Smartly.io Solutions Oy
UnclaimedAI-powered cross-channel advertising platform uniting creative and media for faster, data-driven campaigns.
Overview
Smartly.io Solutions Oy is a technology company that provides an AI-powered, cross-channel advertising platform designed to unite creative and media. The company builds solutions that help advertisers, agencies, and brands plan, produce, and optimize campaigns across major channels with real-time insights. By combining automation, data-driven decision-making, and scalable creative production, Smartly aims to reinvent how advertising is done, enabling faster workflows, consistency across touchpoints, and measurable performance.
Mission statement
To reinvent how advertising is done by connecting creative, media, and data through a single intelligent platform.
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Claim Smartly.io Solutions OyUse your email at smartly.io.What we offer
Smartly Platform
Optimize advertising workflows with AI-driven insights and automated cross-channel campaigns.
smartly.io →Smartly Creative
Accelerate ad creation and enhance personalization for impactful campaigns.
smartly.io →Smartly Media
Optimize media spend effortlessly with real-time insights and automation.
Smartly Intelligence
Unlock strategic clarity and optimize campaigns with AI-driven insights.
smartly.io →Amazon Integration
Seamlessly run and optimize Amazon ads alongside other platforms with Smartly.
smartly.io →Google Integration
Seamlessly manage Google ads alongside other channels for enhanced performance.
smartly.io →Meta Integration
Streamline advertising across Meta platforms with seamless integration and optimization tools.
smartly.io →YouTube Integration
Streamline video advertising campaigns across YouTube with Smartly's integration.
smartly.io →TikTok Integration
Effortlessly create and optimize TikTok ads directly within Smartly's platform.
smartly.io →Pinterest Integration
Enhance your advertising strategy with seamless integration for Pinterest campaigns.
smartly.io →Reddit Integration
Effortlessly manage and optimize campaigns across Reddit and other platforms in one place.
smartly.io →Spotify Integration
Seamlessly manage Spotify ad campaigns through Smartly's unified platform.
smartly.io →Brand Teams
Empowers brand teams to efficiently manage campaigns across multiple channels.
smartly.io →Agency Teams
Optimize agency workflows and enhance collaboration to deliver better results for clients.
smartly.io →Creative Teams
Empower your creative teams to innovate while AI handles the execution at scale.
smartly.io →Who do we serve
Advertising Agencies And Agencies Networks
Global advertising agencies seeking collaborative workflows and cross-channel optimization.
Geography: Global
How we help: Cross-channel optimization and AI-enabled creative production platform that unifies agency workflows, enabling faster campaign delivery, consistent brand governance, and data-driven performance across clients.
In-House Brand Teams
North America and global in-house brand teams aiming to scale brand messaging.
Geography: North America, Global
How we help: A unified platform enabling in-house teams to scale brand campaigns while preserving governance, with AI-assisted production and cross-channel coordination.
Direct-To-Consumer Brands
Global direct-to-consumer brands seeking multichannel advertising at scale.
Geography: Global
How we help: A unified platform that aligns creative and media teams to accelerate multichannel campaigns for direct-to-consumer brands.
Performance Marketing Teams
Global performance marketing teams focused on optimization and ROI.
Geography: Global
How we help: A comprehensive, AI-powered system that optimizes cross-channel campaigns, automates testing, and delivers real-time insights to maximize return on investment.
Market segments
Market size by segment
Growth potential (CAGR)
Cross-channel campaign management
Capabilities to plan, activate, and coordinate campaigns across display, video, native, mobile, and connected TV to deliver consistent reach, frequency, and creative orchestration.
Products: Smartly Platform, Agency Teams, Brand Teams, Performance Teams, Smartly Media, Google Integration, Meta Integration, Amazon Integration, TikTok Integration, YouTube Integration, Snapchat Integration, Pinterest Integration, Reddit Integration, Roku Integration, Spotify Integration
Dynamic creative optimization
Generate, personalize, and adapt creative assets in real time using templates and AI to deliver tailored ad variations and improve relevance.
Products: Smartly Creative, Creative Teams, Smartly Platform, Meta Integration, Google Integration, TikTok Integration, YouTube Integration
Automated bidding and budget management
Algorithmic bidding, dynamic spend allocation, budget pacing, and automated bidding across publishers to improve ROI and operational efficiency.
Products: Smartly Media, Smartly Platform, Performance Teams, Smartly Intelligence
Creative workflow management
Real-time collaboration, automated workflows, approvals, and integrations that streamline creative production, asset processing, and handoffs across distributed teams.
