SegmentStream Unclaimed

Unify and optimize marketing analytics for actionable, defendable budget decisions.

End-to-end tracking, CRM integration, attribution modeling and dashboarding to create revenue visibility from ad spend to close and inform data-driven marketing decisions.

Causal measurement using geographic holdouts, synthetic controls, and rigorous validation to quantify incremental lift and inform channel strategy.

Platforms that predict outcomes, optimize media spend and bids, and allocate budget across channels in real time to improve efficiency and campaign ROI.

Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.

Measurement Engine

SegmentStream’s Measurement Engine is an independent cross-channel marketing analytics platform. It unifies data from ads, websites, CRMs, and data warehouses to deliver cross-channel attribution, incrementality testing, marginal analytics, and automated budget allocation. The engine stitches identities across devices, measures each touchpoint’s contribution to revenue beyond last-click, and projects outcomes to guide budget decisions. It supports AI-assisted insights and opens its methodology to ensure teams can defend the numbers. Designed for advertisers and agencies, it enables open learning resources and transparent measurement built for action, not just reporting.

• Execute Budget Changes Instantly
  SegmentStream enables instantaneous application of budget changes across multiple platforms, enhancing efficiency and ensuring adherence to data-driven recommendations.
• Integrate CRM for Accurate Insights
  By linking CRM data, you can gain complete visibility into the sales funnel, ensuring accurate attribution from leads to revenue.
• Measure All Channels Effectively
  This feature allows you to see how different channels contribute to revenue, enabling smarter budgeting and optimization tactics.
• Unify User Profiles
  Seamlessly connect multiple touchpoints for a holistic view of customer interactions, enhancing the accuracy of attribution.
• Measure True Impact of Ads
  Evaluate the actual contribution of advertising efforts to sales, ensuring that marketing budgets are allocated effectively.
• Optimize Spend for Maximum Returns
  Discover the most effective allocation of marketing spend, maximizing ROI by identifying diminishing returns.
• Anticipate Future Outcomes
  Leverage machine learning to forecast results and make informed decisions ahead of time, enhancing marketing strategy.
• Gain Insight into Hidden Channels
  This feature captures additional insights into customer behavior, enhancing attribution accuracy beyond traditional methods.
• Protect User Privacy While Linking Conversions
  Ensure compliance and privacy while accurately tracking conversions by managing data through server-side technologies.