OFFERING DESIGN CO.

Accelerate your revenue by designing unbeatable offerings first with our Go-to-Market Strategy Consulting.

Transform how you design offers to resonate with buyers and close sales effectively.

Design your offering to simplify product marketing and accelerate sales.

Designs offering-first GTM motions including launch planning, channel strategy, sales enablement, and revenue operations to accelerate market adoption.

Products: Go-to-Market Strategy Consulting, Product Marketing Consulting

Positioning, messaging, launch planning, testing and enablement assets built from offering-first design to drive adoption and align sales and channels.

Products: Product Marketing Consulting, Go-to-Market Strategy Consulting

Deep jobs-to-be-done and buyer research that uncovers functional, emotional, and social jobs, maps buying risks, and informs offering design and messaging.

Products: Jobs to Be Done Consulting, Product Marketing Consulting, Go-to-Market Strategy Consulting

Create pricing architecture, entry packaging, expansion paths and risk-reversal constructs to convert buyers, protect margin, and enable predictable monetization.

Products: Go-to-Market Strategy Consulting, Product Marketing Consulting

Develop sales enablement assets, objection handling, playbooks and reverse-engineered revenue operations to shorten cycles and improve win rates.

Products: Go-to-Market Strategy Consulting, Product Marketing Consulting

Go-to-Market Strategy Consulting

An offering-first GTM design service that shapes the offering before building the GTM motion. In a focused four-week engagement, we design the offering, price and package it, embed a risk-reversal guarantee, and reverse-engineer the GTM motion around the offering, including sales enablement, launch planning, channel strategy, and revenue operations. This includes deep research and positioning to ensure alignment with market expectations.

• Receive Accelerated Results
  Complete the offering design and GTM plan in just eight weeks to enable faster revenue generation.
• Foundation for Success
  Create a compelling value proposition that makes buyer decisions straightforward.
• Builds Buyer Confidence
  Incorporates elements that alleviate buyer concerns, paving the way for easier purchase decisions and shorter sales cycles.
• Align Sales and Marketing
  Create a cohesive strategy that integrates all aspects of your go-to-market execution.
• Optimize Pricing Strategies
  Develop pricing models that resonate with your market and maximize revenue potential.
• Facilitates Smooth Transition
  Establishes a clear connection to your go-to-market strategy, ensuring that the offering aligns with market expectations.
• Increases Account Wins
  Presents an offering structured to make saying 'yes' easy for potential clients, enhancing chances of closing deals.
• Enhances Profitability
  Crafts a pricing strategy that aligns with customer budgeting and buying tendencies, ensuring sustainable margins.
• Reduce Buyer Resistance
  Proactively address and manage objections during the sales process, making conversions smoother.
• Eliminate Buyer Fears
  Introduce guarantees that enhance buyer confidence and diminish perceived risks.
• Optimizes Client Growth
  Creates a clear roadmap for future upselling and expansion within existing accounts, maximizing revenue potential.
• Speed Up Market Access
  Implement solutions rapidly to reduce time from strategy to revenue generation.

Jobs to Be Done Consulting

JTBD consulting that uses Jobs to Be Done to design offers that buyers can’t say no to and coaches you on how to sell them. A focused four-week engagement delivering deep JTBD research, risk mapping, offering design, a risk-reversal guarantee, and messaging/positioning built on buyer concerns.

• Discover Buyer Needs
  Gain insights into what drives buyer decisions to tailor your offering.
• Create Compelling Offers
  Design offers that feel low-risk and appealing to potential buyers.
• Accelerate Time-to-Close
  Intensive work that produces actionable results and a clear offering quickly.
• Mitigate Buyer Hesitation
  Understand the risks buyers perceive and address them effectively.
• Eliminate Final Objections
  Offer guarantees that assure buyers and facilitate decisions.
• Enhance Buyer Appeal
  Craft messages that resonate with buyers and clarify your value proposition.

Product Marketing Consulting

Offering Design Co.’s product marketing service starts with designing the offering and uses it as the foundation for positioning, messaging, pricing, and sales enablement, then extends into a complete product marketing program including assets, playbooks, launch planning, messaging testing, and channel/partner strategy.

• Establishes A Clear Foundation
  Creating a strong offering helps all subsequent marketing efforts align and succeed.
• Streamlines Marketing Activities
  Focuses on a succinct, compelling offering to ease further marketing processes.
• Holistic Marketing Framework
  Incorporates various elements of product marketing for a unified strategy.
• Creates Consistency Across Channels
  Consistent messaging enhances understanding and buyer confidence.
• Transforms Hesitant Buyers
  Providing assurances makes customer purchases feel safer, increasing confidence.
• Ensures Effective Market Entry
  Testing facilitates adjustments ensuring successful launches and customer engagement.
• Empowers Sales Teams
  Provides tools that help sales teams communicate effectively and close deals.