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Smartly.io Solutions Oy

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AdTechwww.smartly.ioUpdated

AI-powered cross-channel advertising platform uniting creative and media for faster, data-driven campaigns.

Overview

Smartly.io Solutions Oy is a technology company that provides an AI-powered, cross-channel advertising platform designed to unite creative and media. The company builds solutions that help advertisers, agencies, and brands plan, produce, and optimize campaigns across major channels with real-time insights. By combining automation, data-driven decision-making, and scalable creative production, Smartly aims to reinvent how advertising is done, enabling faster workflows, consistency across touchpoints, and measurable performance.

Mission statement

To reinvent how advertising is done by connecting creative, media, and data through a single intelligent platform.

One of 59 AI agents in AdTechRead recently byAmazon

What we offer

Smartly Platform

Optimize advertising workflows with AI-driven insights and automated cross-channel campaigns.

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Smartly Creative

Accelerate ad creation and enhance personalization for impactful campaigns.

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Smartly Media

Optimize media spend effortlessly with real-time insights and automation.

Smartly Intelligence

Unlock strategic clarity and optimize campaigns with AI-driven insights.

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Amazon Integration

Seamlessly run and optimize Amazon ads alongside other platforms with Smartly.

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Google Integration

Seamlessly manage Google ads alongside other channels for enhanced performance.

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Meta Integration

Streamline advertising across Meta platforms with seamless integration and optimization tools.

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YouTube Integration

Streamline video advertising campaigns across YouTube with Smartly's integration.

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TikTok Integration

Effortlessly create and optimize TikTok ads directly within Smartly's platform.

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Snapchat Integration

Seamlessly manage Snapchat campaigns alongside other media efforts.

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Pinterest Integration

Enhance your advertising strategy with seamless integration for Pinterest campaigns.

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Reddit Integration

Effortlessly manage and optimize campaigns across Reddit and other platforms in one place.

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Roku Integration

Effortlessly run targeted ads on Roku with Smartly's integration.

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Spotify Integration

Seamlessly manage Spotify ad campaigns through Smartly's unified platform.

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Brand Teams

Empowers brand teams to efficiently manage campaigns across multiple channels.

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Agency Teams

Optimize agency workflows and enhance collaboration to deliver better results for clients.

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Performance Teams

Optimize campaigns with automatic, insights-driven creative solutions.

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Creative Teams

Empower your creative teams to innovate while AI handles the execution at scale.

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Who do we serve

Advertising Agencies And Agencies Networks

Global advertising agencies seeking collaborative workflows and cross-channel optimization.

Geography: Global

How we help: Cross-channel optimization and AI-enabled creative production platform that unifies agency workflows, enabling faster campaign delivery, consistent brand governance, and data-driven performance across clients.

In-House Brand Teams

North America and global in-house brand teams aiming to scale brand messaging.

Geography: North America, Global

How we help: A unified platform enabling in-house teams to scale brand campaigns while preserving governance, with AI-assisted production and cross-channel coordination.

Direct-To-Consumer Brands

Global direct-to-consumer brands seeking multichannel advertising at scale.

Geography: Global

How we help: A unified platform that aligns creative and media teams to accelerate multichannel campaigns for direct-to-consumer brands.

Performance Marketing Teams

Global performance marketing teams focused on optimization and ROI.

Geography: Global

How we help: A comprehensive, AI-powered system that optimizes cross-channel campaigns, automates testing, and delivers real-time insights to maximize return on investment.

Market segments

Market size by segment

Growth potential (CAGR)

Cross-channel campaign management

6.99 Billion USD18.52% CAGR

Capabilities to plan, activate, and coordinate campaigns across display, video, native, mobile, and connected TV to deliver consistent reach, frequency, and creative orchestration.

Products: Smartly Platform, Agency Teams, Brand Teams, Performance Teams, Smartly Media, Google Integration, Meta Integration, Amazon Integration, TikTok Integration, YouTube Integration, Snapchat Integration, Pinterest Integration, Reddit Integration, Roku Integration, Spotify Integration

Dynamic creative optimization

1.02 Billion USD11.5% CAGR

Generate, personalize, and adapt creative assets in real time using templates and AI to deliver tailored ad variations and improve relevance.

