Pentagram Unclaimed

Transform your brand with a cohesive identity and strategy that drives engagement and coherence.

Crafting distinctive packaging solutions that enhance brand identity and sustainability.

Deliver impactful digital experiences that engage users through cohesive design and storytelling.

Custom exhibition and signage design that enhances visitor experience through integrated identity and navigation.

Establishes a consistent brand voice and impactful typography to enhance communications.

Delivers unique and impactful brand names through strategic naming and linguistic insights.

Capabilities that define brand positioning, identity frameworks, messaging architecture, and scalable guidelines to ensure consistent cross-channel brand expression.

Design of websites, apps, and interactive interfaces that translate complex data into clear visual storytelling and cohesive digital brand language.

Design of exhibitions, wayfinding, signage, and immersive installations that shape visitor flow, spatial identity, and onsite engagement.

End-to-end packaging design including container structure, materials and finishes, and scalable packaging systems that align with brand narratives and user experience.

Creation of brand and product names, custom typefaces, and verbal identity systems including tone of voice, messaging frameworks, and nomenclature architecture.

Brand Identity and Strategy

Pentagram provides comprehensive brand identity and strategy services, developing cohesive identity frameworks, visual languages, and positioning strategies for clients across various sectors. Deliverables include logos, color systems, messaging architecture, and comprehensive guidelines aimed at ensuring consistent branding and effective communication across all touchpoints.

• Create Cohesive Identity
  Establish a distinctive brand identity that resonates with your audience and distinguishes you from competitors.
• Establish Clear Positioning
  Define your brand's unique space in the market, providing clarity and direction for all creative initiatives.
• Ensure Brand Consistency
  Provide comprehensive guidelines to maintain brand integrity across all platforms and media.
• Craft Compelling Messages
  Create a storytelling framework and key messages tailored for your audience, enhancing the emotional and rational appeal of your brand.
• Understand Your Audience
  Analyze and segment target audiences, allowing for tailored messaging that effectively resonates with diverse groups.
• Guide Creative Work
  Oversee creative developments ensuring alignment with the defined brand strategy for cohesive execution.

Packaging Design

Packaging design services integrate brand identity into product packaging, including container design, materials, finishes, and scalable packaging systems for consistency across product lines.

• Design Unique Containers
  Ensure your product stands out with custom designs that reflect your brand's identity and ethos.
• Choose Sustainable Materials
  Utilize eco-friendly materials and finishes that resonate with environmentally conscious consumers.
• Embed Brand Story
  Transform packaging into a storytelling medium that engages customers and enhances brand recall.
• Optimize User Engagement
  Ensure that packaging design promotes ease of use, making it attractive and functional for consumers.

Digital Experiences

Design of digital experiences including websites, apps, and data-driven interfaces, with cohesive brand language across platforms.

• Ensure Consistency Across Platforms
  By maintaining a unified design language, users receive a seamless and engaging experience, making navigation intuitive and reinforcing brand recognition.
• Crafts User-Centric Interfaces
  Designed for optimal usability and engagement, our digital experiences prioritize the user's journey, ensuring easy access to information and actions.
• Transforms Data Into Insights
  Data visualization simplifies intricate data sets into comprehensible graphics, enabling users to grasp patterns and trends effectively.
• Engages Users Actively
  By fostering user interaction, these installations create memorable experiences that enhance learning and engagement through participation.

Exhibition and Signage Design

Exhibition design including brand identity, tone, signage, and environmental graphics for cultural venues, ensuring cohesive visitor navigation and engagement.

• Enhance Visitor Navigation
  Effective display and wayfinding systems ensure that visitors can effortlessly navigate through exhibitions, improving their overall experience.
• Improve Environmental Integration
  Signage and graphics are seamlessly integrated into the exhibition environment, enhancing artistic expression and visitor understanding.
• Create Distinct Exhibition Branding
  Crafting a unique and recognizable brand identity for exhibitions that resonates with the audience, enhancing engagement.
• Engage Through Data Visualization
  Innovative designs featuring data murals provide immersive storytelling experiences, showcasing environmental and societal changes.

Typography and Verbal Identity

Typeface design and verbal identity development include tone of voice, messaging frameworks, and typography systems aligned with brand identity, supporting cohesive communication across platforms.

• Establishes Clear Communication
  Ensures that all brand communications maintain a unified tone and language, fostering clarity and recognition across various platforms.
• Enhances Consistency Across Platforms
  Facilitates a coherent brand message by aligning different communication channels, ensuring a unified presentation of the brand's identity.
• Creates Unique Typefaces
  Delivers bespoke typefaces tailored to brand personality and communication needs.
• Integrates Typography Seamlessly
  Ensures typography complements overall brand aesthetics for consistency.

Naming

Brand naming and naming architecture aligned with positioning, including linguistic testing for memorability and market fit.

• Establish Unique Brand Identities
  Through innovative naming practices, this service ensures each brand resonates with its target audience and stands out in the marketplace.
• Ensure Name Effectiveness
  By evaluating names through linguistic testing, this feature ensures they are not only memorable but also appropriate for market audiences.
• Create Coherent Brand Systems
  This framework integrates new names within a brand's overall naming strategy, making brand identities cohesive and recognizable.