Spirit of Gallo

Explore distinctive bourbon flavor profiles from ten recipes, backed by a long distilling tradition and recognition at spirits competitions.

Choose spirits-based seltzers and iced tea made with real juice or tea, with a gluten-free lineup and no added sugar.

Provides customers with a bourbon option from Spirit of Gallo’s spirits portfolio.

Offers customers a spirits brand included in Spirit of Gallo’s portfolio.

Offers customers a whisky brand included in Spirit of Gallo’s portfolio.

Offers a smooth-drinking, award-winning vodka, including a limited-edition pepper-flavored collaboration for cocktails or shots.

Offers customers a spirits brand listed in Spirit of Gallo’s portfolio.

Offers customers a spirits brand included in Spirit of Gallo’s portfolio.

Provides customers with a tequila option from Spirit of Gallo’s spirits portfolio.

Offers consumers a tequila option from the Spirit of Gallo portfolio.

Offers customers a brand listed in Spirit of Gallo’s spirits portfolio.

Enjoy California brandy from a flagship brand with a history dating to 1975.

Enjoy a cream liqueur with distinct flavors and flexible serving options, including sipping Pineapple Cream on the rocks or mixing it into a Chata Colada.

Offers consumers a single malt Scotch whisky from Spirit of Gallo’s luxury spirits portfolio.

Offers consumers a brandy option within Spirit of Gallo’s portfolio of luxury spirits.

Offers customers a brandy included in Spirit of Gallo’s spirits portfolio.

Offers customers a whisky listed in Spirit of Gallo’s spirits portfolio.

Explore Mercer + Prince Whisky as part of Spirit of Gallo’s luxury spirits portfolio.

Offers consumers an ultra-luxury tequila option and a collection refined with a newest expression.

Offers customers a brand listed in Spirit of Gallo’s portfolio.

Enjoy ready-to-drink tequila cocktails in four flavors rooted in Mexican tradition and heritage.

Enjoy a smooth, clean soju with subtle sweetness and a choice of seven fruit-infused flavors.

Offers unflavored soju in two strength options, suitable for sipping neat, on the rocks or mixing.

Enjoy unflavored soju with zero sugar, a refreshing crisp taste and a smooth, clean finish.

Discover a Mexico City-inspired gin with two expressions and serving options ranging from cocktails to neat or on the rocks.

Explore mezcal expressions from seven Mexican states, with a range of regional character and small-batch offerings.

Enjoy Puerto Rican rums with a long heritage, artisanal production, smooth character and a flagship expression suited to sipping or cocktails.

Enjoy a spicy tamarind tequila blanco shot served chilled for parties and pre-parties, with a bottle cap that doubles as a shot glass.

Enjoy a 100-calorie, gluten-free vodka lemonade in four flavors, while the brand supports organizations rescuing dogs.

Offers consumers a single malt Scotch whisky from Spirit of Gallo’s luxury spirits portfolio.

Offers consumers a brandy option within Spirit of Gallo’s portfolio of luxury spirits.

Explore Mercer + Prince Whisky as part of Spirit of Gallo’s luxury spirits portfolio.

Offers consumers an ultra-luxury tequila option and a collection refined with a newest expression.

Enjoy ready-to-drink tequila cocktails in four flavors rooted in Mexican tradition and heritage.

Enjoy a smooth, clean soju with subtle sweetness and a choice of seven fruit-infused flavors.

Offers unflavored soju in two strength options, suitable for sipping neat, on the rocks or mixing.

Enjoy unflavored soju with zero sugar, a refreshing crisp taste and a smooth, clean finish.

Discover a Mexico City-inspired gin with two expressions and serving options ranging from cocktails to neat or on the rocks.

Explore mezcal expressions from seven Mexican states, with a range of regional character and small-batch offerings.

Enjoy Puerto Rican rums with a long heritage, artisanal production, smooth character and a flagship expression suited to sipping or cocktails.

Enjoy a spicy tamarind tequila blanco shot served chilled for parties and pre-parties, with a bottle cap that doubles as a shot glass.

Enjoy a 100-calorie, gluten-free vodka lemonade in four flavors, while the brand supports organizations rescuing dogs.

Adds bold pepper flavor, heat, depth and complexity to cocktails, or can be enjoyed as a shot.

Enjoy four popular vodka seltzer flavors in one permanent variety pack, available nationwide.

Enjoy four fan-favorite vodka seltzer flavors in a permanent variety pack made with real vodka and real juice.

Four Roses Bourbon

Four Roses is a premium bourbon brand with a distilling heritage dating to 1888. It uses two mashbills and five proprietary yeast strains to distill and age ten distinct bourbon recipes, each with its own flavor profile. The portfolio has earned honors including World's Best Single Barrel at the World Whiskies Awards and is available in more than 83 countries.

