Quirk's Media Unclaimed
Quirk's Media is a member-free hub for marketing research professionals offering articles, directories, events, and free resources to advance insights practice.
Quirk's Media is a membership-free hub where in-house marketing research teams share ideas and best practices. It provides articles, directories, events, services, and free resources to help insights professionals improve their practice and elevate their marketing research and insight capabilities.
To empower marketing research and insights professionals by delivering accessible articles, directories, events and free resources that help improve practice, collaboration and knowledge sharing.
What we offer
Quirk's Magazine
Provides access to a comprehensive marketing research journal with numerous articles and case studies.
www.quirks.com/magazine-issuesThe Researcher SourceBook
Find the right marketing research firms and insights providers easily and efficiently.
www.quirks.com/directories/sourcebookQuirk's GPT
Effortlessly draft accurate and citable marketing research content with Quirk's GPT.
www.quirks.com/quirks-gptProduct Hub by MMR
Award-winning platform that streamlines product testing with AI automation.
www.quirks.com/articles/consumer-research-ai-driven-automation-now-and-in-the-futureCorporate Researcher Report (Q Report)
Gain comprehensive salary insights into marketing research roles with detailed crosstabs.
www.quirks.com/tools/corporate-researcher-reportQuirk's Salary Survey
Provides detailed insights into marketing research salaries and compensation trends.
www.quirks.com/tools/salary-surveyQuirk's Event
Empowering market researchers through city-based events for collaboration and networking.
www.quirks.com/eventsMarket segments
Compensation benchmarking
Benchmarks and salary studies that deliver compensation data for marketing research roles with job-title breakdowns, crosstabs by demographics, and regional comparisons to support pay strategy and recruiting.
Product testing and sensory research
End-to-end product testing and sensory research platforms that combine consumer testing methodology and automation to evaluate product concepts, sensory attributes, and user preferences.
Research knowledge and content services
Curated publications, article archives, case studies, and AI-assisted content drafting that help insights teams access methods, best practices, and draft research communications with citeable outputs.
Industry events and professional networking
In-person and virtual conferences, city-based meetups, and awards designed to foster networking, professional development, and knowledge exchange among market research practitioners.
Provider directory and vendor discovery
Searchable directories and listings that enable buyer discovery and selection of specialized research firms, facilities, and service providers by service, industry, and geography.
More information about our offering
Quirk's Magazine
Quirk's Magazine is a marketing research publication offering current issues and a comprehensive archive of articles, case histories, and video content across qualitative, quantitative and CX/UX topics.
- Retrieve Past MagazinesUsers can delve into a rich repository of past issues, gaining insights over the years.
- Discover Research ContentNavigate through a wealth of articles and videos that focus on diverse topics in marketing research.
- Learn from Real ProjectsGain insights from extensive case studies to improve research strategies.
- Stay UpdatedGet immediate access to the latest trends and insights in marketing research via the current issue.
- Explore Diverse TopicsContent is structured based on various research methodologies, allowing for easy exploration.
- Share Insights and ExpertiseAuthors can publish their knowledge and findings, enriching the magazine's content.
The Researcher SourceBook
Directory of top marketing research firms and insight providers, searchable by services, industries, and geographic location.
- Customizable Search OptionsAllows users to filter results based on specific needs.
- Access Extensive ProvidersProvides detailed information about various research firms and insights providers.
- Locate Providers EasilyHelps users find research firms within their desired geographical area.
- Find Specialized ServicesHelps users locate providers with specific expertise in niche areas of market research.
- Navigate EffortlesslyEnsures a smooth experience for users seeking marketing research solutions.
- Showcase Unique ServicesAllows firms to stand out by promoting specific capabilities or services.
Quirk's GPT
Quirk's GPT is an AI-powered content drafting platform that analyzes Quirk's articles and drafts marketing research content with citations.
- Provide Accurate CitationsEnhance research credibility with fully linked citations to original sources, ensuring reliability in content.
- Draft Content InstantlyGenerate high-quality marketing insights content effortlessly in minutes, saving time and resources.
- Access Trusted ResourcesLeverage a comprehensive repository of reliable articles, curated for accuracy and relevance.
- Analyze QuicklyObtain instant analyses of article key points, making it easier to extract essential information.
- Navigate EasilyInteract seamlessly with a clean interface that enhances the user experience.
Product Hub by MMR
Product Hub by MMR is a platform that blends AI-driven automation with consumer and sensory research expertise and 35 years of product testing best practice.
- Leverages Industry ExperienceUtilizes extensive knowledge gained from years of product testing to enhance testing protocols.
- Enhances Testing EfficiencyUtilizes AI to automate testing processes, significantly reducing timelines and increasing efficiency.
- Streamlines Testing WorkflowProvides a complete framework for product testing, ensuring seamless processes from start to finish.
- Integrates Research ExpertiseCombines expertise in consumer and sensory research to craft effective testing methodologies.
Corporate Researcher Report (Q Report)
End-Client Research Report that provides compensation data for job titles, with crosstabs by age, location and additional demographics.
- Detailed Compensation InsightsLeverage crosstabulated data for deeper understanding and strategic hiring.
- Access Historical DataReview trends over multiple years to inform compensation strategies.
- Downloadable ReportsConvenient access to comprehensive reports in a widely-used format.
Quirk's Salary Survey
Salary data for marketing research roles, derived from Quirk's annual salary surveys.
- Facilitates Informed Salary NegotiationThis feature empowers marketing research professionals to make better-informed salary decisions based on industry benchmarks.
- Enhances Understanding of Market TrendsUsers can analyze job title trends and pay discrepancies to align their career goals with market realities.
- Profiles Regional Salary VariationsUnderstanding regional salary differences allows professionals to adjust their expectations and negotiate better.
- Stays Updated with Current Market DataRegular updates ensure users have access to the most relevant and timely salary information.
Quirk's Event
Market research and insights events organized by Quirk's Media, featuring a series of city-based in-person gatherings that foster networking and collaboration among marketing research professionals.
- Engage With Local ExpertsConnect directly with industry leaders and peers to exchange insights and best practices during our targeted events.
- Access Content AnywhereParticipate in virtual sessions from anywhere, enhancing your knowledge of current trends and innovations in market research.
- Celebrate ExcellenceJoin us in acknowledging outstanding achievements and innovations in marketing research during our special awards ceremony.
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