Publicis Groupe Unclaimed

Marcel enhances collaboration and learning with AI-driven solutions for employees and clients.

Accelerates omnichannel content creation and personalization through data and AI integration.

Optimizes media performance across retail networks with advanced bidding and planning capabilities.

Enhances sales by optimizing products and boosting conversion rates.

Yieldify enhances e-commerce by delivering personalized website experiences that increase conversions and revenue.

Empowers AI-driven strategies by unifying and activating proprietary data across capabilities.

Yieldify enhances e-commerce by delivering personalized website experiences that increase conversions and revenue.

Global Enterprise Brands

Global, multi-region brands seeking data unification and AI-powered marketing transformation.

E-Commerce Brands And Retailers

Online retailers seeking personalization, conversions, and digital shelf optimization.

Agencies And Marketing Networks

Global agencies requiring integrated data, AI, and content operations.

Data-Driven Marketing Teams

In-house marketing teams seeking unified data, AI enablement, and scalable content production.

Capabilities that unify customer and first‑party data, connect identity, run analytics, and activate data-driven decisioning and personalization across media and creative workflows.

Capabilities to manage, produce, version, localize and distribute modular creative assets across channels with integrations to creative suites and AI-enabled tagging and generation.

Capabilities that optimize product detail pages, keyword discovery, bidding and cross-network media activation to improve discoverability, conversion and revenue on retail platforms.

Capabilities for audience-targeted on-site personalization, customer journey analytics, experimentation and identity-driven experience optimization to increase conversion and revenue.

Platforms that surface personalized learning, talent marketplace and collaboration features augmented by generative models to boost employee productivity and cross‑network collaboration.

Marcel

Marcel is Publicis Groupe’s AI-powered platform for talent and client work. It brings learning, AI capabilities and connected identity together to help employees and partners collaborate across geographies. Marcel intelligence aggregates data points to tailor learning and offerings. Marcel Classes offers over 30,000 courses and 10,000 jobs and gigs. It enables problem-solving and insight generation at scale through targeted insights crowd sourcing and provides clients access to Open Briefs to address needs across the network. PublicisGPT, the group’s generative AI, is an integral part of Marcel’s broader AI capabilities.

• Enhance Productivity
  Marcel leverages advanced AI capabilities to improve workflow and efficiency, enabling employees to perform at their best.
• Personalize Offerings
  Utilizes data-driven insights to tailor resources and opportunities specifically for each employee.
• Facilitate Learning
  Marcel Classes provide extensive learning opportunities, allowing employees to enhance their skills and explore new career paths.
• Innovate Creatively
  Leverage generative AI to enhance creativity, streamline production processes, and optimize overall project outcomes.
• Drive Collaboration
  Marcel fosters a collaborative ecosystem where teams can easily connect, share insights, and work together on projects.
• Streamline Client Requests
  By utilizing Open Briefs, clients can specify their needs effectively, ensuring that teams meet their expectations across the globe.

PX End-to-End Content Platform

PX End-to-End Content Platform is Publicis Groupe’s production offering that unifies data, studio networks, and technology with Adobe’s Content Supply Chain for accelerated omnichannel content creation. The platform allows for content orchestration, modular asset management with automated versioning, and AI-powered features like translation and voice-over. It integrates with Adobe Experience Cloud and Creative Cloud to provide dynamic, personalized content across multiple channels.

• Enable Seamless Content Creation
  Ensures a smooth workflow for content creation and management, leveraging robust Adobe tools.
• Generate Content Dynamically
  Automatically creates multilingual content and supports diverse media formats, reducing time to market.
• Enhance Campaign Efficiency
  Facilitates effective management and deployment of content for various channels ensuring consistency.
• Streamline Content Discovery
  Enhances searchability of content assets, allowing for efficient location and use of existing resources.
• Optimize Content Assets Management
  Allows for effective handling of digital assets, ensuring timely updates and relevant versions.

Shelf Intelligent Media

Shelf Intelligent Media is a product suite that optimizes media activation, planning, and measurement across the largest retail media networks. It is powered by Profitero’s digital shelf product intelligence to guide bidding and investment, helping brands acquire new customers, protect revenue, and improve conversion rates. It supports on-site and off-site activation and unifies media across networks to maximize effect.

