Propensity, Inc. Unclaimed

Enhanced Targeting and Engagement for B2B Growth.

Expert-led ABM strategy and execution for personalized campaigns and measurable results.

Empowers agencies to deliver AI-driven ABM services efficiently, enhancing client campaign effectiveness.

Targeted programs that identify, prioritize, and engage high-value accounts using ICP mapping, buying-committee targeting, personalized content, and coordinated multi-channel orchestration.

Capture and normalize account-level intent and engagement signals from web and digital touchpoints to surface in-market buyers and trigger activation.

Ambient CRM and sales engagement capabilities that autonomously surface leads, deliver call insights, and automate end-to-end sales workflow actions within sales stacks.

Programs and partner-facing capabilities that provide dedicated support, scalable operations, integrations, and white-label reporting for agencies.

Propensity AI Platform

Propensity AI is an AI-powered B2B marketing and sales platform that enables person-level account-based marketing across channels. It surfaces buying signals using intent data and omnichannel signals, builds accurate account and contact profiles, and activates outreach in digital channels and CRM systems. The platform includes data enrichment, attribution, and workflow automation to help marketing, sales, rev ops, and agencies coordinate engagement, measure ROI, and improve pipeline velocity. It emphasizes privacy-conscious, high-quality data and real-time context for faster sales handoffs.

• Maximize Target Accuracy.
  Utilize detailed account and contact profiles to ensure marketing and sales efforts are directed at the most promising leads, enhancing engagement success.
• Automate Campaign Execution.
  Utilize advanced AI capabilities to streamline the creation and execution of comprehensive marketing campaigns reflecting user behavior.
• Build An ABM Strategy Instantly.
  The ABM coach provides an instant, tailored strategy by analyzing your website, offering a comprehensive plan to engage your target market.
• Engage Relevant Audiences.
  Utilizing contextual awareness, deliver ads to visitors at the right time, thus improving engagement rates and conversions.
• Access Comprehensive Tools.
  Utilize a robust set of features designed to enhance ABM strategies and simplify the execution of marketing campaigns.
• Unlock New Markets.
  Immediate insights into market opportunities, empowering teams to act swiftly and strategically.
• Generate Target Audiences Automatically.
  Helps in quickly identifying and building tailored lists of accounts and contacts that align with Ideal Customer Profile (ICP).
• Enhance Data Quality.
  Automate the process of gathering verified data to create comprehensive profiles that inform sales and marketing strategies.
• Identify Potential Leads.
  Transform anonymous website visitors into actionable leads for sales to follow up, significantly increasing the chances of conversion.
• Standardize Marketing Efforts.
  Implement AI agents to ensure consistent execution of marketing strategies across various campaigns and clients.
• Uncover Market Opportunities.
  This feature helps marketers discover potential audience segments that are currently being overlooked, allowing for targeted campaigns that resonate.
• Create Campaign Assets Fast.
  Facilitates the rapid development of marketing materials ensuring they are tailored to the target audience effectively.
• Boost Local Engagement.
  Target potential customers based on their location, increasing foot traffic and interest in local offerings.
• Optimize Campaign Assets.
  Evaluates existing assets and provides actionable insights to enhance their effectiveness in targeting.
• Learn Proven Strategies.
  Offers a comprehensive library of resources that help users understand best practices and effective tactics for ABM.

Full-Service ABM

Full-Service ABM provides end-to-end account-based marketing program support. Propensity's team guides strategy, audience building, content and asset creation, omnichannel campaign management, and attribution to measure impact. It combines AI-driven guidance, market gap analysis, and an asset grader/roadmap to optimize campaigns, enabling clients to launch personalized campaigns across channels with measurable ROI.

• Plan Goals Effectively.
  Develop clear objectives and budget strategies to align your ABM initiatives.
• Track Performance Metrics.
  Access detailed insights on campaign effectiveness and return on investment.
• Target High-Quality Contacts.
  Leverage data to hone in on the most relevant prospects for engagement.
• Execute Campaigns Seamlessly.
  Effectively manage campaigns across various channels to maximize reach.
• Align Marketing Efforts.
  Ensure all campaigns are strategically aligned with your overall business objectives.
• Generate Campaign Materials.
  Develop tailored content and visuals that resonate with target audiences.
• Spot Business Opportunities.
  Uncover new markets and refine strategies to meet unfulfilled demands.
• Enhance Brand Messaging.
  Work with experts to ensure your communications align with your brand identity.

Propensity AI-powered Agency Partner Program

Propensity's partner program helps AI-powered agencies productize Propensity ABM methods into reusable agents, launch client campaigns quickly, and deliver AI-powered services behind the agency brand. It supports white-label campaign execution, flexible client pricing, and multi-client workspaces, enabling partners to grow recurring revenue.

• Streamline Campaign Execution.
  Utilize AI to simplify the planning and execution of marketing campaigns, ensuring quick, effective results for clients.
• Maintain Brand Identity.
  Execute sophisticated campaigns while keeping your brand front and center, strengthening client trust and loyalty.
• Enhance Service Offerings.
  Transform your agency's specialized knowledge into scalable solutions, improving consistency and client outcomes.
• Customize Payment Models.
  Adjust pricing structures to fit different client needs, facilitating easier financial management for agencies.
• Simplify Client Management.
  Enable agencies to efficiently oversee multiple client campaigns from a single dashboard, enhancing operational efficiency.
• Accelerate Start-Up.
  Receive dedicated support and resources for a smooth onboarding experience, allowing agencies to get to work faster.