• Explore Ten Distinct Flavor Profiles
  The ten recipes each have a unique flavor profile, giving consumers a range of distinct Four Roses bourbon expressions to explore.
• Choose An Award-Recognized Bourbon
  Competition recognition includes the World's Best Single Barrel title at the World Whiskies Awards, alongside other honors.
• Choose A Bourbon With Historic Roots
  Four Roses' history dates to 1888, reflecting a longstanding tradition of bourbon production and craftsmanship.
• Find Four Roses In 83+ Countries
  Availability in more than 83 countries gives consumers across many markets access to Four Roses Bourbon.

High Noon

High Noon is a spirits-based ready-to-drink beverage brand offering vodka seltzer, tequila seltzer and vodka iced tea. Its seltzers are made with real fruit juice, while its vodka iced tea is made with real tea. The lineup is gluten free and has no added sugar. Permanent vodka seltzer variety packs include the Beach Pack, a 12-pack with Kiwi, Raspberry, Peach and Lemon, and the Day Pack, an 8-pack with Pear, Cranberry, Tangerine and Peach. Both packs are made with real vodka and real juice.

• Enjoy A Gluten-Free Lineup
  Choose from High Noon varieties that the brand describes as gluten free.
• Enjoy Drinks With No Added Sugar
  High Noon states that its full lineup is made without added sugar.
• Choose Real Vodka And Fruit Juice
  The vodka seltzer combines real vodka with real fruit juice.
• Choose From Four Tea Flavors
  Enjoy non-carbonated vodka iced tea made with real tea in Original, Peach, Lemon and Raspberry. Each flavor is 90 calories and 4.5% ABV.
• Choose Real Tequila And Fruit Juice
  The tequila seltzer is made with real tequila and real fruit juice.
• Explore Two Permanent Variety Packs
  Choose the Beach Pack for Kiwi, Raspberry, Peach and Lemon, or the Day Pack for Pear, Cranberry, Tangerine and Peach. The packs are available in 12-pack and 8-pack formats, respectively, and are permanent additions to the portfolio.

Horse Soldier Bourbon

Horse Soldier Bourbon is a bourbon brand included in Spirit of Gallo’s spirits portfolio.

Amaro Montenegro

Amaro Montenegro is included in Spirit of Gallo's portfolio of spirits brands.

John Barr Whisky

John Barr Whisky is included in Spirit of Gallo's portfolio of spirits brands.

New Amsterdam Vodka

New Amsterdam Vodka is part of Spirit of Gallo’s spirits portfolio and is described as an award-winning vodka associated with smooth drinking. In partnership with Hot Ones, the brand created Heat Check, a limited-edition hot pepper-flavored vodka with earthy Serrano and Fresno flavors and bright, fruity Habanero notes. Heat Check is bottled at 35% ABV and can be enjoyed as a shot or used in classic and signature cocktails.

• Enjoy A Smooth-Drinking Vodka
  The brand’s smooth-drinking positioning offers customers a vodka presented as smooth to drink.
• Mix Cocktails Or Pour Shots
  Use Heat Check in classic or signature drinks, or enjoy it on its own as a shot.
• Choose An Award-Winning Vodka
  The award-winning description gives customers an explicit quality distinction associated with New Amsterdam Vodka.
• Explore A Limited-Edition Pepper Vodka
  The Hot Ones collaboration offers a limited-edition vodka with earthy Serrano and Fresno flavors and bright, fruity Habanero notes. Heat Check adds pepper-forward flavor to drinks and can also be enjoyed as a shot.

Waterbird Spirits

Waterbird Spirits is listed among the brands in Spirit of Gallo’s spirits portfolio.

RumHaven

RumHaven is a spirits brand in Spirit of Gallo's portfolio.

Don Fulano Tequila

Don Fulano Tequila is a tequila brand included in Spirit of Gallo’s spirits portfolio.

Camarena Tequila

Camarena Tequila is a tequila brand in Spirit of Gallo's spirits portfolio. Spirit of Gallo introduced the brand in 2010.

LIQS

LIQS is listed as a brand in Spirit of Gallo’s spirits portfolio.

E&J Brandy

E&J Brandy is Spirit of Gallo’s flagship California brandy, first bottled in 1975. Developed after five years of testing and tasting at the Fresno Distillery, it was created as a grape-based spirit. The brand has been described as the world’s #1 selling American Brandy.

• Choose A Brandy With Heritage
  Connects customers with a brand whose history began in 1975 and whose launch marked the start of Spirit of Gallo’s spirits portfolio.
• Enjoy A California Grape Brandy
  Offers a brandy made from grapes and associated with California, as described by Spirit of Gallo.
• Choose A Leading American Brandy
  Provides a brandy from a brand reported by Spirit of Gallo to have become the world’s #1 selling American Brandy.

