Optum Nova Unclaimed
Leusden, The Netherlands
Embedded sales leadership and CRM optimization for European B2B firms to accelerate revenue growth.
Optum Nova is a B2B growth partner that helps European organizations accelerate revenue by combining hands-on sales leadership with CRM optimization. We embed experienced sales leaders and CRM specialists to guide strategy, coaching, and execution, rather than just deploying software. Our services cover fractional and interim sales leadership, revenue strategy, CRM selection, configuration and integration, training, and ongoing optimization. We work with mid-market to growth-stage B2B companies across industries, focusing on practical, measurable results and a local, partner-like approach. By aligning sales processes with business goals and delivering data-driven guidance, Optum Nova improves forecast accuracy, pipeline visibility, and sales performance. We also offer qualification frameworks and performance management services to help teams prioritize opportunities and maximize win rates. Our team brings 25+ years of B2B experience to deliver hands-on leadership, governance, and adoption—driving revenue growth rather than merely implementing tools.
B2B Growth. Powered by Experience. Fueled by HubSpot. Led by Sales Experts.
What we offer
Fractional Sales Leadership
Delivering Expert Sales Leadership to Accelerate Growth Without Full-Time Costs.
optumnova.com/fractionalCRM Services
Enhance your sales processes with expert CRM solutions tailored for your B2B organization.
optumnova.com/crmB2B Sales Intelligence
Enhance your sales effectiveness with integrated sales intelligence and CRM solutions.
optumnova.com/b2bsalesintelligenceSales Performance Management
Transform Sales Data Into Actionable Insights For Enhanced Revenue Growth.
optumnova.com/salesperformanceMarket segments
CRM implementation and optimization
Services that select, configure, integrate, and drive adoption of CRM platforms (HubSpot, Freshworks) to centralize customer data, automate workflows, and improve pipeline visibility and ROI.
Sales intelligence and outbound prospecting
Capabilities for lead generation, data enrichment, personalized outreach, conversation analytics, and collaborative prospecting to increase qualified pipeline.
Fractional sales leadership and interim management
Part-time or interim senior sales leadership embedded with teams to set strategy, coach reps, stabilize operations, and execute go-to-market plans without full-time hire.
Sales performance and analytics
Real-time dashboards, customized KPIs, performance analysis, and CRM-integrated reporting to improve forecast accuracy, pipeline hygiene, and sales productivity.
More information about our offering
Fractional Sales Leadership
Fractional sales leadership for B2B organizations. Our seasoned leaders work 1–3 days per week to provide strategic direction, build go-to-market plans, coach teams, and align sales with business objectives. They embed with your team to drive revenue growth without full-time overhead.
- Leverage Experienced ProfessionalsBenefit from leaders with extensive industry experience who can drive immediate impact.
- Define Winning Market StrategiesCraft strategies that seize market opportunities and drive impactful results.
- Steer Your Sales OperationsGain immediate support to maintain sales momentum and operational stability during leadership changes.
- Ensure Operational ContinuityAllow your organization to maintain performance levels as you navigate periods of transition or uncertainty.
- Ensure Measurable ResultsExperience leadership that integrates seamlessly into your team, focusing on tangible results.
- Achieve Strategic CoherenceEnsure that sales efforts are in sync with overall business goals for maximum effectiveness.
- Access Leadership Without Full-Time CostUtilize experts on a flexible basis that aligns with your business growth.
- Enhance Team PerformanceProvide strategic coaching to boost team capabilities and drive sales performance.
- Lead Critical InitiativesAddress urgent sales-related projects with expert leadership to ensure successful outcomes.
- Smooth Transition to Permanent LeadershipFacilitate a seamless changeover to a new leader, ensuring alignment with your organization’s sales strategy.
CRM Services
CRM services to select, configure, and optimize CRM platforms such as HubSpot and Freshworks, with training and ongoing optimization to improve visibility and ROI.
- Aligns Strategy With Business GoalsA well-defined CRM strategy ensures that your sales processes are integrated into overall business objectives, improving focus and effectiveness.
- Ensures Tailored CRM DeploymentExpert setup of HubSpot and Freshworks to suit your unique workflows, enhancing user adoption and system efficacy.
- Provides a 360-Degree Customer ViewA centralized system enables efficient tracking of customer interactions, aiding in better service and relationship management.
- Choose The Right CRMWe assess your needs to recommend the optimal CRM solution, ensuring alignment with your business goals.
- Empower Your TeamComprehensive training programs ensure full utilization of CRM features, enhancing team effectiveness.
- Delivers Measurable ValueCustom-designed CRM systems drive real results, ensuring that technology serves business processes and improves customer interactions.
- Automate Sales WorkflowsCustomized setups streamline operations by automating repetitive tasks, allowing focus on closing deals.
- Maximize CRM EfficiencyRegular evaluations and optimizations keep your CRM aligned with evolving business strategies.
- Empowers Your TeamComprehensive training and support ensure that your staff can utilize CRM features fully, maximizing tool effectiveness.
- Seamless Tool IntegrationWe connect your CRM with existing software to ensure smooth data flow and enhanced user experience.
B2B Sales Intelligence
Sales intelligence solutions that blend leading platforms and data tools to optimize lead qualification, outreach, and collaboration across teams.
- Optimize CRM UsageIntegrate HubSpot to streamline processes and provide actionable insights to drive sales effectiveness.
- Improve Sales TechniquesLeverage conversation analytics to gain insights into interactions, allowing sales teams to enhance their communication strategies.
- Enhance Lead EngagementUtilize AI to prioritize leads, ensuring your sales team focuses on the most promising opportunities for effective engagement.
- Automate OutreachDeploy AI-driven tools to create tailored communication strategies, boosting engagement and response rates.
- Access Valuable InsightsUtilize enriched data for timely and informed decision-making, enhancing overall sales performance.
- Facilitate Team CollaborationEnable seamless collaboration among sales teams, ensuring aligned strategies and efficient knowledge sharing.
Sales Performance Management
Sales performance management service turning data into decisions with real-time dashboards, KPI customization, and integration with CRM systems.
- Ensure Data AccuracyIntegrating your CRM ensures all relevant data is captured accurately for real-time analysis and decision-making.
- Gain Instant InsightsReal-time dashboards provide immediate access to critical sales data, enabling agile decision-making and strategy adjustments.
- Align Metrics With GoalsCustomizing KPIs allows businesses to focus on the metrics that truly reflect their success and growth objectives.
- Equip Teams For SuccessComprehensive training ensures your team can effectively utilize dashboards and analytics for informed decisions.
- Identify Growth OpportunitiesOngoing analysis of sales performance helps pinpoint areas for enhancement and guides future strategies.
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