Scrunch

Help AI agents find, understand, and cite your content while improving your visibility in AI search without changing the human-facing website experience.

Help AI agents read and use your site more effectively while keeping the human-facing experience unchanged.

Improve how AI interprets and selects your website content with prioritized, page-specific guidance and flexible workflows for shipping changes.

Understand how AI bots and AI-referred visitors engage with your site to assess your visibility and the value of AI-driven traffic.

Helps teams understand brand visibility in AI answers, track cited sources, and compare performance with competitors.

Helps teams spot important AI search changes, understand their impact, and take informed next steps.

Explore live AI search data, create tailored visualizations, and share insights to help teams understand and act on performance.

Understand how products perform in AI search and track visibility and key purchase details across AI answers.

Understand what people are searching for across AI platforms to inform prompt tracking and content planning.

Help agencies win clients, build AI search services, and scale consistent delivery with client management tools, partner support, and referral commissions.

Generate and organize buyer prompts to identify citation-driving questions and focus optimization on important moments in the customer journey.

Understand how AI models interpret your brand, compare your standing with competitors, and identify website issues affecting AI discovery.

Assess your website’s readiness for AI agents and understand how it measures up across key areas.

Assess your AI search maturity, identify where to progress, and plan practical next steps for your strategy.

Tracks brand mentions, citations, sentiment, and competitive positioning in AI-generated answers to help marketing teams measure visibility and identify changes.

Products: Monitoring & Citations, Brand Audit, Explorer, Signals, Scrunch Agent Experience Platform (AXP)

Services that develop content authority to improve a business's visibility in AI-driven search and discovery.

Products: Site Optimization, Agent Pages, Agent Grader, Brand Audit, AI Search Trends, Prompt Generator, AI Search Maturity Model, Scrunch Agent Experience Platform (AXP)

Analyzes AI assistant referral traffic, landing-page engagement, conversions, and revenue, alongside AI crawler visits and crawl errors.

Products: Agent Traffic, Scrunch Agent Experience Platform (AXP)

Helps brands and retailers measure product visibility and recommendations in AI search, track share of shelf and retailer share, and monitor pricing and availability accuracy.

Products: Shopping

Enables agencies to manage AI search service delivery across clients through multi-brand workspaces, prospect demonstrations, standardized workflows, access controls, and white-label reporting integrations.

Products: Scrunch Agency Partner Program

Scrunch Agent Experience Platform (AXP)

Scrunch AXP helps businesses observe how AI agents interact with their websites, optimize their web presence based on agent behavior, and deliver content designed for AI consumption. It can intercept AI traffic via a CDN, remove unnecessary code, and restructure or synthesize website content into AI-friendly formats. This delivery leaves the human-facing website experience unchanged. The broader platform also provides AI search visibility and traffic analysis, page-level optimization recommendations, analytics, and enterprise capabilities.

• Deliver AI-Ready Website Content
  Serve website content directly to AI agents in an optimized format while preserving the existing experience for human visitors.
• Make Pages Easier For AI To Read
  Transform pages for AI consumption by removing unnecessary code and presenting content in a more accessible format for AI agents.
• Synthesize Content For AI Agents
  Bring together relevant information from existing site materials and prepare it for delivery to AI agents.
• Understand How Agents Use Your Site
  See which pages AI bots visit and use information about agent activity to understand how AI systems interact with your website.
• Track Brand Presence Across AI Search
  Monitor how your brand appears in AI-generated answers, which sources are cited, and how performance compares with competitors.
• Prioritize Website Improvements
  Find technical and content issues affecting AI search performance and use prioritized, page-specific recommendations to guide improvements.
• Explore And Share AI Search Data
  Investigate AI search performance through analytics and custom visualizations, then share findings with relevant stakeholders.
• Scale Securely Across Teams And Sites
  Support enterprise deployment needs with access controls, single sign-on, API access, and configurations spanning multiple brands, domains, and regions.

