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Kenshoo Ltd. d/b/a Skai

Unclaimed
Marketing Technologyskai.ioUpdated

Global platform unifying data and activating across channels to drive smarter, faster marketing outcomes.

Overview

Skai is a global, data-driven omnichannel platform for commerce media that unifies data from brands and retailers, activates campaigns across channels, and measures outcomes to drive smarter decisions and growth.

Mission statement

Since 2006, it has been our mission to help brands grow.

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What we offer

Skai Platform

Maximize growth with a unified omnichannel platform for commerce media.

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Expert Services

Service

Gain expert support and strategic guidance to maximize your media program's performance.

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Skai Labs

Service

Deliver tailored solutions and enhance Skai platform through custom development.

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Skai University

Service

Empower teams with expert-led training and certification to excel with Skai's platform.

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Market segments

Retail media management

Capabilities to manage, optimize, and measure advertising within retailer-owned channels, including campaign execution, retail-level insights, and performance optimization to improve ROAS.

Products: Skai Platform, Expert Services, Skai Labs

Omnichannel campaign management

Planning, coordinating, and optimizing campaigns across retail media, paid search, and paid social from a single interface with cross-channel AI-driven recommendations.

Products: Skai Platform, Expert Services

Commerce content optimization

Services and capabilities to optimize product content and listings across retailer sites to improve discoverability, conversions, and digital shelf performance.

Products: Skai Platform, Skai Labs, Expert Services

Marketing data integration and analytics

Centralize and unify brand and retailer data for unified analytics, reporting, and AI-generated insights to inform media and merchandising decisions.

Products: Skai Platform, Skai Labs

Catalog operations and automation

Automated catalog monitoring, ticketing, and real-time issue resolution to maintain product data quality and accelerate fixes across retailer feeds.

Products: Skai Platform, Skai Labs, Expert Services

Revenue optimization and recovery

Capabilities focused on identifying revenue leakage, recommending recovery actions, and optimizing pricing and campaign strategies to maximize revenue and ROAS.

Products: Skai Platform, Expert Services

Managed advertising services

Outsourced campaign management, strategic consulting, and hands-on enablement to drive platform adoption and ongoing performance.

Products: Expert Services, Skai Labs

Advertising training and certification

Training, certification, and on-demand education programs for brands and agencies to build proficiency across retail media, paid search, and paid social.

Products: Skai University, Expert Services

More information about our offering

Skai Platform

Skai Platform is a global, data-driven omnichannel platform for commerce media that unifies data from brands and retailers, activates campaigns across Retail Media, Paid Search, and Paid Social, and measures outcomes to drive smarter decisions and growth. It combines data centralization, digital shelf optimization, retail insights, and content optimization with automation across ticketing, revenue recovery, and pricing to optimize performance across channels.

  • Automates Insights and Decision-Making
    Leverage AI to streamline campaign management and enhance decision-making processes.
  • Streamlines Campaign Management
    Facilitates seamless management of multiple channels for effective advertising.
  • Minimizes Disruption
    Ensures timely updates and fixes, keeping products available and retail-ready.
  • Unifies Data Across Platforms
    Integrate various data sources for comprehensive business insights.
  • Maximizes Retail Media Performance
    Consolidate retail media efforts for better outcomes.
  • Informs Marketing Strategy
    Delivers timely insights that aid in fine-tuning marketing tactics for better outcomes.
  • Protects Profit Margins
    Enhances profitability by identifying and mitigating underperforming SKUs and operational gaps.
  • Enhances Product Visibility
    Improves content quality to maximize conversion rates across channels.
  • Integrates Social Campaigns
    Ensure cohesive messaging and strategy across social media channels.
  • Enhances Strategic Decision-Making
    Use insights to optimize budgets and align strategies effectively.
  • Recovers Lost Revenue
    Identify and reclaim lost revenue to enhance profitability.
  • Enhances ROAS
    Optimizes ad placements to ensure better performance and return on ad spend.
  • Streamlines Ad Management
    Ensures consistent messaging and strategy across multiple advertising channels for superior performance.
  • Centralizes Search Operations
    Efficiently manage and optimize search campaigns to boost visibility.
  • Enhances Shelf Performance
    Optimize product placement and visibility on digital shelves.
  • Maximizes Ad Exposure
    By aligning ads with peak consumer activity, brands can enhance engagement and conversion rates.
  • Optimizes Pricing Strategies
    Utilize data-driven insights for effective pricing across various platforms.
  • Boosts Content Effectiveness
    Enhances product content to drive higher conversion rates by ensuring it meets consumer needs.
  • Streamlines Ticketing Processes
    Minimize manual tasks and improve operational efficiency.

Expert Services

Expert Services helps clients get the most out of Skai by providing enablement, strategic guidance, and hands-on support for platform adoption, optimization and growth.

  • Continuous Growth
    Benefit from a dedicated support system focused on ensuring sustainable growth and overcoming challenges.
  • Accelerate Adoption
    Expert guidance ensures quick and effective integration of Skai's platform to enhance operational efficiency.
  • Enhance Program Effectiveness
    Receive detailed insights and bespoke recommendations to improve campaign performance based on comprehensive audits.
  • Expand Media Reach
    Leverage expert insights to enhance your presence across various channels and optimize media spending.
  • Reduce Workload
    Take advantage of expert management for seamless campaign execution, allowing your team to focus on strategic initiatives.

Skai Labs

Skai Labs provides custom development capabilities to extend and tailor the Skai platform with bespoke features and experiments.

  • Streamline Operations
    Integrate your data sources into Skai efficiently, allowing your teams to make informed decisions and optimize performance with unified data.
  • Create Tailored Solutions
    Utilize our dedicated team to craft unique functionalities that address specific business needs, enhancing the overall effectiveness of your media strategies.
  • Increase Efficiency
    Reduce manual efforts with automated processes tailored to your operational needs, allowing teams to focus on strategic initiatives.
  • Test Innovative Ideas
    Leverage our prototyping environment to quickly iterate and validate concepts, ensuring that the features meet market demands before full-scale implementation.

Skai University

Skai University delivers training and certification to help individuals and agencies maximize value from Skai, with live, on-demand and certification programs.

  • Earn Badges
    Demonstrate expertise through certified skills, enhancing career opportunities.
  • Engage with Experts
    Participate in interactive webinars that deepen understanding of Skai's robust features.
  • Access Anytime
    Learn at your pace with flexible courses tailored to various skill levels.
  • Seamless Start
    Utilize comprehensive onboarding tools to maximize platform usage quickly.

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