RumChata

RumChata is a cream liqueur whose classic expression debuted in 2009. The brand has developed distinct flavors, including Coconut Cream, Pumpkin and Pineapple Cream. Pineapple Cream is described as bright and smooth, and can be enjoyed on the rocks or in a simplified Chata Colada.

• Enjoy A Classic Cream Liqueur
  RumChata offers a classic cream liqueur expression, introduced in 2009.
• Explore Distinct Cream Liqueur Flavors
  Choose among RumChata flavor expressions such as Coconut Cream, Pumpkin and Pineapple Cream.
• Sip Or Mix Pineapple Cream
  Enjoy Pineapple Cream on the rocks or make a simplified Chata Colada by combining equal parts Pineapple Cream and coconut rum. The drink requires no blender.

The Dalmore

The Dalmore is a single malt Scotch whisky brand in Spirit of Gallo’s portfolio of luxury spirits.

• Enjoy Single Malt Scotch Whisky
  The product is identified as single malt Scotch whisky, giving consumers a Scotch whisky to enjoy.

Germain-Robin Brandy

Germain-Robin Brandy is included in Spirit of Gallo’s portfolio of owned and imported luxury spirits.

• Explore A Luxury Spirits Brand
  Germain-Robin Brandy is identified as part of Spirit of Gallo’s luxury spirits portfolio.

Argonaut Brandy

Argonaut Brandy is included in Spirit of Gallo’s portfolio of spirits brands.

The Shackleton Whisky

The Shackleton Whisky is listed in Spirit of Gallo’s spirits portfolio.

Mercer + Prince Whisky

Mercer + Prince Whisky is included among Spirit of Gallo’s owned and imported luxury spirits.

• Explore A Luxury Spirits Portfolio Whisky
  Mercer + Prince Whisky is part of Spirit of Gallo’s portfolio of owned and imported luxury spirits.

Tequila Komos

Tequila Komos is an ultra-luxury tequila brand in Spirit of Gallo’s portfolio. The brand has refined its collection with a newest expression.

• Choose An Ultra-Luxury Tequila
  Provides consumers with an ultra-luxury tequila option from Spirit of Gallo’s portfolio.
• Explore A Refined Collection
  The brand has refined its collection with a newest expression, offering consumers an additional expression to discover.

Filemonade

Filemonade is listed in Spirit of Gallo’s portfolio of brands.

VMC Tequila Cocktails

VMC is a tequila-based ready-to-drink cocktail brand created by Mexican boxing champion Saúl “El Canelo” Álvarez in partnership with Spirit of Gallo and Casa Lumbre. Its lineup includes Margarita, Paloma, Jamaica and Tamarindo, crafted with blue agave tequila from the Jalisco highlands. Tamarindo draws inspiration from traditional Aguas Frescas and classic Mexican candies. VMC celebrates Mexican tradition and heritage.

• Choose From Four Tequila Cocktail Flavors
  Choose from Margarita, Paloma, Jamaica and Tamarindo, a lineup that brings several distinct cocktail flavors together under one brand.
• Enjoy Cocktails Made With Jalisco Blue Agave Tequila
  Each cocktail in the lineup is crafted with blue agave tequila from the Jalisco highlands, giving customers a consistent tequila base across the range.
• Try A Bold, Sweet-And-Spicy Tamarindo Cocktail
  Tamarindo offers a flavor inspired by traditional Aguas Frescas and classic Mexican candies, combining sweet and spicy notes in a full-bodied tequila-based cocktail.
• Celebrate Mexican Tradition And Flavor
  The brand’s Mexican roots and flavors give customers a way to enjoy cocktails that celebrate Mexican tradition and heritage.
• Discover A Cocktail Brand Created By Canelo
  VMC was created by Saúl “El Canelo” Álvarez, connecting the brand to the Mexican boxing champion’s identity and heritage.

Soonhari

Soonhari is a flavored soju with fruit flavors, subtle sweetness and a clean, smooth taste. Its flavors include Grape, Apple, Citron, Peach, Strawberry, Yogurt and Apple Mango. Soonhari is 12% ABV and available in 375 ml glass bottles.

• Choose From Seven Fruit Flavors
  Select from Grape, Apple, Citron, Peach, Strawberry, Yogurt and Apple Mango Soonhari.
• Enjoy A Smooth, Clean Taste
  Experience fruit-infused soju with subtle sweetness and a clean, smooth taste.
• Choose A 12% ABV Soju
  Soonhari's stated alcohol content is 12% ABV.
• Pour From A 375 Ml Glass Bottle
  Soonhari is offered in 375 ml glass bottles.

Chum Churum

Chum Churum is an unflavored soju and a clear distilled spirit made from tapioca, grains and natural bedrock mineral-rich water. It is available in Original at 16.5% ABV and Rich at 20% ABV. It can be enjoyed neat, on the rocks or with fruit juice, soda and other traditional bar mixers. Spirit of Gallo's partnership with LOTTE Chilsung Beverage expands the brand’s U.S. distribution.

