Quirk's Media

Provides access to a comprehensive marketing research journal with numerous articles and case studies.

Find the right marketing research firms and insights providers easily and efficiently.

Effortlessly draft accurate and citable marketing research content with Quirk's GPT.

Award-winning platform that streamlines product testing with AI automation.

Gain comprehensive salary insights into marketing research roles with detailed crosstabs.

Provides detailed insights into marketing research salaries and compensation trends.

Empowering market researchers through city-based events for collaboration and networking.

Benchmarks and salary studies that deliver compensation data for marketing research roles with job-title breakdowns, crosstabs by demographics, and regional comparisons to support pay strategy and recruiting.

Products: Corporate Researcher Report (Q Report), Quirk's Salary Survey

End-to-end product testing and sensory research platforms that combine consumer testing methodology and automation to evaluate product concepts, sensory attributes, and user preferences.

Products: Product Hub by MMR

Curated publications, article archives, case studies, and AI-assisted content drafting that help insights teams access methods, best practices, and draft research communications with citeable outputs.

Products: Quirk's Magazine, Quirk's GPT

In-person and virtual conferences, city-based meetups, and awards designed to foster networking, professional development, and knowledge exchange among market research practitioners.

Products: Quirk's Event

Searchable directories and listings that enable buyer discovery and selection of specialized research firms, facilities, and service providers by service, industry, and geography.

Products: The Researcher SourceBook

Quirk's Magazine

Quirk's Magazine is a marketing research publication offering current issues and a comprehensive archive of articles, case histories, and video content across qualitative, quantitative and CX/UX topics.

• Retrieve Past Magazines
  Users can delve into a rich repository of past issues, gaining insights over the years.
• Discover Research Content
  Navigate through a wealth of articles and videos that focus on diverse topics in marketing research.
• Learn from Real Projects
  Gain insights from extensive case studies to improve research strategies.
• Stay Updated
  Get immediate access to the latest trends and insights in marketing research via the current issue.
• Explore Diverse Topics
  Content is structured based on various research methodologies, allowing for easy exploration.
• Share Insights and Expertise
  Authors can publish their knowledge and findings, enriching the magazine's content.

The Researcher SourceBook

Directory of top marketing research firms and insight providers, searchable by services, industries, and geographic location.

• Customizable Search Options
  Allows users to filter results based on specific needs.
• Access Extensive Providers
  Provides detailed information about various research firms and insights providers.
• Locate Providers Easily
  Helps users find research firms within their desired geographical area.
• Find Specialized Services
  Helps users locate providers with specific expertise in niche areas of market research.
• Navigate Effortlessly
  Ensures a smooth experience for users seeking marketing research solutions.
• Showcase Unique Services
  Allows firms to stand out by promoting specific capabilities or services.

Quirk's GPT

Quirk's GPT is an AI-powered content drafting platform that analyzes Quirk's articles and drafts marketing research content with citations.

• Provide Accurate Citations
  Enhance research credibility with fully linked citations to original sources, ensuring reliability in content.
• Draft Content Instantly
  Generate high-quality marketing insights content effortlessly in minutes, saving time and resources.
• Access Trusted Resources
  Leverage a comprehensive repository of reliable articles, curated for accuracy and relevance.
• Analyze Quickly
  Obtain instant analyses of article key points, making it easier to extract essential information.
• Navigate Easily
  Interact seamlessly with a clean interface that enhances the user experience.

Product Hub by MMR

Product Hub by MMR is a platform that blends AI-driven automation with consumer and sensory research expertise and 35 years of product testing best practice.

• Leverages Industry Experience
  Utilizes extensive knowledge gained from years of product testing to enhance testing protocols.
• Enhances Testing Efficiency
  Utilizes AI to automate testing processes, significantly reducing timelines and increasing efficiency.
• Streamlines Testing Workflow
  Provides a complete framework for product testing, ensuring seamless processes from start to finish.
• Integrates Research Expertise
  Combines expertise in consumer and sensory research to craft effective testing methodologies.

Corporate Researcher Report (Q Report)

End-Client Research Report that provides compensation data for job titles, with crosstabs by age, location and additional demographics.

• Detailed Compensation Insights
  Leverage crosstabulated data for deeper understanding and strategic hiring.
• Access Historical Data
  Review trends over multiple years to inform compensation strategies.
• Downloadable Reports
  Convenient access to comprehensive reports in a widely-used format.

Quirk's Salary Survey

Salary data for marketing research roles, derived from Quirk's annual salary surveys.

• Facilitates Informed Salary Negotiation
  This feature empowers marketing research professionals to make better-informed salary decisions based on industry benchmarks.
• Enhances Understanding of Market Trends
  Users can analyze job title trends and pay discrepancies to align their career goals with market realities.
• Profiles Regional Salary Variations
  Understanding regional salary differences allows professionals to adjust their expectations and negotiate better.
• Stays Updated with Current Market Data
  Regular updates ensure users have access to the most relevant and timely salary information.

Quirk's Event

Market research and insights events organized by Quirk's Media, featuring a series of city-based in-person gatherings that foster networking and collaboration among marketing research professionals.

• Engage With Local Experts
  Connect directly with industry leaders and peers to exchange insights and best practices during our targeted events.
• Access Content Anywhere
  Participate in virtual sessions from anywhere, enhancing your knowledge of current trends and innovations in market research.
• Celebrate Excellence
  Join us in acknowledging outstanding achievements and innovations in marketing research during our special awards ceremony.