Sensor Tower Unclaimed

Gain crucial insights to optimize app performance and user engagement.

Drive smarter paid user acquisition campaigns by leveraging actionable advertising insights.

Gain insights into player growth, engagement, and retention across gaming platforms.

Optimize user engagement and retention by benchmarking behavior against top apps.

Gain comprehensive visibility into digital advertising strategies and performance.

Enhance omnichannel media strategies with insights on retail advertising performance.

Gain deep insights into your audience's behaviors and engagement to enhance targeting strategies.

Gain a complete view of cross-platform digital engagement trends to optimize marketing strategies.

Streamline data access and analysis with the MCP Server's AI integration capabilities.

Gain insights into player engagement and monetization through Live Ops analytics.

Monitor GTA 6 sales and pre-order data for strategic insights.

Analytics and benchmarking that improve app discoverability, conversion, engagement, retention, and store performance through ASO, competitor benchmarking, and user behavior metrics.

Paid media and creative intelligence for optimizing user acquisition and media strategy via spend estimates, share of voice, creative analysis, and cross-network insights.

Capabilities to collect, analyze and deliver detailed audience profiles and behavioral insights from large-scale, representative consumer survey data to inform marketing, product and strategic decisions.

Market and player analytics for mobile, PC, and console games including launch tracking, Live Ops performance, monetization benchmarks, and player behavior analysis.

Retail-focused advertising and monetization including product listing ads, contextual and display ads, self-serve campaign management, and attribution for measuring ad-driven sales.

App Performance Insights

App Performance Insights helps demystify the mobile app ecosystem and drive user growth, engagement, and retention. It enables market research, competitor analysis, and trend tracking to inform product and growth decisions. The platform provides app store optimization insights and targeted analytics to improve discoverability, conversion, and long-term retention across markets.

• Enhance App Visibility
  Improve discoverability in app stores through keyword analysis and optimization strategies.
• Identify Market Gaps
  Analyze competitors' performance metrics to uncover areas where your app can excel.
• Boost User Retention
  Track user activity and retention patterns to enhance user experience and loyalty.
• Stay Informed
  Leverage market analysis to adapt to shifting viewer preferences and emerging trends.
• Discover Growth Opportunities
  Identify and capitalize on new trends and growth areas in the mobile app market.
• Optimize Prospecting
  Fuel your sales conversations with targeted lead information to enhance sales efficiency.

App Advertising Insights

App Advertising Insights delivers paid media intelligence to optimize paid user acquisition campaigns. It offers global and regional share of voice across apps and major networks, along with advertisers, publishers, and creatives insights to inform bidding, placement, and creative strategy across channels.

• Enhance Acquisition Strategies
  Utilize detailed performance metrics to improve the efficiency of your paid user acquisition campaigns, helping to lower costs and increase user quality.
• Streamline Cross-Channel Strategies
  Leverage cross-channel data to optimize ad placements and creative assets, maximizing reach and engagement.
• Discover High-Impact Advertisers
  Identify leading advertisers and publishers to refine your outreach strategies, ensuring you align your campaigns with successful market players.
• Assess Market Position
  Understand your presence in the ad landscape by analyzing the share of voice, providing insights to adjust marketing efforts accordingly.
• Monitor Competitive Spend Patterns
  Access real-time insights on how much competitors are investing across different markets, enabling adjusted budget allocations and strategy pivots.
• Refine Creative Strategies
  Identify the most effective ad creatives and strategies based on user engagement, enabling focused adjustments to increase campaign impact.

Gaming Insights

Gaming Insights provides real-time visibility into PC, console, and mobile gaming performance. It offers exclusive data for PC/Steam and major consoles, mobile benchmarking, and Live Ops insights, plus pre- and post-launch analyses to understand player behavior and improve retention.

• Understand Player Behavior
  Leverage insights before and after launch to effectively track player engagement and retention strategies.
• Track Engagement and Monetization
  Get real-time data on player engagement and monetization effectiveness to enhance player retention strategies.
• Compare Against Competitors
  Evaluate your mobile game's performance relative to top competitors to discover new growth opportunities.
• Leverage Comprehensive Game Data
  Utilize extensive insights into performance metrics for PC and console games to drive strategic development.
• Analyze Game Performance Factors
  Understand the thematic and creative elements that drive player engagement and game popularity.

Advanced Usage Insights

Advanced Usage Insights benchmarks user behavior against top performing apps. It tracks sessions per user, time spent, new, retained, and churned user trends to help optimize experience, engagement, and monetization.

• Set Performance Standards
  Utilize comparative insights to establish performance metrics against industry leaders, ensuring continuous improvement.
• Understand User Dynamics
  Track critical metrics related to user retention and churn, helping to tailor strategies that enhance user loyalty.
• Identify Opportunities
  Gain insights into how user engagement and performance stack up against top competitors, allowing for strategic improvements.
• Tailor Insights to Segments
  Segment users into cohorts to analyze engagement patterns, enhancing targeted strategies for different groups.
• Monitor Engagement Levels
  Measure how often users engage with apps and the duration of interactions to gauge overall interest and satisfaction.
• Gain In-Depth Usage Insights
  Understand usage trends throughout the day to optimize content delivery and user engagement strategies.

Pathmatics

Pathmatics offers insights into the digital advertising ecosystem, showing ads served, spend and impression estimates, and share of voice across key channels such as Facebook, Instagram, TikTok, X, Reddit, OTT, YouTube, display, and video.