• Choose Between Two Strengths
  Choose between Original at 16.5% ABV and Rich at 20% ABV.
• Enjoy A Clear Distilled Spirit
  Chum Churum is distilled from tapioca and grains using natural bedrock mineral-rich water.
• Serve It Neat, Over Ice, Or Mixed
  Choose to enjoy Chum Churum neat, on the rocks or combined with fruit juice, soda or other traditional bar mixers.
• Find It Through Expanded U.S. Distribution
  The partnership with LOTTE Chilsung Beverage is expanding the brand's U.S. distribution across channels beyond its prior primary availability in Asian specialty stores.

Saero

Saero is an unflavored, zero-sugar soju with a refreshing, crisp taste and a smooth, clean finish. It has 16% ABV and is available in 375 ml glass bottles. Saero means “new.”

• Choose Zero-Sugar Soju
  Enjoy Saero as a zero-sugar soju option.
• Enjoy A Refreshing, Crisp Taste
  Saero’s refreshing, crisp taste and smooth, clean finish provide clearly described characteristics of its taste experience.
• Savor A Smooth, Clean Finish
  Saero’s smooth, clean finish provides a clearly described end to its taste experience.
• Enjoy Unflavored Soju
  Choose a soju described as unflavored, rather than a fruit-flavored expression.
• Choose 16% ABV Soju
  The stated 16% ABV lets customers know the product’s alcohol content.
• Choose A 375 Ml Glass Bottle
  Saero is offered in 375 ml glass bottles.

Condesa Gin

Condesa Gin is a hand-crafted spirit inspired by and made in Mexico City. Produced at a micro-distillery in the city by a team led by award-winning master distiller Hillhamn Salome, it presents a contemporary vision of Mexico through its botanicals and distilling talent. The gin is available in Clásica and Prickly Pear & Orange Blossom expressions, and can be enjoyed in a new creation, a twisted classic, neat or on the rocks. Spirit of Gallo is Condesa’s exclusive U.S. importer.

• Experience Mexico City Craft
  The gin’s Mexico City origin and micro-distillery production offer a spirit shaped by the city’s distilling talent and contemporary perspective.
• Explore Mexican Botanical Character
  The gin highlights Mexico’s diverse botanicals, with selections inspired by local rituals and traditions.
• Choose Between Two Expressions
  Choose either Clásica or Prickly Pear & Orange Blossom, two distinct expressions in the Condesa Gin range.
• Enjoy It Your Way
  Serve Condesa Gin in a new cocktail creation or a twist on a classic, or enjoy it neat or on the rocks.
• Choose A Super-Premium Gin
  Condesa Gin is positioned in the super-premium category and has achieved fast growth in its home market in Mexico.
• Discover A Bar-Recognized Gin
  The Clásica and Prickly Pear & Orange Blossom expressions have been adopted by bars in cities including Mexico City, New York, Los Angeles and Rome.

Mezcal Derrumbes

Mezcal Derrumbes is a family-owned mezcal brand whose seven expressions showcase the terroir, flavors and styles of different Mexican states. Its portfolio includes core expressions from Oaxaca, San Luis Potosí and Durango, alongside small-batch expressions from Michoacán, Zacatecas, Tamaulipas and Guerrero. The brand emphasizes premium ingredients, authenticity and tradition. Spirit of Gallo is its exclusive U.S. importer.

• Explore Distinct Regional Styles
  Discover mezcal expressions shaped by the terroir, flavors and styles of different Mexican states.
• Choose Among Seven Expressions
  Select from three core and four small-batch expressions representing seven Mexican states.
• Discover Tradition-Led Mezcal
  Choose a mezcal portfolio that emphasizes premium ingredients, authenticity and tradition.
• Support A Family-Owned Brand
  Choose mezcal from a family-owned brand working to grow its distribution and bring more mezcal regions to consumers' attention.

Ron del Barrilito

Ron del Barrilito is a Puerto Rican rum brand first created in 1880. Its rums are handcrafted in small batches using an all-natural maceration process and aged from 3 to 35 years in certified Oloroso sherry white oak barrels. The portfolio includes four expressions, led by 3 Stars, a medium-bodied blend aged 6 to 10 years. The rums are made without sugar, caramel coloring or artificial ingredients added after aging.

