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SiriusXM Media Unclaimed

Advertising

www.siriusxmmedia.com

Advertising across SiriusXM Media’s cross-platform audio ecosystem to reach diverse, engaged listeners.

SiriusXM Media is a multi-brand audio advertising partner that connects brands with diverse, engaged listeners across SiriusXM’s satellite radio, streaming, and podcast ecosystems, including Pandora and SoundCloud. The company provides end-to-end advertising solutions for advertisers of all sizes, including audience targeting with cross-device and multicultural capabilities, retail media networks, live events, and in-house creative services via Studio Resonate. It offers data-driven planning and measurement resources, a media kit, insights, and training through AQ Academy to help brands plan, produce, buy, and measure campaigns. As the US advertising representative for SoundCloud, SiriusXM Media provides access to a large, cross-platform audio ecosystem and a variety of formats—from on-platform audio and video to native placements—designed to reach listeners wherever they are.

To connect advertisers with the largest, most engaged audio audiences across SiriusXM, Pandora, SoundCloud, and related platforms through targeted, data-driven advertising solutions, creative services, and measurement.

What we offer

SXM Media Advertising

Connect with engaged listeners through effective audio advertising solutions.

www.siriusxmmedia.com/advertising-overview

Studio Resonate

Service

Expert audio solutions for impactful advertising campaigns.

www.siriusxmmedia.com/studio-resonate

Audience Targeting

Connect with your ideal customers through precise audience targeting across multiple demographics and devices.

www.siriusxmmedia.com/targeting

Retail Media Networks

Enhance your retail advertising with targeted digital audio solutions that drive consumer engagement and measurable results.

www.siriusxmmedia.com/digital-audio-ads-for-retail-media-networks

AQ Academy

Elevate your audio marketing skills with AQ Academy’s self-paced certification courses.

www.aq.academy/

Podcast Ads

Achieve impactful listener engagement with tailored podcast advertising solutions.

www.siriusxmmedia.com/podcast-ads

Display Ads

Engage audiences with compelling visual ads across digital platforms.

www.siriusxmmedia.com/enhance-the-audio-experience-with-display-ads

SiriusXM Ads

Achieve targeted advertising across multiple audio platforms with SiriusXM Ads.

www.siriusxmmedia.com/siriusxm-ads

Market segments

Cross-channel audio advertising

Planning, buying, and executing end-to-end campaigns across satellite radio, streaming, and podcasts to reach audiences across devices and channels.

Podcast advertising and creator partnerships

Podcast-focused campaign development and placement including host-read formats, brand‑produced episodes, and partnerships with top creators.

Audience targeting and segmentation for audio

Data-driven audience definition and activation across demographics, interests, location, device, and mood to improve reach and relevance.

Retail audio media networks

Retailer-focused audio advertising that uses first‑party POS and audience data, localized messaging, multi-format inventory, and sales impact measurement.

Audio creative production and sonic branding

In‑house creative services for concepting, production, voice casting, and development of sonic brand identities for audio campaigns.

Digital audio education and certification

Structured, self‑paced training and certification tracks to develop skills for planning, producing, buying, and measuring audio campaigns.

Digital display and in‑stream audio advertising

Visual display and rich‑media placements across mobile, web, and tablet combined with dynamic and personalized in‑stream audio ad formats.

Ad measurement and analytics for audio

Campaign measurement, ROAS and sales lift analysis, and attribution tailored to audio and retail‑integrated advertising.

More information about our offering

SXM Media Advertising

SXM Media Advertising provides a cross-platform audio advertising platform across SiriusXM, streaming, and podcasts, with end-to-end ad solutions for advertisers of all sizes. It combines data-driven audience targeting, cross-device reach, and multicultural capabilities, integrating retail media networks. It enables turnkey campaigns from ideation to execution and measurement across a large, ad-supported audio audience, making it an all-in-one platform for effective audio marketing.

  • Maximize Your Audience Reach
    Utilize multiple platforms to engage a diverse listener base, ensuring your message reaches audiences wherever they are.
  • Optimize Your Ad Spend
    Leverage precise targeting to reach the right consumers effectively, maximizing the impact of your advertising investments.
  • Streamline Your Advertising Process
    Benefit from comprehensive support that guides you through every stage of your campaign, ensuring efficient implementation.
  • Enhance Cultural Relevance
    Engage with diverse audiences through tailored insights and strategies that resonate with multicultural listeners.
  • Leverage Retail Partnerships
    Combine traditional media with retail-focused strategies to drive sales and customer engagement.
  • Create Engaging Ad Content
    Work with creative experts to develop compelling audio and visual content that effectively communicates your brand message.

Studio Resonate

Studio Resonate is SiriusXM Media’s in-house audio creative agency, offering consultation and full-service audio production to help brands craft resonant campaigns and build sonic identities. The agency covers everything from concept through final production.

