DISQO Unclaimed

Drive measurable improvements in brand perception and consumer behavior through comprehensive lift studies.

Empowers brands with comprehensive insights for effective advertising measurement and strategy.

Brand Measurement Suite

Brand Measurement Suite combines DISQO’s Brand Lift and Outcomes Lift products to quantify how advertising affects consumer attitudes and behaviors. It provides attitudinal metrics like awareness, familiarity, and favorability alongside insights into digital behaviors, such as search and shopping activity, linking attitudinal lift to observable actions across platforms.

• Access Measurement Without Cost
  Empowers brands of any size to assess their advertising impact without financial barriers.
• Ensure Measurement Integrity
  Provides high-quality insights based on real consumer experiences, ensuring accuracy and reliability.
• Reveal How Ads Drive Actions
  Connects exposure to actions like website visits and purchases, enabling precise understanding of campaign effectiveness.
• Optimize Every Stage of Customer Interaction
  Provides data that informs strategies for nurturing leads through awareness, consideration, and conversion.
• Receive Dedicated Assistance
  Supports users through every step of the measurement process with expert guidance.
• Streamline Your Workflow
  Ensures seamless integration into existing processes, allowing for efficient brand measurement.
• Analyze Across All Channels
  Assess how ads perform on different platforms, ensuring comprehensive analysis of brand lift.
• Leverage Automated Intelligence
  Provides actionable insights quickly, helping teams make informed decisions with less manual effort.
• Optimize While Campaigns Run
  Enables quick decision-making to improve ongoing campaign effectiveness.
• Enhance Trust and Compliance
  Leverage a large user base that opts to share their data, ensuring ethical practices while gaining valuable insights.

DISQO Platform

DISQO Platform is a robust cross-channel advertising measurement tool that provides identity-based measurement and audience insights, effectively linking media strategies to real consumer behaviors and preferences.

• Enhances Audience Understanding
  Delivers deep insights into audience behaviors and preferences, enabling targeted advertising strategies.
• Validates Ad Effectiveness
  Uses actual consumer interactions to provide reliable metrics on ad effectiveness and behavior changes.
• Measures Across All Channels
  Offers a unified view of ad performance across various channels, ensuring effective resource allocation.
• Comprehensive Campaign Insights
  Enables better decision-making by understanding the entire consumer journey from initial exposure to purchase behavior.
• Tracks Consumer Actions
  Enables advertisers to see how ad exposure drives key consumer actions, enhancing overall strategy.