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SparkLayer

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B2B eCommercewww.sparklayer.ioUpdated

SparkLayer enables brands to run B2B wholesale on their store with self-service ordering, pricing controls, and integrated back-end workflows.

Overview

SparkLayer is a wholesale eCommerce platform designed for brands and distributors. It adds a complete B2B buying experience to an existing store, giving wholesale customers their own pricing and net terms and enabling self-service ordering. The platform helps brands grow their B2B business by automating manual tasks, reducing admin, and accelerating growth through self-serve and streamlined sales workflows. Built for wholesale operations, SparkLayer integrates with ERP and accounting tools and connects orders to financial systems, ensuring pricing, invoicing, and order data stay in sync. The audience is brands, distributors, and manufacturers selling to trade customers, with features to control who can see what, apply pricing rules, and manage catalogs and forms. The solution aims to reduce manual processes like back-and-forth emails and spreadsheets, while enabling faster checkout, multi-channel readiness, and scalable wholesale operations.

Mission statement

To empower brands to grow their B2B wholesale business by delivering a seamless, self-service buying experience and connected workflows that align sales, finance, and operations.

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What we offer

SparkLayer Platform

Transform Your eCommerce Store Into A Comprehensive B2B Solution.

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SparkLayer Ignite

Empower your website with comprehensive B2B solutions and streamline wholesale operations.

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SparkLayer Enterprise

Accelerate B2B operations with SparkLayer's comprehensive platform for large-scale wholesale management.

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SparkLayer B2B Ordering Portal

Empower your wholesale customers with a streamlined self-service ordering experience.

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SparkLayer Quoting Engine

Enhance Your B2B Sales With Streamlined Quoting And Ordering.

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Market segments

Market size by segment

Growth potential (CAGR)

B2B commerce

36000 Billion USD14.5% CAGR

Capabilities for B2B trade including custom B2B marketplaces, complex pricing and account management, and back-office integrations

Products: SparkLayer Platform, SparkLayer B2B Ordering Portal, SparkLayer Ignite, SparkLayer Enterprise

Configure, price, quote (CPQ)

2.5 Billion USD13% CAGR

Capabilities to configure complex products, automate pricing and generate accurate quotes, with integrations to ERP/CRM to streamline sales-to-order workflows.

Products: SparkLayer Quoting Engine, SparkLayer Platform, SparkLayer B2B Ordering Portal, SparkLayer Enterprise

Order management and ERP integration

4 Billion USD11.4% CAGR

Capabilities that integrate order capture, approvals, and fulfillment with ERP and back‑office systems to improve processing accuracy, align catalog/pricing data, and shorten cycle times.

Products: SparkLayer Enterprise, SparkLayer Platform, SparkLayer Ignite

Rep-assisted selling and sales agent portals

3.5 Billion USD25% CAGR

Capabilities that enable sales teams to assist or place orders on behalf of customers, manage trade accounts, handle buying appointments and support trade-show workflows.

Products: SparkLayer B2B Ordering Portal, SparkLayer Enterprise, SparkLayer Ignite, SparkLayer Platform, SparkLayer Quoting Engine

More information about our offering

SparkLayer Platform

SparkLayer is a wholesale eCommerce platform designed to enhance existing stores with a comprehensive B2B buying experience. It offers features such as distinct pricing for wholesale customers, net terms, and self-service ordering. By automating manual tasks and integrating with accounting and ERP systems, SparkLayer streamlines workflows, reduces administrative burdens, and fosters growth across B2B operations. The platform ensures accurate pricing, invoicing, and order management while providing brands with tools to control visibility and manage catalogs effectively.

