Semrush

Helps marketers improve brand discoverability, understand competitors, optimize campaigns, and measure visibility across search engines and AI platforms.

Unifies SEO and AI search insights to track visibility, identify growth opportunities, improve websites, and support data-backed decisions.

Helps large organizations manage SEO, AI visibility, and technical site intelligence across brands, teams, and global markets.

Provides programmatic access to Semrush data for dashboards, reporting workflows, integrations, and AI agent environments.

Build digital marketing knowledge through courses, webinars, and certification opportunities.

Enterprise Marketing Leaders

Global brands seeking scalable enterprise marketing insights.

Geography: Global with regional teams

How we help: A unified, AI-assisted marketing platform aligns SEO, content, and market insights to drive global growth and measurable ROI.

Marketing Agencies And Service Providers

Agencies managing client campaigns seeking efficient reporting and insights.

Geography: Global

How we help: A unified platform for agencies to manage client campaigns with cross‑channel insights, automated reporting, and scalable content and optimization workflows.

Local Brands And Multi-location Retailers

Multi-location brands seeking to optimize local search visibility.

Geography: North America, Europe

How we help: Helps multi-location brands harmonize local listings, manage reviews, and improve local search visibility with AI-assisted optimization.

E-commerce Brands And Online Retailers

Online retailers seeking cross‑channel visibility and performance optimization.

Geography: Global

How we help: Delivers cross‑channel visibility and AI‑powered optimization to grow online revenue while improving search and content performance.

Improve organic search visibility and technical site health through keyword research, technical optimization, local SEO, and content opportunity identification.

Products: Semrush, Semrush for Enterprise, Semrush One

Techniques to structure, signal, and optimize content so generative AI models reference and cite a brand within conversational outputs across models and regions.

Products: Semrush, Semrush for Enterprise, Semrush One

Capabilities that collect, analyze, and surface competitor positioning, advertising activity, creatives, and market benchmarking to inform product, pricing, and go-to-market decisions.

Products: Semrush, Semrush for Enterprise, Semrush One

Tracking, attribution, dashboards, and data integration that turn marketing data into actionable insights and measure ROI across channels.

Products: Semrush, Semrush API, Semrush for Enterprise, Semrush One

Online courses, how-to guides and learning resources that upskill marketers and agencies in influencer, social media and ecommerce marketing practices.

Products: Semrush Academy

Semrush

Semrush is a modular brand visibility management platform for researching, optimizing, and measuring performance across SEO, AI search, content marketing, competitive research, local, social, and paid media. Its toolkits help teams understand search behavior, analyze competitors, improve website health and content, manage campaigns, and report on results. Semrush MCP connects Semrush data to AI assistants, while free tools provide access to selected marketing data and checks. Customizable plans, integrations, and collaboration options support individuals, teams, agencies, and enterprise organizations.

