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Perceptric Unclaimed

B2B Marketing

perceptric.com

Edinburgh, Scotland, United Kingdom

B2B SEO and content marketing agency delivering BOFU-focused growth for technical brands.

Perceptric is a B2B organic growth agency focused on BOFU-driven SEO and content marketing for technical brands. They help startups and mid-size organizations grow qualified pipeline and revenue by delivering high-quality, buyer-intent content, comprehensive SEO strategies, and editorial workflows that align with business goals. Core capabilities include SEO-led growth, BOFU content strategy and production, content marketing, and analytics-driven performance management. The company serves a range of B2B sectors, including SaaS, fintech, healthcare, and other tech-enabled industries, and emphasizes delivering measurable outcomes through a disciplined, collaborative process that integrates with client teams to drive sustainable growth without over-reliance on vanity metrics.

Our mission is to help B2B brands grow qualified pipeline and revenue by delivering BOFU-focused SEO and content marketing that aligns with buyer intent and enterprise goals.

What we offer

SEO Strategic Consulting

Service

Achieve measurable SEO results with a comprehensive six-month execution plan and tailored strategies.

perceptric.com/pricing/

LinkedIn Growth Partner

Service

Boost your brand authority and pipeline with tailored LinkedIn content strategies.

perceptric.com/pricing/

GEO (Generative Engine Optimization)

Service

GEO enhances AI search visibility for brands through targeted content strategies and optimization.

perceptric.com/ai-info/

Content Production

Service

Transform your content strategy with high-quality, conversion-driven production that aligns with business goals.

perceptric.com/ai-info/

Organic Growth Program Reporting & Management

Service

Maximize your marketing effectiveness through integrated performance tracking and strategic alignment.

perceptric.com/ai-info/

Market segments

Search engine optimization consulting

Technical and strategic SEO services including site audits, technical fixes, content strategy, internal linking, link-building roadmaps, and execution plans to increase organic visibility and conversion.

Bottom-of-funnel content marketing

Creation and optimization of buyer-intent content (money pages, BOFU articles, long-form content) and editorial workflows designed to drive qualified pipeline and conversions.

LLM visibility optimization

Optimization and outreach to influence generative AI and large language model outputs, including prompt targeting, owned-media optimization, earned media, and brand-mention campaigns to improve visibility in AI-driven search.

LinkedIn demand generation

Profile-level content, outbound campaigns, and engagement strategies on LinkedIn to scale brand presence, generate leads, and support founder-led outreach with performance reporting.

More information about our offering

SEO Strategic Consulting

SEO strategic consulting offers a clear, action-oriented SEO roadmap. Delivered as a one-time project, it includes a technical website audit, content audit and optimization plan, competitor gap analysis, a 50+ topic content strategy, topic cluster mapping, an internal linking plan, a link-building roadmap, AI search visibility recommendations, personalized quick-win actions, and a detailed six-month execution plan.

  • Drive Consistent SEO Progress
    Receive a structured SEO roadmap that guides your team through actionable tactics over the next six months.
  • Create Buyer-Focused Content
    Develop a content strategy that ensures every piece resonates with your target audience's needs and search intent.
  • Drive Conversions
    Create targeted content that appeals to ready-to-buy customers, enhancing conversion opportunities.
  • Optimize for AI Searches
    Implement strategies that enhance your brand's visibility in conversational AI platforms like ChatGPT, ensuring you meet users at the point of inquiry.
  • Strengthen Domain Authority
    Establish a proactive link-building strategy to enhance site credibility and organic visibility.
  • Enhance Search Visibility
    Leverage AI techniques to ensure your content ranks effectively in traditional and AI-powered searches.
  • Establish Long-term Strategy
    Create a roadmap for sustained content efforts that align with your business goals.
  • Identify Strategic Opportunities
    Understand where your competitors excel and uncover opportunities for your brand to capture market share.
  • Identify and Resolve Technical Issues
    Conduct a thorough examination of your website to ensure optimal performance and compliance with SEO standards.
  • Establish Thematic Authority
    Structure your content around key topics to enhance relevance and authority in your niche.
  • Increase Engagement
    Utilize interactive elements to make content more appealing and informative for users.
  • Measure Impact
    Receive detailed insights that connect your SEO efforts to overall business performance.
  • Enhance Current Content
    Refine your existing materials to better align with SEO best practices and improve engagement and rankings.
  • Achieve Fast Results
    Receive specific, quick actions that can lead to immediate improvements in your site’s search performance.
  • Track Progress Easily
    Stay informed with regular visual updates that highlight the performance of your SEO initiatives.
  • Optimize Site Structure
    Get insights on how to enhance your site layout for better SEO performance.
  • Boost Site Navigation and SEO
    Improve user experience and search engine indexing through a strategic approach to internal linking.

