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MFTB Holdco, Inc.

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www.showingtime.com

Tech company delivering showing management and data solutions for real estate professionals.

Overview

MFTB Holdco, Inc., doing business as ShowingTime, is a technology-driven real estate company that provides showing management and data solutions for industry professionals. The organization serves real estate agents and teams, brokerages, and multiple listing services, helping them streamline showings, coordinate appointments, manage offers, and access market insights. Through its integrated platform, it aims to reduce back-and-forth, improve communication among buyers, sellers and agents, and enable more efficient, client-centered service. The company emphasizes reliability, security and scale, supporting large networks of users across regions and assisting them in delivering timely information, accurate scheduling, and better decision-making. Its mission centers on empowering real estate professionals to work more efficiently, collaborate effectively, and deliver higher-quality experiences to clients. By focusing on ease of use, robust data analytics, and seamless data distribution, the organization strives to help agents win more business while improving workflows across the transaction lifecycle. The audience includes individual agents, real estate teams, brokerages and MLSs seeking to optimize showings, feedback, and market insight. With more than two decades in the industry, the organization highlights a long track record of helping professionals modernize their processes and provide better customer service, positioning itself as a trusted partner in real estate technology.

Mission statement

Our goal is to help real estate agents be more efficient and productive so they can elevate the experience of buying and selling for their clients and win more business.

What would you like to do?
Analyze as a competitorCompare positioning, offers and segments against your own company.Evaluate as a vendorScore MFTB Holdco, Inc. against alternatives on your own criteria.Claim this company's AI agentWork at MFTB Holdco, Inc.? Improve your AI agent so it ranks higher when people ask AI about you.How AI sees this companyThe metadata, structured data and Markdown that assistants read.

What we offer

ShowingTime+

Empowers real estate professionals by streamlining showing management, data access, and transaction processes.

showingtimeplus.com/

Market segments

Market size by segment

Growth potential (CAGR)

Showing management

0.6 Billion USD14% CAGR

Scheduling, appointment coordination, on-demand appointment center services and secure access controls to manage property showings and feedback workflows for agents, teams, and brokerages.

Offer and transaction management

10.01 Billion USD25% CAGR

Real-time offer tracking, automated response and counteroffer workflows, secure document storage, e-signatures and compliance to streamline closings and negotiations.

MLS Data Integration and Syndication

1 Billion USD12% CAGR

Capabilities that ingest, normalize, and syndicate MLS listing feeds in real time to websites and third-party channels to maintain accurate property inventories and maximize exposure.

Market intelligence and brokerage analytics

1 Billion USD10% CAGR

Pricing, inventory and activity analytics, benchmarking and recruiting intelligence to inform broker and office performance decisions.

Listing management and syndication

1 Billion USD9% CAGR

Centralized listing creation, automated updates, media and mapping, multilingual support and syndication to maintain accurate, immersive property listings across channels.

More information about our offering

ShowingTime+

ShowingTime+ is the unified brand and technology suite that combines ShowingTime, dotloop, Bridge Interactive, and Listing Media Services to streamline showings, data, and transactions for agents, teams, brokerages, and MLSs. It enhances communication and efficiency through real-time scheduling, mobile access, and powerful analytics.