• Monitor Search And AI Visibility
  Follow traditional search rankings and brand appearances in AI-generated answers to measure visibility across digital discovery surfaces.
• Reveal Competitor And Market Opportunities
  Compare competitors’ traffic, channels, pages, keywords, advertising, and audience behavior to understand market position and identify gaps.
• Find Valuable Search Opportunities
  Use keyword data, filters, and location-based research to identify relevant opportunities for SEO, content, and paid campaigns.
• Find And Fix Website Issues
  Surface technical and on-page issues through website audits and use guidance to address problems affecting search and AI visibility.
• Create And Optimize Search Content
  Use topic research, briefs, content generation, optimization, and repurposing workflows to develop content for SEO, AI search, social media, and other channels.
• Understand Traffic And Audience Trends
  Compare traffic sources, audience characteristics, and competitor activity to understand market position and identify opportunities.
• Identify Growing Markets And Gaps
  Use market, competitor, regional, and historical traffic analysis to evaluate potential markets and identify underserved opportunities.
• Use Semrush Data In AI Workflows
  Connect Semrush data to supported AI tools to ask questions and use data-backed answers in research, content planning, and reporting workflows.
• Measure And Report AI Visibility
  Understand how brands appear in AI answers, compare competitors, review citations and sentiment, and share visibility findings through reports.
• Manage Outreach And Measure PR Impact
  Coordinate media outreach and assess campaign coverage using engagement, sentiment, backlinks, brand mentions, and AI visibility data.
• Identify Prompts Driving Demand
  Monitor prompts and related topics to reveal demand and inform content and visibility decisions.
• Strengthen Backlink Research
  Review backlink profiles and referring domains, assess link quality, and discover prospects for link-building outreach.
• Manage The Content Pipeline
  Coordinate research, writing, optimization, repurposing, and publishing with connected platforms and configured brand voice.
• Manage Local Search Presence
  Manage listings and reviews while monitoring local rankings and visibility across Google Search, Google Maps, and online directories.
• Plan And Optimize Paid Campaigns
  Research competitor advertising and paid keywords, create campaign assets, then launch, manage, and measure campaigns across supported platforms.
• Find Media And Monitor Brand Mentions
  Identify relevant media sources and journalists, manage outreach, and track coverage, brand mentions, and AI visibility.
• Report Marketing Performance Clearly
  Combine platform data and connected sources in reports and dashboards to communicate results to teams and stakeholders.
• Assess Website Traffic And Authority
  Review estimated traffic, visitor engagement, traffic sources, leading pages, AI search visibility, backlinks, and authority signals for a website or competitor.
• Check AI Search Readiness
  Identify technical issues that may prevent AI systems from accessing website content and review fixes for AI search accessibility.
• Automate Local Listings And Reviews
  Keep business details consistent across directories and streamline profile activity, review requests, and review management.
• Track Local Rankings And Competitors
  Follow local rankings by location, visualize map performance, and compare visibility with nearby competitors.
• Create And Test Ad Campaigns
  Develop and customize campaign assets, explore multiple ad scenarios, and launch campaigns on supported advertising platforms.
• Improve Campaign Performance
  Use consolidated performance information and tailored recommendations to review and adjust campaigns.
• Build A Toolkit That Fits Your Team
  Select toolkits or bundles and use integrations and collaboration options suited to the team’s needs.
• Manage Social Content And Performance
  Coordinate social publishing and planning while tracking performance, competitor activity, brand mentions, and audience engagement.
• Explore Marketing Data For Free
  Use selected free tools to check website health, AI visibility, keywords, backlinks, traffic, authority, search results, and local business information.

Semrush One

Semrush One is a unified solution for tracking, researching, and improving visibility across Google, AI Overviews, and large language model answers. It combines SEO metrics with AI search insights so teams can measure visibility, identify competitive gaps, audit website readiness, and find opportunities to improve. The solution includes keyword, backlink, and AI prompt data, AI-powered recommendations, and access to Semrush data in AI assistants such as ChatGPT and Claude.

• Track Visibility Across Search
  See brand performance across traditional search and AI-driven discovery in one solution.
• Discover High-Demand Search Topics
  Understand prompts, keywords, and topics associated with demand to identify content and visibility opportunities.
• Find And Address Competitive Gaps
  Compare search and AI visibility with competitors to understand relative performance and areas for improvement.
• Improve Website Search Readiness
  Find issues affecting search and AI visibility, then use guidance to improve website readiness.
• Ground Decisions In Search Data
  Use keyword, backlink, and AI prompt data to inform research and performance decisions, with global monitoring of relevant LLM prompts.
• Manage Search Work In One Place
  Bring tracking, research, optimization, and reporting together for work across traditional and AI search.
• Turn Insights Into Next Steps
  Use recommendations to identify opportunities and move from performance data to actionable next steps.
• Access Semrush Data In AI Assistants
  Bring Semrush data into supported AI assistants to ask questions and get data-backed answers.

Semrush for Enterprise

Semrush for Enterprise is a dedicated offering for large organizations operating across global markets, managing multiple brands or domains, or overseeing large websites. Its enterprise SEO, AI optimization, and site intelligence capabilities include custom data limits, advanced integrations, multi-team workflows, dedicated account management and support, and enterprise-grade service-level agreements. The offering supports organic search performance and competitive research, AI visibility measurement, and technical site health, AI search readiness, and compliance monitoring.

