Primer API Limited

Boost conversion with a localized and customizable checkout experience.

Enhance payment control, security, and efficiency with a unified credentials vault.

Empower teams to automate payments without coding, improving efficiency and visibility.

Enhance payment security and boost transaction success rates with network tokenization.

Ensure continuous payment processing by automatically routing transactions during failures.

Enhance payment conversion and compliance with adaptive 3D Secure authentication.

Enhance your payments operations with AI-driven insights and automation.

Enhance payment performance with comprehensive insights and actionable data visibility.

Gain real-time insights to safeguard revenue and enhance payment performance.

Achieve financial clarity and efficiency through automated reconciliation across payment methods.

Gain insights into payment costs to enhance profitability and optimize provider selection.

Manage FX and funds movement globally with transparency and control.

Connect to an extensive ecosystem with seamless apps and integrations to streamline your payment processes.

Gain the flexibility to manage payments seamlessly across multiple regions and platforms.

Empowers partners to innovate and connect through a scalable payments ecosystem.

Streamline your travel payment processes and enhance customer experiences effortlessly.

Unify payments and checkout processes to enhance conversion and customer experience.

Streamlined payments tailored for the gaming industry, enhancing player experiences and maximizing conversion rates.

Boost payment efficiency and security for fintech businesses with Primer's unified solution.

Deliver seamless payment experiences tailored for digital content platforms, boosting customer satisfaction and growth.

Platforms that unify routing, processor management, fallback recovery, and optimization to increase authorization rates and reduce payment failures.

Products: Unified Payment Infrastructure

Capabilities that enable seamless checkout and acceptance across online, in‑store, and mobile channels with unified reconciliation and real‑time observability.

Products: Unified Payment Infrastructure

Payment capabilities tailored to travel merchants, including multi‑processor redundancy, localized checkout, multi‑currency support, and reliability for cross‑border bookings.

Products: Unified Payment Infrastructure

Payment infrastructure optimized for gaming with high throughput, tailored payment flows, dynamic 3DS, fallbacks, tokenization, and revenue optimization.

Products: Unified Payment Infrastructure

Programs and no‑code integration tooling that enable technology and service partners to integrate, distribute, and co‑sell payment capabilities and gain performance insights.

Products: Primer for Partners, Unified Payment Infrastructure

Capabilities for fraud prevention, 3D Secure, tokenization, PCI‑DSS compliant infrastructure, and integrations with risk services to protect payments and improve authorization rates.

Products: Unified Payment Infrastructure

Primer Checkout

Primer Checkout is a component-based checkout solution that gives merchants full control over design, deployment, and optimization of the payment experience. It enables localization, modular components, and scalable performance through a single, open integration. It supports dynamic localization of wallets, local methods, and routing by country, currency, and device, and is built for brand flexibility with modular form fields and styling. It is designed for future-proof performance, including real-time optimization and continuous A/B testing.

• Customize Entire Checkout Experience
  Utilize modular elements without heavy lifting to create a brand-perfect experience.
• Achieve Seamless User Experience
  Designed for scalability with real-time optimization capabilities.
• Offer Dynamic Localized Payment Options
  Enhance conversion through personalized payment pathways.
• Build Checkout with Complete Flexibility
  Customize elements based on specific brand and user needs.
• Optimize Payment Flows for Higher Conversions
  Test and adapt strategies dynamically to maximize performance.
• Leverage AI for Payment Insights
  Receive data-driven recommendations and insights to enhance payment performance.

Centralized Vault

Unify and manage every payment credential in a single, compliant vault. This solution allows organizations to securely handle all card data across multiple processors to enhance payment success and streamline operations.

• Unifies All Payment Credentials
  This feature centralizes the management of every payment credential, enhancing operational efficiency and compliance.
• Safeguards Payment Data
  This compliance ensures the highest level of security for sensitive payment information, protecting businesses and customers alike.
• Integrates Smoothly Across Platforms
  This feature allows businesses to incorporate their payment systems into multiple platforms quickly and uniformly, ensuring organizational coherence.
• Tokenizes Once, Uses Anywhere
  This feature eliminates fragmentation by keeping payment tokens available for use across different processors, optimizing flexibility and reducing operational headaches.
• Simplifies Payment Processing
  This streamlines the payment process by handling CVV recapture automatically, enhancing the user experience.

Workflows

No-code workflows for payments enable smarter, faster, and globally scalable payment logic without touching code. The platform provides a builder to configure routes, decisions, and outcomes with complete visibility of every path.

