Ruler Analytics Limited

Unify marketing data to understand revenue-driven insights across all channels.

Optimize your marketing spend and confidently predict revenue impact with Ruler's Marketing Mix Modelling.

Attribution modeling and marketing performance analytics that assign credit across touchpoints and inform investment decisions across the funnel.

Products: First Party Data Platform

Quantifies channel contribution and incremental impact using causal analysis and scenario testing to optimize media spend and measure ROI.

Products: Marketing Mix Modelling

Systems that unify, enrich, and activate first‑ and zero‑party customer data, identify anonymous website visitors, and provide real‑time segmentation for personalized experiences.

Products: First Party Data Platform

Capabilities that set up analytics, attribution models, cross-system reporting, and dashboards to measure campaign performance, pipeline contribution, and revenue impact.

Products: First Party Data Platform, Marketing Mix Modelling

First Party Data Platform

Ruler Analytics offers a First Party Data Platform that collects and unifies data from multiple marketing touchpoints to create a single source of truth for attribution and revenue analysis. It includes signals from forms, calls, live chat, and offline conversions, and integrates with CRMs and BI tools to reveal the impact of marketing on revenue. The platform encompasses an attribution suite that assigns credit to marketing activities across channels, enabling visibility into how campaigns contribute to revenue, including multi-touch and data-driven attribution.

• Track All Interactions
  Identifies the role of each marketing interaction in the customer’s journey, providing a complete view of performance.
• Gain Insights From Data
  Utilize comprehensive BI tools to visualize data, enabling informed decision-making regarding marketing strategies.
• Sync Marketing & Sales Data
  Bridges the gap between marketing and sales, aligning campaigns with revenue outcomes through seamless CRM integration.
• Optimize Marketing Spend
  Informs budget allocation decisions by providing a clear understanding of which channels are delivering value.
• Connect Marketing To Sales
  Understand how different marketing channels influence sales pipeline and revenue generation at each stage.
• Plan Budgets Based On Insights
  Empower marketing teams to allocate resources efficiently by forecasting the impact of spending in various channels.
• Connect Calls To Campaigns
  Analyze the effectiveness of marketing efforts by attributing phone call conversions directly to specific marketing campaigns.
• Account For Offline Sales
  Measures the effectiveness of digital marketing by attributing offline conversions back to specific online campaigns.
• Recognize Impressions' Value
  Tracks how brand exposure influences conversion patterns, allowing for a comprehensive marketing strategy.
• Capture Lead Information
  Enhances lead generation efforts by tracking form submissions and linking them to marketing sources.
• Enhance Customer Engagement
  Provides insights into live chat interactions, helping improve engagement strategies and customer experience.

Marketing Mix Modelling

A Marketing Mix Modelling (MMM) module that analyzes how marketing spend and channels drive revenue. It is paired with Revenue Analytics, Budget Scenario Planner, and AI agents to support planning, measurement, and optimization of marketing budgets.

• Enhance Decision Making
  Utilize AI agents to analyze marketing performance and recommend optimized budget allocations.
• Understand Revenue Drivers
  Evaluate how different marketing channels contribute to sales and identify diminishing returns.
• Inform Budget Planning
  Shift budget from saturated channels to those that promise better returns based on predictive modelling.
• Track Financial Impact
  Monitor real revenue generated by campaigns and optimize for maximum impact.
• Maximize ROI
  Prevent overspending by understanding when added investments yield minimal returns.
• Comprehensive Measurement
  Track the influence of display ads and branding efforts that do not result in direct clicks.