Perceptric Unclaimed
Edinburgh, Scotland, United Kingdom
B2B SEO and content marketing agency delivering BOFU-focused growth for technical brands.
Perceptric is a B2B organic growth agency focused on BOFU-driven SEO and content marketing for technical brands. They help startups and mid-size organizations grow qualified pipeline and revenue by delivering high-quality, buyer-intent content, comprehensive SEO strategies, and editorial workflows that align with business goals. Core capabilities include SEO-led growth, BOFU content strategy and production, content marketing, and analytics-driven performance management. The company serves a range of B2B sectors, including SaaS, fintech, healthcare, and other tech-enabled industries, and emphasizes delivering measurable outcomes through a disciplined, collaborative process that integrates with client teams to drive sustainable growth without over-reliance on vanity metrics.
Our mission is to help B2B brands grow qualified pipeline and revenue by delivering BOFU-focused SEO and content marketing that aligns with buyer intent and enterprise goals.
What we offer
SEO Strategic Consulting
Achieve measurable SEO results with a comprehensive six-month execution plan and tailored strategies.
perceptric.com/pricing/LinkedIn Growth Partner
Boost your brand authority and pipeline with tailored LinkedIn content strategies.
perceptric.com/pricing/GEO (Generative Engine Optimization)
GEO enhances AI search visibility for brands through targeted content strategies and optimization.
perceptric.com/ai-info/Content Production
Transform your content strategy with high-quality, conversion-driven production that aligns with business goals.
perceptric.com/ai-info/Organic Growth Program Reporting & Management
Maximize your marketing effectiveness through integrated performance tracking and strategic alignment.
perceptric.com/ai-info/Market segments
Search engine optimization consulting
Technical and strategic SEO services including site audits, technical fixes, content strategy, internal linking, link-building roadmaps, and execution plans to increase organic visibility and conversion.
Bottom-of-funnel content marketing
Creation and optimization of buyer-intent content (money pages, BOFU articles, long-form content) and editorial workflows designed to drive qualified pipeline and conversions.
LLM visibility optimization
Optimization and outreach to influence generative AI and large language model outputs, including prompt targeting, owned-media optimization, earned media, and brand-mention campaigns to improve visibility in AI-driven search.
LinkedIn demand generation
Profile-level content, outbound campaigns, and engagement strategies on LinkedIn to scale brand presence, generate leads, and support founder-led outreach with performance reporting.
More information about our offering
SEO Strategic Consulting
SEO strategic consulting offers a clear, action-oriented SEO roadmap. Delivered as a one-time project, it includes a technical website audit, content audit and optimization plan, competitor gap analysis, a 50+ topic content strategy, topic cluster mapping, an internal linking plan, a link-building roadmap, AI search visibility recommendations, personalized quick-win actions, and a detailed six-month execution plan.
- Drive Consistent SEO ProgressReceive a structured SEO roadmap that guides your team through actionable tactics over the next six months.
- Create Buyer-Focused ContentDevelop a content strategy that ensures every piece resonates with your target audience's needs and search intent.
- Drive ConversionsCreate targeted content that appeals to ready-to-buy customers, enhancing conversion opportunities.
- Optimize for AI SearchesImplement strategies that enhance your brand's visibility in conversational AI platforms like ChatGPT, ensuring you meet users at the point of inquiry.
- Strengthen Domain AuthorityEstablish a proactive link-building strategy to enhance site credibility and organic visibility.
- Enhance Search VisibilityLeverage AI techniques to ensure your content ranks effectively in traditional and AI-powered searches.
- Establish Long-term StrategyCreate a roadmap for sustained content efforts that align with your business goals.
- Identify Strategic OpportunitiesUnderstand where your competitors excel and uncover opportunities for your brand to capture market share.
- Identify and Resolve Technical IssuesConduct a thorough examination of your website to ensure optimal performance and compliance with SEO standards.
- Establish Thematic AuthorityStructure your content around key topics to enhance relevance and authority in your niche.