• Speed Up Development
  Allows non-technical teams to quickly implement needed changes, reducing bottlenecks and accelerating time to market.
• Build Custom Payment Logic
  Enable teams to quickly create and modify workflows to fit their unique business needs without relying on developers.
• Improve Operational Insights
  Gain insights into every aspect of payment workflows, enhancing decision-making and troubleshooting.
• Enhance Security
  Protect revenue by implementing effective fraud detection strategies seamlessly.
• Enhance Conversion Rates
  Optimize payment flows by determining the best performing strategies, improving customer experience and increasing revenue.
• Maximize Performance
  Adaptive testing allows businesses to fine-tune their payment strategies based on real-time performance.
• Streamline Dispute Management
  Reduce manual intervention by automating dispute processes, allowing teams to focus on strategic tasks.

Network Tokenization

Network Tokenization helps improve authorization rates and reduce fraud by tokenizing payment credentials for use across networks.

• Boosts Transaction Success
  By utilizing network tokens, merchants can achieve higher approval rates on transactions, ensuring more successful payments.
• Mitigates Fraud Risk
  Tokenization enhances security by replacing sensitive card data with unique tokens, minimizing exposure to fraud.
• Ensures Seamless Transactions
  Network tokens maintain their validity across different processors, enabling uninterrupted payment flows even when card details change.
• Launch Without Delays
  Merchants can start using network tokenization immediately without lengthy integration processes.
• Optimizes Payment Strategies
  Merchants can analyze and compare the performance of network tokens versus traditional card data, allowing for data-driven decisions.

Fallbacks

Route payments to a secondary processor in the event of a failure, providing resilience and continuity of payments.

• Recovers Lost Revenue
  By rerouting failed payments to a backup processor, this feature ensures that lost revenue opportunities are recovered, significantly improving overall authorization rates.
• Minimizes Customer Friction
  Customers do not need to re-authenticate, making the payment experience seamless and reducing abandonment rates.
• Go Live Quickly
  Activate fallbacks in your workflow instantly, enhancing operational efficiency and reducing time to market.
• Increased Transparency
  Gain full visibility into payment attempts, outcomes, and recovered revenue, allowing for better strategic decisions.

3D Secure

Adaptive 3D Secure strategy to present authentication only when necessary, improving conversion while staying compliant.

• Optimize Authentication Flow
  By dynamically triggering 3D Secure only for risky transactions, businesses can enhance user experience, reduce cart abandonment, and maintain security compliance simultaneously.
• Reduce Friction
  This feature enables the handling of 3D Secure challenges strategically, ensuring only necessary verifications occur, thus fostering higher conversion rates.
• Maintain Compliance
  By automatically adapting to different regulatory requirements, Primer takes the burden off businesses while keeping their transactions compliant and secure.
• Enhance Decision-Making
  Accessing performance metrics allows businesses to refine their approach to 3D Secure, leading to informed adjustments that improve overall efficiency.
• Enable Quick Setup
  Businesses can swiftly enable 3D Secure within their payment systems, enhancing security without disrupting the user experience.

AI Companion

Primer AI Companion is an AI teammate for payments that helps merchants detect issues, uncover insights, and act with intelligence to move faster.

• Automate Payment Tasks
  The AI Companion continuously monitors payment activities, analyzing data and providing actionable insights in real-time, allowing teams to focus on strategic operations.
• Access Performance Metrics Quickly
  Merchants can instantly request and receive detailed insights into processor performance, decline trends, and other critical metrics, streamlining operational response times.
• Catch Problems Early
  AI Companion actively monitors for fluctuations in authorization rates and alerts teams before issues become business-critical.
• Receive Tailored Suggestions
  The AI Companion analyzes past payment data to recommend strategies such as which processor to prioritize or when to adjust payment methods.
• Engage in Natural Language
  Users can ask questions and explore performance trends without needing extensive data analysis skills, enhancing accessibility to insights.

Observability

Real-time visibility across the payment stack to monitor performance and diagnose issues as they arise.

• Gain Instant Insights
  Unified visibility enables merchants to trace transactions from authorization to settlement without delays, providing immediate insights into performance.
• Detect Anomalies Successfully
  This feature allows merchants to analyze trends and identify areas for optimization using intelligent analytics tailored for payments.
• Monitor All Payment Flows
  Merge all payment flows in one dashboard—monitor and trace every transaction across various regions and providers efficiently.
• Run Effective A/B Tests
  Easily test and monitor routing strategies to adapt quickly, ensuring optimal performance without engineering input.

Monitors

Track payment metrics across providers in real-time to respond to issues faster and protect revenue.

