Shopify

Create Stunning Online Stores Effortlessly with Shopify’s Website Builder.

Easily customize your Shopify store with stunning themes to boost sales and engagement.

Establish a professional online presence with custom domains for your store.

Enhance customer retention and streamline service with customizable accounts.

Optimize your business with Sidekick, your AI assistant for finding growth opportunities and automating tasks.

Streamline in-store and online sales with unified data management using Shopify POS.

Unlock access to millions of verified shoppers through the Shop App for better sales growth.

Leverage AI-powered storefronts to reach customers seamlessly across channels.

Expand Your Business Into New Markets With Ease.

Enhance product discovery and sales with standardized and enriched product data for AI conversations.

Boost sales and customer relationships through AI-driven messaging.

Maximize conversions with Shopify Checkout, the world's best checkout experience.

Seamless Payment Processing to Boost Sales Growth.

Streamline wholesale operations with tailored B2B solutions on a trusted platform.

Growth Stage Direct To Consumer Brands

North American and global D2C brands scaling with AI storefronts and analytics.

Geography: North America, Global

How we help: AI-enhanced storefronts and unified commerce enable growth-focused brands to scale across channels and markets with insight-driven decisions.

B2B Wholesale And Catalog Driven Suppliers

North American and global wholesalers seeking self-serve B2B storefronts, catalogs, and ERP integration.

Geography: North America, Europe, Global

How we help: A scalable wholesale platform with automated workflows, customer-specific catalogs, and ERP integrations that streamline pricing, quotes, and ordering.

Global Merchants Expanding Internationally

Global e-commerce brands seeking localization, currencies, and cross-border logistics at scale.

Geography: North America, Europe, APAC

How we help: A scalable cross-border commerce solution delivering localization, multi-currency, and region-specific pricing to accelerate global growth.

Solo Entrepreneurs And Small Businesses

Global solopreneurs and micro SMBs seeking fast setup and affordable growth tools.

Geography: Global

How we help: A simple, guided commerce platform that enables fast store setup, easy customization, and scalable growth for solo entrepreneurs and small businesses.

Capabilities that enable conversational and agent-driven shopping, AI-optimized product catalogs, in-admin AI assistants, and personalized recommendations across AI channels.

Products: Agentic Storefronts, Shopify Catalog, Sidekick, Shopify Inbox, Shop App

Capabilities for B2B trade including custom B2B marketplaces, complex pricing and account management, and back-office integrations

Products: B2B Ecommerce, Customer Accounts, Shopify Catalog, Checkout

Capabilities to accept online payments with secure, scalable processing and customizable checkout experiences designed to improve conversion.

Products: Checkout, Payments, Shop App

Capabilities that unify online and offline sales channels, synchronize product, pricing, and promotions in real time, and optimize engagement across web, mobile, and in‑store touchpoints.

Products: Point of Sale (POS), Markets, Shop App, Shopify Website Builder

Website creation, SEO optimization, and integrated digital storefront features to improve discoverability and enable direct online ordering.

Products: Shopify Website Builder, Themes, Domains, Customer Accounts

Shopify Website Builder

Shopify Website Builder is the core tool to create and customize an online store. It provides access to a Theme Store, domains, customer accounts, and the Sidekick AI assistant to help set up and design stores.

• Create Unique Stores Quickly
  Easily design your shop by simply describing your vision, thanks to AI assistance.
• Streamline Store Setup
  Get personalized guidance and tips from the AI assistant to optimize your store-building experience.
• Enhance Customer Loyalty
  Allow customers to create accounts, making future visits easier and encouraging repeat purchases.
• Customize Your Storefront
  Choose from hundreds of professional themes to tailor your store's look and feel.
• Establish Brand Identity
  Instantly connect your purchased domains to your store, ensuring a professional online presence.
• Boost Search Discoverability
  Automatically generated title tags and meta descriptions help improve your site's ranking on search engines.

Themes

Themes provide a library of storefront designs that can be applied to a Shopify store, enabling visual customization and quicker storefront setup.

• Optimize for Mobile
  Ensure your store looks great on all devices, driving engagement and sales across channels.
• Customize Storefront Appearance
  Tailor your online presence with themes that fit your brand and enhance customer engagement.
• Curated Catalog of Themes
  Choose from 800+ stunning themes designed for high conversions and easy customization.
• Get Design Guidance
  Utilize AI tools to create a unique look that stands out in the market effortlessly.

Domains

Domains for Shopify storefronts, enabling branded web addresses and easier customer recognition.

