Orbee, Inc. Unclaimed

Maximize your dealership marketing investments with real-time insights and optimizations through Campaign Analytics.

Centralizes and activates data collection for dealerships, enhancing marketing effectiveness and data security.

Enhance customer engagement through personalized messaging across all platforms.

Enhance digital marketing with comprehensive APIs and SDKs for seamless integrations.

Engage customers across every channel and format for effective marketing and sales.

Turn regulations into a competitive advantage while safeguarding customer data and enhancing CX.

Enhances data for targeted marketing through integration and enrichment of first-party datasets.

Enhance customer engagement with targeted and automated email marketing campaigns.

Unify customer data and enhance targeted marketing for dealerships.

Seamlessly unify customer data to enhance engagement and operational efficiency.

Enhance online shopping with personalized experiences tailored to customer behaviors.

Enhance dealership insights with advanced traffic and conversion analysis.

Campaign Analytics

Campaign Analytics is Orbee's platform for measuring and optimizing dealership marketing investments. It provides instant visibility into all campaigns with a single script, benchmarks across channels, and easy drilldowns. It includes pivot tables to compare sources, mediums, and campaigns without exporting data, inventory level insights when inventory is synced, and the ability to deliver data to enterprise BI tools. This combination helps dealerships evaluate performance across fixed and variable ops as well as new and used vehicles and make data-driven decisions to maximize ROAS.

• Deliver Data Efficiently
  Seamlessly connect your analytics data to various enterprise systems, allowing for enhanced reporting and insights without complicated technical processes.
• Activate Analytics Instantly
  Get immediate access to campaign performance data across various channels, ensuring timely insights to drive marketing strategies.
• Analyze Campaign Details
  Easily access granular campaign data to understand performance metrics without complicated configurations, enabling swift decision-making.
• Optimize Vehicle Exposure
  Unlock detailed insights related to inventory performance, facilitating effective campaign adjustments for maximizing visibility and reducing costs.
• Simplify Data Comparison
  Effortlessly compare different data points within your analytics dashboard, streamlining reporting and strategic evaluations.

Tag Management

Tag Management centralizes data collection and activation across dealer websites. It provides a Tag Manager Helper to analyze events and data flow; marketing-focused tag management for retargeting pixels, conversion trackers, and identity resolution; protection of first-party data; the ability to activate media accounts with your own tag manager; synchronization of disparate experiences across websites, trade-in tools, and digital retailing; and orchestration of data across group and dealer sites to maintain brand consistency.

• Safeguard Your Data
  Ensure that your customer data remains secure and only accessible by authorized parties, enhancing trust and compliance.
• Synchronize Customer Journeys
  Connect various customer interactions seamlessly, ensuring a consistent experience throughout their journey.
• Enhance Tracking Capabilities
  Optimize marketing efforts through precise tracking setups that enhance customer engagement strategies.
• Assess User Engagement
  Utilize event data to refine marketing strategies based on user behaviors and preferences.
• Streamline Operations
  Facilitate consistent branding and messaging across multiple dealer locations, improving operational efficiency.
• Monitor Data Collection
  Gain insights into user interactions, enhancing your understanding of customer behavior on your site.
• Utilize Custom Advertising Accounts
  Leverage your own tag manager for seamless media account management and advertising strategies.

Personalized Messaging

Personalized Messaging enables continuity and customization across the customer journey. It allows deployment of personalized messaging on-site, via email, and in real-time channels like chat and text. It helps tailor messages to individual buyers based on behaviors, leverages on-site advertising to engage shoppers, supports creative automation using inventory and assets, and combines segmentation with personalization to guide customers through the sales funnel.

• Maintain Engagement Consistency
  Ensure all customer touchpoints reflect a unified and personalized experience.
• Engage Customers Personally
  Create nuanced customer interactions by analyzing individual buyer behaviors.
• Engage Through Multiple Channels
  Reach customers wherever they are with customized communication across diverse platforms.
• Guide Through the Sales Funnel
  Map customer journeys effectively by using segmented data to tailor presentations.
• Utilize On-site Promotions
  Enhance customer engagement by providing contextual promotions directly on your site.
• Automate Personalized Content
  Leverage combined assets to deliver engaging and personalized experiences seamlessly.