• Track All Key Metrics
  Keep an eye on crucial performance indicators like authorization rates and fraud spikes instantaneously, allowing for proactive responses.
• Receive Immediate Alerts
  Automatically highlight performance dips or anomalies to facilitate swift action before customer impact.
• Identify Issues Proactively
  Spot refund spikes, processor outages, and other issues early to protect revenue streams.
• Integrate Alerts Efficiently
  Route alerts through platforms like Slack or email to automate responses, enhancing teamwork and efficiency.

Reconciliation

Automate payment reconciliation with a single source of truth across all payment methods and processors. Close faster, reduce risk, and give your team the clarity they need to focus on analysis, not admin.

• Centralize All Payment Data
  Eliminate manual processes and chaotic data from multiple sources, ensuring timely and accurate reporting.
• Save Time on Reconciliation
  Speed up closing cycles with automated processes that enable finance teams to concentrate on analysis.
• Simplified Data Management
  Streamline financial reporting with a unified view of all transactions, reducing gaps and enhancing clarity.
• Protect Margins
  Gain visibility into costs across providers to make informed decisions and optimize overall spending.

Costs Overview

New feature to spot leakage, benchmark providers, and reroute payments to protect margins.

• Protect Margins
  Automatically redirect payments to alternative providers during discrepancies to maintain profitability.
• Spot Leakage
  Quickly identify unexpected fees from payment service providers, enabling prompt corrective measures.
• Standardize Cost Reporting
  Transform inconsistent PSP fees into a unified structure for easier management and analysis.
• Benchmark Providers
  Compare costs across various payment service providers, allowing data-driven decisions and negotiation strategies.
• Optimize FX Costs
  Identify FX markups by comparing actual rates against market rates, enhancing transparency in currency conversions.
• Understand True Costs
  Gain insights into cost variations across transaction types and regions to enhance pricing strategies.

Global Accounts

Simplify how you collect, convert, and move money across markets to support global growth.

• Streamline Money Management
  Collect and hold funds in over 20 currencies, reducing operational complexity without compromising control.
• Control Conversion Costs
  Choose when to convert balances, seeing market-linked rates before transactions to prevent hidden fees.
• Enhance Cash Flow Efficiency
  95% of transfers arrive the same day, lowering cross-border costs and improving liquidity management.
• Gain Complete Oversight
  Monitor every cost, conversion, and cash movement in one place for precise reporting and analysis.

Apps & integrations

Accelerate your payment roadmap with on-click apps and integrations that connect Primer to a broad ecosystem.

• Connect Any Service Instantly
  Easily connect various services to your payment stack with minimal setup required, enabling quick adaptations to your payment workflows.
• Safeguard Customer Transactions
  Maintain customer trust by ensuring that all payment processes adhere to the highest security standards.
• Leverage Diverse Payment Methods
  Utilize numerous payment options to cater to customer preferences and optimize transaction success across markets.
• Empower Non-Technical Teams
  Allow teams to implement and modify payment processes independently, enhancing overall operational efficiency.

Unified Payment Infrastructure

A unified, flexible payments infrastructure that provides optionality, freedom, and scale across regions and providers.

• Unify Payment Processes
  Integrate various payment providers, methods, and fraud tools into a single platform for smoother operation and management.
• Track Transactions Instantly
  Identify issues before they affect revenue, turning raw data into actionable insights.
• Enhance Payment Security
  Use tokenization across multiple processors to reduce payment failures and improve authorization rates.
• Construct Payment Flows Easily
  Empower teams to test, adapt, and optimize their payment setups rapidly without heavy coding.
• Easily Manage Multi-Currency
  Collect payments in local currencies and streamline operations across borders with complete control.

Primer for Partners

Primer for Partners builds a marketplace where merchants and partners connect and grow, enabling partners to own their integration, reach global merchants, and gain performance insights.

• Connect with Global Merchants
  Unlock access to a vast network of merchants across various regions, ensuring expansive market reach.
• Gain Real-Time Insights
  Real-time performance metrics enable partners to enhance their offerings and adapt to market changes swiftly.
• Simplify Integration Process
  Easily set up and manage integrations without technical expertise, enhancing speed to market.
• Increase Revenue Streams
  Expand potential earnings by connecting with more merchants and collaborating with partners within the ecosystem.
• Optimize Integration Performance
  Get insights into how integrations perform, ensuring continuous improvement and adaptation to market needs.
• Achieve Collaborative Growth
  Leverage the strength of the Primer network to drive mutual success among partners and merchants.

Travel

Primer provides a comprehensive solution for travel platforms, designed to streamline payment processes, enhance conversions, and optimize customer experiences. With dynamic risk management features and insights into transaction performance, Primer helps travel businesses scale efficiently and reliably.