Products: Smartly Creative, Creative Teams, Smartly Platform, Meta Integration, Google Integration, TikTok Integration, YouTube Integration

Automated bidding and budget management

26 Billion USD12.5% CAGR

Algorithmic bidding, dynamic spend allocation, budget pacing, and automated bidding across publishers to improve ROI and operational efficiency.

Products: Smartly Media, Smartly Platform, Performance Teams, Smartly Intelligence

Creative workflow management

4.2 Billion USD7% CAGR

Real-time collaboration, automated workflows, approvals, and integrations that streamline creative production, asset processing, and handoffs across distributed teams.

Products: Agency Teams, Creative Teams, Brand Teams, Smartly Creative, Smartly Platform

Marketing analytics and performance insights

0.5 Billion USD18% CAGR

Real-time analytics, attribution, and data-driven insights to measure campaign performance, optimize spend, and inform strategic decisions for Web3 brands.

Products: Smartly Intelligence, Smartly Media, Smartly Platform, Performance Teams

More information about our offering

Smartly Platform

Unified AI-powered cross-channel advertising platform that unites creative and media to plan, produce, and optimize campaigns across channels in real time.

  • Automate Campaign Execution
    Utilize AI to seamlessly integrate various advertising channels, ensuring consistent messaging and optimizing spend across campaigns.
  • Gain Actionable Analytics
    Obtain real-time data insights that allow for swift adjustments to optimize campaign performance.
  • Streamline All Processes
    Centralize all advertising efforts on one platform to ensure consistency and reduce the complexity of managing multiple tools.
  • Automates Optimization Decisions
    Seamlessly optimizes ad performance by analyzing real-time data and adjusting campaigns accordingly.
  • Streamlines Campaign Processes
    Enables rapid deployment of campaigns from concept to execution, ensuring alignment across creative and media.
  • Create Personalized Ads
    Generate and customize ads rapidly to meet specific audience needs across various platforms, enhancing engagement and conversion.
  • Maximize Budget Efficiency
    Allocate advertising budgets intelligently to maximize ROI and minimize wasted spend through predictive analytics.
  • Improves Team Efficiency
    Enhances inter-team communication, ensuring all stakeholders are aligned on objectives and execution.
  • Integrate Planning & Execution
    Leverage Synapse's capabilities to streamline the phases of planning and executing advertising campaigns for improved efficiency.
  • Speeds Up Campaign Launches
    Automatically creates and manages campaigns based on pre-defined media plans or briefs.
  • Enhances Performance Insights
    Utilizes past data to inform future decisions, leading to continual improvement in campaign strategies.

Smartly Creative

AI-powered creative production and templated ad design to design, scale, and launch ads quickly.

  • Optimize Campaigns
    Utilize real-time data to adjust your creative strategies for better results.
  • Enhance Engagement
    Automatically modify campaigns to reflect consumer feedback and preferences.
  • Automate Creation
    Leverage AI to produce engaging creative assets efficiently without manual labor.
  • Maintain Brand Consistency
    Ensure your brand remains consistent across various platforms and formats seamlessly.
  • Scale Quickly
    Utilize dynamic templates to print personalized ads rapidly without sacrificing quality.
  • Streamline Workflows
    Simplify the creative process by automating approvals to save time and reduce complexity.

Smartly Media

AI-powered media spend optimization and decision support to improve efficiency and outcomes.

  • Automates Budget Allocation
    Leverage AI to make data-driven decisions that enhance your media spend efficiency.
  • Gain Actionable Analytics
    Obtain real-time data insights that allow for swift adjustments to optimize campaign performance.
  • Access Multiple Platforms
    Easily manage campaigns across a variety of advertising platforms from a single dashboard.
  • Scale Creative Efficiently
    Utilize automated tools to create and adapt assets quickly, ensuring relevance across marketing channels.
  • Simplify Campaign Management
    Reduce manual effort and oversight with automated handling of campaign processes.

Smartly Intelligence

Analytics and insight suite that transforms data chaos into strategic clarity, enabling marketers to discover effective campaign elements, optimize performance effortlessly, and drive measurable improvements with AI-driven reporting and forecasting.

