PubMatic, Inc. Unclaimed

Maximize Revenue and Control of Digital Supply Chain.

Enhance Audience Targeting and Drive Performance Efficiently.

Simplify ID management for publishers to drive monetization in cookie-restricted environments.

Maximize advertising efficiency and transparency with direct access to premium supply through Activate.

Access tailored Auction Packages for efficient media buying and targeted audience reach.

Drive efficient and effective commerce media outcomes.

OpenWrap Maximizes Revenue and Control for Publishers Through Unified Header Bidding.

Capabilities that enable publishers to manage and monetize ad inventory via programmatic auctions, header bidding, AI yield optimization, fraud detection, and omnichannel ad serving.

Priority access and contract-backed programmatic deals (private marketplaces, programmatic direct, real-time guaranteed) that deliver inventory control, volume guarantees, and predictable delivery.

Curated audience packages and data-driven targeting that enable buyers to reach specific cohorts (for example automotive buyers or sports fans) with transparent, brand-aligned deal IDs.

Identity resolution, consent-forward identifiers, and audience targeting that enable consistent cross-device activation and data-driven segmentation.

Capabilities that place paid placements and sponsored listings within an e-commerce marketplace to drive product discovery, search performance, and direct sales.

PubMatic SSP

PubMatic SSP is PubMatic’s sell-side platform designed to maximize publisher revenue while controlling audience access. It combines technical innovation, diverse demand, and analytics to help publishers control revenue opportunities and deliver a strong user experience across channels including CTV, online video, mobile apps, and web. The SSP emphasizes access optimization, monetization, and operational efficiency, backed by ad quality tools that safeguard inventory and ensure transparent, high-quality demand.

• Ensures High Ad Quality
  Maintains brand safety and user trust by filtering out fraudulent impressions and ensuring high-quality advertising placements.
• Optimizes Audience Access
  Ensures that publishers efficiently match buyer needs with their inventory while maintaining high levels of ad quality and transparency.
• Enhances Publisher Revenue
  Utilizes data-driven insights to match buyer demand to publisher inventory, enhancing overall revenue potential.
• Reaches Diverse Audiences
  Enables advertisers to engage with consumers wherever they are, across various platforms and devices.
• Streamlines Campaign Management
  Simplifies the advertising workflow, allowing publishers to focus on maximizing revenue while minimizing operational complexities.

Connect

Connect is PubMatic’s audience solution that uses addressable signals from across the open internet to help media buyers drive performance. It also offers seasonal and always-on Auction Packages to save time and help you reach your target audiences more effectively.

• Maximize Data Revenue
  Increase your data sales by connecting with premium publishers and marketers committed to better strategies to reach target audiences across all digital environments.
• Leverage Targeted Signals
  Use first-party data or leverage specialized partner data to design audience packages that drive optimal programmatic performance.
• Ensure Data Security
  Monetization is great, but security is mission-critical. PubMatic’s proprietary infrastructure keeps you and your audience safe with the highest level of data security.
• Gain Sell-Side Advantage
  Enhance how inventory and data are packaged and transacted, placing you ahead of your competition.
• Smarter Audience Planning
  Forecast and package audiences effectively, making use of emerging identification solutions to optimize campaigns.
• Customize Your Strategy
  Tailor audience packages to specific objectives, enhancing brand engagement and driving revenue.
• Streamline Workflows
  Utilize integrated tools for managing audience insights, allowing for more efficient operations and improved outcomes.

Identity Hub

Identity Hub is a leading ID management tool for publishers that centralizes, implements, tests, and optimizes alternative identity approaches for scale and performance.

• Increase Revenue
  Connect seamlessly with buyers to access high-value inventory, boosting monetization efforts.
• Maximize Strategy Success
  Analysis of multiple strategies allows for insights that drive smarter decisions and enhance overall performance.
• Enhance Audience Reach
  By partnering with industry players, Identity Hub helps create a scalable identity solution that meets diverse market demands.
• Streamline ID Management
  This feature allows for more straightforward operations for publishers, reducing complexity in identity management.