Agent Pages

Agent Pages delivers an AI-optimized version of a website directly to AI agents, including at the edge, without changing what human visitors see. It automatically removes unnecessary code and fixes common technical issues, while transforming AI-facing pages into token-light, JavaScript-free HTML. Teams can also restructure and enrich content with data-backed, brand-approved updates designed to improve agent consideration and selection.

• Deliver AI-Ready Pages Directly To Agents
  Serve an optimized version of website pages to AI agents, including at the edge, so agents receive content prepared for their consumption.
• Preserve The Existing Human-Facing Site
  Optimize the content delivered to AI agents while keeping what human visitors see unchanged.
• Improve Content For Agent Consideration
  Restructure and enrich content using data-backed, brand-approved updates to help improve how AI agents consider and select website pages. When combined with Site Optimization, content can be updated based on its recommendations.
• Remove Code And Fix Technical Issues
  Automatically clean up unnecessary code and address common technical issues to make pages more readable to AI agents.
• Serve Lean, JavaScript-Free HTML
  Provide AI agents with token-light, JavaScript-free HTML, reducing technical clutter in the agent-facing version of website pages.

Site Optimization

Site Optimization helps teams improve how AI systems consume and select website content. It provides domain- and page-level AI search performance breakdowns and prioritized technical and editorial recommendations mapped to specific URLs and ranked by impact. An always-on predictive model summarizes issues and suggested improvements. Teams can review and approve page suggestions individually or in bulk, or set up automatic approval to ship changes. Content restructuring and enrichment recommendations support ongoing site updates.

• Improve Content For AI Search
  Use page-specific editorial recommendations to improve how AI systems consider and select website content.
• Reveal Domain- And Page-Level Performance
  Understand how your website performs in AI search across the domain and individual URLs, helping direct attention to relevant parts of the site.
• Prioritize Technical Fixes By Impact
  See which technical issues are recommended for attention, how they are ranked by impact, and which URLs they affect.
• Approve Changes Individually, In Bulk, Or Automatically
  Choose how suggested page changes move forward: review and approve them one by one, approve them in bulk, or set up auto-approval to ship changes automatically.
• Understand Recommendations With Detailed Summaries
  Review detailed summaries of identified issues and recommendations generated by an always-on predictive model.
• Continuously Update Site Content
  Use content restructuring and enrichment recommendations to keep updating website content over time.

Agent Traffic

Agent Traffic helps businesses understand how AI bots interact with their websites. It shows agent traffic over time, bot-type distribution, and human-versus-bot traffic, and identifies the most active AI agents, the pages retrieval agents access most, and recent bot requests. Scrunch also tracks visits and sessions originating from AI platforms, including their sources, destination URLs, attributable transactions and revenue, and changes over time.

• Track AI Bot Activity Over Time
  Follow changes in agent traffic and see the types of bots visiting your site.
• Find Active Agents And Pages
  See which AI agents visit your site most often and which pages retrieval agents access most, helping you understand where AI activity is concentrated.
• Compare Human And Bot Visits
  See human and bot traffic side by side to understand the balance of visitors reaching your website.
• Measure AI-Referred Visits And Revenue
  Understand which AI platforms send visitors to your site, which URLs they reach, and the transactions and purchase revenue attributed to those visits. Track how referral activity changes over time.
• Review Recent Bot Requests
  Use the chronological request log to review recent bot activity on your site.

Monitoring & Citations

Monitoring & Citations helps teams understand how their brand appears in AI answers. It tracks brand mentions, response placement, and sentiment across business-relevant prompts, and shows which sources AI platforms cite. Teams can compare visibility and citations with competitors across topics, prompts, and AI platforms, then examine performance by persona, funnel stage, geography, AI model, and custom tag. Citation monitoring helps teams identify important sources and track shifts in citations over time.