  • Automate Financial Processes
    Ensure seamless operation by integrating vital financial systems, maintaining consistency across pricing, invoicing, and order workflows with real-time data sync.
  • Empower Customers with Convenience
    Allow B2B buyers to place orders independently, which not only enhances customer experience but also reduces the workload on staff, freeing them for more critical tasks.
  • Manage Customer Access Effectively
    This feature allows businesses to tailor the visibility of their product catalogs based on customer segments, enhancing the shopping experience and ensuring appropriate access to products.
  • Enhance Sales Efficiency
    Transform how quotes are handled by providing a seamless path from negotiation to order completion, improving sales team efficiency and customer satisfaction.
  • Customize Financial Interactions
    Tailor pricing structures and payment terms for wholesale clients, making it easier to manage relationships and transactions at scale.
  • Streamline Customer Registration
    Easily onboard new customers with intuitive forms that simplify the application process, reducing manual review and speeding up the approval period.
  • Empower Your Sales Team
    Enable sales representatives to manage orders in real time, improving customer interactions and closing deals faster without additional hurdles.
  • Enhance Order Accuracy
    Streamline quoting processes with clear pricing, multi-currency options, and instant approvals.
  • Reduce Administrative Tasks
    Simplify the invoicing process for B2B transactions by automating invoice generation, thus minimizing manual entry and reducing errors.
  • Empower Sales Teams
    Enable sales representatives to facilitate orders efficiently from any device, improving response times and customer satisfaction.

SparkLayer Ignite

SparkLayer Ignite brings B2B capabilities to any website by adding wholesale catalogs and a self-service ordering portal with configurable visibility rules. It enables hiding wholesale products from DTC stores, presenting live B2B catalogs, and supports trade account management, rep-assisted ordering, and buying appointments.

  • Show Live B2B Products
    Present an up-to-date selection of wholesale products tailored for B2B buyers.
  • Empower Wholesale Clients
    Equips wholesale customers to place their orders directly, increasing efficiency and reducing wait times.
  • Facilitate Sales Rep Orders
    Allows sales representatives to take orders directly, enhancing customer service and closing sales more effectively.
  • Control Product Visibility
    Ensures only authorized customers can view wholesale-specific products, safeguarding B2B listings.
  • Oversee Trade Accounts
    Streamlines the management of customer trade accounts, ensuring smooth operational workflows.
  • Seamless System Connectivity
    Facilitates integration with various backend systems for streamlined operations.
  • Organize Trade Events
    Facilitates scheduling of key buying events and trade show participation for better engagement.
  • Access Expert Support
    Provides dedicated support for quick resolution of integration issues and setups.

SparkLayer Enterprise

SparkLayer Enterprise is the enterprise-grade B2B eCommerce platform designed for large-scale wholesale operations. It targets complex wholesale workflows with ERP as the single source of truth for pricing and provides capabilities to support large sales teams and ERP integrations.

  • Enable Large Scale Wholesale Management
    Tailored for complex B2B operations, ensuring seamless management of extensive sales processes.
  • Sync Pricing with ERP
    Maintain accurate and real-time pricing data, crucial for effective B2B transactions.
  • Streamline Financial Workflows
    Reduce manual errors and administrative tasks by automating invoice generation and tracking.
  • Empower Sales Teams
    Facilitate direct order placement, enhancing sales efficiency and customer interaction.
  • Achieve Real-Time Inventory Insights
    Ensure accurate stock management aligned with sales and orders.

SparkLayer B2B Ordering Portal

The B2B ordering portal is built for wholesale brands to give trade buyers a dedicated self-serve ordering experience. Trade buyers can log in, see their pricing, and place orders directly, with features to support self-serve ordering, trade account management, rep-assisted ordering, and buying appointments.

  • Enable Seamless Self-Service Ordering
    Let buyers manage their orders independently to reduce admin overhead and enhance efficiency.
  • Empower Sales Reps to Close Deals
    Allow sales agents to negotiate and complete orders directly, improving customer satisfaction.
  • Facilitate Quick Quotes
    Provide a structured process for pricing negotiations, ensuring clarity and fast approvals.
  • Manage Buying Appointments Effortlessly
    Facilitate trade shows and streamline buyer appointments for enhanced engagement.
  • Streamline Invoice Processing
    Minimize manual errors and speed up payment cycles by automating invoices.
  • Oversee Trade Accounts Effectively
    Control account settings and pricing terms to meet diverse customer needs.