Products: Agency Teams, Creative Teams, Brand Teams, Smartly Creative, Smartly Platform
Marketing analytics and performance insights
Real-time analytics, attribution, and data-driven insights to measure campaign performance, optimize spend, and inform strategic decisions for Web3 brands.
Products: Smartly Intelligence, Smartly Media, Smartly Platform, Performance Teams
More information about our offering
Smartly Platform
Unified AI-powered cross-channel advertising platform that unites creative and media to plan, produce, and optimize campaigns across channels in real time.
- Automate Campaign ExecutionUtilize AI to seamlessly integrate various advertising channels, ensuring consistent messaging and optimizing spend across campaigns.
- Gain Actionable AnalyticsObtain real-time data insights that allow for swift adjustments to optimize campaign performance.
- Streamline All ProcessesCentralize all advertising efforts on one platform to ensure consistency and reduce the complexity of managing multiple tools.
- Automates Optimization DecisionsSeamlessly optimizes ad performance by analyzing real-time data and adjusting campaigns accordingly.
- Streamlines Campaign ProcessesEnables rapid deployment of campaigns from concept to execution, ensuring alignment across creative and media.
- Create Personalized AdsGenerate and customize ads rapidly to meet specific audience needs across various platforms, enhancing engagement and conversion.
- Maximize Budget EfficiencyAllocate advertising budgets intelligently to maximize ROI and minimize wasted spend through predictive analytics.
- Improves Team EfficiencyEnhances inter-team communication, ensuring all stakeholders are aligned on objectives and execution.
- Integrate Planning & ExecutionLeverage Synapse's capabilities to streamline the phases of planning and executing advertising campaigns for improved efficiency.
- Speeds Up Campaign LaunchesAutomatically creates and manages campaigns based on pre-defined media plans or briefs.
- Enhances Performance InsightsUtilizes past data to inform future decisions, leading to continual improvement in campaign strategies.
Smartly Creative
AI-powered creative production and templated ad design to design, scale, and launch ads quickly.
- Optimize CampaignsUtilize real-time data to adjust your creative strategies for better results.
- Enhance EngagementAutomatically modify campaigns to reflect consumer feedback and preferences.
- Automate CreationLeverage AI to produce engaging creative assets efficiently without manual labor.
- Maintain Brand ConsistencyEnsure your brand remains consistent across various platforms and formats seamlessly.
- Scale QuicklyUtilize dynamic templates to print personalized ads rapidly without sacrificing quality.
- Streamline WorkflowsSimplify the creative process by automating approvals to save time and reduce complexity.
Smartly Media
AI-powered media spend optimization and decision support to improve efficiency and outcomes.
- Automates Budget AllocationLeverage AI to make data-driven decisions that enhance your media spend efficiency.
- Gain Actionable AnalyticsObtain real-time data insights that allow for swift adjustments to optimize campaign performance.
- Access Multiple PlatformsEasily manage campaigns across a variety of advertising platforms from a single dashboard.
- Scale Creative EfficientlyUtilize automated tools to create and adapt assets quickly, ensuring relevance across marketing channels.
- Simplify Campaign ManagementReduce manual effort and oversight with automated handling of campaign processes.
Smartly Intelligence
Analytics and insight suite that transforms data chaos into strategic clarity, enabling marketers to discover effective campaign elements, optimize performance effortlessly, and drive measurable improvements with AI-driven reporting and forecasting.
- Access Instant InsightsEnables marketers to monitor campaign performance in real time through comprehensive dashboards, facilitating quick decision-making.
- Enhance Campaign EffectivenessUtilizes predictive analytics to provide actionable advice on optimizing campaigns based on real-time metrics.
- Discover What WorksAnalyzes campaign data to showcase effective components, enabling marketers to refine strategies for better results.
- Predict Outcomes AccuratelyEmploys AI algorithms to simulate different scenarios and forecast the potential impact of media decisions before execution.
- Tailor Your KPIsAllows businesses to define and track metrics that align with their specific objectives, ensuring alignment with overall business goals.
Amazon Integration
Platform integration to run ads on Amazon via Smartly.
- Streamline Ad CreationEffortlessly create and manage Amazon ads using Smartly's advanced platform capabilities, ensuring efficient use of resources and maximized ROI.
- Unified Campaign ManagementEasily manage campaigns across Amazon and other social platforms from a single interface, reducing complexity and improving efficiency in ad management.
