Redegal

Get a tailored, usable website that supports business needs and provides an appropriate online presence.

Build and maintain a tailored online shop that supports sales strategies and helps sell across devices and channels.

Increase mobile visibility and sales with applications designed to engage customers on phones and tablets.

Improve visibility and qualified reach across traditional and AI-powered search through tailored strategy, technical optimization, content and authority building.

Understand digital performance, identify improvement opportunities, and make informed decisions to optimize online strategy, conversions, and ROI.

Attract potential customers, build loyalty, and support digital business goals with relevant content and managed social media strategies.

Pursue sales and other digital objectives through tailored campaigns across online media and ongoing performance optimization.

Reach suitable marketplaces, improve product visibility, and grow sales with strategic guidance and end-to-end marketplace management.

Improve app store visibility and download conversion to attract more downloads and support new sales.

Improve email relevance and performance, convert leads into customers, and build audience loyalty through tailored campaigns and automation.

Strengthen brand recognition and audience connection with consistent visual content designed to attract attention, encourage engagement and support conversions.

Helps businesses monitor and improve digital performance automatically, with Binnacle also presented in connection with Shopify.

Web development

Redegal plans, designs and develops tailored websites, including corporate pages, online catalogues, promotional and informational sites, and landing pages. The team defines requirements, selects suitable technologies and content management systems, designs screens, and develops and tests required functionality. Websites can be responsive and SEO-optimized. Redegal also provides post-launch incident support, maintenance and updates.

• Create A Website Suited To Your Needs
  Shape a website around your requirements and objectives, with options including corporate pages, online catalogues, promotional and informational sites, and landing pages.
• Reach Visitors Across Devices
  Provide a website adapted to mobile devices, with SEO optimization included in its development.
• Choose A CMS That Fits Your Needs
  Select a suitable content management system with guidance from Redegal's team, which develops WordPress and custom CMS solutions.
• Build With Technologies Suited To Your Project
  Draw on Redegal's specialists in Java, PHP and Node.js backend technologies, microservices-based architectures, and Angular, Vue.js and React.js frontend technologies.
• Integrate And Test Required Website Functions
  Add the functionalities and services needed for the website and test its operation before the project is completed.
• Get Guidance From Planning Through Design
  Receive Project Manager support throughout website creation while the team evaluates technology and CMS options and prepares screen designs.
• Maintain And Update Your Website
  Get post-project support for resolving incidents and carrying out maintenance or website updates.

eCommerce development

Redegal designs, develops and supports online shops tailored to each client’s needs, objectives and online sales strategy. The team helps select a platform from PrestaShop, Magento, Shopify, BigCommerce, WooCommerce or custom development. Shops can include payment methods, delivery, in-store collection, user registration and loyalty programmes, as well as product pages, shopping carts and checkout. Redegal integrates ERP systems and payment platforms, develops responsive storefronts, tests functionality, and provides support, optimization, migration and platform upgrades.

• Choose A Platform That Fits
  Get guidance on selecting an eCommerce platform for your needs, with development available across leading platforms or as a custom online shop.
• Align Your Shop With Sales Goals
  Shape shop requirements and functionality around your business needs and online sales strategy, with support for an omnichannel customer experience.
• Configure A Shop Around Your Needs
  Build the customer journey around the functions your shop needs, from product pages and carts to checkout, payment, delivery, collection, registration and loyalty options.
• Sell Across Mobile Devices
  Offer a storefront adapted for customers shopping on phones and tablets.
• Connect Your Commerce Systems
  Integrate your ERP, payment platforms and other required functionality to manage your eCommerce efficiently.
• Improve Shop Search Readiness
  Include SEO optimization for eCommerce as part of the online shop design and development process.
• Adapt Your Shop As Needs Change
  Move to a new platform or upgrade Magento or PrestaShop as your business requirements evolve.
• Keep Your Online Shop Running
  Get assistance with problems and shop optimizations after launch.

App development

Redegal develops native and hybrid mobile applications for iOS, iPadOS and Android. The team works with clients to define objectives, features and technical requirements, designs screens, codes the app using established libraries and industry practices, and tests it before publication. Redegal publishes completed apps to the App Store, Google Play Store and HUAWEI AppGallery, and provides ongoing incident resolution, maintenance, usage analysis and app improvements.