• Experience Artisanal Rum Crafted In Small Batches
  Small-batch production and an all-natural maceration process give the rum an artisanal identity rooted in a method maintained since 1880.
• Savor Smooth, Full-Bodied Rum Aged In Oak
  Aging in certified Oloroso sherry white oak barrels for 3 to 35 years contributes to the rums’ full-bodied and smooth character.
• Explore Puerto Rican Rum Heritage Dating To 1880
  The brand’s history, beginning in 1880, and its place as Puerto Rico’s oldest rum connect consumers with a longstanding local and family heritage.
• Enjoy A Consistent Original Taste And Aroma
  Blending each batch to match the original formula helps maintain its taste, aroma and depth over time.
• Enjoy Rum Without Post-Aging Additions
  The rums are made without sugar, caramel coloring or artificial ingredients being added after aging.
• Enjoy 3 Stars Neat, On Rocks, Or In Cocktails
  The flagship 3 Stars offers several ways to enjoy it: neat, on the rocks or in craft cocktails. It is identified as an alternative for an Old Fashioned.
• Choose From Four Rum Expressions
  Four expressions give consumers options across the Ron del Barrilito portfolio, led by its flagship 3 Stars rum.
• Savor Fruit, Spice, And A Lingering Smoky Finish
  The flagship blend combines aromas of almonds, vanilla, raisins and bananas with a woody backbone, smooth fruity sweetness and a lingering smoky finish.

Gran Malo

Gran Malo is a premium spicy tamarind-flavored tequila blanco shot brand co-founded by Mexican content creator Luisito Comunica. Developed and introduced in Mexico in 2021, it features a blend of macerated Mexican chilis and natural tamarind flavor, inspired by Mexican spicy candies. The brand recommends serving it as a chilled shot, especially for parties and pre-parties. Its bottle cap doubles as a shot glass, and its packaging draws inspiration from traditional papel picado.

• Enjoy A Distinctive Spicy Tamarind Shot
  The combination of chili and tamarind delivers Gran Malo’s signature spicy, tangy flavor in a tequila blanco shot.
• Serve A Chilled Party Shot
  The recommended chilled-shot serve gives customers a straightforward way to enjoy Gran Malo at parties and pre-parties.
• Use The Cap As A Shot Glass
  The cap serves as a shot glass, so the bottle includes a built-in way to pour and serve a shot.
• Enjoy Mexican-Inspired Bottle Design
  Traditional papel picado inspires the bottle packaging, giving the product a design rooted in Mexican culture.
• Explore Folklore-Inspired Brand Imagery
  The logo’s El Diablo and La Calaca characters connect the brand’s visual identity with Mexican folklore and its stated themes of adventure and risk.
• Choose From Two Bottle Sizes
  The 750 ml and 50 ml formats offer different bottle sizes; availability varies by market.

Lucky One Lemonade

Lucky One Lemonade is a premium, vodka-based hard lemonade made with real vodka and real lemonade. This non-carbonated drink is 100 calories per can, gluten-free and made without added sugar, artificial flavors or high fructose corn syrup. It comes in Original, Peach, Blueberry and Raspberry, offered in single-flavor 4-packs and variety 8-packs. The brand partners with animal rescue organizations to support dogs in need.

• Enjoy Real Vodka And Lemonade
  The real vodka and real lemonade recipe gives customers a vodka-based hard lemonade.
• Support Organizations Rescuing Dogs
  The brand’s partnerships and Our Pack Gives Back initiative support organizations working to rescue dogs in need.
• Pick From Four Fruit-Forward Flavors
  Customers can choose from four flavors: Original, Peach, Blueberry and Raspberry.
• Enjoy 100 Calories Per Can
  Each can provides a clearly stated calorie count of 100 calories.
• Avoid Added Sugar And Artificial Flavors
  Lucky One is made without added sugar, artificial flavors or high fructose corn syrup.
• Choose A Non-Carbonated Lemonade
  The non-carbonated format offers customers a hard lemonade without carbonation.
• Choose A Gluten-Free Drink
  The gluten-free formulation gives customers a hard lemonade option identified as gluten-free.
• Choose A Sessionable Premium Drink
  Lucky One is presented as a sessionable premium option in the vodka-based ready-to-drink category.
• Choose Single-Flavor Or Variety Packs
  Customers can select a 4-pack of one flavor or an 8-pack variety option.
• Find The Drink Nationwide
  The brand states that Lucky One Lemonade is available nationwide.

The Dalmore

The Dalmore is a single malt Scotch whisky brand in Spirit of Gallo’s portfolio of luxury spirits.

• Enjoy Single Malt Scotch Whisky
  The product is identified as single malt Scotch whisky, giving consumers a Scotch whisky to enjoy.

Germain-Robin Brandy

Germain-Robin Brandy is included in Spirit of Gallo’s portfolio of owned and imported luxury spirits.

• Explore A Luxury Spirits Brand
  Germain-Robin Brandy is identified as part of Spirit of Gallo’s luxury spirits portfolio.

Argonaut Brandy

Argonaut Brandy is included in Spirit of Gallo’s portfolio of spirits brands.

The Shackleton Whisky

The Shackleton Whisky is listed in Spirit of Gallo’s spirits portfolio.

Mercer + Prince Whisky

Mercer + Prince Whisky is included among Spirit of Gallo’s owned and imported luxury spirits.