• Scale Organic Search Across Markets
  Combine keyword intelligence, performance tracking, competitor research, backlink analysis, content optimization, forecasting, automation, and reporting for organic search programs across brands, domains, and markets.
• Improve Brand Visibility In AI Answers
  Track AI performance, mentions, citations, sentiment, and competitors across markets, languages, and platforms, with regional analysis, executive reporting, and multi-brand management.
• Monitor Technical Health And AI Readiness
  Crawl websites and monitor health, crawlability, indexability, technical SEO issues, AI bot accessibility, compliance, and AI search readiness.
• Compare Visibility And Find Gaps
  Review AI visibility by brand, product, market, or location and identify where competitors lead or receive citations.
• Manage Brands Across Global Markets
  Manage visibility work across global markets, multiple brands, and domains with enterprise SEO and AI optimization capabilities.
• Find And Monitor Relevant AI Prompts
  Identify prompts and topics that matter to the business, then track visibility to spot changes and opportunities.
• Understand AI Brand Narratives
  See how AI platforms describe a brand and assess whether responses reflect intended positioning.
• Turn Visibility Data Into Actions
  Use targeted recommendations to clarify optimization priorities and guide specific actions for improving AI visibility.
• Optimize Content For AI Visibility
  Identify content opportunities and use recommendations and performance scoring to improve the potential for AI mentions and citations.
• Connect AI Visibility To Business Impact
  Relate AI search visibility to traffic, conversions, and revenue using connected analytics data.
• Guide Decisions With Executive Reporting
  Give decision-makers reporting to support budget and priority setting, with forecasting and ROI attribution available.
• Automate Reporting And Use Broad Data
  Reduce manual reporting and combine prompt coverage with training data, traffic logs, authority signals, and SEO data to investigate AI visibility.
• Crawl Complex Enterprise Websites
  Assess technical site health at scale, including JavaScript-rendered pages on complex websites.
• Prioritize High-Impact Site Issues
  Focus teams on impactful technical issues and identify crawl or index barriers that affect page discoverability.
• Match Data Capacity To Enterprise Needs
  Custom data limits let organizations align Semrush usage with enterprise requirements.
• Connect Semrush With Enterprise Workflows
  Integrations help organizations incorporate Semrush data and capabilities into broader enterprise systems and workflows.
• Coordinate Work Across Multiple Teams
  Multi-team workflows help large organizations coordinate enterprise SEO, AI optimization, and site intelligence work.
• Get Dedicated Enterprise Support
  Dedicated account management and support provide assistance tailored to enterprise service needs.
• Improve Website Access For AI Bots
  Find access and readiness issues that may block AI bots from discovering website content.
• Monitor Visibility Across Markets And Languages
  Review AI visibility across supported languages and global markets, with analysis targeted to brands, products, and regions.
• Monitor Compliance And Site Quality
  Support enterprise website management with compliance monitoring, reporting, and quality assurance capabilities.
• Meet Enterprise Service Requirements
  Enterprise-grade service-level agreements support organizations with enterprise-level service needs.

Semrush API

Semrush API provides programmatic access to Semrush data for dashboards, reporting workflows, integrations, and AI agent environments.

• Integrate Semrush Data Into Applications
  Bring Semrush data into supported workflows and applications, including integrations and AI agent environments.
• Build Custom Dashboards And Reports
  Incorporate Semrush data into dashboards and reporting workflows to support how an organization presents and uses its data.

Semrush Academy

Semrush Academy is an online learning platform for marketers and business owners, offering courses and other learning resources. Courses cover topics such as SEO, content marketing, analytics, advertising, social media, and AI-powered search. Learners can also access webinars and earn Semrush Academy certificates.

• Build Digital Marketing Skills
  Learn about digital marketing topics through online courses, including SEO, content marketing, analytics, advertising, and social media.
• Earn A Semrush Academy Certificate
  Complete eligible learning and earn a certificate recognizing course achievement.
• Learn Through Marketing Webinars
  Attend live or on-demand webinars to explore digital marketing topics in addition to course-based learning.