smartclip Unclaimed

Deliver comprehensive ad solutions for European broadcasters with smartx's advanced ad technologies.

Empower broadcasters to seamlessly transition traditional TV to digital with cutting-edge adtech solutions.

Unlock maximum inventory value with flexible monetisation solutions for publishers.

Enhances collaboration between smartclip and industry partners across Europe.

Access a comprehensive range of advertising formats across multiple platforms tailored for effective monetization.

Capabilities to deliver addressable and connected TV advertising across HbbTV, OTT, IPTV and linear channels, including programmatic ad break substitution, server-side ad insertion and TV data-driven targeting while preserving privacy controls.

Capabilities that enable publishers to manage and monetize ad inventory via programmatic auctions, header bidding, AI yield optimization, fraud detection, and omnichannel ad serving.

Capabilities that enable publishers and media owners to manage, serve, and monetize inventory across web, mobile, video, and digital out-of-home with programmatic integrations, targeting, and reporting.

Capabilities for brand safety verification, transparent measurement and reporting, identity and privacy-first targeting, and integrations with DSPs, DMPs and industry partners to ensure compliant delivery and measurement.

smartx Ad Server & SSP

smartx Ad Server & SSP is the cloud-native, full-stack adtech platform for European broadcasters and premium publishers. It combines a modern ad server with a supply-side platform to support video, audio, and display across all distribution channels, with privacy-aware targeting, robust integrations, and comprehensive analytics. Key capabilities include server-side ad insertion, ad break replacement, TV data management, and cross-channel measurement for linear and digital TV.

• Manage Ad Inventory Efficiently
  Leverage data-driven insights to make informed decisions, optimizing ad placements and maximizing revenue across all platforms.
• Unlock Revenue Potential
  Drive programmatic sales through a sophisticated supply-side platform that enhances demand management and increases ad revenue across multiple channels.
• Facilitate Seamless Integrations
  Support various ad delivery methods and ensure compatibility with different ad standards, enabling seamless integration with existing systems.
• Enhance Targeting Accuracy
  Utilize advanced targeting methods that comply with privacy regulations, ensuring effective ad reach while safeguarding user data.
• Increase Stream Yield
  Leverage server-side ad insertion to enhance the viewing experience while maximizing ad monetization across various streaming platforms.
• Measure Ad Impact Accurately
  Gain comprehensive insights into ad performance and effectiveness across different screens, allowing for data-driven improvements to future campaigns.
• Optimize Ad Delivery Efficiency
  Utilize advanced analytics and customizable dashboards to ensure effective ad management and delivery, reducing downtime and improving campaign performance.
• Maximize Ad Revenue
  Optimize linear TV ad inventory through programmatic solutions that allow for seamless ad replacements, enhancing monetization opportunities.
• Enhance Audience Segmentation
  Utilize viewer data to create targeted audience segments, improving advertising precision and overall campaign effectiveness.

Broadcaster Solutions

Broadcaster Solutions is smartclip’s broadcaster-focused adtech suite for European markets. It enables programmatic substitution in linear TV ad breaks, supports addressable TV across HbbTV/OTT/IPTV, and uses privacy-first targeting with granular data control, integrated with the broader smartclip stack to modernise traditional TV with digital capabilities.

• Enable Targeted Ad Delivery
  Facilitates precise ad placements tailored to viewer preferences across various platforms.
• Adopt GDPR-Compliant Strategies
  Ensures compliance with privacy regulations while maximizing advertisement reach.
• Enhance Ad Monetization
  Increases revenue opportunities by integrating programmatic strategies into traditional ad spaces.
• Guarantee Ad Environment Safety
  Adopts measures to protect brand integrity and provides transparent ad performance feedback.
• Optimize User Identification
  Organizes various identifiers for effective user targeting and measurement enhances advertising efficiency.
• Utilize Contextual Insights
  Targets relevant audiences while respecting viewer privacy, optimizing ad exposure.
• Facilitate Cross-Platform Targeting
  Allows for effective ad campaigns across diverse media using reliable identification methods.

Publisher Solutions

Publisher Solutions helps publishers monetise inventory across digital and linear channels with a cloud-native stack, flexible integrations, and a breadth of ad formats. It emphasises privacy-aware targeting and partnerships to maximise revenue while protecting user experience.

• Maximise Revenue Potential
  Enhance revenue by leveraging comprehensive monetisation strategies through RTL AdAlliance.
• Implement Privacy-Focused Advertising
  Deliver relevant ads without compromising user privacy, aligned with current regulations.
• Ensure Brand Safety
  Implement robust measures to guarantee brand integrity and protect consumer interests in all advertising spaces.
• Leverage Strategic Partnerships
  Access comprehensive solutions and support for inventory management through strategic alliances.
• Access Diverse Ad Formats
  Utilise a variety of ad formats tailored for different media environments, enhancing monetisation opportunities.
• Utilise Detailed Analytics
  Generate insights into campaign effectiveness and inventory performance for strategic decision-making.
• Seamlessly Integrate Technologies
  Utilise a range of integration methods to connect various platforms and enhance operational efficiency.
• Custom Tailor Your Integrations
  Adapt integration options to meet specific operational requirements and streamline workflows.
• Promote Ethical Advertising
  Engage with consumers through ads that adhere to ethical advertising standards while ensuring brand safety.

Technology Partnerships

Technology Partnerships connects RTL Group’s smartclip technology with partners across Europe to advance collaboration, brand safety, measurement, and monetisation. It emphasizes alliances with broadcasters, publishers, DSPs/DMPs, and industry stakeholders to foster mutual benefit.

• Build Strategic Partnerships
  Create beneficial alliances for sustainable growth and innovation within the advertising ecosystem.
• Ensure Ad Quality Standards
  Guarantee high standards of brand safety and robust measurement practices through strategic partnerships.
• Support Broadcaster Initiatives
  Work closely with broadcasters to develop initiatives that protect and promote quality content in the TV ecosystem.
• Facilitate Data-Driven Advertising
  Enable efficient data management and activation through partnerships with demand and data management platforms.
• Maximize Publisher Monetisation
  Work collaboratively with publishers to leverage smart technology for enhanced monetisation opportunities.
• Optimize Partner Revenue
  Provide comprehensive support for partners to maximize their monetisation effectiveness within the smartclip ecosystem.

Ad Product Gallery

Ad Product Gallery showcases the ad product formats available across Connected TV, In‑Stream, Out‑Stream, and Audio, with downloadable specs and guides detailing playtime, benefits, and technical requirements.

• Utilize CTV Formats
  Engage viewers on Connected TV with seamless ad placements that enhance viewing experiences while maximizing reach.
• Implement In‑Stream Ads
  Integrate ads within video content for enhanced visibility and viewer interaction, aligning with viewer engagement strategies.
• Leverage Audio Ads
  Reach audiences through targeted audio placements tailored to various streaming platforms, ensuring effective engagement.
• Explore Out‑Stream Options
  Activate engaging out-stream placements that capture attention outside traditional video content, adapting to diverse audience preferences.
• Download Specs Easily
  Access comprehensive guides and specifications to ensure proper implementation and optimized ad performance.
• Access Formats by Region
  Ensure targeted advertising through region-specific formats, aligning campaigns with local market dynamics and preferences.