• Build Apps For Major Platforms
  Choose native or hybrid development for mobile applications designed for iOS, iPadOS and Android devices.
• Define App Requirements
  Align app features and technical requirements with your objectives before development begins.
• Design Engaging App Experiences
  Develop screen designs tailored to project needs, with a focus on user experience and interaction with app content.
• Apply Proven Development Practices
  Use established libraries and industry practices to support app performance.
• Test Apps Before Publication
  Check app functionality in a testing environment before release to app stores.
• Maintain And Improve Apps
  Receive ongoing incident support and maintenance, with usage analysis informing app improvements and additional features.
• Publish Apps To Major Stores
  Release completed applications through the App Store, Google Play Store and HUAWEI AppGallery.

SEO

Redegal’s SEO service combines consultancy and optimization to improve organic positioning, online visibility and qualified traffic. The team analyzes a client’s digital presence, objectives, competitors and target keywords, then identifies on-page and off-page opportunities. Work can include technical improvements, content strategy, relevant link acquisition, and guidance on development practices or SEO migrations. The service extends traditional SEO with GEO work intended to help brands become information sources for large language models through EEAT-focused content, strategic link auditing and advanced Schema markup. Continuous testing and a maturity-based approach support visibility in search engines and emerging AI-driven search platforms.

• Build A Focused Organic Search Strategy
  Receive a strategy shaped around your digital presence, business objectives, competitors and target keywords.
• Increase Content Citability By LLMs
  Helps position brand content as a source that large language models can cite or use, supporting visibility and trust in emerging AI-driven search channels.
• Identify On-Page And Off-Page Improvements
  Understand where your website can be improved through analysis of relevant on-page and off-page factors, including indexing, metadata, keywords, links and user experience.
• Strengthen Technical SEO And Protect Traffic
  Get guidance on technical website improvements, development practices and SEO migrations to improve positioning while helping safeguard organic traffic.
• Strengthen Site Authority And Credibility
  Reinforce site authority and credibility with content developed to demonstrate EEAT and support its suitability as an information source for AI.
• Expand Visibility And Build Brand Reputation
  Supports visibility in traditional search engines and emerging search platforms by aiming to make content a source cited or used by AI. Stated outcomes include indirect traffic and reputation in the client’s sector.
• Plan Content For Organic Search
  Develop a content strategy for your website or blog as part of a broader effort to improve organic positioning in search engines.
• Gain Relevant Authority-Validating Links
  Link acquisition and strategic link selection pursue relevant links and mentions from sites that validate site authority and support organic positioning.
• Scale Optimization With Project Maturity
  Adapts the optimization approach to project maturity and uses continuous testing. A stronger, more consistent SEO foundation enables more ambitious GEO optimization.
• Improve Schema Markup For AI
  Applies advanced Schema markup optimization to prepare content for visibility across traditional and emerging search platforms.

Digital analytics

Redegal studies user behavior and measures activity across websites, online shops, apps, social profiles and digital campaigns. It configures analytics around business goals, tracks actions, conversions and KPIs, and presents data through Looker Studio dashboards or customized reports. Data-checking tools help verify information collected by platforms and media. The service helps clients interpret performance, identify opportunities and areas for improvement, and make informed decisions about online strategy.

• Measure Digital Performance
  See what is happening across digital properties and campaigns to better understand users and inform online strategy.
• Track Business-Relevant KPIs
  Focus measurement on the actions, conversions and metrics that relate to business objectives, supporting informed marketing decisions.
• Improve Conversions And ROI
  Identify website and online shop improvement areas to support conversion rate and ROI optimization.
• Turn Data Into Actionable Reports
  Review campaign and business data in clear dashboards or customized reports to understand performance and act on insights.
• Verify Data Reliability
  Check the accuracy of data collected from platforms and media before using it to assess digital performance.
• Analyze Social And Competitive Data
  Use interpreted social profile data to support competitor studies and guide improvements to social strategy.

Content strategy

Redegal plans and creates relevant content around a brand to attract potential customers and build customer loyalty. The service includes content production in multiple formats, social media consultancy and management, brand monitoring and social advertising. Strategies are tailored to the audience and business goals. Redegal monitors digital assets and provides quantitative and qualitative data to support decisions and customer understanding.