• Explore A Luxury Spirits Portfolio Whisky
  Mercer + Prince Whisky is part of Spirit of Gallo’s portfolio of owned and imported luxury spirits.

Tequila Komos

Tequila Komos is an ultra-luxury tequila brand in Spirit of Gallo’s portfolio. The brand has refined its collection with a newest expression.

• Choose An Ultra-Luxury Tequila
  Provides consumers with an ultra-luxury tequila option from Spirit of Gallo’s portfolio.
• Explore A Refined Collection
  The brand has refined its collection with a newest expression, offering consumers an additional expression to discover.

Filemonade

Filemonade is listed in Spirit of Gallo’s portfolio of brands.

VMC Tequila Cocktails

VMC is a tequila-based ready-to-drink cocktail brand created by Mexican boxing champion Saúl “El Canelo” Álvarez in partnership with Spirit of Gallo and Casa Lumbre. Its lineup includes Margarita, Paloma, Jamaica and Tamarindo, crafted with blue agave tequila from the Jalisco highlands. Tamarindo draws inspiration from traditional Aguas Frescas and classic Mexican candies. VMC celebrates Mexican tradition and heritage.

• Choose From Four Tequila Cocktail Flavors
  Choose from Margarita, Paloma, Jamaica and Tamarindo, a lineup that brings several distinct cocktail flavors together under one brand.
• Enjoy Cocktails Made With Jalisco Blue Agave Tequila
  Each cocktail in the lineup is crafted with blue agave tequila from the Jalisco highlands, giving customers a consistent tequila base across the range.
• Try A Bold, Sweet-And-Spicy Tamarindo Cocktail
  Tamarindo offers a flavor inspired by traditional Aguas Frescas and classic Mexican candies, combining sweet and spicy notes in a full-bodied tequila-based cocktail.
• Celebrate Mexican Tradition And Flavor
  The brand’s Mexican roots and flavors give customers a way to enjoy cocktails that celebrate Mexican tradition and heritage.
• Discover A Cocktail Brand Created By Canelo
  VMC was created by Saúl “El Canelo” Álvarez, connecting the brand to the Mexican boxing champion’s identity and heritage.

Soonhari

Soonhari is a flavored soju with fruit flavors, subtle sweetness and a clean, smooth taste. Its flavors include Grape, Apple, Citron, Peach, Strawberry, Yogurt and Apple Mango. Soonhari is 12% ABV and available in 375 ml glass bottles.

• Choose From Seven Fruit Flavors
  Select from Grape, Apple, Citron, Peach, Strawberry, Yogurt and Apple Mango Soonhari.
• Enjoy A Smooth, Clean Taste
  Experience fruit-infused soju with subtle sweetness and a clean, smooth taste.
• Choose A 12% ABV Soju
  Soonhari's stated alcohol content is 12% ABV.
• Pour From A 375 Ml Glass Bottle
  Soonhari is offered in 375 ml glass bottles.

Chum Churum

Chum Churum is an unflavored soju and a clear distilled spirit made from tapioca, grains and natural bedrock mineral-rich water. It is available in Original at 16.5% ABV and Rich at 20% ABV. It can be enjoyed neat, on the rocks or with fruit juice, soda and other traditional bar mixers. Spirit of Gallo's partnership with LOTTE Chilsung Beverage expands the brand’s U.S. distribution.

• Choose Between Two Strengths
  Choose between Original at 16.5% ABV and Rich at 20% ABV.
• Enjoy A Clear Distilled Spirit
  Chum Churum is distilled from tapioca and grains using natural bedrock mineral-rich water.
• Serve It Neat, Over Ice, Or Mixed
  Choose to enjoy Chum Churum neat, on the rocks or combined with fruit juice, soda or other traditional bar mixers.
• Find It Through Expanded U.S. Distribution
  The partnership with LOTTE Chilsung Beverage is expanding the brand's U.S. distribution across channels beyond its prior primary availability in Asian specialty stores.

Saero

Saero is an unflavored, zero-sugar soju with a refreshing, crisp taste and a smooth, clean finish. It has 16% ABV and is available in 375 ml glass bottles. Saero means “new.”

• Choose Zero-Sugar Soju
  Enjoy Saero as a zero-sugar soju option.
• Enjoy A Refreshing, Crisp Taste
  Saero’s refreshing, crisp taste and smooth, clean finish provide clearly described characteristics of its taste experience.
• Savor A Smooth, Clean Finish
  Saero’s smooth, clean finish provides a clearly described end to its taste experience.
• Enjoy Unflavored Soju
  Choose a soju described as unflavored, rather than a fruit-flavored expression.
• Choose 16% ABV Soju
  The stated 16% ABV lets customers know the product’s alcohol content.
• Choose A 375 Ml Glass Bottle
  Saero is offered in 375 ml glass bottles.

