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Recapture

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Marketing TechnologySoftwarerecapture.ioUpdated

Recapture helps ecommerce stores grow revenue and retain customers through automated marketing campaigns.

Overview

Recapture helps ecommerce businesses recover lost sales, retain customers, and grow revenue through automated marketing campaigns. The company serves stores of different sizes across major ecommerce platforms, offering tools for cart recovery, customer follow-up, promotions, analytics, and subscriber growth. Its services are designed to be straightforward to set up and manage, with responsive customer support.

Mission statement

To be the most valuable app you install on your store to make your store more profitable and your business grow faster.

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What we offer

Recapture

Recover more sales, retain customers, and grow subscriber lists with easy-to-manage ecommerce email and SMS campaigns.

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Market segments

Market size by segment

Growth potential (CAGR)

Abandoned cart recovery

1.2 Billion USD13% CAGR

Automated email and SMS follow-ups that help ecommerce merchants recover sales from abandoned carts and checkouts.

Products: Recapture

Email marketing

1.34 Billion USD12% CAGR

Audience segmentation, automated email sequences, and performance analytics to nurture leads, convert customers, and retain service agreements.

Products: Recapture

SMS marketing

5 Billion USD14.6% CAGR

Text messaging campaigns that help ecommerce merchants recover abandoned purchases and reengage past customers.

Products: Recapture

Customer retention and lifecycle marketing

10 Billion USD12% CAGR

Lifecycle and retention program design to increase customer lifetime value, reduce churn, and drive repeat revenue.

Products: Recapture

More information about our offering

Recapture

Recapture is an ecommerce email and SMS marketing platform for recovering abandoned carts, following up with customers, sending promotions, and growing subscriber lists. It supports platforms including Shopify, WooCommerce, BigCommerce, Magento, and Easy Digital Downloads. Merchants can use prebuilt campaigns, a drag-and-drop email editor, popups, customer segmentation, and performance reports to manage marketing without complex workflows. Recapture also offers live cart views, post-purchase and winback campaigns, and integrations with services such as Mailchimp and Zapier.

  • Recover Abandoned Sales
    Send automated email and SMS follow-ups to shoppers who leave carts or checkouts before completing a purchase.
  • Encourage Repeat Purchases
    Follow up with customers after they buy with welcome messages, review requests, and cross-sell or upsell campaigns.
  • Connect Your Store And Apps
    Use Recapture with supported ecommerce platforms and connect to services such as Mailchimp and Zapier.
  • Bring Customers Back
    Re-engage past customers with automated messages that encourage another purchase and help increase customer lifetime value.
  • Send Targeted Promotions
    Send promotions and newsletters to selected customer groups, helping merchants share relevant offers and product announcements.
  • Grow Subscriber Lists
    Collect customer email addresses and phone numbers through popups, supporting cart follow-up and SMS outreach.
  • Create Emails Without Coding
    Design and customize responsive marketing emails with a visual editor rather than a complex, code-focused workflow.
  • Launch Campaigns Faster
    Start with ready-made campaign content and customize it as needed, reducing the setup required to begin sending messages.
  • Track Campaign Performance
    Use clear reports and graphs to review campaign results and understand how Recapture is contributing to store revenue.
  • Monitor Live Cart Activity
    View live shopping cart activity in Recapture to keep track of carts as shoppers browse and consider purchases.
  • Target Relevant Audiences
    Choose specific customer groups for campaigns so merchants can send selected promotions to the intended audience.
  • Import Recent Cart Data
    Bring recent cart data into Recapture automatically after installation instead of uploading it manually.
  • Serve More Markets
    Use multiple languages and currencies to support store campaigns across different markets.
  • Test Campaign Variations
    Compare different subject lines, messages, and send timings to assess which campaign choices resonate with subscribers.
  • Address Email Delivery Issues
    Configure email delivery-related settings, including DKIM, SPF, blacklists, and reply-to details.
  • Get Help When Needed
    Access customer assistance, searchable documentation, FAQs, and live chat when questions arise.

Sources

Methodology and sourcing behind the figures and links shown above.

Abandoned cart recovery

Search results do not report revenue or CAGR for abandoned-cart recovery tools specifically. Estimated at about $1.2 billion globally, treating this as a niche within ecommerce marketing automation and email/SMS software. A 13% CAGR reflects continued ecommerce and marketing-automation adoption, not a source-reported forecast. The reported $260 billion in worldwide sales lost to cart abandonment indicates the scale of the underlying recovery opportunity, but is not revenue for this market.

Email marketing

The segment-specific estimate uses the Global Email Marketing Service Market figure: USD 1.34 billion, with a projected 12% CAGR over 2024–2030. This software-services scope aligns with the described segmentation, automation, and analytics capabilities.

SMS marketing

No search result gives a reliable, direct estimate for ecommerce-focused SMS marketing. The $5B market-size estimate is an approximate, narrower-market inference from the broader mobile-marketing market, which was reported at $22.4B in 2022. The 14.6% CAGR is a directional proxy from a report on the broader SMS market, not a specific forecast for ecommerce marketing.

Customer retention and lifecycle marketing

Search results describe lifecycle and retention marketing practices but provide no explicit market-size or CAGR data. As a directional internal estimate, the market is proxied by global lifecycle-marketing technology and related program services, which overlap with marketing automation and customer engagement. The estimate is therefore uncertain and depends on how broadly the segment is defined.

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