• Track Brand Presence Across AI Answers
  See how often and where your brand appears in AI responses to relevant prompts, and understand whether those responses describe it positively, negatively, or in a mixed way.
• Track Sources Cited In AI Answers
  Identify the sources appearing in AI responses for the prompts that matter to your business, and monitor changes to those citations over time.
• Compare AI Visibility With Competitors
  Understand how your brand stacks up against competitors across the topics and prompts you track, including its share of voice, response position, and citation performance.
• Analyze Performance Across Key Dimensions
  Filter and examine results by persona, funnel stage, geography, AI model, and custom tag to understand performance at a more relevant level of detail.
• Prioritize High-Influence Citation Sources
  Use the Influence Score to identify sources that appear across AI responses and prompts, helping teams focus citation and outreach efforts on sources relevant to their tracked topics.
• Track Custom Business-Relevant Prompts
  Build and monitor prompts tailored to customer research and business priorities, then review AI visibility and citation performance at the prompt level.

Signals

Signals automatically surfaces meaningful changes in AI search data, explains why they matter, and provides next steps. Users can investigate shifts with AI-assisted diagnostics to understand what is happening and how to respond.

• Detect Meaningful AI Search Shifts
  Surfaces important changes in AI search data automatically, helping teams notice shifts without manually searching through the data.
• Understand Why Changes Matter
  Explains the significance of detected shifts in AI search data, giving teams context for interpreting what has changed.
• Choose Informed Next Steps
  Pairs detected changes with suggested actions, helping teams move from noticing a shift to deciding how to respond.
• Investigate Data Shifts With AI
  Enables teams to investigate changes in their AI search data with AI assistance, making it easier to explore what is behind a shift.

Explorer

Explorer is Scrunch’s self-serve analytics surface built on live AI search data. It lets teams ask and answer questions about their AI search performance, query data by clicking or using natural language, create bespoke data visualizations, and share reporting with different stakeholders. Explorer is available to Scrunch customers on all plan levels.

• Explore Live AI Search Data
  Use a self-serve analytics surface built on live AI search data to investigate performance without relying on static reporting.
• Ask Questions In Plain Language
  Ask questions about AI search performance and query the data in natural language or by clicking, making it possible to investigate the information users need.
• Build Custom Data Visualizations
  Create bespoke visualizations of AI search data to examine performance in ways suited to the question or reporting need.
• Share Reporting With Stakeholders
  Share analytics and reporting with different stakeholders to make relevant AI search information available across teams.

Shopping

Shopping measures AI search performance at the product level. It helps businesses assess product mentions and recommendations in AI answers, and monitor the accuracy of product pricing and availability.

• Track Product-Level AI Search Performance
  See how products are represented in AI answers and monitor whether key details, including pricing and availability, are accurate.
• Measure Product Share Of Shelf
  Track share of shelf in AI search to understand product visibility in the purchase stage of the customer journey.
• Track Retailer Share In AI Search
  Monitor retailer share in AI search to assess product performance across retailer-related results.

AI Search Trends

AI Search Trends helps businesses explore emerging search patterns and behaviors across AI platforms. It provides insight into the topics people search across platforms and supports analysis of AI search behavior by topic and industry category, helping teams inform prompt tracking and content creation.

• Understand AI Search Behavior
  Explore how people use different AI search channels and how behavior varies by topic and industry, helping teams build a more informed AI search strategy.
• Identify Relevant Search Topics
  See which topics are being searched across AI platforms so teams can prioritize relevant prompts and plan content around emerging patterns.
• Compare AI Search Channels
  Understand how search behavior differs between conversational agents and generative overlays, and how those preferences vary across industries and topics.

Scrunch Agency Partner Program

The Scrunch Agency Partner Program helps agencies deliver AI search services across clients, from prospecting through rollout. Partners can manage multiple brands in one workspace, create demo environments to show prospects their AI search position and opportunities, and use Scrunch’s API to connect with their systems, power their own dashboards, or white-label outputs. The program includes onboarding with proven workflows and prebuilt environments, dedicated support from a team familiar with agency sales and delivery, and referral commissions of up to 20%. Agencies can also standardize workflows across clients to scale delivery without adding operational overhead.