Condesa Gin

Condesa Gin is a hand-crafted spirit inspired by and made in Mexico City. Produced at a micro-distillery in the city by a team led by award-winning master distiller Hillhamn Salome, it presents a contemporary vision of Mexico through its botanicals and distilling talent. The gin is available in Clásica and Prickly Pear & Orange Blossom expressions, and can be enjoyed in a new creation, a twisted classic, neat or on the rocks. Spirit of Gallo is Condesa’s exclusive U.S. importer.

• Experience Mexico City Craft
  The gin’s Mexico City origin and micro-distillery production offer a spirit shaped by the city’s distilling talent and contemporary perspective.
• Explore Mexican Botanical Character
  The gin highlights Mexico’s diverse botanicals, with selections inspired by local rituals and traditions.
• Choose Between Two Expressions
  Choose either Clásica or Prickly Pear & Orange Blossom, two distinct expressions in the Condesa Gin range.
• Enjoy It Your Way
  Serve Condesa Gin in a new cocktail creation or a twist on a classic, or enjoy it neat or on the rocks.
• Choose A Super-Premium Gin
  Condesa Gin is positioned in the super-premium category and has achieved fast growth in its home market in Mexico.
• Discover A Bar-Recognized Gin
  The Clásica and Prickly Pear & Orange Blossom expressions have been adopted by bars in cities including Mexico City, New York, Los Angeles and Rome.

Mezcal Derrumbes

Mezcal Derrumbes is a family-owned mezcal brand whose seven expressions showcase the terroir, flavors and styles of different Mexican states. Its portfolio includes core expressions from Oaxaca, San Luis Potosí and Durango, alongside small-batch expressions from Michoacán, Zacatecas, Tamaulipas and Guerrero. The brand emphasizes premium ingredients, authenticity and tradition. Spirit of Gallo is its exclusive U.S. importer.

• Explore Distinct Regional Styles
  Discover mezcal expressions shaped by the terroir, flavors and styles of different Mexican states.
• Choose Among Seven Expressions
  Select from three core and four small-batch expressions representing seven Mexican states.
• Discover Tradition-Led Mezcal
  Choose a mezcal portfolio that emphasizes premium ingredients, authenticity and tradition.
• Support A Family-Owned Brand
  Choose mezcal from a family-owned brand working to grow its distribution and bring more mezcal regions to consumers' attention.

Ron del Barrilito

Ron del Barrilito is a Puerto Rican rum brand first created in 1880. Its rums are handcrafted in small batches using an all-natural maceration process and aged from 3 to 35 years in certified Oloroso sherry white oak barrels. The portfolio includes four expressions, led by 3 Stars, a medium-bodied blend aged 6 to 10 years. The rums are made without sugar, caramel coloring or artificial ingredients added after aging.

• Experience Artisanal Rum Crafted In Small Batches
  Small-batch production and an all-natural maceration process give the rum an artisanal identity rooted in a method maintained since 1880.
• Savor Smooth, Full-Bodied Rum Aged In Oak
  Aging in certified Oloroso sherry white oak barrels for 3 to 35 years contributes to the rums’ full-bodied and smooth character.
• Explore Puerto Rican Rum Heritage Dating To 1880
  The brand’s history, beginning in 1880, and its place as Puerto Rico’s oldest rum connect consumers with a longstanding local and family heritage.
• Enjoy A Consistent Original Taste And Aroma
  Blending each batch to match the original formula helps maintain its taste, aroma and depth over time.
• Enjoy Rum Without Post-Aging Additions
  The rums are made without sugar, caramel coloring or artificial ingredients being added after aging.
• Enjoy 3 Stars Neat, On Rocks, Or In Cocktails
  The flagship 3 Stars offers several ways to enjoy it: neat, on the rocks or in craft cocktails. It is identified as an alternative for an Old Fashioned.
• Choose From Four Rum Expressions
  Four expressions give consumers options across the Ron del Barrilito portfolio, led by its flagship 3 Stars rum.
• Savor Fruit, Spice, And A Lingering Smoky Finish
  The flagship blend combines aromas of almonds, vanilla, raisins and bananas with a woody backbone, smooth fruity sweetness and a lingering smoky finish.

Gran Malo

Gran Malo is a premium spicy tamarind-flavored tequila blanco shot brand co-founded by Mexican content creator Luisito Comunica. Developed and introduced in Mexico in 2021, it features a blend of macerated Mexican chilis and natural tamarind flavor, inspired by Mexican spicy candies. The brand recommends serving it as a chilled shot, especially for parties and pre-parties. Its bottle cap doubles as a shot glass, and its packaging draws inspiration from traditional papel picado.