• Enhance Brand Visibility
  Custom domains help create a more memorable and professional online identity, making it easier for customers to find and return to your store.
• Simplify Domain Operations
  Easily manage domains through Shopify admin with features like DNS configuration, redirects, and renewals to keep your online presence seamless.
• Secure Your Domain
  Protect your customers’ data and build trust with free SSL certificates and privacy options included with your domain.
• Quick Online Access
  Domains purchased through Shopify are instantly connected to your store, avoiding manual DNS configurations for speedy go-live.
• Create Professional Communication
  Establish a professional touch for your communications with custom email addresses linked to your domain.

Customer Accounts

Customer accounts allow shoppers to create and manage accounts on your store for a personalized shopping experience.

• Simplifies Account Access
  Eliminates barriers to entry, allowing users to log in effortlessly and enjoy a seamless shopping experience.
• Provides Real-Time Updates
  Gives customers confidence and transparency regarding their purchases, enhancing satisfaction.
• Enhances Customer Experience
  Creates a highly personalized shopping experience, boosting conversion rates.
• Enables Hassle-Free Returns
  Streamlines the returns process, alleviating pressure on customer service and improving user experience.
• Encourages Repeat Purchases
  Increases customer engagement and retention through reward systems.
• Empowers Customer Control
  Provides flexibility for customers, contributing to loyalty and repeat business.
• Expands Market Reach
  Facilitates business-to-business transactions through specialized account features.
• Builds Community Trust
  Facilitates a community-driven approach to product feedback, attracting new customers.

Sidekick

Sidekick is Shopify’s AI assistant built into the admin to help spot opportunities, automate tasks, and guide business decisions.

• Boost Efficiency
  Easily manage tasks and discover new growth opportunities with Sidekick's intelligent insights and suggestions.
• Drive Sales
  Receive strategic tips and insights for increasing conversions and better engaging your customers.
• Save Time
  Let Sidekick automate routine tasks so you can focus on strategic growth and customer engagement.
• Access Anytime
  Use Sidekick on various devices to get immediate assistance and manage your shop from anywhere.
• Expand Your Reach
  Easily manage your product listings and sales across multiple channels with Sidekick’s integration capabilities.

Point of Sale (POS)

Shopify POS provides hardware and software for in-store selling, with unified data, orders, inventory, and back-office management across locations.

• Sync Data Across Channels
  Maintain consistent customer interactions and inventory management across digital and physical storefronts for a seamless shopping experience.
• Facilitate In-Store Transactions
  Leverage advanced POS systems to enable efficient and reliable transactions, ensuring customer satisfaction and operational efficiency.
• Enhance Customer Experience
  Give customers a familiar and branded checkout experience, improving conversion rates and boosting loyalty.
• Increase Sales Opportunities
  Capture sales at events, pop-ups, or in-store, allowing flexibility and reaching customers wherever they are.
• Streamline Operations
  Assign appropriate permissions to staff to ensure smooth operations and enhance accountability within your store.

Shop App

Shop App is a mobile-first channel that helps merchants reach millions of shoppers with personalized recommendations and seamless Storefront integration for enhanced sales.

• Expand Your Customer Base
  By utilizing the Shop App, merchants can interface with a vast audience of verified shoppers, improving brand visibility and sales potential.
• Speed Up Purchases
  Leveraging Shop Pay reduces friction at checkout, resulting in higher conversion rates, as it allows users to complete purchases with just two taps.
• Enhance Customer Engagement
  The Shop App customizes the shopping experience, driving repeat visits and purchases by suggesting products tailored to each shopper's interests.
• Increase Customer Retention
  Real-time order tracking enhances the customer experience, encouraging users to return to the Shop App for future purchases.

Agentic Storefronts

Agentic Storefronts enable AI-powered storefronts across AI channels, with products optimized for AI and Catalog data structured for agents.

• Sell Across AI Channels
  Effortlessly integrate your store within major AI communication platforms for seamless customer engagement.
• Optimized Product Discovery
  Ensure your products are easily discoverable by buyers through AI, enhancing visibility and sales.
• Streamlined Checkout Experience
  Facilitate direct purchases within AI chats, allowing customers to finalize their transactions without leaving the conversation.
• Comprehensive Sales Insights
  Access detailed analytics on sales, sessions, and conversions, empowering you to make data-driven decisions.
• Maintain Customer Data Privacy
  Have full control over customer data, ensuring privacy while enhancing customer experience.

Markets

Shopify Markets lets you sell globally from a single store, with localization, currencies, and market-specific settings.

