Predactiv Unclaimed

Transforms fragmented data into actionable insights and activation while ensuring privacy and compliance.

Unlock consumer insights with the industry's largest source of digital behavioral data.

Enhances data activation through AI-driven insights, audience creation, and seamless integrations.

Enhance precision marketing with privacy-compliant, omnichannel identity solutions.

Enhance ad placements with AI-driven contextual targeting and cookieless solutions.

Unlock consumer purchasing patterns for enhanced targeting and data monetization.

Leverage AI-driven predictions to enhance marketing effectiveness and audience targeting.

Enhance targeting accuracy with proprietary consumer insights and real-time data.

Unlock deeper consumer insights through privacy-compliant demographic solutions.

Access real-time consumer behavior signals to enhance data-driven decision-making.

The Predactiv Data Platform

An AI-driven, privacy-first data platform that ingests, unifies, and enriches data from any source to deliver actionable insights and activation across channels. The platform provides core data processing to ingest, unify, and validate data and includes an embeddings framework that converts signals into vector representations. It supports agentic orchestration with prompt-driven workflows that retrieve relevant data and generate real-time insights. It also unifies intelligent data applications and ready-made data solutions within a governance-driven, SOC 2 Type II-certified environment.

• Boost Cross-Channel Activation
  Easily send enriched data to various platforms, maximizing engagement opportunities.
• Ensure Data Integrity
  Streamlines data management, providing reliable and accurate datasets for analysis.
• Safeguard Consumer Data
  Adheres to compliance standards, ensuring consumer trust in data handling practices.
• Generate Real-Time Insights
  Utilizes AI to provide actionable insights on demand, enhancing decision-making.
• Activate Instant Insights
  Empowers businesses to make timely, data-driven decisions that enhance engagement.
• Unlock Behavioral Insights
  Utilizes advanced AI to create nuanced profiles of consumer behavior and intent.
• Connect Intent to Action
  Leverages historical purchase patterns to optimize targeting strategies and improve conversions.
• Boost Campaign Relevance
  Utilizes AI-powered methodologies to better match ads with relevant consumer contexts.
• Streamline Data Solutions
  Provides access to a suite of data tools designed for immediate use in various marketing strategies.
• Enhance Audience Insights
  Facilitates deeper understanding of target demographics for better marketing strategies.

Predactiv Data

Predactiv Data is the industry’s largest proprietary source of digital behavioral data, assembling over 70 billion global interactions each month, complemented by demographic and purchase signals. It provides an in‑the‑moment view of consumer intent across online and offline interactions, enabling activation across channels while preserving privacy. This data is designed to augment first‑party datasets and power real‑time audience creation and measurement within The Predactiv Data Platform.

• Ensure Consumer Privacy
  Adheres to strict data ethics, ensuring compliance with privacy regulations while collecting consumer insights.
• Capture Real-Time Behaviors
  Utilize real-time insights to understand consumer interests and adjust marketing strategies accordingly.
• Derive Purchase Insights
  Link sales data to digital behaviors for a comprehensive understanding of consumer buying intent.
• Activate Audiences Instantly
  Seamlessly create and engage with targeted audiences based on current consumer behaviors.
• Enhance Audience Profiles
  Combine demographic attributes with behavioral signals for refined segmentation and targeting.

Predactiv Technology

AI-powered technology that enables generation of insights, audience creation, and activation through a conversational AI assistant. It features an agentic orchestration network with autonomous AI agents that retrieve data and reason in real time using LLMs and a retrieval-augmented generation system. The technology delivers up-to-date intelligence, with embeddings-driven context, and supports activation to DSPs, clean rooms, and cloud platforms with minimal effort.

• Activates Through AI Agents
  Utilizes autonomous AI agents to dynamically gather and process data, optimizing real-time decision-making.
• Ensures Real-Time Insights
  Provides up-to-date context for data, ensuring decisions are based on the latest available insights.
• Simplifies Data Interactions
  Empowers users to engage with data through straightforward conversations, improving accessibility and efficiency.
• Delivers Dynamic Results
  Combines advanced AI techniques to continuously refine outputs, improving data relevancy and accuracy.
• Integrates Across Platforms
  Facilitates the seamless delivery of enriched data to various marketing environments, enhancing user engagement.

Identity Infrastructure

A future-proof identity solution built to power precision marketing within The Predactiv Data Platform. It links non-cookie identifiers with partner integrations to create persistent, privacy-compliant IDs, enabling omnichannel reach and deeper consumer insights. The infrastructure emphasizes privacy by design, interoperability with existing identity graphs and devices, and sustainability in a cookieless world, forming the foundation for data accuracy and cross-channel reach.

• Ensures Resilience In Cookieless Environments
  The architecture allows businesses to sustain audience connections and adapt to changing digital landscapes without losing effectiveness.
• Enables Lasting Consumer Connections
  These IDs enhance marketing efforts by providing reliable consumer insights without violating privacy norms.
• Prioritizes Consumer Trust
  Ensuring compliance with global privacy standards protects both consumers and brands, fostering stronger relationships.
• Facilitates Seamless Integration
  This ensures smooth operation within diverse ecosystems and maximizes the effectiveness of data strategies.
• Maximizes Data Impact
  By harmonizing data sources, organizations can achieve a detailed understanding of consumer behavior across channels.