  • Enhance Campaign Messaging
    Our expert team collaborates with clients to develop impactful campaign concepts tailored to the brand’s voice and audience.
  • Streamlined Production Process
    We manage every aspect of audio production, ensuring high-quality delivery that meets client specifications and timelines.
  • Build Distinctive Brand Voices
    Our team crafts unique sound identities that resonate with target audiences, reinforcing brand recognition and recall.
  • Maximize Ad Reach
    Through data analytics, we ensure ads reach the audiences that matter most, enhancing campaign effectiveness.
  • Select Perfect Voice Talent
    Choose from our dedicated pool of voice talents to match the brand's character and campaign tone effectively.
  • Create Immersive Engagement
    Our team designs audio experiences that captivate audiences, making advertisements more impactful and memorable.

Audience Targeting

Audience Targeting provides data-driven targeting tools, helping brands find and reach their best customers across numerous demographics, locations, and interests.

  • Maximize Audience Relevance
    Refine your messaging to resonate with key audience segments, boosting engagement and brand recall.
  • Target Localized Campaigns
    Effectively reach customers in specific regions, ensuring that the messaging is contextually relevant.
  • Enhance Cross-Channel Engagement
    Engage potential customers wherever they are by delivering consistent messaging across various devices.
  • Connect with Relevant Audiences
    Reach consumers based on their hobbies and lifestyles for more personalized ad experiences.
  • Drive Campaign Precision
    Utilize detailed audience insights for accurate targeting and tailored messaging.
  • Optimize Emotional Engagement
    Deliver messages during moments when the audience is emotionally receptive, maximizing impact.

Retail Media Networks

Retail Media Networks delivers digital audio ad solutions for retailers, expanding reach beyond their sites using first-party data and granular audience segments to measure sales impact.

  • Enhance Targeting Precision
    Using first-party data allows for granular audience targeting, leading to more effective ad placements and improved outcomes.
  • Track Campaign Effectiveness
    Detailed measurement capabilities allow advertisers to analyze returns on their investments thoroughly, demonstrating value and optimizing future campaigns.
  • Diverse Ad Formats
    Utilizing a wide range of ad formats ensures brands can engage consumers in various ways, enhancing campaign effectiveness.
  • Create Emotional Connections
    By utilizing storytelling in ads, brands foster deeper emotional connections with consumers, leading to increased loyalty and purchase intent.
  • Increase Local Relevance
    Localized audio ads drive foot traffic and online engagement by addressing the needs and interests of local audiences.

AQ Academy

AQ Academy is an online digital audio certification platform that helps marketers build expertise with tracks designed to plan, produce, buy, and measure audio campaigns at their own pace.

  • Build Audio Expertise
    Gain comprehensive knowledge in audio marketing at your convenience through structured online courses.
  • Follow Curated Learning Paths
    Achieve proficiency through systematic learning that emphasizes hands-on audio campaign planning and execution.
  • Receive Recognized Certifications
    Demonstrate your audio marketing skills with verifiable certifications enhancing your professional profile.

Podcast Ads

Podcast Ads provides access to the SiriusXM Podcast Network, featuring top creators across associated networks, offering end-to-end podcast advertising solutions from ideation to execution.

  • Create Comprehensive Campaigns
    Manage the entire podcast advertising journey seamlessly, ensuring your message resonates.
  • Connect with Engaged Audiences
    Partner with influential creators to amplify your brand in the podcast space.
  • Build Trust with Authentic Ads
    Enhance brand credibility through ads delivered by trusted show hosts.
  • Reach Your Ideal Audience
    Ensure ads are delivered to listeners most likely to engage, maximizing ROI.
  • Tailor Content to Your Brand
    Develop custom podcast episodes that strengthen brand narratives.

Display Ads

Display Ads deliver visual advertising across mobile, web, and tablet, including banners, skins, and rich media, supporting full creative production and optional third-party integration.

  • Maximize Reach With Visual Ads
    Utilize display banners to effectively communicate brand messages to a wide audience.
  • Enhance Engagement With Interactive Features
    Capture user attention with rich media advertisements that allow interactive experiences.
  • Seamlessly Integrate Brand Identity
    Create a cohesive look and feel that resonates with users and reinforces brand messaging.
  • Deliver Relevant Experiences
    Engage listeners with dynamic ads that adapt based on real-time data.
  • Increase Listener Engagement
    Encourage interaction by offering listeners ad-free time in exchange for viewing your content.
  • Dominate Attention At Launch
    Ensure your ad is the first thing users encounter, maximizing interest capture.

SiriusXM Ads

SiriusXM Ads is the cross-channel advertising platform offering inventory across SiriusXM, Streaming, Pandora, and SoundCloud with turnkey solutions and data-driven targeting.

  • Target with Precision
    Leverage data analytics to ensure your ads reach the right audience, enhancing engagement and conversions.
  • Reach Across Leading Platforms
    Leverage a comprehensive inventory that allows connection with diverse audiences.
  • Streamline Your Advertising Process
    Enjoy seamless campaign management with complete support for your advertising journey.
  • Utilize Expert Creative Services
    Engage your audience effectively with high-quality ads produced by a dedicated in-house agency.
  • Tap into Podcasting Popularity
    Utilize custom ads tailored for popular podcasts, enhancing brand engagement in audio.
  • Enhance Brand Visibility
    Connect with fans through strategic sponsorship of exclusive live events.

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