SBI Growth

Aligns revenue teams and priorities to improve execution, generate predictable pipeline, and build a scalable growth system.

Aligns sales strategy, resources, and execution to improve win rates, accelerate revenue growth, and build a repeatable performance model.

Aligns marketing investment with growth priorities, generates measurable pipeline, and demonstrates marketing’s contribution to revenue.

Builds customer success into a growth engine that improves retention, accelerates expansion, and turns customers into advocates.

Helps organizations capture customer value, improve win rates, and protect margins with data-driven pricing strategy and execution.

Validates deal assumptions, uncovers commercial risks and growth opportunities, and prepares a focused post-close value creation roadmap.

Turns growth plans into coordinated, accountable execution and measurable revenue impact across the organization.

Codifies top-performer expertise into repeatable systems so revenue teams can execute proven approaches consistently and scale what works.

Builds practical selling skills, reinforces lasting behavior change, and helps teams improve performance across sales, management, and customer success roles.

Aligns revenue teams, processes, data, and technology to improve visibility, support confident decisions, and enable predictable, scalable growth.

Helps leaders make growth decisions by unifying commercial data, surfacing risks and opportunities, and guiding go-to-market execution.

Go-to-market strategy

SBI helps companies design and execute integrated go-to-market strategies that align sales, marketing, and customer success around shared goals, processes, and metrics. The engagement assesses current performance, competitive position, and growth objectives, then supports strategy design, implementation, and ongoing performance management. Support can include organizational design, process optimization, technology enablement, talent development, and continuous improvement. SBI Wayforge benchmarks GTM performance against data from thousands of companies to identify gaps and opportunities.

Category: Go-to-market strategy

• Align Revenue Teams Around Shared Goals
  Coordinated teams can pursue common outcomes rather than optimizing separate functions.
• Focus Execution On Priority Markets
  Clear market and customer choices help teams direct resources toward priority opportunities.
• Turn Strategy Into Coordinated Action
  Hands-on support translates strategic decisions into operating changes across teams, processes, technology, and talent.
• Identify GTM Gaps And Opportunities
  A fact-based assessment and benchmark comparisons help leaders identify performance gaps and inform focused strategy decisions.
• Track Results And Improve Execution
  Performance systems help teams measure execution, respond to results, and sustain progress.
• Support Efficient Growth At Scale
  A scalable GTM foundation helps companies support growth through coordinated organizational, process, and technology capabilities.
• Build A More Predictable Pipeline
  Aligned teams and processes support pipeline generation and conversion across the customer journey.

Sales strategy and effectiveness

SBI helps B2B companies transform sales organizations with data-driven strategies, proven methodologies, and AI-powered insights. The service aligns revenue objectives, markets, customer segments, and resources into a repeatable growth model. It can include account segmentation and prioritization, coverage and territory design, market-validated quotas, aligned compensation, enablement and sales processes, performance measurement, and change management. SBI diagnoses current performance, designs a target operating model, and deploys changes in phases. Sales compensation consulting through Brevet’s Growth & Talent Strategy offering is incorporated into this sales strategy service, including compensation model design aligned with go-to-market strategy and commercial priorities.

• Redesign The Sales Growth Model
  Identifies performance challenges and builds an operating model aligned with growth objectives.
• Prioritize High-Potential Accounts
  Focuses seller time and resources on accounts with greater revenue potential and stronger strategic fit.
• Detect Performance Risks Early
  Uses performance indicators and market signals to identify emerging issues and adjust sales strategy.
• Align Sales Coverage With Opportunity
  Matches seller capacity and territories to opportunities across customer segments and channels.
• Align Targets And Incentives
  Connects quotas and compensation to market opportunity, commercial priorities, customer outcomes, and collaborative performance.
• Drive Consistent Sales Execution
  Gives teams an aligned sales process and enablement approach to support consistent execution.
• Implement Change In Phases
  Introduces changes in measured stages to limit disruption, track progress, and adjust based on early results.

Marketing strategy and ROI

SBI helps B2B organizations build marketing strategies that connect positioning, customer segments, channels, and investment to growth and enterprise value. The service supports marketing team design and alignment with sales, develops demand programs tied to pipeline and revenue, and uses data-driven methods and AI-powered insights to measure performance and demonstrate marketing’s contribution to business outcomes.

