mapping.
• Personalize Product Experiences
  Tailor assortments, offers, and content layouts using customer behavior and market trends.

Syndigo AI GoPilots

Syndigo AI GoPilots use generative AI and deep learning to automate and optimize product content workflows. They generate product descriptions, feature bullets, keywords, and SEO copy; classify products and map taxonomies and attributes; personalize content; and support multilingual localization. GoPilots can analyze product imagery, recommend enhanced content layouts, and help maintain data quality through anomaly detection, match and merge, validation, and monitoring. Integrations with PIM and MDM platforms support real-time updates, while retailer- and industry-specific standards help keep product data consistent across channels.

• Generate Search-Ready Product Copy
  Create product copy and metadata with less manual effort to support content production at scale.
• Classify Products And Map Attributes
  Automate categorization and mapping to support speed, accuracy, and consistency across channel structures.
• Detect Product Data Inconsistencies
  Identify data quality issues so teams can address them before publication.
• Extract Product Details From Images
  Use images and specifications to generate and check product information while reducing manual data entry.
• Personalize Product Experiences
  Adapt content and product presentation to customer behavior and market context.
• Optimize Retailer-Specific Content Layouts
  Adapt enhanced content for retailer platforms using layout recommendations and visual editing.
• Tailor Content To Retailer Requirements
  Adapt product content to retailer requirements while maintaining a consistent brand experience.
• Merge Product Data From Multiple Sources
  Consolidate product records to reduce duplication and support accurate product data.
• Align Product Data With Required Standards
  Help ensure product data follows retailer and industry formatting and governance requirements.
• Localize Content Across Languages
  Prepare product content for global markets through automated translation and localization.
• Analyze Content And Shopper Responses
  Assess content effectiveness and use shopper response insights to guide refinements.
• Connect GoPilots To PIM And MDM
  Connect product data workflows with PIM and MDM platforms for real-time updates.
• Find Related Catalog Terms
  Use language-aware search to identify related keywords and product-name variations.

Syndigo Synapse

Syndigo Synapse is an agentic Product Experience Management platform built on Syndigo’s enterprise-grade, multi-domain Master Data Management foundation. It coordinates intelligent agents across trusted product data and workflows throughout the product experience lifecycle, from content creation and enrichment to onboarding, syndication, and optimization. Embedded governance, security controls, monitoring, and human oversight help teams manage agent activity while workflows operate across products, retailers, markets, and connected commerce systems.

Category: AI Agent Orchestration Software

• Ground Agents In Connected Enterprise Data
  Give agents access to relevant connected business data to support contextual product workflows.
• Keep People In Control Of Agent Actions
  Set boundaries for agent actions and keep people involved at key decision points.
• Automate Work Across The Product Lifecycle
  Apply specialized agents to product experience tasks from content creation through onboarding and optimization.
• Coordinate Agents Across Complex Workflows
  Manage interactions and handoffs so work can progress across multiple steps and tasks.
• Advance Workflows Automatically
  Run workflows across sequential or simultaneous actions while reducing the need to manually restart or reroute processes.
• Guide Agent Workflows Through Natural Language
  Launch and guide workflows conversationally while reviewing outcomes and retaining visibility and control.
• Protect Sensitive Product And Partner Data
  Govern access to sensitive data within a secure, permissioned environment.
• Trace Agent Actions And Decisions
  Review agent activity and decision history to understand what occurred and why.
• Extend Agentic Workflows Across Commerce
  Connect agent-driven workflows with external commerce and enterprise systems.

Syndigo App Marketplace

Syndigo App Marketplace is an ecosystem of pre-built and custom add-ons for extending Syndigo PIM and MDM capabilities. It supports integrations with business systems, workflow automation, AI-powered functionality, and tailored apps. Customers can use ready-to-use marketplace apps or develop private apps with Syndigo APIs and SDKs. The marketplace also offers flexible deployment, embedded dashboards and analytics, and tools for extending PIM, DAM, and MDM functionality.

• Extend Capabilities With Ready-To-Use Apps
  Expand Syndigo functionality with marketplace apps without developing every integration or capability from scratch.
• Connect Syndigo With Business Applications
  Integrate commerce and enterprise applications to connect data and systems across the business.
• Build Apps For Specific Business Needs
  Tailor the platform with custom applications built around specific business requirements.
• Distribute Product Data Across Channels
  Support consistent product information across commerce destinations.
• Enrich And Validate Product Data
  Apply AI capabilities and automated checks to improve product information and identify errors before distribution.
• Automate Approvals And Content Updates
  Reduce manual work through configured automation for common product data tasks.
• Deploy Apps Across Flexible Environments
  Manage multiple apps and choose deployment options to support business requirements.
• Extend PIM, DAM, And MDM
  Adapt Syndigo functionality with low-code extensions across data and asset management.
• Manage Product Content And Assets
  Choose apps for product content, digital asset connections, and specialized data onboarding.
• View Analytics Within PIM And MDM
  Access dashboards and analytics within product and master data workflows.

