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LiveRamp

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Global partner ecosystem that unlocks value for customers by connecting data, platforms, and services.

Overview

LiveRamp operates a global partner ecosystem that collaborates with technology platforms, providers of data, media companies, and services partners to unlock value for customers and generate new, actionable insights.

Mission statement

To empower customers by enabling trusted data collaboration and seamless partner integrations to unlock insights and drive business results.

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What we offer

LiveRamp Platform

Unlocks actionable insights through integrated data solutions for enhanced customer engagement.

liveramp.com →

ATS Cookie-less Solution

Enhances publisher monetization strategies while ensuring privacy compliance.

Safe Haven

Enhances data collaboration while ensuring privacy and security.

More information about our offering

LiveRamp Platform

LiveRamp's Platform integrates diverse data sources and solutions, enabling businesses to harness data for identity resolution, audience engagement, and measurement across various channels.

  • Enables Unified Customer View
    Identity resolution helps brands understand and engage their audience better by linking data from different interactions into a single customer profile.
  • Streamlines Data Management
    Aligns disparate data sources to enable more effective marketing strategies and insights.
  • Enhances Campaign Measurement
    Offers detailed metrics and analytics, allowing brands to optimize their advertising efforts based on performance data.
  • Drives Targeted Campaigns
    Leverages audience data to create personalized interactions, enhancing customer experience and engagement.

ATS Cookie-less Solution

Cookie-less solution enabling publishers to deploy on inventory to achieve higher CPMs while maintaining privacy compliance.

  • Maintain User Privacy
    By prioritizing compliance, publishers can safeguard user data while still achieving effective advertising results.
  • Deploy Solutions Easily
    Publishers can quickly adapt to modern advertising standards with minimal disruption to their current operations.
  • Maximize Revenue Potential
    By leveraging advanced data models, publishers can yield better revenue outcomes even in a privacy-focused environment.

Safe Haven

A data collaboration platform that provides secure consumer data analysis and data collaboration.

  • Facilitates Secure Data Sharing
    Enables multiple stakeholders to collaborate securely, driving shared insights across diverse ecosystems.
  • Ensures Privacy Protection
    Uses advanced security measures to analyze consumer data without compromising personal privacy.
  • Provides Actionable Insights
    Delivers insights that organizations can use to enhance their marketing strategies and operational efficiency.
  • Connects to Global Partners
    Enables connections with multiple data sources and platforms, enriching data collaboration opportunities.

Sources

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