SCSana Commerce logo

Sana Commerce Unclaimed

B2B eCommerce

www.sana-commerce.com

Rotterdam, The Netherlands

ERP-integrated, ready-to-use B2B e-commerce platform that connects ERP, PIM, and CRM to streamline buying, automate operations, and accelerate growth for manufacturers and distributors.

Sana Commerce is a global B2B SaaS e-commerce provider that helps manufacturers, distributors, and other business buyers transform how professionals buy and sell online. The company delivers an ERP‑integrated commerce platform engineered for B2B, combining decades of industry expertise with software that fits within existing ERP, PIM, and CRM environments. Sana Commerce is a certified SAP and Microsoft Gold partner, supported by a global partner network. The platform enables real‑time data synchronization, accurate pricing and stock information, and automated workflows that reduce manual tasks, improve order accuracy, and accelerate growth. By focusing on B2B needs—complex catalogs, multi‑channel selling, and intercompany processes—the company serves audiences across industries such as manufacturing, machinery, automotive, distribution, construction, electronics, medical supplies, wholesale, and chemicals. The company emphasizes self‑service buying experiences, data‑driven insights, and seamless integrations to help clients unburden teams, increase efficiency, and deliver consistent, personalized experiences for customers and partners.

To transform how professionals buy and sell by providing ERP-connected e-commerce that improves data accuracy, speeds transactions, and strengthens customer relationships.

What we offer

Sana Commerce Cloud

Empower B2B commerce with real-time data, automated workflows, and seamless ERP integrations.

www.sana-commerce.com/platform-tour/

Sana Onboarding Service

Service

Streamline your setup process for faster value realization and optimized onboarding success.

www.sana-commerce.com/customer-experience/onboarding/

Sana Customer Success

Service

Empowers business growth through strategic e-commerce expertise and proactive support.

www.sana-commerce.com/customer-experience/customer-success/

Sana Customer Education

Service

Empowering users with educational resources for effective utilization of Sana Commerce.

www.sana-commerce.com/customer-experience/education/

Sana Customer Support

Service

Receive expert guidance and support to enhance your e-commerce experience.

www.sana-commerce.com/customer-experience/support/

Market segments

Market size by segment

Growth potential (CAGR)

ERP-integrated commerce

8.7 Billion USD10% CAGR

Commerce platforms that tightly integrate with ERP systems to synchronize orders, inventory, customer master data, and financial transactions for unified order-to-cash and fulfillment processes.

Order management automation

5.14401 Billion USD10.1% CAGR

Automation of sales order capture and processing, including data extraction from order documents, validation, and integration into order-to-cash systems to speed fulfillment and reduce errors.

Product Information Management

16.88 Billion USD15.2% CAGR

Centralize, enrich, and distribute product data and listings across sales channels to ensure consistent e-commerce product experiences.

E-commerce growth and conversion optimization

1.205 Billion USD11.4% CAGR

Capabilities focused on increasing online revenue through conversion rate optimization, acquisition and retention programs, repeat-purchase strategies, and digital marketing ROI improvement.

Customer success management and onboarding

7.17 Billion USD11.14% CAGR

Services and capabilities focused on personalized onboarding, dedicated success management, training and ongoing strategic support to improve product adoption and customer lifetime value.

More information about our offering

Sana Commerce Cloud

Sana Commerce Cloud is a global ERP-integrated B2B e-commerce platform that enables real-time data synchronization, accurate pricing and stock visibility, and automated workflows across purchasing and selling processes. Built for manufacturers, distributors, and other business buyers, the platform supports self-service experiences, multi-channel selling, and seamless integrations with ERP, PIM, and CRM systems, helping teams unburden operations and accelerate growth. It combines platform capabilities such as order automation, real-time stock, and data-driven insights to deliver cohesive, configurable web stores.

  • Ensure Secure Integrations
    Maintain compliance and secure connections with existing business systems to protect data integrity.
  • Automate Order Flow
    Reduce manual intervention and free up team resources for more strategic tasks.
  • Ensure Accurate Transactional Data
    Offer buyers accurate price information and stock availability during purchase to increase trust.
  • Centralize Administration
    Access all administration tasks from one place to enhance management and oversight.
  • Maintain Accurate Catalogs
    Ensure consistently updated product information across all channels, enhancing buyer confidence.
  • Streamline Order Processing
    Combine all order management tasks into one system to enhance efficiency and reduce errors.
  • Centralize Product Data
    Manage product information effectively with consistent data across all platforms.
  • Facilitate Easy Ordering
    Empower customers to manage their orders and track shipments independently for improved satisfaction.
  • Optimize Decisions
    Leverage data-driven insights to enhance decision-making and operational efficiency.
  • Drive Predictable Growth
    Utilize analytical insights to guide business investments and strategy for growth.
  • Enhance User Experience
    Drive adoption by facilitating tailored interactions that suit each buyer's preferences.

