Sana Commerce Unclaimed
Rotterdam, The Netherlands
ERP-integrated, ready-to-use B2B e-commerce platform that connects ERP, PIM, and CRM to streamline buying, automate operations, and accelerate growth for manufacturers and distributors.
Sana Commerce is a global B2B SaaS e-commerce provider that helps manufacturers, distributors, and other business buyers transform how professionals buy and sell online. The company delivers an ERP‑integrated commerce platform engineered for B2B, combining decades of industry expertise with software that fits within existing ERP, PIM, and CRM environments. Sana Commerce is a certified SAP and Microsoft Gold partner, supported by a global partner network. The platform enables real‑time data synchronization, accurate pricing and stock information, and automated workflows that reduce manual tasks, improve order accuracy, and accelerate growth. By focusing on B2B needs—complex catalogs, multi‑channel selling, and intercompany processes—the company serves audiences across industries such as manufacturing, machinery, automotive, distribution, construction, electronics, medical supplies, wholesale, and chemicals. The company emphasizes self‑service buying experiences, data‑driven insights, and seamless integrations to help clients unburden teams, increase efficiency, and deliver consistent, personalized experiences for customers and partners.
To transform how professionals buy and sell by providing ERP-connected e-commerce that improves data accuracy, speeds transactions, and strengthens customer relationships.
What we offer
Sana Commerce Cloud
Empower B2B commerce with real-time data, automated workflows, and seamless ERP integrations.
www.sana-commerce.com/platform-tour/Sana Onboarding Service
Streamline your setup process for faster value realization and optimized onboarding success.
www.sana-commerce.com/customer-experience/onboarding/Sana Customer Success
Empowers business growth through strategic e-commerce expertise and proactive support.
www.sana-commerce.com/customer-experience/customer-success/Sana Customer Education
Empowering users with educational resources for effective utilization of Sana Commerce.
www.sana-commerce.com/customer-experience/education/Sana Customer Support
Receive expert guidance and support to enhance your e-commerce experience.
www.sana-commerce.com/customer-experience/support/Market segments
Market size by segment
Growth potential (CAGR)
ERP-integrated commerce
Commerce platforms that tightly integrate with ERP systems to synchronize orders, inventory, customer master data, and financial transactions for unified order-to-cash and fulfillment processes.
Order management automation
Automation of sales order capture and processing, including data extraction from order documents, validation, and integration into order-to-cash systems to speed fulfillment and reduce errors.
Product Information Management
Centralize, enrich, and distribute product data and listings across sales channels to ensure consistent e-commerce product experiences.
E-commerce growth and conversion optimization
Capabilities focused on increasing online revenue through conversion rate optimization, acquisition and retention programs, repeat-purchase strategies, and digital marketing ROI improvement.
Customer success management and onboarding
Services and capabilities focused on personalized onboarding, dedicated success management, training and ongoing strategic support to improve product adoption and customer lifetime value.
More information about our offering
Sana Commerce Cloud
Sana Commerce Cloud is a global ERP-integrated B2B e-commerce platform that enables real-time data synchronization, accurate pricing and stock visibility, and automated workflows across purchasing and selling processes. Built for manufacturers, distributors, and other business buyers, the platform supports self-service experiences, multi-channel selling, and seamless integrations with ERP, PIM, and CRM systems, helping teams unburden operations and accelerate growth. It combines platform capabilities such as order automation, real-time stock, and data-driven insights to deliver cohesive, configurable web stores.
- Ensure Secure IntegrationsMaintain compliance and secure connections with existing business systems to protect data integrity.
- Automate Order FlowReduce manual intervention and free up team resources for more strategic tasks.
- Ensure Accurate Transactional DataOffer buyers accurate price information and stock availability during purchase to increase trust.
- Centralize AdministrationAccess all administration tasks from one place to enhance management and oversight.
- Maintain Accurate CatalogsEnsure consistently updated product information across all channels, enhancing buyer confidence.
- Streamline Order ProcessingCombine all order management tasks into one system to enhance efficiency and reduce errors.
- Centralize Product DataManage product information effectively with consistent data across all platforms.
- Facilitate Easy OrderingEmpower customers to manage their orders and track shipments independently for improved satisfaction.
- Optimize DecisionsLeverage data-driven insights to enhance decision-making and operational efficiency.
- Drive Predictable GrowthUtilize analytical insights to guide business investments and strategy for growth.
- Enhance User ExperienceDrive adoption by facilitating tailored interactions that suit each buyer's preferences.
Sana Onboarding Service
Sana Onboarding Service helps organizations get up and running quickly with Sana Commerce, maximizing platform value and accelerating commerce goals through a guided, structured implementation.
- Accelerate Your StartEmphasizes a fast implementation timeline to ensure that businesses can quickly start utilizing the platform and seeing benefits.
- Align Goals For SuccessEnsures that the onboarding process directly supports your business objectives, enhancing the overall effectiveness of the implementation.
- Maximize ROIFocuses on setting up the e-commerce platform to ensure you receive the best possible returns on your initial investment.
- Empower Your TeamPrepares your team with the knowledge and resources needed to effectively use the platform, fostering independence and confidence.
Sana Customer Success
Sana Customer Success provides a dedicated team of e-commerce experts who act as strategic advisors and champions for growth, ensuring ongoing value from Sana Commerce Cloud.
