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Policygenius LLC (DBA Policygenius Services LLC in NY)

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Insurtechwww.policygenius.comTopeka, KS, United StatesUpdated

Policygenius is an independent online insurance marketplace that helps people compare, get expert advice, and buy and manage policies.

Overview

Policygenius is an independent online insurance marketplace that helps consumers compare options from top insurance carriers, get unbiased expert advice, and buy and manage policies in one integrated experience. The company’s technology platform connects with leading life, disability, and home & auto insurers to simplify the insurance journey for individuals and families. Since 2014, Policygenius has aided millions of shoppers and has facilitated hundreds of billions in coverage. In 2023, Policygenius was acquired by Zinnia, an insurance technology and digital services company. Policygenius emphasizes editorial independence and transparent guidance, with resources, calculators, and licensed agents to support informed decision-making.

Mission statement

Policygenius transforms the insurance journey for consumers by providing a one-stop platform to compare options from top carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio.

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What we offer

Insurance Solutions

Get customized insurance quotes and expert guidance to protect your financial future.

policygenius.com →

Who do we serve

Individuals And Families Seeking Insurance Comparison

North American consumers seeking easy comparison and guidance to policy selection.

InsuranceFinancial Services

Geography: North America

How we help: An independent online marketplace helps consumers compare quotes, access unbiased guidance, and manage insurance across life, home, auto, and disability.

First-Time Insurance Buyers

Young adults starting to buy life, auto, or disability coverage.

InsuranceFinancial Services

Geography: North America

How we help: An independent online marketplace helps consumers compare quotes, access unbiased guidance, and manage insurance across life, home, auto, and disability.

Bundling And Convenience Seekers

North American consumers seeking bundled insurance options for discounts and convenience.

InsuranceFinancial Services

Geography: North America

How we help: An independent online marketplace that makes bundling simple, compares discounts across carriers, and connects buyers with unbiased guidance to manage their coverage.

Market segments

Market size by segment

Growth potential (CAGR)

Online insurance marketplace

73 Billion USD9% CAGR

Platforms that aggregate carrier offerings and enable consumers to compare, purchase, and manage personal insurance policies online.

Products: Insurance Solutions

Insurance comparison and quoting

6 Billion USD10% CAGR

Capabilities that provide multi-carrier quote aggregation, side-by-side comparison, and price transparency for life, auto, homeowners, and disability products.

Products: Insurance Solutions

Agent-assisted brokerage and policy management

180 Billion USD9.5% CAGR

Services that combine licensed agent advice with digital workflows to support personalized recommendations, policy purchase, and ongoing policy servicing.

Products: Insurance Solutions

Risk and insurance planning

300 Billion USD8% CAGR

Risk assessment and insurance advisory covering long-term care, life and property insurance, fiduciary guidance, and contingency planning integrated with financial plans.

Products: Insurance Solutions

More information about our offering

Insurance Solutions

Policygenius is an online marketplace offering a variety of insurance products, including life, homeowners, auto, and disability insurance. Users can compare quotes from multiple carriers, receive unbiased guidance from licensed agents, and buy policies through a single integrated experience. The platform highlights the importance of finding the right coverage tailored to individual needs, featuring various tools like calculators and educational resources for informed decision-making.

  • Get Free Quotes
    Access a variety of free insurance quotes from top providers to find the best fit for you.
  • Speak To Experts
    Connect with experienced agents for personalized advice throughout your insurance journey.
  • Estimate Coverage Needs Easily
    Access calculators to determine the optimal amount of coverage based on personal information.
  • Compare Quotes Easily
    Quickly view and compare insurance options from different providers to ensure you choose the best policy.
  • Customize Your Policy
    Enhance base coverage with additional protections or bundles for unique needs.
  • Learn About Your Options
    Utilize resources to make informed choices regarding your insurance needs.

Sources

Methodology and sourcing behind the figures and links shown above.

Online insurance marketplace

Primary sources report the overall online insurance market at ~$292B (2024) with ~8.4% CAGR. The online insurance marketplace (aggregator/distributor platforms) is a subset of that market. I estimated the marketplace as roughly 20–30% of the total online insurance market (midpoint ~25% → ~$73B) because aggregators/online distribution are a major channel in digital insurance adoption. For growth, I used the reported ~8.4–8.5% CAGR for online insurance as a baseline and adjusted slightly upward (to ~9.0% CAGR) to reflect faster digital-channel adoption and tailwinds from embedded/usage-based digital distribution noted in the sources.

Insurance comparison and quoting

Selected figures emphasize the narrow ‘comparison & quoting’ platform market (reports show ~USD 5.7–6.2B in 2024–2025) while aggregator/platform definitions vary (some sources report much larger aggregator/platform markets). Reported CAGRs for comparison/aggregator platforms range ~7.8%–12.4%; broader insurance platform forecasts show ~12% CAGR. I used the 5.7–6.2B range and mid‑point CAGR (~10%) as a representative estimate for multi‑carrier comparison and quoting capabilities, acknowledging scope differences across sources.

Agent-assisted brokerage and policy management

Multiple industry reports show the broader insurance brokerage/brokers & agents markets ranging from roughly $125B–$590B (2024–2025) and broker tools/platform markets near $299B. Agent-assisted brokerage & policy management is a subsegment (human advisory + digital workflows); using the reported market ranges and treating this segment as a meaningful subset of overall brokerage and broker-tools activity, a conservative mid-point estimate of about $180B (2025) is used. Growth potential is aligned with reported brokerage/tool CAGRs clustered around 9–10.5%, so a 9.5% CAGR reflects the consensus trajectory for digitized, advisory-led brokerage services.

Risk and insurance planning

Anchored to reported global life-insurance and overall insurance market sizes (~USD 8.25 trillion and ~USD 8.05 trillion in 2025), I estimate the "risk and insurance planning" advisory segment as a modest share of total premiums/insurance assets (~3–4% of the insurance market), yielding ~USD 300 billion. Growth potential is projected to track life/insurance market expansion and demand for integrated planning, digital distribution and ageing-population-driven long-term-care advice; therefore a mid-point CAGR of ~8% is used (below higher headline premium growth forecasts but consistent with advisory/service uptake trends).

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