• Enjoy A Distinctive Spicy Tamarind Shot
  The combination of chili and tamarind delivers Gran Malo’s signature spicy, tangy flavor in a tequila blanco shot.
• Serve A Chilled Party Shot
  The recommended chilled-shot serve gives customers a straightforward way to enjoy Gran Malo at parties and pre-parties.
• Use The Cap As A Shot Glass
  The cap serves as a shot glass, so the bottle includes a built-in way to pour and serve a shot.
• Enjoy Mexican-Inspired Bottle Design
  Traditional papel picado inspires the bottle packaging, giving the product a design rooted in Mexican culture.
• Explore Folklore-Inspired Brand Imagery
  The logo’s El Diablo and La Calaca characters connect the brand’s visual identity with Mexican folklore and its stated themes of adventure and risk.
• Choose From Two Bottle Sizes
  The 750 ml and 50 ml formats offer different bottle sizes; availability varies by market.

Lucky One Lemonade

Lucky One Lemonade is a premium, vodka-based hard lemonade made with real vodka and real lemonade. This non-carbonated drink is 100 calories per can, gluten-free and made without added sugar, artificial flavors or high fructose corn syrup. It comes in Original, Peach, Blueberry and Raspberry, offered in single-flavor 4-packs and variety 8-packs. The brand partners with animal rescue organizations to support dogs in need.

• Enjoy Real Vodka And Lemonade
  The real vodka and real lemonade recipe gives customers a vodka-based hard lemonade.
• Support Organizations Rescuing Dogs
  The brand’s partnerships and Our Pack Gives Back initiative support organizations working to rescue dogs in need.
• Pick From Four Fruit-Forward Flavors
  Customers can choose from four flavors: Original, Peach, Blueberry and Raspberry.
• Enjoy 100 Calories Per Can
  Each can provides a clearly stated calorie count of 100 calories.
• Avoid Added Sugar And Artificial Flavors
  Lucky One is made without added sugar, artificial flavors or high fructose corn syrup.
• Choose A Non-Carbonated Lemonade
  The non-carbonated format offers customers a hard lemonade without carbonation.
• Choose A Gluten-Free Drink
  The gluten-free formulation gives customers a hard lemonade option identified as gluten-free.
• Choose A Sessionable Premium Drink
  Lucky One is presented as a sessionable premium option in the vodka-based ready-to-drink category.
• Choose Single-Flavor Or Variety Packs
  Customers can select a 4-pack of one flavor or an 8-pack variety option.
• Find The Drink Nationwide
  The brand states that Lucky One Lemonade is available nationwide.

Heat Check

Heat Check is a limited-edition hot pepper-flavored vodka created by Spirit of Gallo in partnership with New Amsterdam Vodka and the Hot Ones YouTube show hosted by Sean Evans. Its blend of earthy Serrano and Fresno flavors with bright, fruity Habanero notes adds heat, depth and complexity to drinks. Bottled at 35% ABV, it can be enjoyed as a shot or used in classic and signature cocktails.

• Add Bold Pepper Flavor
  Bring a distinctive pepper-forward profile to drinks with a blend of earthy Serrano and Fresno flavors and bright, fruity Habanero notes.
• Mix Cocktails Or Pour Shots
  Use Heat Check in classic cocktails or signature drinks, or enjoy it on its own as a shot.
• Enjoy A Spice-Driven Collaboration
  Discover a hot pepper-flavored vodka developed with New Amsterdam Vodka and the Hot Ones show, with Sean Evans involved in the partnership.
• Choose A Limited-Edition Vodka
  Try Heat Check as a limited-edition vodka bottled at 35% ABV.

High Noon Beach Pack

The High Noon Beach Pack is a permanent vodka seltzer variety pack made with real vodka and real juice. Its 12-pack brings together Kiwi, Raspberry, Peach and Lemon flavors, and is available nationwide.

• Enjoy Four Favorite Flavors
  The pack brings together Kiwi, Raspberry, Peach and Lemon, giving fans four High Noon flavors in one variety pack.
• Choose Real Vodka And Juice
  Each variety pack is made with real vodka and real juice.
• Find Favorites Throughout The Year
  As a permanent variety pack, it makes the listed flavors available to fans throughout the year.
• Get A Mix In One Pack
  The 12-pack format combines the four listed flavors in a single variety pack.
• Find It Nationwide
  The pack is available across the country.

High Noon Day Pack

The High Noon Day Pack is a permanent vodka seltzer variety pack made with real vodka and real juice. This variety 8-pack features Pear, Cranberry, Tangerine and Peach.

• Enjoy Four Fan-Favorite Flavors
  Choose among Pear, Cranberry, Tangerine and Peach in one pack, including flavors described as highly requested fan favorites.
• Choose Real Vodka And Juice
  The pack is made with real vodka and real juice.
• Find Favorite Flavors Year-Round
  As a permanent variety pack, the Day Pack makes it easier for fans to get these flavors throughout the year.
• Get Eight Drinks In One Pack
  The variety 8-pack format brings the Day Pack flavors together in one pack.