Contextual Solutions

AI‑powered contextual targeting that analyzes page content to classify URLs and extract keywords and topics for precise ad placements. It enables cookieless targeting and includes Contextual PRO, which leverages first‑party data to enrich contextual audiences and expand reach across global publishers.

• Optimize Ad Placements
  Utilize AI analytics to ensure ads are placed in contexts that enhance relevance and effectiveness.
• Achieve Privacy-Compliant Targeting
  Implement effective ad strategies without relying on traditional cookie-based methods, ensuring compliance.
• Enrich Contextual Audiences
  Leverage first-party data to elevate audience targeting and improve engagement.
• Meet Unique Campaign Objectives
  Design custom segments that align with specific KPIs, ensuring targeted reach and efficacy.
• Enhance Audience Matching
  Automatically categorize URLs to ensure relevant audience engagement and improve targeting efficiency.
• Refine Audience Strategies
  Utilize insights from audience interactions to optimize ad strategies and enhance campaign effectiveness.

Purchase-Based Solutions

Past purchases are used to predict future behavior. This solution combines billions of transactional records with Predactiv’s digital signals to link online intent with offline purchases. It enables data monetization, precise audience targeting, and retailer-specific strategies across channels, through the Predactiv Data Platform in partnership with Affinity Solutions.

• Enables Targeted Audience Segmentation
  Leverage exclusive partnerships to access unique purchase data for precise audience targeting.
• Enhances Marketing Precision
  Integrate digital intent signals with purchase actions to optimize marketing strategies.
• Provides Extensive Market Reach
  Access a vast dataset of consumer spending across diverse categories, enhancing targeting capabilities.
• Delivers Accurate Consumer Insights
  Harness detailed transaction data to understand consumer behavior, improving conversion strategies.
• Improves Forecasting Accuracy
  Leverage AI to enhance predictions about consumer behavior, ensuring effective marketing initiatives.
• Empowers Tailored Marketing
  Utilize insights from consumer behavior to craft customized marketing approaches for each retailer.

Predictors

AI‑driven predictive data to forecast consumer actions and optimize marketing. It supports segmentation by intent, augments CRM analytics, identifies trends, and enables campaigns to move from planning to optimization with high accuracy.

• Enhance Campaign Effectiveness
  Utilize predictive insights to ensure campaigns are optimized for maximum impact and efficiency.
• Target High-Value Audiences
  Identify and segment potential customers based on their predicted intent to engage and convert.
• Improve Targeting Accuracy
  Utilize forward-looking data to enhance targeting strategies and refine messaging for higher engagement.
• Maximize CRM Insights
  Integrate predictive analytics into CRM systems to refine customer understanding and drive engagement.
• Stay Ahead of Market Trends
  Spot trends early to inform product development and marketing strategies effectively.

Interest & Intent Solutions

Audiences built from online behavior and offline attributes to reach exact targets. This solution includes Interest Audiences, Intent Audiences, B2B and Inferred Audiences, and Custom Audiences, with activation across major programmatic destinations.

• Create Tailored Audience Segments
  Leverage advanced AI capabilities to develop custom audience segments based on unique criteria.
• Target In-Market Consumers
  Identify and engage consumers actively intending to make purchases in specific categories.
• Access Major Destinations Effortlessly
  Seamlessly activate your audience segments across leading advertising platforms and marketplaces.
• Leverage Real-Time Behavioral Signals
  Utilize browsing data to pinpoint and reach consumers showing interest in various categories.
• Engage Business Decision Makers
  Utilize detailed job-specific data to reach key business professionals effectively.
• Engage Privacy-Compliant Segments
  Build audiences by inferring interests from location-based content engagement.

Demographics

Global demographic data combined with behavioral data to build comprehensive consumer profiles. Attributes include age, income, marital status, occupation, and home ownership, with privacy compliance and broad geographic coverage.

• Defines Key Consumer Profiles
  Utilize precise demographic characteristics to enhance audience segmentation and personalized marketing strategies.
• Upholds Ethical Standards
  Adheres to the highest standards of data privacy, ensuring ethical data practices and consumer consent.
• Ensures Comprehensive Reach
  Access GDPR-compliant demographic data across multiple markets, facilitating effective marketing in privacy-sensitive areas.
• Refines Targeting Precision
  Utilize combined data to enrich audience profiles and improve marketing effectiveness.

Real-Time Data Feeds

Real-time consumer signals feeds provide immediate data to enrich first-party datasets. Features include daily event feeds, ID-based signals, customizable attributes, and global, privacy-compliant data suitable for analytics and activation.

• Ensure Privacy Compliance
  Adhere to rigorous privacy standards in data sourcing, ensuring consumer trust and regulatory compliance in all data strategies.
• Act On Data Instantly
  Leverage real-time insights to make timely decisions, optimizing strategies based on current consumer behaviors and trends.
• Tailor Feeds For Unique Needs
  Create data feeds customized to meet specific business objectives, enhancing the relevance and effectiveness of marketing strategies.
• Strengthen Identity Graphs
  Enhance consumer insights by integrating ID-based signals, helping to create a unified customer view that drives targeted marketing efforts.
• Receive Timely Data Updates
  Access daily feeds of behavior signals to keep your datasets enriched and relevant, driving informed decision-making.
• Expand Reach Globally
  Utilize a wide range of data signals from multiple regions to ensure comprehensive coverage for analytics and targeting.