Open APIs and SDKs

Open APIs and SDKs provide extendable integration capabilities to accelerate digital marketing goals. The platform offers APIs and SDKs to build analytics, tag management, and CDP scenarios, share team inboxes, comprehensive documentation, and technology consulting services to tailor deployments.

• Accelerate Digital Marketing Goals
  Utilize advanced APIs and SDKs to streamline digital marketing processes and integrate with third-party tools effortlessly.
• Facilitate Development Process
  Access comprehensive documentation that supports developers in implementing and customizing integrations effectively.
• Build Unique Business Solutions
  Leverage custom SDKs to create tailored analytics and data management solutions that meet specific business needs.
• Enhance Team Collaboration
  Utilize shared inboxes to ensure consistent communication and collaboration among team members on projects.
• Receive Expert Guidance
  Tap into Orbee's vast automotive tech knowledge for insights and support in implementing unique technology solutions.

Omnichannel Marketing

Omnichannel Marketing enables reaching customers wherever they spend time across screens, channels, and formats. It supports retargeting without agency fees, VIN-level ad targeting with real-time inventory and shopper analytics, integrated analytics to track ROAS, automated and campaign-based emails, and expansion beyond traditional channels with advertising creative services.

• Engage Customers Everywhere
  Adapt to customer behaviors through targeted marketing across all relevant platforms and devices.
• Implement Automated Emails
  Automatically generate emails triggered by customer actions, enhancing engagement across the buying journey.
• Track Return On Ad Spend
  Integrated analytics provides clarity on campaign performance, enabling the optimization of marketing efforts.
• Get Professional Ad Creatives
  A professional creative team provides the full range of creatives needed for search, social, video advertising, email marketing, and on-site promotions.
• Retarget Shoppers Efficiently
  Re-engage previous visitors to your website or digital properties without incurring additional agency costs.
• Target Ads by VIN
  Utilize real-time inventory and trends to create more relevant ads targeted to specific makes and models.
• Expand Marketing Channels
  Utilize various advertising platforms like Bing, Yelp, Pinterest, as well as mediums such as digital radio and connected TV.

Regulatory Compliance

Regulatory Compliance transforms regulation into competitive advantage by centrally controlling customer data. It covers FTC Safeguards Rule readiness, protects first-party data, prevents leaks to third parties, enables in-house deployment, avoids reliance on third-party forms, and aims to improve CX while staying compliant with applicable laws.

• Control Customer Data Effectively
  Provides a unified platform for managing customer data responsibly, enabling better compliance with laws.
• Safeguard Your Data
  Minimizes risks associated with data breaches and compliance failures by securing sensitive customer information.
• Enhance Customer Experience
  Focus on customer satisfaction by streamlining data handling processes, ensuring a smoother interaction for buyers.
• Ensure Regulatory Compliance
  Assists with adhering to stringent regulations, protecting against significant penalties from non-compliance.
• Control Your Infrastructure
  Enables dealerships to maintain control over their data, offering flexibility and security in data handling.
• Streamline Data Collection
  Optimizes customer interactions by reducing reliance on external data collection forms, enhancing user trust.

Data-as-a-Service

Data-as-a-Service enriches first-party data with datasets such as income and vehicle ownership, enabling advanced audience segmentation. It combines CRM/DMS data, website activity, and data from aggregators to build sophisticated segments for personalized campaigns.

• Create Highly Targeted Segments
  Utilizes comprehensive data sources to create segments that align precisely with customer profiles, enhancing marketing effectiveness.
• Unify Customer Insights
  Brings together various data points into one view, allowing for informed decision-making and better customer understanding.
• Augment Data with External Insights
  Incorporate additional data layers to enhance existing profiles, leading to more nuanced marketing strategies.

Email Marketing

Orbee's Email Marketing tool enables dealerships to connect with customers through targeted and personalized email campaigns. It leverages customer data to enhance engagement and conversion rates, making email a powerful channel for marketing success. The platform supports automated campaigns, dynamic segmentation, and analytics to drive effective communication.