- Maximize ROIUtilize predictive budget allocation to shift spending towards the highest-performing campaigns, ensuring optimal use of your advertising budget.
Google Integration
Platform integration to run ads on Google via Smartly.
- Align Campaigns Across ChannelsEnsure consistent messaging by managing Google ads in conjunction with other platforms for a cohesive advertising strategy.
- Automate Creative PersonalizationUtilize Smartly's dynamic capabilities to create tailored ads that resonate with audiences while optimizing performance across Google channels.
- Gain Real-time Performance InsightsLeverage detailed reporting to track the effectiveness of Google campaigns and make data-driven adjustments in real-time.
- Streamline Ad Launch ProcessReduce time spent on ad creation by automatically generating campaigns based on pre-set templates and data feeds.
Meta Integration
Platform integration to run ads on Meta platforms via Smartly.
- Streamline Campaign CoordinationManage all Meta advertising efforts efficiently, unifying creative production and media performance under one roof.
- Gain Comprehensive InsightsAccess a single dashboard for performance metrics, allowing data-driven decisions that enhance campaign effectiveness.
- Optimize Ad SpendEnsure that advertising investments are utilized most effectively by automatically adjusting budgets to high-performing campaigns.
- Enhance Creative RelevanceUtilize Smartly's AI to quickly produce engaging ads that resonate with the audience, boosting conversion rates.
YouTube Integration
Platform integration to run ads on YouTube via Smartly.
- Scale Ad ProductionRapidly produce high-quality video ads using Smartly's automated creative tools, reducing production time significantly.
- Drive Data-Driven DecisionsUtilize detailed performance metrics to optimize your YouTube ads in real-time, ensuring maximum ROI.
- Achieve Cohesive CampaignsEnhance your advertising strategy by integrating YouTube with other platforms, ensuring a consistent message and optimized spend.
- Personalize Ads for Targeted SegmentsUtilize audience data to dynamically customize ads, ensuring high relevance and engagement among diverse viewers.
TikTok Integration
Platform integration to run ads on TikTok via Smartly.
- Streamline TikTok Ad CreationAutomate the ad creation process for TikTok, utilizing Smartly's AI capabilities to optimize performance and improve efficiency.
- Maximize Ad PerformanceEmploys advanced algorithms to adjust campaigns based on performance in real time, ensuring you achieve the best results from your TikTok ads.
- Ensure Cohesive BrandingThis feature allows advertisers to keep their messaging and visuals aligned across TikTok and other platforms, creating a unified brand experience.
- Adjust Strategies InstantlyReal-time analytics on TikTok ads empower marketers to make informed decisions quickly, optimizing both spend and creative for increased ROI.
Snapchat Integration
Platform integration to run ads on Snapchat via Smartly.
- Streamline Campaign ProcessesEnsure consistent messaging and optimized performance across platforms without the hassle of managing separate tools.
- Centralize Campaign ManagementEasily create, launch, and manage Snapchat ads alongside other digital marketing efforts, improving efficiency and effectiveness.
- Enhance Ad EngagementLeveraging dynamic creative capabilities to deliver tailored content that resonates with the audience, increasing engagement rates.
Pinterest Integration
Platform integration to run ads on Pinterest via Smartly.
- Centralize Ad ManagementManage, launch, and optimize Pinterest ads alongside your other campaigns from a single platform for greater efficiency.
- Automate Creative ProductionEasily generate and customize ads that resonate with Pinterest's audience, leveraging your product catalog seamlessly.
- Optimize Campaign PerformanceCoordinate and sync your ads across all platforms for more effective marketing strategies.
Reddit Integration
Platform integration to run ads on Reddit via Smartly.
- Run Ads SeamlesslyEasily launch and manage your Reddit advertising efforts through Smartly, leveraging integrated tools for effective campaign execution.
- Streamline Your StrategyBenefit from a holistic view of all campaigns, allowing for better resource allocation and performance tracking across platforms.
- Make Data-Driven DecisionsAccess timely analytics that fuel adjustments to improve ad effectiveness and campaign outcomes.
- Enhance Creative OutputQuickly generate multiple ad variations tailored for Reddit, increasing engagement opportunities and ad performance.
Roku Integration
Platform integration to run ads on Roku via Smartly.
- Streamline Roku AdvertisementsEasily create, manage, and optimize ad campaigns directly on Roku, leveraging Smartly's advanced targeting and analytics tools.