Sana Onboarding Service

Sana Onboarding Service helps organizations get up and running quickly with Sana Commerce, maximizing platform value and accelerating commerce goals through a guided, structured implementation.

  • Accelerate Your Start
    Emphasizes a fast implementation timeline to ensure that businesses can quickly start utilizing the platform and seeing benefits.
  • Align Goals For Success
    Ensures that the onboarding process directly supports your business objectives, enhancing the overall effectiveness of the implementation.
  • Maximize ROI
    Focuses on setting up the e-commerce platform to ensure you receive the best possible returns on your initial investment.
  • Empower Your Team
    Prepares your team with the knowledge and resources needed to effectively use the platform, fostering independence and confidence.

Sana Customer Success

Sana Customer Success provides a dedicated team of e-commerce experts who act as strategic advisors and champions for growth, ensuring ongoing value from Sana Commerce Cloud.

  • Enhance Your Growth Strategy
    Work alongside experts to strategize your e-commerce approach and ensure sustainable growth.
  • Get Ahead of Challenges
    Receive regular insights and recommendations, allowing you to tackle potential issues preemptively.
  • Leverage Industry Best Practices
    Utilize proven strategies to enhance platform utilization and realize maximum ROI.
  • Become a Platform Pro
    Access training and materials that help users maximize their platform capabilities and improve overall efficiency.

Sana Customer Education

Sana Customer Education offers a range of learning resources to help customers maximize their use of Sana Commerce Cloud, from foundational to advanced topics.

  • Enhances User Proficiency
    Comprehensive programs that bolster users' confidence while utilizing the Sana Commerce platform.
  • Facilitates Structured Learning
    Users can access diverse learning materials structured to enhance understanding of the platform.
  • Provides Personalized Guidance
    Offers targeted support ensuring users effectively utilize available learning resources.
  • Streamlined Access to Educational Materials
    Quickly find and utilize essential resources to improve platform usage skills.

Sana Customer Support

Sana Customer Support provides dedicated assistance to help customers navigate challenges and maintain smooth e‑commerce operations.

  • Timely Issue Resolution
    Get immediate responses from dedicated specialists to ensure minimal downtime.
  • Navigate Challenges Effectively
    Access detailed support materials and direct assistance to resolve issues quickly.
  • Strategic Partnership
    Build a collaborative relationship with specialists committed to enhancing your e-commerce strategy.
  • Enhance Performance
    Receive insights on optimizing platform use and improving processes for better results.
  • Continuous Learning
    Utilize tutorials, webinars, and documentation to stay informed and effectively navigate the platform.

References

Methodology and sourcing behind the figures shown above.

ERP-integrated commerce

Primary estimate based on Fact.MR’s E‑Commerce ERP Integration market report (Market Value 2025: USD 8.7B; CAGR 2026–2036: 10.0%). Corroborated by WiseGuy’s cross‑border e‑commerce ERP sizing (USD 5.61B in 2025; CAGR ~10.4%) and the broader ERP software market scale from MarketResearchFuture (USD 64.2B in 2024, ~9.4% CAGR) to position ERP‑integrated commerce as a multi‑billion dollar segment growing at roughly a 10% CAGR.

Product Information Management

Multiple market reports in the search results provide explicit 2025 market sizes and forecast CAGRs that vary (USD 5.48B to ~20.95B and CAGRs ~15–19%). I used the SNS Insider 2025 valuation (USD 16.88B) as a conservative midpoint and adopted its CAGR (15.2%), which aligns with Fortune Business Insights' ~15% CAGR, reflecting consensus growth potential for PIM solutions.

E-commerce growth and conversion optimization

Estimate uses published market data for the Conversion Rate Optimization (CRO) software market as a direct proxy for the e-commerce conversion-optimization capabilities segment. Credence Research reports the CRO software market at approximately USD 1,205 million (≈1.205 billion) with an 11.4% CAGR to 2032. Other search results (VWO, Yotpo, Baymard) provide supporting context on rising demand and benchmarks but do not contain explicit market-size figures.

Customer success management and onboarding

I selected Market Research Future’s 2024 estimate (~USD 7.17B) and its 11.14% CAGR (2025–2035) as the primary baseline because the user segment (services, onboarding, CSM) aligns with MRFR’s broad software+services definition. Other search results show divergence: CoherentMarketInsights projects a smaller 2026 base (USD 2.99B) but a higher CAGR (22.0%) for 2026–2033—likely a narrower definition—and Custify cites platform-focused estimates (~USD 1.86B in 2024; 22.1% CAGR). I used MRFR as a conservative, aggregate market-size estimate while acknowledging higher-growth estimates for narrower platform or technology subsegments.

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