Smith & Jones Unclaimed

Builds impactful healthcare marketing strategies that engage patients and enhance brand growth.

Engage patients effectively through innovative traditional marketing strategies.

Providing innovative technology solutions for enhanced patient engagement.

Gain actionable insights to drive performance and growth in healthcare organizations.

Enhance healthcare branding with compelling creative services and storytelling.

Enhance patient engagement and grow your healthcare brand with comprehensive digital marketing services.

Brand strategy, messaging, and content production for hospitals and health systems to build reputation, patient trust, and consistent cross-channel identity.

Digital and traditional marketing programs (SEO, local search, online advertising, social, email, marketing automation, media planning) that drive patient volume, referrals, and service-line growth.

Actionable analytics, BI data, ERP setup and optimization, digital behavioral tracking, and real-time dashboards that inform strategy, operations, and growth decisions for health systems.

Design and development of patient-centered websites, applications, HIPAA-compliant digital experiences, accessibility, and immersive/voice features to improve engagement and outcomes.

Strategy

Strategy helps healthcare organizations plan service-line campaigns and brand development through discovery, audience insights, and integrated planning. It guides the strategy process from discovery through execution, aligning stakeholders and delivering messaging that resonates with healthcare audiences. The service emphasizes audience-focused storytelling, cross-channel coordination, and data-informed decision making.

• Drives Informed Decision Making
  By analyzing audience data, the service provides healthcare organizations with critical insights for crafting targeted messaging that resonates.
• Streamlines Campaign Implementation
  This feature ensures all stakeholders are aligned, facilitating smoother campaign execution and better outcomes.
• Enhances Brand Recognition
  Effective brand development ensures your healthcare organization stands out in a competitive market by establishing a compelling identity.
• Targets Patient Engagement
  Focused service line campaigns foster deeper connections with patients, driving engagement and conversions.
• Attracts and Retains Patients
  A well-crafted content strategy helps build trust and establishes your organization as a resource in healthcare.
• Maintains Message Consistency
  Consistent voice and tone across communications enhance brand trust and recognition in healthcare marketing.

Traditional Marketing

Traditional marketing delivers creative, innovative campaigns across television, print, radio, outdoor, and direct mail, with an integrated approach that blends traditional and digital tactics. Our media planning and buying optimize reach and frequency, supported by public relations and targeted direct marketing to drive awareness and engagement.

• Combine Both Approaches
  Integrate traditional and digital marketing for enhanced reach and effectiveness, using local targeting and real-time performance metrics.
• Optimize Media Spend
  Maximize ad effectiveness through strategic media planning and targeted buying across various platforms.
• Engage Targeted Audiences
  Utilize targeted direct marketing to effectively reach and engage specific patient demographics.
• Reach Broad Audiences
  Utilize television and radio channels to effectively communicate marketing messages to large and diverse audiences.
• Boost Local Visibility
  Implement effective outdoor advertising strategies to enhance brand visibility within the community.

Technology

Technology creates modern, patient-centered digital experiences. We offer web design and development, application development, and immersive capabilities such as virtual and augmented reality, plus voice applications. Our work emphasizes solving real problems with scalable tools, while ensuring privacy, security, and accessible design.

• Protects Patient Health Information
  All digital solutions are designed with HIPAA compliance, ensuring the security of sensitive patient information.
• Creates Custom Apps For Healthcare
  Tailored applications enhance patient engagement and streamline processes, addressing specific healthcare challenges.
• Creates User-Friendly Websites
  We focus on intuitive web designs that enhance navigation and improve patient engagement.
• Ensures Accessibility Standards Are Met
  Our commitment to ADA/WCAG standards means your digital presence is accessible to all users, promoting inclusivity and compliance.
• Utilizes VR/AR For Enhanced Engagement
  Leverage cutting-edge VR and AR to create engaging healthcare experiences that improve patient understanding and satisfaction.
• Integrates Voice Technology
  Implement voice solutions to facilitate healthcare workflows, improving efficiency and user experience.

Business Insights

Business insights helps healthcare organizations prepare for the future with actionable analytics. We provide growth strategy, ERP setup and optimization, insights and analytics, BI data for health systems, and digital behavioral tracking, delivered through real-time dashboards that empower data-driven decision making.

• Enhance Decision-Making
  Deliver targeted insights that inform strategy and improve operational efficiency.
• Drive Organizational Growth
  Implement actionable strategies that foster sustainable growth in healthcare settings.
• Access Live Data Insights
  Visualize and interpret key metrics in real-time for proactive management.
• Understand Patient Interactions
  Analyze patient online behavior to optimize engagement and marketing efforts.
• Inform Strategic Decisions
  Utilize detailed analysis to guide leadership decisions and improve patient outcomes.
• Streamline Operations
  Ensure your organization operates efficiently through effective resource management.

Creative Services

Creative services blend brand strategy with production across audio, video, photography, animation, motion design, graphic design, podcasts, and content creation. The team shapes cohesive brands and stories for healthcare organizations, ensuring consistent messaging and engaging experiences across channels.

• Develop Comprehensive Brand Strategies
  Establish a strong brand foundation through in-depth research and strategic positioning to resonate with target audiences.
• Capture Compelling Visual Stories
  Through expert video production, convey brand messages in visually engaging ways that resonate with audiences.
• Enrich Stories with Animation
  Use engaging and creative animation to bring narratives to life and enhance audience understanding.
• Design Engaging Visual Assets
  Utilize innovative graphic design to convey messages that captivate and inform target audiences effectively.
• Produce High-Quality Audio Content
  Create engaging audio assets that enhance campaign effectiveness and build a stronger brand narrative.
• Craft Compelling Written Content
  Develop high-quality content that not only informs but also engages potential patients and reinforces brand messaging.
• Deliver High-Quality Photography
  Enhance brand visual identity with professional photography that captures the essence of healthcare services.
• Create Informative Podcast Series
  Engage audiences through carefully crafted podcasts that provide valuable insights and stories related to healthcare.

Digital Marketing

Digital marketing covers a complete online toolkit to connect with patients and providers. Services include SEO, Local SEO, online advertising, social media, email marketing, marketing automation, and online reputation management, all guided by data-driven workflows and real-time dashboards.

• Informs Strategy
  Utilize insights from analytics to shape marketing strategies that target patient needs effectively.
• Boost Online Presence
  Enhance your ranking on search engines to attract more patients actively looking for healthcare services.
• Increase Local Visibility
  Enhance your healthcare facility’s discoverability in local search results, connecting you with nearby patients actively seeking care.
• Protect Brand Image
  Manage and respond to online reviews and feedback, building trust and credibility with patients.
• Nurture Relationships
  Engage prospective and existing patients with timely and relevant email communications to foster loyalty and conversion.
• Target Key Audiences
  Engage specific demographics through targeted ads that reach potential patients based on their interests and behaviors.
• Monitor Campaigns Effectively
  Gain insights into campaign performance with real-time analytics, allowing for immediate adjustments and optimizations.
• Cultivate Online Community
  Engage with patients and prospects on social media to build relationships, share information, and enhance brand loyalty.
• Streamline Processes
  Efficiently manage and automate repetitive marketing tasks to focus on strategy and growth.