• Focus Marketing On Growth Priorities
  Connects marketing choices and programs to business objectives and directs resources toward relevant segments, positioning, and channels.
• Connect Marketing To Pipeline And Revenue
  Makes marketing’s contribution to pipeline and revenue measurable and aligns program planning with sales and business goals.
• Measure Marketing’s Revenue Contribution
  Connects marketing activity and investment to pipeline and closed revenue to demonstrate impact.
• Prioritize High-Value Customer Segments
  Directs messages, marketing motions, and investment toward customer segments selected for expected returns and strategic fit.
• Generate Qualified Pipeline
  Focuses demand programs on creating pipeline and improving conversion through measurable growth outcomes.
• Align Marketing And Sales Teams
  Creates clearer coordination between marketing and sales around shared revenue outcomes, lead quality, and follow-up.
• Adjust Resources Using Performance Data
  Helps leaders refine priorities and direct resources toward channels and segments that support growth.
• Build Brand And Customer Advocacy
  Develops brand power and customer advocacy to support awareness, preference, and growth.

Customer success strategy

SBI partners with customer success leaders to connect customer outcomes to retention, expansion, and revenue growth. Using data-driven insights, proven methodologies, and AI-powered tools, the service develops customer success strategies, playbooks, team structures, performance systems, and technology approaches. It helps organizations reduce churn, identify upsell opportunities, demonstrate impact on net revenue retention, and turn customers into advocates.

• Connect CS To Revenue Goals
  Gives customer success a defined role in achieving revenue and net revenue retention goals.
• Protect Renewals And Grow Accounts
  Connects customer value realization to retention and expansion.
• Match Coverage To Customer Value
  Focuses customer success resources according to customer segments and value.
• Spot Risks And Opportunities Early
  Identifies risks and potential expansion opportunities through customer health signals.
• Guide Customers Toward Outcomes
  Uses journey mapping and success planning to focus engagement on customer value and desired outcomes.
• Measure Retention And Expansion
  Tracks customer success through measures tied to adoption, renewals, expansion, and retention.
• Design A Scalable CS Organization
  Clarifies responsibilities, coverage, capacity, and governance to support scale and coordination.
• Turn Customers Into Advocates
  Builds customer advocacy programs that encourage referrals and organic growth.

Pricing strategy and optimization

SBI helps organizations make pricing a strategic growth lever through customer-value-aligned models, market and customer analysis, and disciplined execution. The service covers pricing strategy and monetization models, price architecture and packaging, willingness-to-pay and elasticity analysis, competitive value mapping, dynamic pricing, discount and margin management, governance, and deal desk guidance. It connects pricing decisions to demand, sales behavior, customer value, growth, and profitability.

• Align Prices With Customer Value
  Establishes a monetization approach designed to support growth and protect margins.
• Structure Offers Around Customer Value
  Connects what customers receive with how the business captures revenue.
• Set Prices With Customer Evidence
  Informs pricing with evidence about price sensitivity, willingness to pay, and perceived value.
• Reduce Discount Leakage And Protect Margins
  Makes discount and margin performance visible so organizations can address leakage and protect profitability.
• Establish Clear Pricing Decision Authority
  Creates oversight and approval rules to keep pricing decisions consistent with growth, margin, and customer value.
• Position Prices Against Market Alternatives
  Provides competitive context for pricing decisions and negotiations.
• Adapt Prices To Changing Market Conditions
  Supports timely, data-informed adjustments in response to market changes.
• Guide Deals And Protect Pricing Discipline
  Helps teams apply pricing policies to individual deals while maintaining strategic alignment.
• Measure Pricing Results And Test Improvements
  Provides visibility into pricing outcomes and evidence for assessing alignment with customer value and business performance.

GTM Due Diligence

SBI’s GTM due diligence service helps private equity firms and strategic acquirers assess a target’s market position, revenue quality, competitive dynamics, and growth potential before committing capital. The assessment validates investment assumptions, identifies risks and growth opportunities, and evaluates the revenue engine through market research, interviews, and analysis of sales, pipeline, retention, and unit economics. Findings can be translated into a prioritized 100-day value creation roadmap for post-close execution.