• Manage Every Client In One Workspace
  Keep client and brand work together in one workspace, reducing tab switching as teams manage AI search across multiple clients.
• Show Prospects Their AI Search Opportunities
  Use prepared prospect environments to demonstrate current AI search presence and potential opportunities during the sales process.
• Standardize Workflows Across Clients
  Apply consistent workflows across client accounts to support repeatable delivery and scale without adding operational overhead.
• Connect Scrunch To Agency Systems
  Use the API to integrate Scrunch with agency systems, build dashboards around its data, or present outputs to clients under the agency’s own brand.
• Launch Agency Workflows In Hours
  Start using the program with prebuilt environments and proven workflows designed to help agencies get set up quickly.
• Earn Up To 20% Commission
  Generate referral revenue by introducing customers to Scrunch, with commissions of up to 20% on referred customers.
• Get Support For Agency Delivery
  Work with a Scrunch team familiar with agency sales and delivery as you develop and carry out AI search services for clients.
• Control Access For Teams And Clients
  Set access controls and permissions so agency teams and clients see the appropriate information in shared work environments.

Prompt Generator

Prompt Generator helps teams generate prompts AI buyers are already asking, build a prompt library organized by funnel stage, test which questions drive citations, and optimize for important buyer moments.

• Generate Relevant Buyer Prompts
  Create prompts that reflect questions buyers are asking AI, giving teams a relevant foundation for their AI search work.
• Organize Prompts By Funnel Stage
  Build a library of prompts grouped by funnel stage to focus on the buyer questions and moments that matter.
• Identify Questions That Drive Citations
  Test prompts to learn which buyer questions drive citations and use those findings to guide prompt priorities.
• Focus Optimization On Key Moments
  Use prompts organized by funnel stage and citation testing to focus optimization on important moments in the buyer journey.

Brand Audit

Brand Audit shows how AI models see your brand before making a recommendation. It provides page-level grades, competitive benchmarking, and citation breakdowns across AI platforms. Its audit view includes an overall score and checks for access controls, content delivery, and content quality, including whether key AI bots can access the site and whether its non-JavaScript version is substantially complete.

• Understand How AI Sees Your Brand
  See how AI models interpret your brand before recommending it, giving you a view of your presence across AI platforms.
• Evaluate Website Pages For AI Readiness
  Review page-level grades and the audit’s checks for access controls, content delivery, and content quality to understand how your pages fare.
• Compare Your Brand With Competitors
  Benchmark your brand against competitors across AI platforms to understand relative performance.
• Review Citations Across AI Platforms
  See a breakdown of citations across AI platforms as part of your brand audit.
• Spot Access And Content Readiness Issues
  Review specific signals related to AI access and content delivery, including bot access, robots.txt presence, and the completeness of the non-JavaScript version.
• Assess Your Overall Audit Score
  Use the overall score and category scores to get a concise view of the audit results across access controls, content delivery, and content quality.

Agent Grader

Agent Grader assesses whether a website is ready for AI agents by evaluating bot accessibility, content delivery, content quality, and token efficiency.

• Assess Your Website’s AI Agent Readiness
  See how your website measures up across bot accessibility, content delivery, content quality, and token efficiency.

AI Search Maturity Model

The AI Search Maturity Model is a free assessment app that helps organizations understand where their brand sits on the AI search maturity curve, where they want to go, and how to get there. It scans a website and asks a few quick questions to produce a readout and next steps. The model assesses ownership, insights, optimization, presence, and impact across five phases, from Initial to Optimized, and can help teams plan and refine their AI search strategy.

• Plan Your Next Maturity Steps
  Turn the assessment into a practical direction for progress: understand the steps needed for the next phase and plan how to advance your AI search strategy.
• Identify Your Maturity Phase
  Understand where your organization sits on the AI search maturity curve using a framework that covers the full spectrum of AI search progress.
• Assess Five Areas Of Readiness
  See how your organization is progressing across key areas of AI search, revealing that strengths and gaps may differ from one dimension to another.
• Scan Your Site And Answer Questions
  Combine a site scan with a short set of questions to get an assessment of your organization's AI search maturity.