Statista

Find reliable market and consumer data, research trends, and support informed decisions with insights across industries and countries.

Compare market size, performance, trends, and competition across industries and regions to support evidence-based decisions.

Turn global consumer survey data into audience, brand, and media insights for research, marketing, and business decisions.

Ground enterprise AI tools and workflows in verified market intelligence while retaining flexibility to use different models and applications.

Benchmark online stores and marketplaces with revenue analytics, forecasts, and detailed performance indicators.

Combine tailored research, expert analysis, strategic advice, and data-driven communication to support business decisions and market outreach.

Data-driven research, industry benchmarks, and forecasts (including Insider Intelligence / eMarketer-derived analytics) to inform strategic planning and market decisions.

Products: Market Insights, Statista Data, Statista Connect, Statista+

Qualitative and quantitative research that measures customer needs, brand perception, purchase intent, and channel behaviors to inform product development, positioning, and marketing.

Products: Consumer Insights, Statista Data, Statista Connect, Statista+

Aggregated data, trend analysis, and recurring industry reports that inform strategic decisions across online and omnichannel commerce.

Products: eCommerce Insights, Market Insights

Managed delivery of standardized, taxonomy-driven data and continuous feeds or APIs for integration into client systems and workflows.

Products: Statista Connect

Services that develop audience-targeted content strategy and production, optimized for discoverability and conversion to attract and nurture leads.

Products: Statista+

Statista Data

Statista Data is a platform for exploring statistics, forecasts, topics, dossiers, reports, and market and consumer insights across industries and countries. Its content is drawn from curated sources and reviewed by Statista analysts. Users can explore current data and trends, consult source information, and use charts and data in research and decision-making. Depending on their plan, users can access premium statistics, reports, Research AI, market insights, automated citations, and downloads in PowerPoint, PDF, PNG, and CSV formats.

• Explore Data Across 170+ Industries
  Research facts, trends, and forecasts across industries and markets to support analysis and decision-making.
• Support Decisions With Reviewed Data
  Rely on statistics reviewed through Statista's quality process and fact-checked by analysts when evaluating evidence for research or business decisions.
• Find Sourced Data Answers With AI
  Ask research questions to uncover relevant Statista data points and sourced answers quickly, helping users locate and review information without manually searching as much content.
• Build Context With Curated Research
  Use organized topic pages and in-depth studies to investigate subjects and add context to individual statistics.
• Verify Sources And Cite Findings
  Review original source information and generate citations in major academic formats to support transparent, properly referenced research.
• Track Current Trends And Data
  Use regularly monitored and refreshed information to examine recent developments and keep analysis aligned with current market and consumer trends.
• Compare Markets And Consumer Insights
  Bring together market context and consumer information to examine trends, audiences, and competitive conditions for research and strategic planning.
• Export Charts In Multiple Formats
  Download charts in presentation, document, image, and data formats for research, reports, and presentations.

Market Insights

Market Insights provides analysts, researchers, academic institutions, and businesses with market size data, multi-year forecasts, and behavioral insights across more than 1,000 industries and segments. Explore current and forecast data on revenues, volume sales, prices, sales channels, key players, and demographics, alongside historical data extending up to 10 years and forecasts for the next five years. Coverage spans categories including advertising and media, eCommerce, consumer markets, finance, health, industrial markets, mobility, and technology, with data supporting comparisons across regions and over time.

• Explore Markets Across Industries
  Access market insights across industries and segments to examine the areas relevant to your analysis.
• Estimate Market Potential
  Use revenue, growth, historical data, and five-year forecasts to assess market potential and plan with forward-looking information.
• Analyze Key Market Metrics
  Examine indicators such as revenues, sales volumes, prices, sales channels, and key players to build a detailed market picture.
• Compare Key Market Players
  Review the distribution of market revenue among key players to assess the competitive landscape and identify important brands and companies.
• Connect Prices With Revenue
  Assess how volume and prices relate to market revenues to clarify factors behind market performance.
• Compare Markets Across Regions
  Compare market information across geographies and regions to examine differences in performance and trends.
• Examine Local Market Dynamics
  Use regional insights to account for local specifics when assessing market dynamics and developing targeted strategies.
• Assess Markets From Both Sides
  Consider markets through consumption and production perspectives to develop a broader view of how they function.

Consumer Insights

Consumer Insights is a consumer research platform that provides access to global survey data through a workflow powered by Consumer AI. Users can build and save custom audience profiles, compare audiences with crosstabs, explore consumer attitudes and behavior, track brand KPIs, and export results into presentations. Its regularly updated survey data covers more than 3 million interviews, 15,000+ brands, 30+ countries, and 275+ audience attributes, with subscription modules including Global, Brand KPIs, Pulse, and Media & Touchpoints.

• Explore Broad Updated Consumer Survey Data
  Draw on regularly updated surveys covering consumer attitudes, behavior, and media habits across millions of interviews, countries, brands, and audience attributes.
• Build And Save Audience Profiles
  Create audience profiles from demographic and behavioral data, save custom audiences, and export profiles for presentations.
• Understand Consumer Attitudes And Behavior
  Use survey data to examine how consumers think and behave, identify shifting trends, and understand motivations related to their decisions.
• Track Brand Performance And Competitors
  Monitor brand indicators, including awareness, consideration, usage, popularity, loyalty, and buzz, and compare performance with competitors.
• Choose Relevant Channels And Touchpoints
  Explore media behavior data to inform decisions about channels and touchpoints for reaching target audiences.
• Compare Audiences Across Markets
  Compare consumer groups and markets across geographies using a consistent methodology, helping assess differences without reconciling separate sources.
• Analyze And Export Survey Results
  Use charts and crosstabs to examine survey results and compare audiences, then export findings directly into decks.