• Assess Revenue Durability
  Reveals the quality and risks behind reported revenue.
• Validate Market Potential
  Builds an evidence-based view of market opportunity, competitive position, and differentiation.
• Quantify Growth Opportunities
  Clarifies where the target may be able to grow and supports assessment of the investment thesis.
• Surface Deal Risks
  Highlights issues that may warrant mitigation, revised deal terms, or reconsideration before commercial problems affect returns.
• Prepare Post-Close Actions
  Connects diligence findings to execution through prioritized quick wins and growth actions for the first 100 days.
• Evaluate Sales Execution
  Assesses whether sales processes, coverage, and productivity can support growth plans.
• Test Market And Customer Claims
  Adds direct market evidence to the assessment of customer satisfaction, buying behavior, and competition.
• Test Return Scenarios
  Assesses how commercial assumptions and risks may affect expected returns and the growth thesis.

Revenue Growth Office

SBI’s Revenue Growth Office is an execution-oriented governance service that turns strategic plans into measurable revenue outcomes. A dedicated leader and coordinated workplan help teams manage initiatives, dependencies, milestones, and risks across enterprise functions. Operating cadence, executive oversight, dashboards, and execution scorecards track progress and impact, reinforce accountability, and support value realization.

Category: Revenue operations

• Align Teams Around Revenue Initiatives
  Coordinates enterprise functions around shared revenue priorities and interdependent work.
• Clarify Initiative Ownership And Milestones
  Defines what initiatives must deliver, who is accountable, and how progress will be measured.
• Maintain Momentum With A Defined Cadence
  Regular reviews keep initiatives visible, surface risks, and support action on roadblocks and dependencies.
• Track Progress, Risks, And Results
  Provides visibility into execution and impact to help leaders monitor progress and address risks.
• Guide Execution With Dedicated Leadership
  Provides a focal point for governance, stakeholder coordination, and accountability.
• Realize Value And Embed Better Practices
  Supports value delivery and adoption of operating practices that can continue within the organization.

Enablement playbooks

SBI's Enablement Playbooks service codifies proven practices into repeatable systems for revenue teams. It captures top performers' expertise in frameworks, scripts, qualification criteria, and competitive positioning to standardize execution. Playbooks can cover structured onboarding, sales methodologies, and coaching systems, and evolve based on wins and losses.

• Capture And Share Proven Expertise
  Turns individual knowledge into guidance revenue teams can access and apply.
• Standardize How Teams Sell
  Gives teams a common, documented sales approach.
• Equip Sellers With Practical Tools
  Makes documented practices readily available for day-to-day execution.
• Accelerate New-Hire Productivity
  Provides structured plans to support faster productivity and reduce time to first deal.
• Develop Skills And Improve Deal Execution
  Gives teams coaching frameworks focused on skill development and consistent execution.
• Refine Playbooks With Wins And Losses
  Keeps documented practices responsive to organizational experience.

Corporate Sales Training Programs

SBI's corporate sales training provides skills-based programs for sellers, sales managers, and customer success teams. Its portfolio includes selling skills, prospecting, account management, executive and virtual selling, negotiation, AI-powered selling, sales management, pipeline management, sales coaching, and customer success training. Curricula can be customized to an organization's market, buyers, sales process, and business challenges. Programs use practical exercises and role-play and may be delivered virtually, in the classroom, or through digital blended learning. Reinforcement and evaluation support skill adoption, behavior change, and measurement against agreed sales results. Some programs provide curriculum licensing and Train-the-Trainer support for internal delivery.