• Guide Bidding
  Enhances decision-making in budget allocation by leveraging real-time data from the digital shelf.
• Maximize Impact
  Facilitates cohesive marketing efforts across various platforms, ensuring maximum reach and effectiveness.
• Enhance Performance
  Integrates media with organic search strategies to drive higher visibility and effectiveness in campaigns.
• Optimize Activation
  Ensures effective marketing actions across various channels, improving overall campaign success.

Shelf Intelligent Content

Shelf Intelligent Content is a predictive intelligence product suite that increases conversion rates and sales by optimizing product detail pages and keywords on digital retail environments. It proactively recommends improvements to product copy, titles, images, and consumer reviews to maximize sales impact.

• Maximize Sales Impact
  By enhancing product descriptions and visuals, this feature ensures better customer engagement and higher purchase likelihood.
• Enhance Conversion Rates
  By making strategic changes to product pages based on data insights, it increases the likelihood of converting views into sales.
• Improve Search Visibility
  This feature enhances the product’s visibility in search results, leading to increased traffic and potential sales.

Yieldify

Yieldify is a website personalization platform that helps e-commerce brands personalize experiences, drive conversions, and increase revenue. It delivers on-site personalization utilizing audience targeting, customer journey analytics, and testing to identify effective experiences. Yieldify supports custom design and high-quality digital experiences, serving hundreds of clients throughout North America, Europe, and Asia-Pacific. As part of Epsilon, it enhances its offering through integration with Epsilon’s CORE ID.

• Enhances Identity-Driven Marketing
  This integration allows businesses to leverage identity solutions for more targeted and effective marketing strategies.
• Boosts Engagement Through Personalization
  Customizes website interactions for individual users based on their behaviors and preferences, promoting higher engagement and conversions.
• Improves Customer Insights
  Transform data into actionable insights to continuously optimize the customer journey and enhance overall user experience.
• Expands Market Presence
  Enables diverse businesses to implement effective personalization strategies globally, leveraging industry standards and best practices.
• Streamlines Implementation
  Ensures that businesses can transition smoothly into using Yieldify's solutions, optimizing their operations effectively.

CoreAI

CoreAI is Publicis Groupe's AI-powered intelligent system that unifies and activates the group’s proprietary data, enabling AI-driven delivery across capabilities. It underpins the Power of One by enabling data-driven decision-making and streamlined AI enablement across Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health.

• Supports Targeted AI Applications
  Allows for the optimization of marketing efforts by leveraging detailed consumer insights gathered from unified identity data.
• Ensures Comprehensive Data Delivery
  Combines disparate datasets into a cohesive whole, enhancing the effectiveness of AI models across campaigns.
• Drives AI-Powered Outcomes
  Enables various business units within Publicis to utilize data effectively, resulting in improved customer engagement and operational efficiency.
• Creates Personalized Content
  Empowers marketers to deliver individually tailored messages to audiences, boosting engagement and conversion rates.
• Delivers Actionable Insights
  Provides stakeholders with vital data-driven insights to inform strategic decisions and optimize marketing efforts.

Yieldify

Yieldify is a website personalization platform that helps e-commerce brands personalize experiences, drive conversions, and increase revenue. It delivers on-site personalization utilizing audience targeting, customer journey analytics, and testing to identify effective experiences. Yieldify supports custom design and high-quality digital experiences, serving hundreds of clients throughout North America, Europe, and Asia-Pacific. As part of Epsilon, it enhances its offering through integration with Epsilon’s CORE ID.

• Enhances Identity-Driven Marketing
  This integration allows businesses to leverage identity solutions for more targeted and effective marketing strategies.
• Boosts Engagement Through Personalization
  Customizes website interactions for individual users based on their behaviors and preferences, promoting higher engagement and conversions.
• Improves Customer Insights
  Transform data into actionable insights to continuously optimize the customer journey and enhance overall user experience.
• Expands Market Presence
  Enables diverse businesses to implement effective personalization strategies globally, leveraging industry standards and best practices.
• Streamlines Implementation
  Ensures that businesses can transition smoothly into using Yieldify's solutions, optimizing their operations effectively.