Optimizely

Empower teams to optimize user experiences through data-driven experimentation and insights.

Safely validate new features and swiftly deploy high-quality releases with Optimizely's robust experimentation tools.

Enhance customer interactions with tailored experiences that increase engagement and loyalty.

Create, manage, and deliver exceptional digital experiences seamlessly with Optimizely's CMS.

Streamline content creation and maximize collaboration with Optimizely's Content Marketing Platform.

Unify and activate customer data in real time for personalized experiences.

Transform your commerce experiences efficiently with Configured Commerce's robust tools and features.

Accelerate content production and improve collaboration to deliver impactful digital experiences.

Empower your marketing with AI-driven agents that streamline workflows and enhance content creation.

Centralize and streamline your digital assets for better governance and accessibility.

Gain reliable insights to drive impactful decisions across your organization.

Growth Stage Ecommerce And Digital Experience Teams

Mid-market to enterprise retailers seeking scalable, personalized multi-channel experiences.

Geography: North America, Europe

How we help: Unify analytics, content orchestration, and experimentation to scale multi-site commerce and deliver personalized experiences across channels.

Global Brand Marketing And Digital Experience Leaders

Global brands ensuring brand consistency, governance, and scalable content across markets.

Geography: North America, Europe, Asia-Pacific

How we help: Centralize governance and asset management to ensure brand consistency while accelerating market-ready digital experiences across regions.

Data Driven Marketing And Personalization Teams

Marketing teams focused on data activation and real-time personalization at scale.

Geography: North America, Europe, APAC

How we help: Activate real-time customer data to deliver personalized experiences and measure impact with unified analytics and AI tooling.

Product Engineering And AI Orchestration Teams

Engineering teams deploying experiments, feature flags, and autonomous workflows.

Geography: North America, Europe

How we help: Rapid, safe feature releases and autonomous workflows enabled by AI‑driven orchestration and robust experimentation.

Capabilities to run A/B and multivariate tests, manage feature flags and controlled rollouts, and measure impact with statistical rigor and audience targeting.

Products: Web Experimentation, Feature Experimentation, Personalization, Analytics

Authoring, headless delivery, and content delivery capabilities for dynamic websites and omnichannel content rendering.

Products: Content Management System

Planning, workflow, collaboration, and campaign orchestration for marketing teams to create, approve, and publish content at scale.

Products: Content Marketing Platform, Content Orchestration, Analytics, Digital Asset Management

Real-time behavioral personalization and AI-driven recommendation capabilities to tailor experiences and improve engagement and conversion.

Products: Personalization, Data Platform, Analytics, Configured Commerce, Opal (AI Platform)

Real-time unification, profile management, segmentation, and activation of customer data to support personalization and analytics.

Products: Data Platform, Analytics, Personalization

Centralized storage, governance, tagging, version control, and workflow automation for brand assets used across campaigns and channels.

Products: Digital Asset Management, Content Orchestration, Content Marketing Platform

Capabilities to launch, manage, and scale multi-site commerce experiences including search, inventory, targeting, and order management.

Products: Configured Commerce, Personalization, Analytics

Orchestration of pre-built and domain-specialized AI agents to automate content production, compliance checks, and cross-system workflows for marketing.

Products: Opal (AI Platform), Content Marketing Platform, Content Orchestration

Web Experimentation

Optimizely Web Experimentation helps teams run tests to improve user experiences by enabling multiple types of experiments, backed by a statistical engine for reliable results. It supports content personalization and uses AI-driven audience predictions to target variations.

• Run A/B Tests Easily
  Allow teams to easily implement and analyze various tests, driving data-backed decisions on user experience.
• Ensure Testing Reliability
  Guarantee the accuracy and significance of test outcomes, facilitating sound decision-making in optimization strategies.
• Target Audiences Effectively
  Utilize advanced algorithms to predict user behavior, ensuring your experiments reach the most relevant segments.
• Deliver Tailored Experiences
  Enhance user engagement by providing customized content that resonates with individual user needs and preferences.
• Plan Experiments Effectively
  Facilitate faster and more efficient planning for tests, reducing complexity and enhancing collaboration among teams.