• Adapt Training To Real Sales Work
  Uses relevant examples and situations to make curricula applicable to participants’ work.
• Align Selling With Buyer Needs
  Helps sellers adapt to buyer priorities, present relevant solutions, communicate value, and advance opportunities.
• Build Qualified Pipeline
  Helps teams organize prospecting and engage target accounts through relevant outreach.
• Grow And Retain Customer Accounts
  Equips teams to protect renewals, strengthen relationships, and pursue growth opportunities in existing accounts.
• Lead Relevant Executive Conversations
  Helps sellers reach senior leaders and focus discussions on strategic business priorities.
• Protect Value And Improve Negotiations
  Helps sellers respond to pricing pressure, plan concessions, and pursue mutually beneficial outcomes.
• Apply AI Across Sales Workflows
  Helps sellers apply practical AI workflows to sales activities using their existing technology stack.
• Develop Effective Sales Managers
  Equips frontline managers to coach teams, manage performance and pipeline, lead effectively, and hire sales talent.
• Improve Forecasts And Advance Deals
  Helps managers assess pipeline health, improve forecast accuracy, identify risks, and coach opportunities toward next steps.
• Coach Sellers With A Repeatable Process
  Helps managers prioritize coaching and develop seller skills through structured conversations and practical resources.
• Practice Skills In Realistic Scenarios
  Lets participants rehearse relevant sales situations and receive coaching and feedback.
• Reinforce Skills After Training
  Supports field application and lasting habits beyond the training session.
• Advance Remote Sales Conversations
  Builds skills for engaging customers and advancing sales conversations over video and phone.
• Support Customer Outcomes And Growth
  Helps customer success teams support adoption and renewals, deepen relationships, and identify account growth opportunities.
• Train Teams Across Flexible Formats
  Allows organizations to select virtual, classroom, or blended delivery based on team needs.
• Measure Training And Sales Outcomes
  Assesses participant learning and connects gains to agreed business measures.
• Deliver Licensed Training In-House
  Supports eligible organizations in delivering customized curriculum through their own facilitators.
• Align Training With Business Goals
  Connects the training plan to organizational priorities and involves senior leaders and managers before delivery.

Revenue operations and technology

SBI helps organizations turn disconnected revenue functions into an integrated, data-driven operation. The service aligns Sales, Marketing, and Customer Success through a RevOps operating model, optimized processes, revenue intelligence, and performance management. It also covers technology stack strategy, CRM and marketing automation, data architecture and integration, analytics and business intelligence, AI and automation, and adoption support.

Category: Revenue operations

• Align Revenue Teams
  Creates a coordinated revenue organization with shared planning and metrics.
• Streamline Revenue Workflows
  Optimizes revenue processes and handoffs to reduce manual friction.
• Turn Metrics Into Action
  Provides performance visibility to support informed decisions and accountability.
• Unify Revenue Data
  Connects systems and data to provide a consistent foundation for forecasting and decisions.
• Design A Fit-For-Purpose Stack
  Helps organizations avoid disconnected tools and unnecessary tool sprawl.
• Configure Core Revenue Systems
  Aligns core systems with revenue workflows.
• Automate Manual Revenue Tasks
  Reduces manual work and supports forecasting, lead scoring, and pipeline monitoring.
• Drive Sustained Tool Adoption
  Helps teams adopt revenue technology through training, workflow integration, and ongoing optimization.

SBI Wayforge™

SBI Wayforge is a growth intelligence platform that connects commercial data from CRM, ERP, HR, and market sources, benchmarks it against SBI’s proprietary growth dataset, and provides predictive analytics and scenario modeling. It translates insights into execution plays for sales, marketing, and customer success leaders, with SBI experts interpreting data and guiding ongoing execution. The platform helps organizations assess growth drivers, identify risks and opportunities, align go-to-market resources to ROI, and make decisions using a connected view of commercial performance. It includes named modules for churn, diligence, segmentation, and talent.

• Unify Commercial Data Across Core Systems
  Brings information from multiple systems together for a connected view of growth performance.
• Surface Risks And Opportunities Earlier
  Highlights emerging risks, capacity gaps, and opportunities to support timely decisions.
• Turn Insights Into Coordinated GTM Action
  Helps teams move from analysis to practical, prioritized actions.
• Align GTM Teams Around One Growth View
  Provides connected visibility across the buyer journey to support coordinated performance.
• Compare GTM Efficiency With High Performers
  Provides a reference point for evaluating go-to-market efficiency.
• Evaluate Potential Growth Scenarios
  Models potential effects of commercial choices to support strategy and resource decisions.
• Apply Expert Guidance To Ongoing Execution
  Adds expert interpretation and consulting guidance to platform data.
• Reduce Reporting And Reveal Coverage Gaps
  Automates data reconciliation and highlights operational issues.
• Assess Commercial Strength With Data
  Supports commercial scans and data-based assessment of growth potential and equity stories.
• Model Capacity And Coverage In Real Time
  Helps teams assess resource deployment and identify opportunities to improve selling time.
• Address Churn, Diligence, Segmentation, And Talent
  Provides named modules for churn, diligence, segmentation, and talent.
• Connect Talent Development To Revenue Impact
  Shows how skills and behaviors relate to commercial outcomes and informs coaching and enablement.