• Attract And Retain Customers
  Relevant, brand-centered content in multiple formats helps attract potential customers and build loyalty among existing customers.
• Manage Your Social Presence
  A managed social media strategy coordinates a brand's presence across relevant platforms and supports its content marketing plan.
• Reach The Right Audience
  Selecting channels to suit the audience and business objectives helps direct content and social media activity toward relevant audiences.
• Increase Relevance And Traffic
  Content tailored to each social network can help generate audience interest and direct more traffic to a website or online shop.
• Identify Opportunities And Inform Decisions
  Monitoring surfaces potential issues and business opportunities, while data about digital assets helps clients make decisions and understand their customers.
• Expand Organic Content Reach
  Activating brand advocates to share content helps increase the reach and impact of social media campaigns.
• Extend Campaign Reach
  Managed Social Ads campaigns help content reach a broader audience and support digital business objectives.

Online advertising

Redegal plans, manages and optimizes digital advertising campaigns across online media to support business objectives and sales. The team works with clients to understand goals, select suitable platforms and an efficient media mix, and prepare campaigns for publication. Services include search engine marketing, display advertising, programmatic buying and real-time bidding, social ads, native video, Google Shopping and affiliate campaigns. Redegal monitors performance, provides reports and regular reviews, and continually optimizes campaigns. The team holds certifications including Google Partner and Facebook Business Partner.

Category: Digital Advertising Services

• Align Campaigns With Business Goals
  Campaign planning is based on client objectives and requirements. Redegal advises on platforms and media options and reviews a proposal with the client before publishing ads.
• Improve Campaign Results Through Ongoing Optimization
  Redegal continually optimizes live campaigns, using performance follow-up to work toward better results and more sales.
• Reach Customers Through Search Ads
  Redegal runs SEM and search advertising campaigns, including Google advertising, as part of its digital media services.
• Promote Offers Across Social And Video
  Redegal runs advertising on social media and native video campaigns across digital media.
• Track Campaign Performance With Regular Reports
  Performance reports and regular reviews help clients see and understand how campaigns across Google, social ads and other digital media are performing.
• Use Display And Programmatic Campaigns
  Clients can use display advertising with programmatic buying and RTB as part of their digital campaigns.
• Support Ecommerce Sales With Shopping Ads
  Google Shopping and affiliate campaigns are among the advertising options Redegal uses to help boost eCommerce sales.
• Apply Certified Platform Best Practices
  Redegal states that its platform training and certifications, including Google Partner, support the use of best practices in campaign delivery.

Marketplaces

Redegal advises businesses on marketplace strategy and manages marketplace activity. The service assesses project viability, identifies suitable platforms based on sector, countries and target customers, and creates a tailored plan. Redegal can configure and administer accounts, upload and manage product catalogs and pricing, connect eCommerce systems and tools through APIs or modules, and centralize orders. It also optimizes listings through SEO and manages Amazon Advertising campaigns. Supported marketplaces include Amazon, Mercado Libre, eBay and AliExpress.

• Choose The Right Marketplaces
  Identify suitable platforms for your products and receive a tailored plan based on your sector, target countries and customers.
• Manage Accounts And Product Catalogs
  Get support with account creation and administration, catalog uploads, product management and pricing across marketplaces.
• Connect Stores And Centralize Orders
  Connect your eCommerce and other tools to marketplaces so you can upload product catalogs and manage orders in one place.
• Improve Marketplace Product Visibility
  Optimize listings, titles and keywords to improve product positioning in marketplace search results.
• Promote Products With Amazon Advertising
  Use managed Amazon Advertising campaigns to increase sales and work toward your business objectives.
• Track Marketplace Sales And Performance
  Monitor marketplace sales and use analytics and reporting to review performance.
• Manage Marketplace Comments And Reviews
  Get support managing comments and reviews as part of your marketplace activity.

ASO

Redegal’s ASO consultancy analyzes an app’s presentation and store performance to identify optimization opportunities. The service develops a strategy to improve organic positioning in the App Store and Google Play, focusing on metadata, creative elements, reviews and ratings, and external factors. It aims to increase app visibility, improve conversion from store visits to downloads, and support more downloads and new sales.

• Improve Organic Store Visibility
  Improved organic positioning helps users find the app in the internal search results of major app stores.
• Identify App Optimization Opportunities
  An app review identifies presentation and performance areas to improve, informing a tailored ASO strategy.
• Increase App Download Conversion
  Conversion-focused optimization aims to turn store visibility into more downloads by improving the app’s presentation and addressing factors that affect its performance.
• Optimize App Store Metadata
  Strategic metadata and keyword selection support the app’s visibility in store search results.
• Improve App Store Creatives
  Assessment of screenshots and promotional videos identifies creative elements that can be optimized in the app’s store presentation.
• Assess External App Factors
  Considering external factors helps the ASO strategy address influences on app store positioning and app performance.
• Manage Reviews And Ratings
  Review and rating management is included in the factors considered when optimizing the app’s store presence and performance.