Feature Experimentation

Optimizely Feature Experimentation lets teams validate new features and deploy high-quality releases safely and quickly, with built-in tooling for robust experimentation.

• Accelerates Time-to-Market
  This feature allows teams to launch high-quality features rapidly, minimizing downtime and maximizing responsiveness to market demands.
• Enhances Experiment Precision
  By utilizing advanced audience targeting, teams can pinpoint specific segments to better understand user behavior and optimize their experimentation outcomes.
• Improves Application Performance
  This feature streamlines the experimentation process by ensuring that application performance remains high, even during intensive testing phases.
• Supports Broad Integration
  With SDKs available in multiple programming languages, teams can easily integrate feature experimentation into various applications and environments.
• Facilitates Easy Implementation
  Extensive documentation and community support guides users through implementation, ensuring seamless onboarding and usage.

Personalization

Optimizely Personalization delivers hyper-targeted experiences to drive engagement and loyalty by real-time targeting, behavior-based personalization, and quick authoring of tailored experiences.

• Increases User Engagement
  By tailoring experiences based on individual user behaviors, this feature boosts engagement rates and fosters loyalty among users.
• Delivers Immediate Relevance
  This feature enables marketers to respond to user interactions instantly, ensuring the content remains relevant and engaging at every touchpoint.
• Enhances User Experience
  By offering personalized recommendations, this feature improves customer satisfaction and drives conversions through increased relevancy.
• Streamlines Content Production
  Facilitates faster content delivery by allowing marketers to quickly create tailored experiences without extensive technical knowledge.
• Tracks Marketing Effectiveness
  Provides insights into the effectiveness of personalized content, helping marketers justify their spending and optimize their strategies.

Content Management System

Optimizely Content Management System powers dynamic websites and enables flexible content delivery, with authoring, headless APIs, and robust content workflows.

• Create Compelling Experiences
  Utilize advanced tools for crafting personalized and engaging digital experiences that resonate with your audience.
• Build Site Content Easily
  Leverage an intuitive interface to create and manage site content seamlessly, empowering teams to execute projects faster.
• Streamline Content Workflows
  Manage and automate your content processes seamlessly, improving collaboration and reducing time to market.
• Delivers Content Across Platforms
  Utilize versatile content delivery that supports modern web frameworks and enhances performance on .NET Core.
• Automates Approval Processes
  Streamline your content pipeline with robust workflows that ensure all content is reviewed and approved before publication.
• Integrate Flexibly
  Access robust APIs that allow for flexible integration with various platforms, enabling a headless CMS architecture.

Content Marketing Platform

Optimizely Content Marketing Platform helps plan campaigns, create content, and coordinate across teams with centralized asset management and collaborative workflows.

• Centralize Brand Assets
  Maintain a single source of truth for all digital assets, ensuring they are easy to access, organize, and reuse across channels.
• Enhance Engagement
  Utilize artificial intelligence to analyze audience behavior and personalize content for improved engagement.
• Align Teams Seamlessly
  Facilitate collaboration across teams with intuitive commenting and feedback tools, improving alignment and execution efficiency.
• Streamline Content Creation
  Enhance efficiency in content production with structured task assignments and workflow processes, reducing confusion and delays.
• Understand Performance
  Gain insights into content effectiveness through robust analytics, driving data-driven improvements.
• Track Timelines Effectively
  Utilize a centralized calendar to manage deadlines and timelines for campaigns, ensuring timely execution.
• Simplify Content Requests
  Enable teams to submit, track, and manage content requests easily, minimizing delays in the content pipeline.

Data Platform

Optimizely Data Platform unifies, segments, and activates customer data in real time to support real-time personalization and analytics.