• Analyze SOV
  Understand market positioning by comparing share of voice among competitors in different advertising spaces.
• View Estimates
  Access detailed estimates on spending and impressions to gauge advertising effectiveness and performance.
• Gain Transparency
  Monitor how brands allocate their digital advertising budgets across various platforms.
• Benchmark Competitors
  Evaluate market position by comparing your advertising efforts against those of competitors in the same space.
• Research Creatives
  Evaluate what types of advertising creatives resonate most with audiences and improve campaign effectiveness.
• Optimize Media Planning
  Stay ahead of shifts in consumer behavior by analyzing historical advertising data throughout the year.

Retail Media Insights

Retail Media Insights offers comprehensive visibility into co-branded advertising campaigns, leveraging retailer-level share of voice and omnichannel analysis. It identifies onsite versus offsite creatives, co-branded advertisers, and products to optimize retail media investments.

• Measure Retail Voice
  Understand brand visibility within retail environments, enabling brands to strategize effectively against competitors.
• Identify Co-Branded Campaigns
  Pinpoint and analyze partnerships between brands and retailers to enhance marketing collaboration and boost visibility.
• Evaluate Creative Performance
  Examine which ad placements yield the best performance, helping brands optimize their creative strategies across various channels.
• Optimize Media Mix
  Identify optimal budget allocations across channels based on competitor spend and shopper behavior insights.
• Compare Competitive Strategies
  Analyze how competitors are allocating their media budgets and adjust your tactics to improve market positioning.

Audience Insights

Audience Insights helps you understand your audience and competitors' audiences. Discover areas of opportunity to grow your business by identifying who your audience is, what they do, and what ads they see.

• Understand Audience Traits
  Gain a detailed understanding of audience demographics and behaviors to tailor marketing strategies.
• Optimize Audience Reach
  Use insights to refine targeting approaches and reduce waste in advertising efforts.
• Analyze Competitor Targeting
  Identify competitor strategies and find gaps in audience targeting for better engagement.
• Uncover Targeting Opportunities
  Discover new audience segments that are potentially underserved in your current marketing strategies.
• Access Income Insights
  Leverage income data to tailor marketing messages and target high-value consumers.
• Compare Audience Segments
  Utilize heatmaps to see where audience interests diverge, helping to refine marketing strategies.

Web Insights

Web Insights connects the dots between web and app consumer behavior to get a complete view of cross-platform digital engagement trends. It includes True Audience measurement, path conversions, and Gen AI discovery insights, with a unified platform that integrates app, ad, and audience intelligence.

• Connect Web And App Behavior
  Integrates insights from both web and app channels, allowing marketers to see how users interact across platforms.
• Track AI-Driven Referral Traffic
  Enables businesses to understand how AI influences website traffic and user discovery, informing marketing tactics.
• Accurate Audience Insights
  Delivers comprehensive user metrics by deduplicating data across platforms for a clearer understanding of total reach.
• Monitor User Path Conversions
  Identifies user drop-off points and conversion efficiencies to optimize site navigation and maximize sales.
• Integrate All Insights
  Consolidates data from various channels to streamline analysis and inform marketing decisions.
• Analyze User Traffic Flow
  Provides insights into user journey elements, aiding in optimizing web experience and conversions.
• Optimize Content Strategies
  Facilitates the integration of AI methodologies to enhance content visibility and relevance.

MCP Server

MCP Server provides Model Context Protocol access to Sensor Tower data. It can be installed as a tool within an AI chatbot, enabling natural language questions to pull the data you want and present results in a clear, actionable format.

• Integrate AI Tools
  Seamlessly connect the MCP Server with your existing AI tools like ChatGPT for enhanced data retrieval.
• Ask Questions Naturally
  Users can engage with the data in an intuitive way, making complex data inquiries simple.
• Get Instant Answers
  Receive timely responses to queries, facilitating quick decision-making processes.
• Present Clear Insights
  Transform raw data into easily digestible insights, facilitating better decision-making.
• Conduct Deep Analyses
  Utilize advanced querying for in-depth insights without manual processing.
• Empower All Users
  Ensure all team members, regardless of technical expertise, can leverage valuable insights.

Playliner

Playliner analyzes Live Ops and deconstructions, providing insight into engagement, retention, and revenue around updates, events, offers, and game mechanics.

• Improve User Retention
  Assess how effectively your live events keep users engaged, helping to enhance retention strategies for future events.
• Evaluate Revenue Changes
  Determine the financial effectiveness of your Live Ops efforts by analyzing their direct impact on revenue.
• Track Event Timing Effectively
  Understand how well you can time events to maximize user engagement and revenue through precise tracking of event cadence.
• Analyze Game Mechanics Effectively
  Gain a comprehensive understanding of how different updates and mechanics influence user experience and spending.

GTA 6 Sales Tracker (contextual via Gaming Insights)

GTA 6 Sales Tracker: Pre-orders, units sold, and revenue insights are provided within Sensor Tower’s gaming insights ecosystem to track performance across platforms.

• Compare Platforms
  Gain insights into units sold and revenue generation across major gaming platforms.
• Track Pre-Orders
  Stay updated on pre-order trends and incoming sales metrics as they develop.
• Analyze Revenue
  Assess how revenue fluctuates pre and post-launch for informed business decisions.