- Increase EngagementUtilize interactive elements to make content more appealing and informative for users.
- Measure ImpactReceive detailed insights that connect your SEO efforts to overall business performance.
- Enhance Current ContentRefine your existing materials to better align with SEO best practices and improve engagement and rankings.
- Achieve Fast ResultsReceive specific, quick actions that can lead to immediate improvements in your site’s search performance.
- Track Progress EasilyStay informed with regular visual updates that highlight the performance of your SEO initiatives.
- Optimize Site StructureGet insights on how to enhance your site layout for better SEO performance.
- Boost Site Navigation and SEOImprove user experience and search engine indexing through a strategic approach to internal linking.
LinkedIn Growth Partner
A done-for-you LinkedIn content and growth service designed to scale brand presence and pipeline. Packages cover 1 profile with daily posts, 2–10 profiles for teams, and enterprise with custom engagement, all paired with monthly performance reporting and founder-level collaboration.
- Engage Directly With FoundersBenefit from founder-led insights and strategies, ensuring content resonates with your audience.
- Receive Custom Content RegularlyGet tailored content optimized for your audience, published consistently to enhance visibility.
- Choose Your Preferred PackageSelect a tailored package that suits your business needs, whether for individuals or larger teams.
- Track Engagement Metrics RegularlyReceive comprehensive insights on your content's performance, allowing for data-driven adjustments.
- Generate Warm ConversationsTransform cold leads into warm prospects through strategic LinkedIn outreach.
GEO (Generative Engine Optimization)
GEO optimizes content for AI-powered search by identifying target prompts, optimizing owned media for LLM visibility, running earned media campaigns, and performing brand mention outreach to influence AI outputs.
- Enhances Search Result RelevanceBy understanding and leveraging effective prompts, brands can better align their content with user queries in AI contexts.
- Improves Content DiscoveryThis ensures that your content appears prominently when users ask AI platforms for recommendations.
- Influences AI RecommendationsBy executing strategic outreach campaigns, this feature increases the odds of brand visibility within AI-generated content.
- Secures Third-party CoverageThrough targeted efforts, this feature enhances your brand's exposure and credibility in AI environments.
Content Production
Content Production delivers long-form content, money pages, and thought leadership, supported by editorial workflows that cover briefs, writing, editing, and SEO optimization to drive qualified traffic and conversions.
- Increase Conversion RatesOur high-converting pages strategically present your offerings, driving more leads and sales through compelling narratives and calls-to-action.
- Streamline Your Content ProcessOur structured editorial workflows ensure that every piece of content is crafted efficiently, maximizing quality and relevance while minimizing time to publication.
- Generate In-Depth InsightsWe focus on delivering comprehensive content that addresses complex topics, enhances brand credibility, and attracts targeted audiences.
- Position Your Brand as an AuthorityBy creating insightful thought leadership pieces, we help you engage with your audience and establish your brand as a trusted industry leader.
- Measure Impact on Business MetricsWe analyze the performance of each content piece to ensure it meets your business goals, providing actionable insights for improvement.
- Achieve Results FasterOur efficient workflows and dedicated teams allow us to deliver high-quality content within tight deadlines, keeping your marketing on track.
- Enhance AI Search DiscoverabilityOur optimization techniques ensure your content is discoverable by leading AI models, increasing your brand's presence in emerging search paradigms.
Organic Growth Program Reporting & Management
Ongoing performance tracking, reporting, and prioritization with collaboration to align with in-house teams, plus quarterly strategy refreshes and roadmap updates.
- Enhances Strategic AlignmentFosters integration between client and agency, ensuring all efforts are aligned with business objectives.
- Provides Insights for ImprovementDelivers actionable insights through regular performance metrics, keeping the campaign on track.
- Ensures AdaptabilityMaintains relevance by adapting strategies based on market changes and ongoing performance data.
- Linking Content to OutcomesConnects content performance directly to measurable business results, enhancing ROI understanding.