- Maximize Ad EfficiencyUse Smartly's AI capabilities to optimize ad placement and performance across a wide range of streaming platforms, including Roku.
- Ensure Consistency Across ChannelsMaintain a unified brand presence across Roku and other advertising platforms, enhancing brand recognition and trust.
- Enhance Campaign EffectivenessGain valuable insights into ad performance metrics, allowing for data-driven adjustments and improved campaign outcomes.
- Customize Ads AutomaticallyLeverage automated processes to customize ads for various segments, enhancing engagement and conversion rates.
Spotify Integration
Platform integration to run ads on Spotify via Smartly.
- Streamline Spotify AdsEffortlessly create and optimize ad campaigns on Spotify using Smartly's advanced automation tools, improving efficiency and performance.
- Make Informed DecisionsUtilize real-time insights to adjust your campaigns effectively, ensuring optimal results and user engagement.
- Enhance Campaign ReachEnsure consistent messaging and audience engagement across various advertising channels, maximizing impact and effectiveness.
- Scale Creative EffortsAutomate the creation of tailored ad content, allowing for faster deployment and increased relevance to the audience.
Brand Teams
Team-focused solution to scale brand messaging across platforms without sacrificing quality.
- Ensure Consistent DeliveryGuarantee that your messaging resonates uniformly, enhancing brand recognition.
- Analyze Campaign ImpactUtilize data-driven insights to make timely adjustments and maximize campaign effectiveness.
- Align Brand GoalsEnsure your marketing strategies are consistently executed across various platforms.
- Maintain Brand IntegritySafeguard your brand’s identity even as you generate numerous creative assets.
- Automate Creative ProductionSpeed up content generation while ensuring high-quality standards.
Agency Teams
Team-based solution to streamline agency workflows and boost efficiency for creatives and clients.
- Enhance CommunicationAgency Teams makes it easier for clients and creatives to communicate efficiently, improving project outcomes.
- Streamline ProcessesBy optimizing workflows, teams can significantly reduce project turnaround times, leading to faster client satisfaction.
- Accelerate ProductionAutomating repetitive tasks allows creative teams to focus on high-impact work, ultimately improving the quality of output.
- Make Informed DecisionsWith instant feedback, teams can adjust strategies and maximize campaign effectiveness, leading to improved ROI.
- Unify Campaign EffortsEliminate silos by facilitating seamless collaboration across channels, ensuring consistent messaging and branding.
Performance Teams
Team-based solution to turn performance insights into Intelligent Creative automatically for campaigns.
- Boost Campaign PerformanceLeverage AI to automatically enhance campaign settings based on real-time performance data.
- Enhance Creative QualityAutomatically generate creative elements that are tailored for better engagement based on campaign performance data.
- Act InstantlyReact quickly to performance changes with live data insights, allowing for immediate campaign adjustments.
- Optimize Ad SpendShift funds dynamically across channels to allocate more resources to high-performing campaigns.
- Maximize InsightsUtilize data and insights gathered from various platforms to optimize ad strategies across all channels.
Creative Teams
Team-focused solution to empower creative teams to produce and optimize at scale with AI.
- Automate Creative WorkflowsLeverage AI to automate repetitive tasks, freeing your team to focus on high-level creative concepts.
- Accelerate Idea GenerationSpeed up the transition from concept to execution, enabling quicker campaign launches.
- Maintain Visual IdentityEnsure that your creative works seamlessly across platforms without compromising the brand's image.
- Customize at ScaleAutomatically tailor messaging based on audience, behavior, or real-time data to optimize ad relevance.
- Monitor Campaign EffectivenessGain actionable insights on creative performance, enabling adjustments to improve engagement and ROI.
Sources
Methodology and sourcing behind the figures and links shown above.
Cross-channel campaign management
Primary estimate uses Market Research Future (Multichannel Campaign Management) which reports a 2024 market size of ~$6.99B and a 2025–2035 CAGR of 18.52%. Alternative source (LinkedIn excerpt of a market report) cites a lower 4.6% CAGR (2026–2033). Demandbase CTV ad spend forecasts (US CTV $42.4B by 2027) were used as supporting evidence of strong channel expansion driving cross-channel campaign management demand.
Dynamic creative optimization
Multiple recent market reports in the search results converge on a ~USD1.0–1.12 billion DCO market in the mid-2020s with multi-year forecasts showing double-digit CAGRs (10.2%–13.4%). I selected the 2025 market size of $1.02B (Business Research Company) as a representative mid-2020s baseline and an 11.5% CAGR as a consensus midpoint between reported forecasts (10.2%–13.4%) to reflect near-term growth potential driven by programmatic advertising, AI-driven personalization, and expanding adoption across agencies and brands.