• Drives Customer Loyalty
  Personalized offers significantly enhance customer engagement and foster loyalty.
• Increases Engagement
  Targeted emails achieve higher open rates and drive more conversions by resonating with specific customer interests.
• Saves Time
  Automated touchpoints engage customers consistently and increase revenue potential.
• Improves Strategies
  Insights from analytics allow for the optimization of future campaigns based on performance trends.

Platform Console

Orbee's Platform Console centralizes first- and third-party customer data to create a single source of truth, empowering dealerships with comprehensive insights for personalized marketing and operational efficiency. It enables data unification, real-time analytics, and targeted audience creation, enhancing customer engagement and decision-making.

• Unify Data Sources
  Centralize fragmented customer data to gain a cohesive view of shopper behaviors and preferences, promoting informed decision-making in marketing.
• Activate Customer Engagement
  Utilize real-time data to tailor marketing efforts, increasing relevance and effectiveness of customer communications.
• Target Specific Audiences
  Leverage insights to drive tailored marketing initiatives that resonate with distinct groups of customers, enhancing engagement and conversion.
• Personalize Customer Journeys
  Elevate customer satisfaction by delivering personalized messaging and offers based on individual shopper behaviors.
• Maintain Data Security
  Protect customer information through compliant data collection and management practices, fostering trust and loyalty.

CRM Integration

Orbee’s CRM Integration connects dealership management systems with marketing platforms, allowing seamless data flow between lead entries, sales records, and customer service histories. This integration helps dealerships streamline their operations and personalize customer interactions, ensuring that all data is unified in one central platform for better decision-making and customer engagement.

• Centralizes Customer Insights
  This feature allows dealerships to view a comprehensive profile of customer behavior, facilitating targeted marketing and personalized communication that drives engagement.
• Automates Customer Follow-Up
  Dealerships can automate thank-you emails or service reminders based on the latest interactions recorded in the CRM, leading to improved customer satisfaction and retention.
• Enhances Operational Efficiency
  With unified data at their fingertips, dealerships can optimize their marketing strategies and improve customer relationship management, leading to higher conversion rates and increased sales.
• Provides Up-to-Date Insights
  This feature ensures that all teams have immediate access to the latest customer interactions and preferences, enabling timely and relevant engagement strategies.

Website Personalization

Orbee's Website Personalization product helps automotive dealerships create tailored online experiences for shoppers by leveraging comprehensive shopper profiles. By utilizing behavioral data, it enables dealerships to deliver relevant content and offers, thereby enhancing customer engagement and conversion rates. Real-time insights and automated messaging ensure dealerships can react promptly to customer interactions, fostering a more dynamic shopping environment.

• Captures Shopper Actions
  This feature enables the collection of valuable shopper data such as page views, clicks, and time spent on the site, ensuring relevant personalization of content.
• Tailors On-site Messaging
  This functionality ensures that messages and offers match shopper interests, improving the likelihood of conversion during the shopping journey.
• Optimizes Targeted Campaigns
  Utilizes behavioral insights for creating targeted marketing campaigns, ensuring messaging resonates with specific shopper needs and preferences.
• Enhances Customer Engagement
  Enables timely interactions based on shopper behaviors, such as chat assistance or personalized emails, driving a responsive shopping environment.

Website Analytics

Orbee’s Website Analytics tool is specifically designed for automotive dealership websites. It offers advanced insights into traffic and conversion analysis, simplifying complex digital marketing tasks. By automatically classifying website traffic and analyzing user behavior, it provides dealerships with the data necessary to optimize their marketing strategies and enhance customer engagement.

• Understand Website Traffic Sources
  By categorizing traffic sources, dealerships can understand which marketing efforts are driving visits and where to allocate future resources.
• Identify Top Converting Pages
  Track conversion rates across different pages, allowing effective optimization of site content and layout to boost sales.
• Analyze Vehicle Performance
  Gain insights into how different inventory types are performing, helping optimize listings and marketing strategies.
• Leverage Google Insights
  Harness combined data from GA4 and Google Search Console to understand search performance and improve site visibility.