• Localize Your Store
  Customize your storefront experience, allowing customers to shop in their preferred language and currency, facilitating easier transactions and enhancing customer trust.
• Tailor Product Offerings
  Adjust pricing and select specific products for different markets, ensuring optimal product relevance while maintaining consistency across your global brand.
• Streamline Global Expansion
  Manage all your international sales from one Shopify store, making it straightforward to expand into new markets without needing separate storefronts.
• Automate Market Settings
  Automatically configure local settings such as tax, shipping, and merchandise presentation based on the buyer's location, reducing manual input and saving time.
• Enhance Delivery Efficiency
  Automatically route deliveries from the nearest fulfillment center, improving shipping time and reducing costs for your business and customers.
• Improve SEO and Branding
  Create distinct URLs for regional markets, enhancing visibility specific to search engines and ensuring a local feel for customers.

Shopify Catalog

Shopify Catalog standardizes and enriches product data and provides a Catalog API for advanced AI experiences.

• Enhance Product Data Quality
  Improve search accuracy and product visibility in AI-driven environments by ensuring high-quality standardized data.
• Retrieve Real-Time Data
  Access up-to-date product information, including pricing and availability, for seamless customer experiences.
• Streamline AI Integration
  Automatically structures product information to enhance visibility and performance in platforms utilizing AI.
• Find Visually Similar Products
  Use image search capabilities to enhance product discoverability and improve user engagement.
• Seamless Multi-Channel Sales
  Connects your product offerings to AI chat platforms, enabling effortless shopping experiences without needing a standalone storefront.

Shopify Inbox

Shopify Inbox provides AI-powered messaging to engage shoppers, improve conversion, and manage customer interactions.

• Engage Shoppers Instantly
  Utilize AI to interact with customers in real-time, answering questions and providing assistance to encourage purchases.
• Connect Everywhere
  Manage conversations across various channels, ensuring consistent communication with customers regardless of where they engage.
• Personalize Customer Experience
  AI suggests products tailored to shoppers' previous actions and preferences, increasing conversion rates.
• Enhance Product Discovery
  Updates to search functions ensure customers find products effortlessly, streamlining their shopping experience.

Checkout

Checkout is the optimized checkout experience designed to maximize conversions, including Shop Pay as a fast, reliable option. With advanced customization features and seamless integration, it caters to both entrepreneurs and enterprise-level brands, making it easier to achieve exceptional sales.

• Achieve Higher Conversions
  Utilize Shopify’s advanced checkout to increase conversion rates significantly compared to standard checkout processes.
• Speed Through Checkout
  Shop Pay enhances the checkout experience, allowing users to make purchases with a single tap, increasing both speed and conversion rates.
• Protect Customer Information
  With built-in security features, Shopify Checkout maintains high standards of data protection while ensuring compliance with regulations.
• Tailor Your Checkout Experience
  Customize checkout features from design aspects to adding custom fields, ensuring it aligns with your brand identity.
• Monitor Checkout Performance
  Utilize analytics to understand conversion trends and optimize your checkout for maximum performance.

Payments

Shopify Payments enables secure, integrated payment processing within the platform. Merchants can accept various payment methods including cards, wallets, installments, and cryptocurrencies. The service aims to enhance conversion rates, minimize chargebacks, and provide a seamless experience for customers and business owners.

• Enable Fast Payments
  Merchants can accept payments seamlessly, including cards, digital wallets, and installment payments, enhancing customer satisfaction and boosting conversion rates significantly.
• Boost Sales with One-Tap Checkout
  Shop Pay allows customers to complete purchases in one tap, leading to up to 50% higher conversion rates compared to traditional guest checkouts.
• Minimize Chargebacks
  Advanced security features enhance protection against fraudulent transactions, resulting in a 20% reduction in chargebacks.
• Expand Globally
  Shopify Payments supports multiple currencies, allowing merchants to cater to international customers while getting paid in their preferred currency.
• Access Key Metrics
  Merchants can track sales and cash flow across all channels, aiding in better financial decision making.

B2B Ecommerce

Shopify Plus B2B ecommerce provides self-serve buying, customer-specific catalogs, volume pricing, and headless options for wholesale buyers.

• Offer Tailored Products.
  Provide unique product selections for each business customer, enhancing relevance and satisfaction.
• Enable Quick Reordering.
  Empower buyers to manage their own orders efficiently, facilitating repeat purchases at scale.
• Encourage Bulk Purchases.
  Create pricing incentives for larger orders that help businesses save and boost sales.
• Reduce Manual Effort.
  Automate processes like order tagging and notifications for smoother operations.
• Optimize Business Operations.
  Enable synchronized data across platforms, improving accuracy and decision-making.