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Snowplow Analytics Limited

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Data Platformssnowplow.ioLondon, England, United KingdomUpdated

Snowplow is a real-time customer data infrastructure that enables first-party behavioral data to power AI agents and advanced analytics.

Overview

Snowplow is the Customer Context Infrastructure that transforms raw behavioral data into real-time customer context for AI agents and advanced analytics. Data teams rely on Snowplow to collect and process event-level data in real time, delivering it to their warehouse, lake, or stream, without the engineering overhead of building data infrastructure. Product and engineering teams rely on it to power agentic AI systems, personalization, and fraud detection. Today, Snowplow empowers organizations to generate, model, and own rich, real-time behavioral data across the entire customer journey. Our platform has grown into the leading customer data infrastructure for digital-first companies that build on trusted, first-party data.

Mission statement

Transform raw behavioral data into real-time, actionable customer context to empower AI agents and advanced analytics.

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What we offer

Data Foundation

Empowers real-time customer context built on comprehensive behavioral data.

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Market segments

Customer Data Platform

Capabilities to collect, unify, and activate first-party customer event data across channels to power personalization, analytics, and agentic AI.

Products: Data Foundation

Streaming ETL and Real-time Processing

Capabilities to collect, enrich, and route event-level data in real time with in-stream processing and low-latency delivery to warehouses, lakes, or streams.

Products: Data Foundation

Data Governance and Quality

Capabilities that ensure data integrity, lineage, residency control, schema validation, security, and compliance across the data lifecycle.

Products: Data Foundation

Analytics-ready Data Modeling and Activation

Capabilities to transform raw behavioral events into structured, analytics-ready datasets and model packs for downstream analytics, machine learning, and activation.

Products: Data Foundation

More information about our offering

Data Foundation

Data Foundation is Snowplow's core platform for customer data infrastructure, enabling end-to-end data workflows from collection to activation. It underpins building unified, first-party datasets used by AI agents and advanced analytics.

  • Streamlines Data Management
    Facilitates seamless transitions between stages of data handling, ensuring efficiency from data intake to analytics.
  • Enables Instant Insights
    Allows organizations to quickly react to customer behavior changes through real-time data availability.
  • Enhance Data For Real-Time Insights
    Data is processed and enriched in real-time, enabling immediate analytics and decision-making without delay.
  • Maintain Complete Control Over Data
    Run Snowplow's pipeline entirely within your infrastructure, ensuring full ownership and eliminating reliance on external data management.
  • Control Data Residency
    Ensure your data never leaves your chosen infrastructure, meeting regulatory and privacy requirements.
  • Facilitates Advanced Analytics
    Equips data science teams with the necessary insights for predictive modeling and AI applications.
  • Improves Operational Trust
    Gives teams confidence in their data's accuracy, allowing for better decision-making.
  • Track Behavior Across All Touchpoints
    Collect customer interactions from various channels, ensuring no data silos and providing a rich customer profile.
  • 24x7 Customer Support
    Get round-the-clock assistance for your production pipeline deployment, ensuring seamless operations.
  • Maintains Data Quality
    Provides standards for data accuracy, security, and regulatory compliance throughout its usage.
  • Adapt to Business Needs
    Select between hosting options that suit your requirements, from full ownership in your private cloud to Snowplow-managed cloud solutions.
  • Real-Time Data Processing
    Use 35+ first-party trackers to reliably collect behavioral data across various applications, enhancing the quality and richness of customer insights.
  • Enhances Analysis Efficiency
    Simplifies data analysis by avoiding the complexities associated with multiple data sources.
  • Access Pre-Built Models
    Utilize existing dbt models for web and mobile analytics, speeding up your time to insights without restrictive licensing.
  • Secure Your Data Assets
    Utilize built-in features to protect sensitive customer data, aligning with regulatory requirements.

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