SparkLayer Quoting Engine

SparkLayer Quoting Engine enables an end-to-end quote-to-order experience. It supports price breaks, tiered pricing, and multi-currency quoting, along with workflows for negotiating orders, pre-ordering, sales-assisted carts, and Price on Application (POA).

  • Streamline Order Processing
    Transform quotes into orders effortlessly, reducing manual tasks.
  • Facilitates Order Negotiation
    Empower sales teams to negotiate terms directly with customers, enhancing conversions.
  • Supports Multi-Currency Transactions
    Easily issue quotes in multiple currencies to cater to global clients.
  • Apply Volume-Based Pricing
    Encourage bulk purchases by offering price breaks based on quantity.
  • Apply Tiered Pricing Strategies
    Adapt pricing based on customer tiers to enhance sales strategy.
  • Enable Pre-Ordering
    Allow customers to place pre-orders, enhancing inventory management.
  • Utilize POA Framework
    Quote flexible pricing for unique customer inquiries.
  • Implement Sales Assistance
    Allow sales agents to assist customers in cart creation and order placement.

Sources

Methodology and sourcing behind the figures and links shown above.

B2B commerce

Primary estimate uses the U.S. ITA (trade.gov) forecast that values the global B2B e‑commerce market at USD 36 trillion by 2026 with a 14.5% CAGR through 2026. Alternate industry forecasting (Precedence Research) reports a 2025 size of USD 13.68 trillion and a longer‑term CAGR of 17.5% (2026–2035); the trade.gov figure was selected as the primary, authoritative short‑term estimate while noting variance in market definitions and longer‑term projections.

Configure, price, quote (CPQ)

Primary source (Pinkus Partners) reports analyst consensus of double-digit CAGR (12%–16%) and market projections of $3.4B–$8B by the end of the decade; a contrasting report (via LinkedIn/reportprime) cites a lower 4.8% CAGR. Using those search results and typical CPQ market sizing, I estimate a current market around $2.5B and a growth potential near 13% CAGR (midpoint of cited analyst range), noting variance across sources.

Order management and ERP integration

Estimate derived from published market figures for adjacent markets in the search results: Fact.MR reports the e‑commerce ERP integration market at USD 8.7B (2025) with Order Management Integration ~42% share (implying ~USD 3.6–4.0B). Independent order‑management reports (ReAnIn, MetastatInsight) report 2025 order‑management market values near USD 4.0–5.0B and CAGRs in the 10–13% range. I selected a midpoint market size (~USD 4.0B) and a blended CAGR (~11.4%) between the integration market (10.0%) and order‑management-specific estimates (10.3–12.7%).

Rep-assisted selling and sales agent portals

No direct market-size figure for “rep-assisted selling and sales agent portals” was provided in the search results. I inferred size by mapping the segment to adjacent reported markets: AI SDR tools (focused on prospecting/outreach) and Sales Enablement Platforms (broader content, workflow, and seller-facing portals). MarketsandMarkets reports the AI SDR market at ~USD 4.12B (2025) with a 29.5% CAGR; Fortune Business Insights reports the Sales Enablement Platform market at USD 6.13B (2025) with a 17.2% CAGR. Treating rep-assisted selling/agent portals as a focused subset of these combined markets (order placement, rep-assisted workflows, agent portals, trade-account management), a reasonable 2025 market-size estimate is ~USD 3.5B (roughly 30–35% of the combined 2025 adjacent-market footprint). Growth potential is estimated at ~25% CAGR, reflecting faster AI-agent adoption (MarketsandMarkets) tempered by broader SEP growth rates (FortuneBI) and higher-end growth signals in AI-agent reporting.

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