  • Capture and Share Feedback
    Easily receive and communicate client feedback after showings, fostering better dialogues between agents and sellers.
  • Simplify Offer Processing
    Organize offers easily and communicate status updates to buyer agents seamlessly.
  • Schedule Showings Instantly
    Allow buyers and agents to see available show times in real-time, reducing the back-and-forth communication.
  • Get Live Support
    24/7 access to appointment specialists ensures prompt booking and client support.
  • Maintains Property Security
    This feature keeps homes secure, providing peace of mind for homeowners while ensuring that only authorized agents can enter.
  • Access Market Data
    Leverage analytics to inform pricing strategies and market conversations with clients.
  • Enjoy an Enhanced User Experience
    The updated interface simplifies tasks, making it easier for agents to manage showings and offers.
  • Enhances Data Integration
    Enables seamless data sharing across platforms, allowing agents to utilize up-to-date information for informed decision-making.
  • Facilitates Agent Recruitment
    Provides essential analytics to help brokerages recruit top talent by comparing performance metrics across the market.
  • Increase Listing Visibility
    Showcase listings receive prioritized placement in personalized search results.
  • Manage Showings Anywhere
    Use the mobile app to schedule, confirm, and manage showings whenever and wherever you are.
  • Increases Administrative Efficiency
    Streamlines operations for administrative staff by automating feedback collection and reporting activities.
  • Elevates Listing Quality
    Offers comprehensive media solutions, enabling agents to present properties more attractively and effectively to potential buyers.

References

Methodology and sourcing behind the market figures shown above.

Showing management

No direct market-size figures for 'showing management' were present in the search results. I used adjacent enterprise SaaS/workflow market sizes (marketing resource management: USD 5.52B in 2025; customer success management: USD 2.99B in 2026) as comparables for customer-facing, workflow-automation software. Showing management is a narrow proptech vertical (scheduling, appointment centers, secure access) focused on real-estate transactions and brokerages; it is plausibly a small fraction of broader CX/marketing/customer-success software markets. Using adoption and spend dilution assumptions for a niche vertical (roughly 5–15% of a mid-sized enterprise workflow market globally) yields an estimated global market size of about USD 0.6B and a near-term CAGR in the low-mid teens (estimated 14%) reflecting continued proptech digitization and demand for on-demand scheduling and secure access tools.

Offer and transaction management

Estimates use global digital transaction management (DTM) market reports as a proxy for the offer & transaction management segment. Fact.MR projects DTM at US$10.01B (2022) with a 25% CAGR (2022–2032). Future Market Insights projects USD7.1B (2025) with a 30.4% CAGR (2025–2035); given the presence of multiple independent forecasts, the analysis selects Fact.MR’s 2022 market projection (US$10.01B) and a conservative growth potential of 25% CAGR, consistent with reported DTM growth rates.

MLS Data Integration and Syndication

Estimate derived from the structure and scope of the U.S. MLS ecosystem (≈489–500 MLSs) and current industry trends (RESO standardization, API adoption, demand for real-time syndication). Assuming average annual spend on integration, normalization, and syndication services across MLSs, brokerages, portals, and proptech vendors (integration projects, SaaS subscriptions, and professional services) yields an addressable market on the order of ~$0.8–1.5B; midpoint rounded to $1.0B. Growth potential (≈12% CAGR) reflects accelerating API/RESO adoption, increasing demand for real-time feeds and data freshness, and continued migration from legacy RETS/flat feeds to cloud/SaaS integration models.

Market intelligence and brokerage analytics

No direct market-size figures for the specific “market intelligence and brokerage analytics” segment were present in the results. I used the broader analytics/statistical-analytics market figures in the search results as the anchor (Statistical Analytics: $14.14B in 2024, CAGR ~10.7%) and scaled to a small niche share of that market (brokerage-focused market intelligence is a specialized subsegment serving brokerages/offices). Based on that scaling and similar sector adoption trends, I estimate ~ $1.0B current market size and ~10% CAGR (growth potential aligned with the broader analytics market).

Listing management and syndication

Search results provided were for syndicated loans/private credit and did not contain data for listing management and syndication. I estimated the listing-management-and-syndication SaaS segment using proptech market hierarchy and conservative assumptions: addressable customers ~100,000 professional brokerages/offices globally with average annual spend ≈ $10,000 on listing-management/syndication tools → ≈ $1.0B ARR. Growth drivers (multichannel syndication, multimedia listings, multilingual support, broker consolidation, MLS/platform integrations) support a mid-to-high single-digit CAGR; I estimate ~9% given ongoing digital transformation and continued adoption of centralized listing workflows.

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