Plastic Smart Cities Unclaimed
A WWF-led global initiative helping cities prevent plastic leakage through circular waste systems and knowledge sharing
Plastic Smart Cities is an international initiative led by WWF – World Wide Fund For Nature that helps cities, coastal areas, and tourism hubs reduce plastic waste by building circular waste systems. The program supports co-creation of solutions to prevent plastic leakage into nature through a mix of behavioural change, policy enabling frameworks, and practical implementation in collection, recovery and recycling. Since its launch in 2018, PSC has piloted solutions, developed knowledge resources, and connected cities with partners to accelerate action. It emphasizes an inclusive approach that engages residents, governments, businesses, and other stakeholders to design and implement local interventions. PSC operates across regions including Africa, Asia, Europe and the Americas, and offers guides, case studies, and tools such as baseline assessments, city action plans, and monitoring guidance to help cities measure progress and scale effective practices. The initiative seeks to reduce plastic leakage by creating more circular materials flows, improved data, and diversified market linkages for recycled outputs, ultimately contributing to healthier environments and sustainable urban development.
Driving and sharing circular solutions to reduce plastic waste
What we offer
Plastic Smart Guides For Cities
Empowers cities to reduce plastic pollution through structured guidance and action plans.
plasticsmartcities.org/plastic-smart-cities-guide/mGreen Mobile Application
Connects households to recyclables collectors while rewarding sustainable practices.
plasticsmartcities.org/digitalising-recyclable-waste-management-through-mobile-application-in-hue-city/WasteAware Benchmark Indicators (WABI)
Enables cities to compare waste management performance and make data-driven decisions.
plasticsmartcities.org/wasteaware-benchmark-indicators/Waste Bank Initiative
Empowers communities to generate income by integrating waste banking practices and enhancing recycling efforts.
plasticsmartcities.org/community-generates-funds-from-selling-recyclables-through-a-waste-bank-initiative-2/Towards Circular Systems: Lessons Learned Plastic Smart Cities
Provides valuable insights and case studies for effective plastic waste management strategies.
plasticsmartcities.org/towards-circular-systems-lessons-learned-plastic-smart-cities-2/Market segments
Municipal circular waste planning
Capabilities that help city governments develop baseline assessments, city action plans, policy frameworks and implementation roadmaps to reduce plastic leakage and transition to circular materials flows.
Municipal waste performance benchmarking
Standardized monitoring and benchmarking capabilities that enable cross-city comparison, data-driven decision making and tracking of progress against baselines and targets.
Household recyclable collection and incentives
Last-mile collection and engagement systems that connect households with collectors, enable scheduled pickups or drop-offs, and use reward or loyalty mechanisms to increase source separation and collection volumes.
Community waste collection and livelihood generation
Community-focused collection, segregation and awareness programs that provide segregation infrastructure, create income streams from recyclables and build municipal and stakeholder partnerships for local circular economy activities.
More information about our offering
Plastic Smart Guides For Cities
Plastic Smart Guides For Cities is a bundle of city-focused guidance from the Plastic Smart Cities program. The guides present a five-step framework to reduce plastic leakage: Declaration of Intent, Baseline Assessment, City Action Plan, Implementation, and Monitoring and Evaluation. They help municipal authorities plan, implement, and monitor plastic waste reduction and circular economy initiatives.
- Commits To No Plastics In NatureFormal agreement by city authorities to actively pursue reducing plastic waste and its environmental impact.
- Defines Targeted Actions For Plastic ReductionFacilitates strategic planning with clear goals and actions across various stakeholders, enhancing focus on reducing plastic waste.
- Informs Planning And Progress MeasurementHelps cities understand existing plastic waste levels and guides future initiatives, ensuring targeted actions are taken.
- Helps Cities Track Their ProgressEnsures accountability by measuring the effectiveness of initiatives and adjusting strategies based on data-driven insights.
- Facilitates Practical Action ImplementationProvides actionable steps for cities to engage community stakeholders through policy frameworks, ensuring effective local interventions.
mGreen Mobile Application
The mGreen mobile application is a technology-enabled system that connects households to waste collectors for recyclable waste collection in Hue City. Users can schedule home collections or bring sorted waste to exchange points. The app offers rewards based on weight and serves as a linked digital loyalty card across a wide network of partner stores and brands.
- Facilitates Direct Coordination With CollectorsBy bridging the gap between residents and collectors, the app enhances efficiency in waste management.
- Earn And Redeem Reward PointsUsers accumulate points through waste collection that can be used for shopping or service payments.
- Incentivizes Recycling Through RewardsBy transforming recycling into a rewarding experience, the app promotes better waste habits.
- Schedule Convenient Waste ManagementUsers decide the best method for their recycling needs, improving overall participation.
- Engaged Thousands Of HouseholdsIncreased participation in waste management solidifies the app's impact on recycling efforts.
WasteAware Benchmark Indicators (WABI)
The WasteAware Benchmark Indicators provide a standardized tool to assess and compare municipal solid waste management performance across cities globally. It supports data-driven decision-making, benchmarking, and monitoring progress, with particular value in low- and middle-income settings.
- Identify Gaps And Best PracticesBy comparing waste management performance, cities can learn from each other and adopt successful strategies.
- Ensure Consistent AnalysisStandardized metrics enable meaningful comparisons and assessments of waste management effectiveness.
- Enhance Planning And Resource AllocationUtilizes robust data to guide cities in making informed choices about waste management resources.
- Facilitate Global ComplianceA flexible approach that can adapt to diverse city contexts and needs.
Waste Bank Initiative
WWF-Thailand's program that develops a community waste collection and segregation system, provides segregation bins, builds community awareness and monitoring, and enables revenue generation for the community through selling recyclables.
- Generates RevenueProvides financial benefits to the community by selling sorted recyclables, incentivizing waste segregation.
- Facilitates Effective Waste ManagementAn organized approach to collecting and sorting waste, ensuring higher recycling rates and community participation.
- Enhances Community EngagementRegular outreach and education initiatives to increase community involvement in recycling and waste management.
- Improves Waste CaptureEnsures regular collection of waste, reducing illegal dumping and enhancing public health.
- Encourages Proper Waste SortingFacilitates effective recycling by providing clear bins for different material types, promoting community engagement.
- Strengthens Local GovernanceWorks alongside municipal authorities to ensure compliance and support for sustainable waste practices.
Towards Circular Systems: Lessons Learned Plastic Smart Cities
A comprehensive report capturing PSC pilot interventions across East and Southeast Asia, outlining solutions, challenges, and scalability considerations to inform future program design, investment, and replication. The resource is designed as a living document expanding with new case studies over time.
- Showcases Diverse SolutionsProvides real-world examples that highlight various strategies employed in different contexts, helping to learn from existing practices and adapt them.
- Guides Future ImplementationsOffers crucial insights on the successes and failures of past initiatives, enabling organizations to make informed decisions moving forward.
- Continuously UpdatedEnsures relevance and applicability by incorporating new findings and case studies as they become available, keeping practitioners informed.
- Informs Strategic PlanningEquips stakeholders with the knowledge needed to enhance their strategies effectively to combat plastic pollution.
- Facilitates Resource SharingAllows easy access to key documents and reports that practitioners can use for reference or further research.