Activate

Activate is PubMatic’s omnichannel direct-to-supply buying platform enabling direct access to premium supply with automation and insights integrated into a unified workflow. It supports SPO alignment, direct-to-supply buying, natural language setup, and omnichannel access across CTV, video, display, and mobile, with log-level reporting and proven performance.

• Access Premium Supply Directly
  Gain direct connections to high-quality inventory, reducing fees and increasing media value.
• Reach Audiences Across Channels
  Engage users seamlessly through multiple channels, maximizing visibility and impact.
• Achieve Detailed Performance Insights
  Obtain granular reports to track and analyze performance accurately for better decision-making.
• Achieve Proven Results
  Build campaigns based on historically successful strategies for reliable outcomes.
• Optimize Supply Paths Effectively
  Ensure efficient media buying through integrated supply path management.
• Utilize Flexible Activation Options
  Choose from various activation methods tailored to your needs for optimal results.
• Utilize Predictive Monitoring
  Leverage AI-driven monitoring to enhance campaign performance dynamically.
• Setup Campaigns Using Natural Language
  Easily configure your advertising campaigns with intuitive language, streamlining the process.

Auction Packages

Auction Packages offer off-the-shelf and customizable audience bundles that use addressable signals across PubMatic’s global network to simplify and accelerate media buying. The packages provide seasonal and always-on options, enabling targeted reach across regional markets and multiple formats.

• Leverage Addressable Signals
  Utilize precise audience targeting based on signals obtained from a wide array of digital channels.
• Access Always-On Packages
  Gain round-the-clock access to inventory that ensures your campaigns are always covered.
• Achieve Targeted Reach
  Effectively target audiences in key regions, enhancing campaign relevance and impact.
• Explore Seasonal Packages
  Tap into audience interest during peak seasons to maximize engagement and conversions.
• Utilize Time-Saving Packaging
  Streamline the campaign launch process with ready-to-use packages tailored for various needs.

Convert

Convert combines core monetization and audience acquisition strategies in one platform. It gives commerce networks and advertisers buying flexibility, pricing transparency, and scalable automation, turning media inventory and data assets into scalable revenue across sponsored product listings, display, video, and CTV on commerce properties and the open internet.

• Execute Comprehensive Campaigns
  Provides businesses with the ability to utilize various media formats, ensuring optimal engagement across different platforms.
• Maximize Revenue Potential
  Converts media assets into profitable channels, ensuring sustainability and growth for commerce platforms.
• Integrate Value Streams
  Streamlines both revenue generation and audience expansion, providing a comprehensive solution for marketers.
• Expand Market Reach
  Enables advertisers to engage new audiences and enhance their marketing strategy through diversification of demand sources.
• Customize Ad Purchases
  Provides advertisers with tailored buying strategies to meet unique marketplace demands.

OpenWrap

OpenWrap is PubMatic's unified header bidding solution, designed to enhance monetization across all channels, formats, and devices. By employing Prebid technology, it enables publishers to leverage aggregated demand and optimize ad performance, improving yield while ensuring full control and transparency in the programmatic ecosystem.

• Integrates Diverse Demand
  By supporting multiple demand sources, OpenWrap ensures that publishers receive the best possible monetization options available, simplifying the ad management process.
• Enhances Revenue Through Testing
  Publishers can implement A/B tests to determine the best wrapper setup, thus increasing their yield generation capabilities.
• Leverages Data For Better Targeting
  By using first-party data, OpenWrap helps publishers connect more effectively with advertisers, maximizing engagement and ad effectiveness.
• Improves Viewer Engagement
  By providing an ad pod optimization feature, OpenWrap enhances the overall viewing experience, encouraging viewer retention and increasing potential revenue.
• Ensures Brand Safety
  Publishers gain the ability to transact with confidence through exclusive deals that prioritize safety and performance.