Syndigo Nutrition and Wellness

Syndigo Nutrition and Wellness provides nutrition data and wellness solutions for restaurants, retailers, foodservice organizations, manufacturers, distributors, pharmaceutical companies, app developers, and other users. Its dietitian-verified database includes grocery, restaurant, and generic food information, with localized datasets for regional foods and languages. Solutions support wellness claims and dietary discovery, restaurant nutrition and allergen management, SmartLabel product transparency, and nutrition data use in clinical trials. Features include API and bulk data delivery, regularly updated data, regulatory-compliant information, automated error checking, and tools for sharing nutrition information across digital channels.

• Provide Verified Nutrition Information
  Give customers and digital services access to extensive nutrition information verified by dietitian experts.
• Deliver Nutrition Data Across Channels
  Provide nutrition information and related capabilities to digital services through flexible data delivery options.
• Show Verified Wellness Claims
  Give consumers additional nutrition and allergen information, with dietitian-verified claims to support informed choices.
• Manage Compliant Restaurant Nutrition Data
  Maintain menu nutrition and allergen information across locations and channels, with calculations and checks that support labeling requirements.
• Support GCP-Compliant Clinical Research
  Use nutrition data for clinical research and GCP validations to support data integrity and regulatory readiness.
• Provide Current Localized Nutrition Data
  Keep nutrition information current and help users find accurate data for regional cuisines and languages.
• Personalize Food And Product Discovery
  Help consumers find products and menu options suited to dietary needs and review nutrition information for customized choices.
• Share Expanded Product Information
  Give shoppers online or in-store access to product details beyond what fits on labels and packaging.
• Track Demand For Product Claims
  Understand which claims customers are purchasing and use those insights to inform assortments.

Syndigo In-Store Solutions

Syndigo In-Store Solutions help retailers and brands improve in-store execution through space management, category management, and image merchandising. The solution provides GS1-compliant product data, verified product images, dimensions, and metadata for planograms and shelf layouts. Services include store-specific planograms, floor plan and CAD design assistance, POS and syndicated data integration, shelf-edge materials, and training and technical support. Its database includes more than 800,000 verified items across Food, General Merchandise, and Health & Beauty, with thousands of products added or updated weekly.

• Improve Planogram Accuracy
  Apply product images, dimensions, and metadata to support accurate merchandising.
• Access Verified Product Content
  Use verified product images and information for merchandising and space planning.
• Meet Industry Requirements
  Support industry-aligned planograms and merchandising with GS1-compliant information.
• Prevent Stockouts And Overstocking
  Improve Days of Supply accuracy and stocking processes to help avoid insufficient or excess inventory.
• Get Expert Merchandising Design
  Access design support for planograms and floor plans, including seasonal or outsourced assistance.
• Tailor Layouts To Stores
  Align merchandising layouts with the needs of individual stores.
• Clarify Product And Price Information
  Present clear product and price details at the shelf and use promotional materials to highlight offers.
• Connect With Planning Applications
  Work with major space planning applications to support space management workflows.
• Inform Shelf Decisions With Data
  Use POS and syndicated data to guide shelf merchandising.
• Verify Details And Support Teams
  Check shelf-edge information and help teams build skills through training and technical assistance.

Syndigo Global Managed Services

Syndigo Global Managed Services combines Content Services, Data & Syndication Services, and Implementation & Consulting Services to support product content across its lifecycle. Syndigo can capture and normalize product data from physical products and digital files, create photography and other commerce-ready assets, prepare and activate content across channels, and help teams implement and optimize PIM, MDM, PXM, and syndication solutions. Services can support a specific project, high-volume catalog initiative, or ongoing operations, and do not always require Syndigo software.

• Prepare Accurate, Schema-Ready Product Data
  Convert product details into standardized records mapped to industry and retailer schemas.
• Catch Content Issues Before Submission
  Find incomplete or noncompliant product information early so teams can address it before review.
• Distribute Content Across Recipients
  Keep product content moving to commerce recipients while reducing manual work.
• Create Product Imagery For Launches
  Produce channel-ready photography and create launch imagery before a physical product is available.
• Prepare Product Data For Channels
  Organize product onboarding and data preparation as channel requirements evolve.
• Improve Product Discoverability
  Optimize product pages and visibility across commerce channels.
• Launch Product Experience Programs Faster
  Work alongside customer teams to configure solutions and connect systems for product data and experience programs.
• Build Richer Product Stories
  Combine enhanced content formats to answer shopper questions and provide additional product information.
• Build A Practical Improvement Roadmap
  Identify opportunities, define next steps, and support teams in improving product experience initiatives.
• Prepare Content For AI Discovery
  Identify content gaps relevant to AI-driven discovery and define priorities for improvement.
• Create Reusable Interactive Product Assets
  Give shoppers more ways to examine products and reuse 3D assets across digital experiences.
• Choose Services For Your Needs
  Select project-based or ongoing support, and combine capabilities to match business requirements.