Email Marketing Strategy and Automation

Redegal audits email marketing and automation, recommends and configures platforms, and connects them with CRM, eCommerce, ERP, analytics, paid media and other systems. The service includes automated campaigns and workflows, customer-data-based personalization and lead nurturing, email design and copywriting, conversational channel integration, and performance reporting. Strategies and workflows are tailored to business objectives, sales funnels, customer behavior and preferred channels to support lead conversion and audience loyalty.

• Deliver Relevant Messages At Each Stage
  Campaigns and workflows tailored to interests, behavior and funnel stage aim to maximize relevance, conversion and customer loyalty.
• Unify Customer Data Across Channels
  A unified customer view supports workflows tailored to customer behavior and preferred channels, including online, offline and hybrid audiences.
• Nurture Leads With Timely Personalised Messages
  Using customer activity and intent helps tailor communications to lead status and deliver messages at a relevant time and through a suitable channel.
• Identify Gaps And Choose Suitable Tools
  A review of current email marketing and automation helps identify areas to optimize and supports selection of a platform suited to the business.
• Configure Platforms For Business Goals
  Platform setup is adapted to the organisation’s objectives, sales funnel and business model, helping put its email and automation strategy into operation.
• Connect Marketing And Business Systems
  Connecting automation with other digital systems supports an integrated strategy and makes it possible to measure performance across the connected ecosystem.
• Track Performance And Guide Improvements
  Performance reporting provides visibility into opens, click-through rates and conversions, while data-based recommendations support ongoing optimization.
• Create Responsive Branded Email Campaigns
  Customized templates, responsive layouts and persuasive copy help make email campaigns consistent with the brand and its wider marketing strategy.
• Extend Automation To Conversational Channels
  Adding WhatsApp Business and chatbots to automation workflows enables these conversational channels to be included in customer communications.
• Add Interactive Elements To Campaigns
  Wheels, quizzes and giveaways add interactive mechanics to campaigns, with the stated aim of increasing engagement and conversion.

Graphic design and audiovisual production

Redegal creates brand identities, visual assets, professional photography, videos and other creative materials for digital and offline channels. Services include campaign assets, responsive newsletters, editorial materials, image libraries, corporate and commercial videos, social media reels, podcasts, print design and pre-press. Flexible hourly packages provide access to a creative team. AI is integrated into the workflow to accelerate production and explore visual styles while maintaining strategic brand consistency.

• Build A Cohesive Brand Identity
  Establish a recognizable visual identity with branding elements designed to work consistently across channels and adapt to business objectives.
• Create Channel-Ready Campaign Assets
  Use campaign materials designed for digital and offline channels, tailored to the brand and intended to support visibility, engagement and conversion.
• Build A Consistent Image Library
  Create bespoke photography assets that reinforce your visual identity and provide consistent imagery for campaigns.
• Produce Brand-Focused Audiovisual Content
  Create corporate and commercial videos, platform-specific social reels and podcasts to communicate your brand through audiovisual formats.
• Access Flexible Creative Support
  Use hourly packages to access creative production on demand without in-house resources. AI-supported workflows help accelerate production and explore styles while preserving strategic brand consistency.
• Reinforce Your Brand In Newsletters
  Present newsletters in responsive layouts that reflect your visual identity and support the impact of marketing and branding campaigns.
• Present Editorial Content Clearly
  Organize editorial materials with clear visual hierarchy and readable layouts while maintaining a consistent brand image.
• Prepare Polished Print Materials
  Develop print materials with professional layouts and manage final artwork and pre-press to support consistency with brand guidelines across formats.

Binnacle Data

Binnacle Data is a proprietary, data-driven product developed by Redegal. Redegal’s website associates it with automatically monitoring and improving digital business performance and presents it in connection with Shopify.

• Monitor And Improve Performance Automatically
  The referenced Binnacle Data webinar describes monitoring and improving digital business performance automatically.
• Explore Shopify-Related Data
  Redegal’s event listing connects Binnacle with Shopify in a discussion about the power of data, indicating a Shopify-related data use case without specifying its functionality.