LinkedIn Growth Partner

A done-for-you LinkedIn content and growth service designed to scale brand presence and pipeline. Packages cover 1 profile with daily posts, 2–10 profiles for teams, and enterprise with custom engagement, all paired with monthly performance reporting and founder-level collaboration.

  • Engage Directly With Founders
    Benefit from founder-led insights and strategies, ensuring content resonates with your audience.
  • Receive Custom Content Regularly
    Get tailored content optimized for your audience, published consistently to enhance visibility.
  • Choose Your Preferred Package
    Select a tailored package that suits your business needs, whether for individuals or larger teams.
  • Track Engagement Metrics Regularly
    Receive comprehensive insights on your content's performance, allowing for data-driven adjustments.
  • Generate Warm Conversations
    Transform cold leads into warm prospects through strategic LinkedIn outreach.

GEO (Generative Engine Optimization)

GEO optimizes content for AI-powered search by identifying target prompts, optimizing owned media for LLM visibility, running earned media campaigns, and performing brand mention outreach to influence AI outputs.

  • Enhances Search Result Relevance
    By understanding and leveraging effective prompts, brands can better align their content with user queries in AI contexts.
  • Improves Content Discovery
    This ensures that your content appears prominently when users ask AI platforms for recommendations.
  • Influences AI Recommendations
    By executing strategic outreach campaigns, this feature increases the odds of brand visibility within AI-generated content.
  • Secures Third-party Coverage
    Through targeted efforts, this feature enhances your brand's exposure and credibility in AI environments.

Content Production

Content Production delivers long-form content, money pages, and thought leadership, supported by editorial workflows that cover briefs, writing, editing, and SEO optimization to drive qualified traffic and conversions.

  • Increase Conversion Rates
    Our high-converting pages strategically present your offerings, driving more leads and sales through compelling narratives and calls-to-action.
  • Streamline Your Content Process
    Our structured editorial workflows ensure that every piece of content is crafted efficiently, maximizing quality and relevance while minimizing time to publication.
  • Generate In-Depth Insights
    We focus on delivering comprehensive content that addresses complex topics, enhances brand credibility, and attracts targeted audiences.
  • Position Your Brand as an Authority
    By creating insightful thought leadership pieces, we help you engage with your audience and establish your brand as a trusted industry leader.
  • Measure Impact on Business Metrics
    We analyze the performance of each content piece to ensure it meets your business goals, providing actionable insights for improvement.
  • Achieve Results Faster
    Our efficient workflows and dedicated teams allow us to deliver high-quality content within tight deadlines, keeping your marketing on track.
  • Enhance AI Search Discoverability
    Our optimization techniques ensure your content is discoverable by leading AI models, increasing your brand's presence in emerging search paradigms.

Organic Growth Program Reporting & Management

Ongoing performance tracking, reporting, and prioritization with collaboration to align with in-house teams, plus quarterly strategy refreshes and roadmap updates.

  • Enhances Strategic Alignment
    Fosters integration between client and agency, ensuring all efforts are aligned with business objectives.
  • Provides Insights for Improvement
    Delivers actionable insights through regular performance metrics, keeping the campaign on track.
  • Ensures Adaptability
    Maintains relevance by adapting strategies based on market changes and ongoing performance data.
  • Linking Content to Outcomes
    Connects content performance directly to measurable business results, enhancing ROI understanding.

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