- Enhance Your Growth StrategyWork alongside experts to strategize your e-commerce approach and ensure sustainable growth.
- Get Ahead of ChallengesReceive regular insights and recommendations, allowing you to tackle potential issues preemptively.
- Leverage Industry Best PracticesUtilize proven strategies to enhance platform utilization and realize maximum ROI.
- Become a Platform ProAccess training and materials that help users maximize their platform capabilities and improve overall efficiency.
Sana Customer Education
Sana Customer Education offers a range of learning resources to help customers maximize their use of Sana Commerce Cloud, from foundational to advanced topics.
- Enhances User ProficiencyComprehensive programs that bolster users' confidence while utilizing the Sana Commerce platform.
- Facilitates Structured LearningUsers can access diverse learning materials structured to enhance understanding of the platform.
- Provides Personalized GuidanceOffers targeted support ensuring users effectively utilize available learning resources.
- Streamlined Access to Educational MaterialsQuickly find and utilize essential resources to improve platform usage skills.
Sana Customer Support
Sana Customer Support provides dedicated assistance to help customers navigate challenges and maintain smooth e‑commerce operations.
- Timely Issue ResolutionGet immediate responses from dedicated specialists to ensure minimal downtime.
- Navigate Challenges EffectivelyAccess detailed support materials and direct assistance to resolve issues quickly.
- Strategic PartnershipBuild a collaborative relationship with specialists committed to enhancing your e-commerce strategy.
- Enhance PerformanceReceive insights on optimizing platform use and improving processes for better results.
- Continuous LearningUtilize tutorials, webinars, and documentation to stay informed and effectively navigate the platform.
References
Methodology and sourcing behind the figures shown above.
ERP-integrated commerce
Primary estimate based on Fact.MR’s E‑Commerce ERP Integration market report (Market Value 2025: USD 8.7B; CAGR 2026–2036: 10.0%). Corroborated by WiseGuy’s cross‑border e‑commerce ERP sizing (USD 5.61B in 2025; CAGR ~10.4%) and the broader ERP software market scale from MarketResearchFuture (USD 64.2B in 2024, ~9.4% CAGR) to position ERP‑integrated commerce as a multi‑billion dollar segment growing at roughly a 10% CAGR.
Order management automation
Primary estimate based on Credence Research (Order Management Software market = USD 5,144.01M in 2024, CAGR 10.1%). Cross-checked with Fortune (USD 4.18B in 2025, CAGR 12.2%), ReAnIn (USD 4.98B in 2025, CAGR 12.7%), MetaStat (USD 11.02B by 2032, CAGR 10.3%), and BusinessResearchInsights (USD 4.17B in 2026, CAGR 9.2%). Credence used as the primary reference; other reports show a consensus CAGR ~10–13%.
- Market is projected to grow from USD 5,144.01 million in 2024 to USD 11,107.09 million by 2032, with a CAGR of 10.1% from 2024 to 2032.
- Order Management Market was valued at USD 4979.60 million in 2025; expected to increase to USD 11499.06 million by 2032, CAGR of 12.7%.
- Global multichannel order management market size was valued at USD 4.18 billion in 2025 and is projected to grow to USD 11.34 billion by 2034, exhibiting a CAGR of 12.2%.
- Global order management software market is estimated to reach $11,016.52 Million by 2032; growing at a CAGR of 10.3% from 2025 to 2032.
- The global Order Management Systems Market is estimated to be valued at approximately USD 4.17 Billion in 2026; projected to reach USD 9.3 Billion by 2035, CAGR of 9.2%.
Product Information Management
Multiple market reports in the search results provide explicit 2025 market sizes and forecast CAGRs that vary (USD 5.48B to ~20.95B and CAGRs ~15–19%). I used the SNS Insider 2025 valuation (USD 16.88B) as a conservative midpoint and adopted its CAGR (15.2%), which aligns with Fortune Business Insights' ~15% CAGR, reflecting consensus growth potential for PIM solutions.
- Product Information Management Market was valued at USD 16.88 billion in 2025
- The global product information management market size was estimated at USD 20.95 billion in 2025
- The global product information management market size was valued at USD 5.48 billion in 2025
- exhibiting a CAGR of 15.00% during the forecast period.
E-commerce growth and conversion optimization
Estimate uses published market data for the Conversion Rate Optimization (CRO) software market as a direct proxy for the e-commerce conversion-optimization capabilities segment. Credence Research reports the CRO software market at approximately USD 1,205 million (≈1.205 billion) with an 11.4% CAGR to 2032. Other search results (VWO, Yotpo, Baymard) provide supporting context on rising demand and benchmarks but do not contain explicit market-size figures.
Customer success management and onboarding
I selected Market Research Future’s 2024 estimate (~USD 7.17B) and its 11.14% CAGR (2025–2035) as the primary baseline because the user segment (services, onboarding, CSM) aligns with MRFR’s broad software+services definition. Other search results show divergence: CoherentMarketInsights projects a smaller 2026 base (USD 2.99B) but a higher CAGR (22.0%) for 2026–2033—likely a narrower definition—and Custify cites platform-focused estimates (~USD 1.86B in 2024; 22.1% CAGR). I used MRFR as a conservative, aggregate market-size estimate while acknowledging higher-growth estimates for narrower platform or technology subsegments.
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