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OtterlyAI GmbH

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Marketing TechnologySoftwareotterly.aiPersenbeug, AustriaUpdated

OtterlyAI helps marketing teams and agencies measure and improve brand visibility in AI-driven search.

Overview

OtterlyAI helps brands, agencies, and marketing teams understand and improve their visibility in AI-driven search. It combines marketing and technology expertise with research, monitoring, analytics, content audits, and optimization guidance to help organizations assess how their brand and website appear in AI-generated answers and identify ways to improve their presence.

Mission statement

Help brands and agencies win on AI Search by making their visibility measurable and actionable.

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What we offer

OtterlyAI

Helps teams understand and improve brand visibility and website citations across AI search engines.

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Market segments

Market size by segment

Growth potential (CAGR)

Generative engine optimization

1.0893 Billion USD40.6% CAGR

Auditing and improving company discoverability in AI-generated answers through citation tracking, competitor comparisons, technical recommendations and AI-readable profiles.

Products: OtterlyAI

Competitive intelligence for AI-driven discovery

0.06 Billion USD25% CAGR

Monitoring competitor movement and share-of-voice across AI models to surface competitive shifts in AI-generated answers and inform reactive strategies.

Products: OtterlyAI

AI Brand Visibility Monitoring

0.15 Billion USD38.5% CAGR

Capabilities that monitor how brands are described and cited by AI answer engines, track which models reference a brand, surface narrative drift and risky claims, and provide time-based dashboards and alerts for brand governance.

Products: OtterlyAI

More information about our offering

OtterlyAI

OtterlyAI is a content intelligence platform for AI search that helps marketing teams, SEO professionals, and agencies research audience prompts, monitor brand visibility and website citations, and optimize content for AI-generated answers. It tracks performance across major AI search experiences, including ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude. The platform provides analytics, competitive benchmarking, content and crawlability audits, prioritized GEO recommendations, reports, and integrations to help teams understand how they appear in AI answers and identify opportunities to improve.

  • Measure Brand Visibility Across AI Search
    Track when and how prominently your brand appears in AI answers, and follow visibility changes across prompts, engines, and markets.
  • Monitor Visibility Across AI Search Engines
    See where your brand and website appear—or are absent—across supported AI search experiences in one platform.
  • Discover Relevant AI Search Prompts
    Find the questions and intents audiences use with AI search engines, then identify prompts to monitor or optimize for.
  • Compare Your AI Visibility With Competitors
    Use consistent prompts and metrics to see where competitors lead, which sources are cited for them, and where your visibility gaps lie.
  • Find Content Improvements For AI Citations
    Identify page-level issues that may limit AI readiness or citation potential, and get specific guidance on what to improve.
  • Prioritize Actions To Improve AI Visibility
    Turn visibility data and competitor citation gaps into ranked, actionable steps for improving content and off-page presence.
  • Track Cited Pages And Domains
    Find which pages and domains AI engines reference, how often they are cited, and how citation positions change.
  • Identify AI Agents Visiting Your Site
    Distinguish machine fetches from AI-referred human visits, identify agents by name, and see which pages they access over time.
  • Understand How AI Describes Your Brand
    See the attributes and objections in AI-generated descriptions, compare brand perception with competitors, and trace claims to cited sources.
  • Verify AI Crawlers Can Access Your Pages
    Test crawler access and page responses to identify technical barriers that could prevent AI systems from reading website content.
  • Share And Analyze AI Search Reports
    Give stakeholders visibility into brand performance and export prompt and citation data for custom reporting or additional analysis.
  • Connect AI Search Data To Your Workflows
    Use the connector, API, or MCP server to report on OtterlyAI data in dashboards, existing tools, and AI-assisted workflows.
  • Explore Queries Behind Each Prompt
    Reveal the related searches an AI engine may generate from a prompt to understand the broader questions your content can address.
  • Assess Brand Sentiment In AI Answers
    Understand how AI answers characterize your brand and compare the tone of your mentions with competitors'.
  • Track AI Visibility Across Markets
    Compare brand performance by country and language rather than relying on a single global view.
  • Manage Multiple Brands And Clients
    Keep each brand or client project organized with its own team members, prompts, reports, and audits.
  • Track AI Ad Appearances
    See whether ads appear in ChatGPT or Google AI Overviews and assess their presence alongside AI-generated results.
  • Find And Book Relevant Citation Placements
    Discover publishers and other sources AI engines cite for your prompts, then book a placement without leaving the platform.
  • Monitor ChatGPT Shopping Cards
    Check whether product shopping cards appear in ChatGPT and compare your products' appearances with competitors'.

Sources

Methodology and sourcing behind the figures and links shown above.

Generative engine optimization

Estimated 2026 global market size and 2026–2034 CAGR use Dimension Market Research’s global GEO market figures, which best match the segment’s auditing, tracking, and optimization scope. A separate GEO platform report gives a larger 2026 estimate and lower CAGR, likely reflecting a different market definition; estimates are therefore scope-sensitive.

Competitive intelligence for AI-driven discovery

No search result directly sizes competitive intelligence for AI-driven discovery. Estimated at about USD 60 million as a small, emerging subset of the broader competitive intelligence tools market. The broader market is reported at USD 0.59 billion in 2025 with 19.96% CAGR through 2030; the segment estimate assumes faster growth due to its specialized, AI-focused scope. This is an approximate analytical estimate, not a directly reported market figure.

AI Brand Visibility Monitoring

No search result provides a total market size or category CAGR. Estimated at approximately $0.15 billion globally for 2026, based on the early-stage category of paid AI visibility monitoring tools, their cited monthly pricing, and the limited scope of monitoring-focused products. The 38.5% CAGR is a directional estimate reflecting rapid adoption and expansion of AI answer-engine monitoring, not a published forecast. These estimates are highly uncertain.

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Strengths and weaknesses against each competitorThe value proposition matrix behind the positioning above.
BattlecardsHow to win against a named competitor, persona by persona.
AI visibility and citationsWhere assistants mention OtterlyAI GmbH, where they don't, and who they cite instead.
Site audit, keyword rankings and recommendationsWhat to fix so AI ranks OtterlyAI GmbH higher.

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