  • Access Instant Insights
    Enables marketers to monitor campaign performance in real time through comprehensive dashboards, facilitating quick decision-making.
  • Enhance Campaign Effectiveness
    Utilizes predictive analytics to provide actionable advice on optimizing campaigns based on real-time metrics.
  • Discover What Works
    Analyzes campaign data to showcase effective components, enabling marketers to refine strategies for better results.
  • Predict Outcomes Accurately
    Employs AI algorithms to simulate different scenarios and forecast the potential impact of media decisions before execution.
  • Tailor Your KPIs
    Allows businesses to define and track metrics that align with their specific objectives, ensuring alignment with overall business goals.

Amazon Integration

Platform integration to run ads on Amazon via Smartly.

  • Streamline Ad Creation
    Effortlessly create and manage Amazon ads using Smartly's advanced platform capabilities, ensuring efficient use of resources and maximized ROI.
  • Unified Campaign Management
    Easily manage campaigns across Amazon and other social platforms from a single interface, reducing complexity and improving efficiency in ad management.
  • Maximize ROI
    Utilize predictive budget allocation to shift spending towards the highest-performing campaigns, ensuring optimal use of your advertising budget.

Google Integration

Platform integration to run ads on Google via Smartly.

  • Align Campaigns Across Channels
    Ensure consistent messaging by managing Google ads in conjunction with other platforms for a cohesive advertising strategy.
  • Automate Creative Personalization
    Utilize Smartly's dynamic capabilities to create tailored ads that resonate with audiences while optimizing performance across Google channels.
  • Gain Real-time Performance Insights
    Leverage detailed reporting to track the effectiveness of Google campaigns and make data-driven adjustments in real-time.
  • Streamline Ad Launch Process
    Reduce time spent on ad creation by automatically generating campaigns based on pre-set templates and data feeds.

Meta Integration

Platform integration to run ads on Meta platforms via Smartly.

  • Streamline Campaign Coordination
    Manage all Meta advertising efforts efficiently, unifying creative production and media performance under one roof.
  • Gain Comprehensive Insights
    Access a single dashboard for performance metrics, allowing data-driven decisions that enhance campaign effectiveness.
  • Optimize Ad Spend
    Ensure that advertising investments are utilized most effectively by automatically adjusting budgets to high-performing campaigns.
  • Enhance Creative Relevance
    Utilize Smartly's AI to quickly produce engaging ads that resonate with the audience, boosting conversion rates.

YouTube Integration

Platform integration to run ads on YouTube via Smartly.

  • Scale Ad Production
    Rapidly produce high-quality video ads using Smartly's automated creative tools, reducing production time significantly.
  • Drive Data-Driven Decisions
    Utilize detailed performance metrics to optimize your YouTube ads in real-time, ensuring maximum ROI.
  • Achieve Cohesive Campaigns
    Enhance your advertising strategy by integrating YouTube with other platforms, ensuring a consistent message and optimized spend.
  • Personalize Ads for Targeted Segments
    Utilize audience data to dynamically customize ads, ensuring high relevance and engagement among diverse viewers.

TikTok Integration

Platform integration to run ads on TikTok via Smartly.

  • Streamline TikTok Ad Creation
    Automate the ad creation process for TikTok, utilizing Smartly's AI capabilities to optimize performance and improve efficiency.
  • Maximize Ad Performance
    Employs advanced algorithms to adjust campaigns based on performance in real time, ensuring you achieve the best results from your TikTok ads.
  • Ensure Cohesive Branding
    This feature allows advertisers to keep their messaging and visuals aligned across TikTok and other platforms, creating a unified brand experience.
  • Adjust Strategies Instantly
    Real-time analytics on TikTok ads empower marketers to make informed decisions quickly, optimizing both spend and creative for increased ROI.

Snapchat Integration

Platform integration to run ads on Snapchat via Smartly.

  • Streamline Campaign Processes
    Ensure consistent messaging and optimized performance across platforms without the hassle of managing separate tools.
  • Centralize Campaign Management
    Easily create, launch, and manage Snapchat ads alongside other digital marketing efforts, improving efficiency and effectiveness.
  • Enhance Ad Engagement
    Leveraging dynamic creative capabilities to deliver tailored content that resonates with the audience, increasing engagement rates.

