Studio Ongarato

Build distinctive, culturally resonant brands with strategic identities and narratives grounded in each client’s culture and context.

Help people navigate and experience places through context-aware wayfinding, signage and environmental design integrated with each project’s architecture.

Brand and identity

Studio Ongarato develops brand strategy and identity through a rigorous exploration of each client’s culture, context and ambitions. Work can include naming, visual identity, art direction, campaigns, digital design and publications, with packaging also featured in brand projects. The studio takes a holistic approach to brand, developing authentic narratives and expressions intended to connect with customers and reflect what makes each client distinct.

Category: Brand Identity Design Services

• Clarify Brand Positioning Through Context
  Ground brand positioning and creative direction in an understanding of the client’s culture, context, values and ambitions.
• Express Brand Culture Visually
  Create a visual identity that reflects a client’s distinct culture and narrative across the ways customers encounter and interact with the brand.
• Build Authentic Brand Connections
  Use an authentic brand story and promise to create meaningful, memorable connections with customers.
• Shape Cohesive Creative Direction
  Guide the visual expression of brand work through art direction as part of the studio’s identity services.
• Develop Distinctive Brand Names
  Include naming strategy as part of a considered brand identity and positioning process.
• Communicate Brands Through Campaigns
  Extend brand work into campaigns, a capability included in the studio’s Brand and Identity offering.
• Extend Identity Across Digital Touchpoints
  Apply brand identity through digital design as part of a broader identity project.
• Communicate Brands Through Publications
  Use publications to communicate a project’s concepts and narrative through considered design and art direction.
• Carry Brand Identity Into Packaging
  Include packaging as an expression of brand identity in projects where it forms part of the scope.

Placemaking and Wayfinding

Studio Ongarato develops placemaking and wayfinding for built environments, drawing on each project’s brand and context. Work spans strategy and concept development, wayfinding, signage, environmental design, installations and art curation, with projects overseen from strategy and concept through to implementation. The studio combines these elements with architectural intent, using approaches such as intuitive circulation signage, context-responsive materials and digital displays for changeable visitor information.

• Guide Visitors Through Complex Places
  Wayfinding strategies and signage direct visitors to destinations and help employees orient themselves within buildings and workplaces.
• Identify Destinations And Share Information
  A coordinated range of signs can identify buildings and spaces, direct people to destinations, and communicate practical or visitor information.
• Integrate Signs With Their Surroundings
  Context-aware design allows signage and environmental graphics to relate to a building’s architecture, materials and identity, with examples including light-touch applications and signs integrated into architectural surfaces.
• Create Context-Aware Place Experiences
  Placemaking connects a project’s brand and context with its physical environment to create place-based experiences.
• Present Flexible, Changeable Information
  Digital displays can communicate current information to visitors and allow content to be updated or programmed for future needs.
• Add Distinctive Spatial Elements
  Custom installations and sculptural elements can form part of a place’s designed environment, with examples created through collaboration with artists and artisans.
• Align Design With Project Context
  Research, immersion and stakeholder engagement help the studio understand a project’s values and drivers before developing design responses.
• Carry Projects Through Implementation
  The studio’s project leadership spans strategy and concept development through to implementation.
• Bring Curated Art Into Places
  Art curation and consultancy can be incorporated into place-based projects, including work involving artists and commissioned artworks.