- Dynamic creative optimization (DCO) market size has reached to $1.02 billion in 2025
- Expected to grow to $1.92 billion in 2030 at a compound annual growth rate (CAGR) of 13.4%
- The global DCO market size reached USD 999.52 million in 2026
- Market to reach USD 2424.84 million by 2035, exhibiting a growth rate (CAGR) of 10.2%
- Global DCO market size is anticipated to be worth USD 1.12 Billion in 2026
- Expected to reach USD 2.68 Billion by 2035 at a CAGR of 10.2%
- The global dynamic creative optimization market is valued at USD 4.2 billion in 2024; expected CAGR 11.5% (2024–2030)
Automated bidding and budget management
Search results include descriptions of widespread adoption of platform-level automated bidding (Google Ads Smart Bidding, AI-driven vendor claims) but contain no explicit market-size or CAGR figures. I therefore estimated size using industry hierarchy: global digital advertising spend (~USD 600–700B) and the share of that spend captured by bidding/ budget-automation platforms, managed services and related adtech (assumed ~3–5%). At a 4% capture rate of a ~USD 650B digital ad market, automated bidding and budget management market ≈ USD 26B. Growth potential (CAGR ~12.5%) reflects accelerating migration to AI-driven bidding, increasing programmatic/real-time bidding penetration, and SaaS monetization of optimization tools; this is consistent with the adoption signals in the provided results (Google Smart Bidding guidance, vendor claims of performance gains).
Creative workflow management
Triangulated figures from category-specific and adjacent reports in the search results. Creative management/software estimates (USD 4.2B in 2024, ~6.8% CAGR) best match the 'creative workflow management' scope; narrower CMPs report ~USD 1.2B, while broader workflow-management reports range ~USD 9.8–23B. I selected the creative-management software figure as the closest market-size proxy and a rounded CAGR (~7%) aligned with the reported 6.8–7.4% range across sources.
Marketing analytics and performance insights
Search results did not include Web3-specific figures. I used adjacent market data: performance marketing software (USD 15.2B in 2023, 8.23% CAGR) and customer analytics (USD 24.85B in 2025, 19.48% CAGR). Web3 brands represent a small, nascent subset of digital advertisers/analytics — estimated at roughly 1–2% of the broader analytics/performance market today. Applying a conservative 1–2% share to the combined addressable (≈USD 40B) yields ~USD 0.4–0.8B; rounded conservatively to USD 0.5B. Growth potential is higher than legacy performance marketing given Web3’s nascent, digital-native adoption and emphasis on real-time attribution; I estimate a CAGR nearer the customer-analytics growth range, set at 18% (between 8.2% and 19.5%).
- Smartly.io Solutions Oy
- Smartly Platform
- Smartly Creative
- Smartly Intelligence
- Amazon Integration
- Google Integration
- Meta Integration
- YouTube Integration
- TikTok Integration
- Snapchat Integration
- Pinterest Integration
- Reddit Integration
- Roku Integration
- Spotify Integration
- Brand Teams
- Agency Teams
- Performance Teams
- Creative Teams
- 2024 Market Size $6.992 USD Billion; CAGR (2025 - 2035) 18.52%
- The Cross-Channel Marketing Tools Market Size is Estimated to Grow at a CAGR of 4.6% from 2026 to 2033
- U.S. ad spending on CTV is expected to hit $42.4 billion by 2027
- Dynamic creative optimization (DCO) market size has reached to $1.02 billion in 2025
- The global DCO market size reached USD 999.52 million in 2026
- Global DCO market size is anticipated to be worth USD 1.12 Billion in 2026
- The global dynamic creative optimization market is valued at USD 4.2 billion in 2024; expected CAGR 11.5% (2024–2030)
- 2024 Market Size$ 9.83 Billion
- The global creative management platform market size was valued at USD 1.2 billion in 2025
- Market size (2024): USD 4.2 Billion; CAGR 2026-2033: 6.8%
- estimated to reach USD 23.0 Bn in 2026 and USD 114.6 Bn by 2033, exhibiting a CAGR of 25.8%
- Performance Marketing Software Market was valued at USD 15.2 billion in 2023 and is expected to reach USD 30.9 Billion by 2032
- The global customer analytics market size was valued at USD 24.85 billion in 2025
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