Statista Connect

Statista Connect brings verified Statista market intelligence into enterprise AI systems, workflows, and applications. It provides access to more than 50,000 trusted sources and expert-verified insights through integration options including a REST API, MCP server, embeddings, and SDKs. Teams can use its data with existing AI tools and models, or use ready-made assistants for business functions such as research, strategy, marketing, and sales. Its assistants are tailored to business functions and provide answers grounded in Statista insights and statistics.

• Ground AI In Trusted Insights
  Give AI systems access to Statista's expert-verified insights from more than 50,000 trusted sources, providing a factual data layer for answers and workflows.
• Integrate Data With APIs And MCP
  Choose from REST API, MCP server, embeddings, and SDK options to connect Statista intelligence to AI systems, applications, and workflows.
• Switch Models Without Migration
  Keep the Statista grounding layer while changing AI models, avoiding the need to migrate the integration when switching from one LLM to another.
• Match Assistants To Team Needs
  Use ready-made assistants tailored to business functions and make Statista-grounded insights available within existing AI tools and workflows.
• Use Verified Data In Existing Tools
  Bring Statista insights into supported AI assistants, search tools, automation platforms, and development environments, allowing teams to work with data in existing tools.
• Search Insights In Knowledge Systems
  Search more than one million Statista insights within connected knowledge systems, making relevant information available in established work environments.
• Assess Market Demand And Potential
  Evaluate product ideas using market size, growth trajectory, and consumer willingness-to-pay signals before committing roadmap and budget.
• Map Competitor Position And Momentum
  Review competitor market share, momentum, and vulnerabilities with evidence from Market Insights and Statistics.
• Reduce AI Hallucinations
  Grounding AI in verified Statista data is presented as reducing hallucinations compared with web search as a baseline, according to Statista's internal MCP evaluation.
• Evaluate Expansion And Investment Risks
  Explore potential advantages and risks before making expansion or investment moves, supported by Market Insights and Statistics.
• Turn Trend Signals Into Strategic Moves
  Use trend signals to identify strategic moves and spot consumer trends gaining momentum.
• Deliver Data And Charts
  Make Statista content available through integrations in multiple forms, including headlines, summaries, raw datasets, and charts.

eCommerce Insights

eCommerce Insights provides detailed information on more than 39,000 online stores and marketplaces. It helps users benchmark stores and marketplaces with detailed revenue analytics, revenue forecasts, and more than 70 KPIs per store.

• Explore 39,000+ Online Stores And Marketplaces
  Access detailed information on a broad range of online stores and marketplaces for eCommerce research and benchmarking.
• Analyze And Forecast Store Revenues
  Review detailed revenue analytics and forecasts for online stores and marketplaces to support eCommerce performance analysis.
• Benchmark Stores And Marketplaces
  Use eCommerce Insights to benchmark online stores and marketplaces.
• Track 70+ KPIs Per Store
  Access more than 70 key performance indicators for each store to examine store performance.

Statista+

Statista+ provides tailored research, data insights, strategy consulting, and communication services. Its research projects cover target group analysis, product and price research, brand tracking, market sizing and forecasting, competitive analysis, and trend analysis. Clients can request short-notice desk research, market modeling, consumer surveys, or expert interviews, with Ask Statista results delivered within 48 hours. Statista+ combines proprietary data with primary and secondary research, expert perspectives, synthetic populations, and analytical methods to deliver insights and recommendations, including research into niche or non-transparent markets. Its communication services turn data into stories, visual content, and reports, with distribution through Statista newsletters, platform banners, and partner networks.

• Tailor Research To Business Needs
  Commission research shaped around objectives, target groups, markets, and project scope.
• Turn Analysis Into Recommendations
  Use expert analysis of large data sets to understand market potential, competitive dynamics, and emerging trends, and receive strategic recommendations for decisions.
• Match Research To Your Needs
  Choose an approach tailored to the project, whether it calls for a quick ad hoc study or a large-scale study across multiple countries.
• Get Analyst-Supported Results Within 48 Hours
  Book flexible research support for short-notice questions and receive results within 48 hours. Projects can include desk research, market modeling, consumer surveys, and expert interviews.
• Assess Your Brand Positioning
  Use brand tracking and image research to understand how your brand is positioned and inform brand management.
• Inform Product And Pricing Decisions
  Use tailored product and price research to support product strategy and pricing decisions.
• Combine Multiple Research Methods
  Bring together proprietary data, research, expert perspectives, and synthetic populations to develop holistic market models, including for niche or non-transparent markets.
• Use Statista Data In Research
  Bring Statista's data and information into research projects to support analysis with the platform's business data resources.
• Turn Data Into Engaging Content
  Translate research and data into clear visual formats and narratives designed to communicate findings and support thought leadership or marketing communication.
• Build A Strategy Around Your Audience
  Set content objectives, define target audiences, and develop data-driven concepts designed to have measurable impact.
• Present Insights In Multiple Formats
  Communicate data through formats including studies, content hubs, presentations, infographics, reports, whitepapers, videos, and motion design.
• Draw On Global Interview Research
  Benefit from Statista+'s market research experience conducting more than one million interviews worldwide annually.
• Reach Audiences Through Statista Channels
  Use Statista's newsletters, platform banners, and partner network to distribute content and support campaign objectives.
• Apply Data Expertise To Strategy
  Draw on Statista's strategy expertise and data platform experience to support strategic work.