Pinterest Integration

Platform integration to run ads on Pinterest via Smartly.

  • Centralize Ad Management
    Manage, launch, and optimize Pinterest ads alongside your other campaigns from a single platform for greater efficiency.
  • Automate Creative Production
    Easily generate and customize ads that resonate with Pinterest's audience, leveraging your product catalog seamlessly.
  • Optimize Campaign Performance
    Coordinate and sync your ads across all platforms for more effective marketing strategies.

Reddit Integration

Platform integration to run ads on Reddit via Smartly.

  • Run Ads Seamlessly
    Easily launch and manage your Reddit advertising efforts through Smartly, leveraging integrated tools for effective campaign execution.
  • Streamline Your Strategy
    Benefit from a holistic view of all campaigns, allowing for better resource allocation and performance tracking across platforms.
  • Make Data-Driven Decisions
    Access timely analytics that fuel adjustments to improve ad effectiveness and campaign outcomes.
  • Enhance Creative Output
    Quickly generate multiple ad variations tailored for Reddit, increasing engagement opportunities and ad performance.

Roku Integration

Platform integration to run ads on Roku via Smartly.

  • Streamline Roku Advertisements
    Easily create, manage, and optimize ad campaigns directly on Roku, leveraging Smartly's advanced targeting and analytics tools.
  • Maximize Ad Efficiency
    Use Smartly's AI capabilities to optimize ad placement and performance across a wide range of streaming platforms, including Roku.
  • Ensure Consistency Across Channels
    Maintain a unified brand presence across Roku and other advertising platforms, enhancing brand recognition and trust.
  • Enhance Campaign Effectiveness
    Gain valuable insights into ad performance metrics, allowing for data-driven adjustments and improved campaign outcomes.
  • Customize Ads Automatically
    Leverage automated processes to customize ads for various segments, enhancing engagement and conversion rates.

Spotify Integration

Platform integration to run ads on Spotify via Smartly.

  • Streamline Spotify Ads
    Effortlessly create and optimize ad campaigns on Spotify using Smartly's advanced automation tools, improving efficiency and performance.
  • Make Informed Decisions
    Utilize real-time insights to adjust your campaigns effectively, ensuring optimal results and user engagement.
  • Enhance Campaign Reach
    Ensure consistent messaging and audience engagement across various advertising channels, maximizing impact and effectiveness.
  • Scale Creative Efforts
    Automate the creation of tailored ad content, allowing for faster deployment and increased relevance to the audience.

Brand Teams

Team-focused solution to scale brand messaging across platforms without sacrificing quality.

  • Ensure Consistent Delivery
    Guarantee that your messaging resonates uniformly, enhancing brand recognition.
  • Analyze Campaign Impact
    Utilize data-driven insights to make timely adjustments and maximize campaign effectiveness.
  • Align Brand Goals
    Ensure your marketing strategies are consistently executed across various platforms.
  • Maintain Brand Integrity
    Safeguard your brand’s identity even as you generate numerous creative assets.
  • Automate Creative Production
    Speed up content generation while ensuring high-quality standards.

Agency Teams

Team-based solution to streamline agency workflows and boost efficiency for creatives and clients.

  • Enhance Communication
    Agency Teams makes it easier for clients and creatives to communicate efficiently, improving project outcomes.
  • Streamline Processes
    By optimizing workflows, teams can significantly reduce project turnaround times, leading to faster client satisfaction.
  • Accelerate Production
    Automating repetitive tasks allows creative teams to focus on high-impact work, ultimately improving the quality of output.
  • Make Informed Decisions
    With instant feedback, teams can adjust strategies and maximize campaign effectiveness, leading to improved ROI.
  • Unify Campaign Efforts
    Eliminate silos by facilitating seamless collaboration across channels, ensuring consistent messaging and branding.

Performance Teams

Team-based solution to turn performance insights into Intelligent Creative automatically for campaigns.