• Deliver Localized Payment Options
  Customize payment methods and currencies based on user location, making the checkout process familiar and convenient for every traveler.
• Stop Fraud Before It Starts
  Utilize cutting-edge fraud detection tools to enhance security and protect revenue, ensuring a smooth booking experience for users.
• Simplify Global Payments
  Manage payments seamlessly with local accounts across various currencies, reducing transaction costs and complexities.
• Track Performance Instantly
  Monitor key payment metrics in real time to identify issues and adapt strategies promptly, improving overall conversion rates.
• Build Workflows Without Code
  Utilize a user-friendly interface to design payment strategies that respond quickly to market demands without waiting for engineering resources.

eCommerce

Payments that are always on trend. Built for ecommerce businesses that want to boost approvals, cut costs, and stop fraud, so more customers check out instead of dropping out.

• Reduce Cart Abandonment
  By customizing payment processes, ecommerce businesses see a marked reduction in abandoned carts, driving more successful transactions.
• Secure Transaction Management
  Facilitates seamless transactions by securely storing, capturing, and updating payment details while ensuring compliance with PCI-DSS Level 1 standards.
• Enhanced Security
  Minimizes risks linked to expired cards and chargebacks, leading to a more secure payment environment.
• Actionable Insights
  Transform raw data into actionable insights, optimizing revenue and performance while reducing downtime.
• Fast Deployment
  Organizations can rapidly implement and modify payment workflows, improving efficiency and responsiveness to market changes.
• Balance Security and Sales
  Implement measures that protect against fraud without hindering the customer experience, ensuring safe and efficient transactions.

Gaming

Primer powers reliable, high-performing payments for gaming brands, improving approval rates, reducing fraud, and supporting global scale without friction. With a focus on a seamless payment experience, players can easily make in-game purchases and transactions.

• Remove Friction with Local Payments
  By integrating local payment methods, gaming companies can cater to diverse preferences, increasing user satisfaction and completion rates.
• Boost Conversion Rates
  By optimizing checkout workflows, gaming platforms can significantly increase the number of successful transactions and reduce drop-offs.
• Safeguard Player Transactions
  Flexible fraud prevention methods ensure secure payments without disrupting the user experience.
• Recover Lost Revenue
  By instantly attempting to reprocess failed transactions through alternate processors, companies reduce losses and enhance user retention.
• Instantly Identify Payment Issues
  By monitoring payment performance in real time, companies can swiftly tackle problems and maintain high service quality.
• Maximize Acceptance Rates
  A/B testing approaches help in determining the best configurations for minimizing declines and enhancing transaction success.

Fintech

Primer offers a comprehensive fintech solution designed to streamline payment processes for businesses within the financial technology sector. It provides a no-code platform that integrates multiple payment methods, currencies, and fraud prevention tools, ensuring merchants can adapt quickly to market demands while maintaining security and compliance.

• Gain Flexibility And Control
  This feature allows businesses to access multiple processors simultaneously, facilitating seamless operations and rapid scaling across different markets without extensive engineering work.
• Reduce Payment Failures
  Network tokenization maintains live tokens across processors, allowing transactions to continue without interruptions even if card details change, leading to higher approval rates.
• Streamline Cross-Border Transactions
  Enables merchants to operate effectively in various regions, providing transparency and control over payment processes in multiple currencies.
• Optimize Authentication Logic
  Allows customization of when and how 3D Secure is applied, helping to reduce friction during the payment process and increase acceptance rates.
• Enhance Payment Performance Insights
  Facilitates tracking of key metrics to preemptively address performance issues, ensuring optimal conversion rates and smoother user experiences.
• Never Lose A Payment
  This feature ensures that declined payments are retried through alternative processors, significantly increasing the chance of successfully completing transactions.

Digital Content

Primer is the payment infrastructure built for digital content platforms, giving you the freedom to optimize approvals, delight customers, and scale seamlessly, so you can focus on building great products, not managing payments.

• Facilitate Fast Transactions
  Enable a quick and easy checkout process to enhance user experience and reduce cart abandonment rates.
• Increase Authorization Rates
  Keep transactions processing smoothly, even when cards expire, ensuring ongoing revenue flow without interruption.
• Tailor User Journeys
  Create optimized and personalized payment flows that align with your brand's identity and user preferences.
• Safeguard Recurring Revenue
  Automatically manage recurring payments to avoid revenue losses from failed transactions.
• Enhance Revenue Recovery
  Automatically switch to a secondary processor for retrying failed transactions, minimizing customer drop-off.
• Mitigate Fraud Risks
  Ensure a safe transaction environment that safeguards revenue while maintaining a smooth customer experience.
• Monitor Payment Metrics
  Track key performance indicators and spot issues before they affect revenue, allowing proactive management.