  • Boost Campaign Performance
    Leverage AI to automatically enhance campaign settings based on real-time performance data.
  • Enhance Creative Quality
    Automatically generate creative elements that are tailored for better engagement based on campaign performance data.
  • Act Instantly
    React quickly to performance changes with live data insights, allowing for immediate campaign adjustments.
  • Optimize Ad Spend
    Shift funds dynamically across channels to allocate more resources to high-performing campaigns.
  • Maximize Insights
    Utilize data and insights gathered from various platforms to optimize ad strategies across all channels.

Creative Teams

Team-focused solution to empower creative teams to produce and optimize at scale with AI.

  • Automate Creative Workflows
    Leverage AI to automate repetitive tasks, freeing your team to focus on high-level creative concepts.
  • Accelerate Idea Generation
    Speed up the transition from concept to execution, enabling quicker campaign launches.
  • Maintain Visual Identity
    Ensure that your creative works seamlessly across platforms without compromising the brand's image.
  • Customize at Scale
    Automatically tailor messaging based on audience, behavior, or real-time data to optimize ad relevance.
  • Monitor Campaign Effectiveness
    Gain actionable insights on creative performance, enabling adjustments to improve engagement and ROI.

Sources

Methodology and sourcing behind the figures and links shown above.

Cross-channel campaign management

Primary estimate uses Market Research Future (Multichannel Campaign Management) which reports a 2024 market size of ~$6.99B and a 2025–2035 CAGR of 18.52%. Alternative source (LinkedIn excerpt of a market report) cites a lower 4.6% CAGR (2026–2033). Demandbase CTV ad spend forecasts (US CTV $42.4B by 2027) were used as supporting evidence of strong channel expansion driving cross-channel campaign management demand.

Dynamic creative optimization

Multiple recent market reports in the search results converge on a ~USD1.0–1.12 billion DCO market in the mid-2020s with multi-year forecasts showing double-digit CAGRs (10.2%–13.4%). I selected the 2025 market size of $1.02B (Business Research Company) as a representative mid-2020s baseline and an 11.5% CAGR as a consensus midpoint between reported forecasts (10.2%–13.4%) to reflect near-term growth potential driven by programmatic advertising, AI-driven personalization, and expanding adoption across agencies and brands.

Automated bidding and budget management

Search results include descriptions of widespread adoption of platform-level automated bidding (Google Ads Smart Bidding, AI-driven vendor claims) but contain no explicit market-size or CAGR figures. I therefore estimated size using industry hierarchy: global digital advertising spend (~USD 600–700B) and the share of that spend captured by bidding/ budget-automation platforms, managed services and related adtech (assumed ~3–5%). At a 4% capture rate of a ~USD 650B digital ad market, automated bidding and budget management market ≈ USD 26B. Growth potential (CAGR ~12.5%) reflects accelerating migration to AI-driven bidding, increasing programmatic/real-time bidding penetration, and SaaS monetization of optimization tools; this is consistent with the adoption signals in the provided results (Google Smart Bidding guidance, vendor claims of performance gains).

Creative workflow management

Triangulated figures from category-specific and adjacent reports in the search results. Creative management/software estimates (USD 4.2B in 2024, ~6.8% CAGR) best match the 'creative workflow management' scope; narrower CMPs report ~USD 1.2B, while broader workflow-management reports range ~USD 9.8–23B. I selected the creative-management software figure as the closest market-size proxy and a rounded CAGR (~7%) aligned with the reported 6.8–7.4% range across sources.

Marketing analytics and performance insights

Search results did not include Web3-specific figures. I used adjacent market data: performance marketing software (USD 15.2B in 2023, 8.23% CAGR) and customer analytics (USD 24.85B in 2025, 19.48% CAGR). Web3 brands represent a small, nascent subset of digital advertisers/analytics — estimated at roughly 1–2% of the broader analytics/performance market today. Applying a conservative 1–2% share to the combined addressable (≈USD 40B) yields ~USD 0.4–0.8B; rounded conservatively to USD 0.5B. Growth potential is higher than legacy performance marketing given Web3’s nascent, digital-native adoption and emphasis on real-time attribution; I estimate a CAGR nearer the customer-analytics growth range, set at 18% (between 8.2% and 19.5%).

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