• Unify Customer Data
  Integrate and consolidate data from various sources instantly, ensuring accurate insights and operational efficiency.
• Personalize Experiences
  Utilizes live data to dynamically tailor experiences to individual users, enhancing customer engagement and satisfaction.
• Manage Customer Profiles
  Allows businesses to create detailed customer profiles, enabling precise targeting and segmentation that drives effective marketing strategies.
• Segment Customers Instantly
  Allows marketers to quickly define and adjust customer segments based on real-time data for targeted marketing efforts.
• Activate Customer Data
  Facilitates the use of integrated data to drive personalized marketing strategies and communication across platforms.

Configured Commerce

Configured Commerce launches, scales, and transforms commerce experiences with built-in tools for multi-site, targeting, and inventory management.

• Streamline Inventory Management
  Efficiently track and manage all inventory levels and order processing through an integrated system, enhancing operational efficiency.
• Optimize Product Discovery
  Leverage AI to enhance search functionalities, making it easier for users to find products quickly, increasing satisfaction rates.
• Enable Global Reach
  Expand your commerce footprint by managing multiple sites in various languages, driving diverse market engagement.
• Personalize Visitor Experiences
  Utilize data-driven insights to tailor experiences for visitors, improving engagement and conversion rates.
• Foster Unique Buyer Interactions
  Support tailored buyer experiences that meet specific customer needs, resulting in improved loyalty and repeat purchases.
• Enhance Team Collaboration
  Foster better teamwork with tools designed for real-time collaboration on projects, ensuring alignment across all stakeholders.

Content Orchestration

Content Orchestration helps plan, create, and publish high-quality digital experiences by unifying CMP, DAM, and CMS workflows in a marketer-friendly orchestration layer.

• Enhance Teamwork
  Facilitate effective collaboration across departments to ensure consistent messaging.
• Automate Content Creation
  Leverage AI capabilities to speed up content development and ensure quality.
• Streamline Management
  Manage all brand-approved content in one place to enhance efficiency.
• Reach Broader Audiences
  Effortlessly distribute your content where it matters most.
• Visualize Workflows
  Use intuitive layouts to track and manage tasks effectively.

Opal (AI Platform)

Opal is Optimizely’s AI platform that enables marketing teams to deploy AI agents and orchestrate autonomous workflows across tools and data.

• Automate Complex Tasks
  Easily configure sequences of actions across multiple agents to handle intricate marketing operations without manual intervention.
• Maintain Control Over Your Data
  Enjoy peace of mind knowing your data is processed securely and outputs are fully owned by you without being stored externally.
• Streamline Your Workflows
  Reduce operational overhead by enabling agents to operate independently, connecting seamlessly to existing applications.
• Get Started Quickly
  Utilize a directory of pre-built agents tailored for common marketing tasks, enabling quick deployments and instant value.
• Enhance Engagement
  Create targeted marketing assets quickly, improving customer engagement rates by significant margins.
• Secure and Manage Your Data
  Implement robust governance measures to ensure the integrity and confidentiality of your marketing data across all processes.
• Utilize Expert Knowledge
  Deploy agents that understand specific marketing contexts, enhancing the relevance and impact of content and campaigns.
• Ensure Compliance
  Network compliance processes with automated checks to minimize errors and save time in approval workflows.
• Make Informed Decisions
  Leverage real-time analytics for quicker decision-making and strategic marketing adjustments.

Digital Asset Management

Digital Asset Management centralizes asset storage and governance to help brands organize, curate, and repurpose assets across campaigns.

• Streamline Asset Access
  Simplify access to all digital assets, making it easier for teams to find and utilize the content they need.
• Maintain Brand Integrity
  Ensure all digital assets meet brand standards and guidelines for consistent messaging.
• Maximize Content Value
  Enhance efficiency by reusing existing assets, reducing the need for new content creation.
• Accelerate Content Workflow
  Reduce manual efforts by streamlining the asset management workflow, allowing swift content deployment.
• Enhance Discoverability
  Improve the speed and accuracy of asset retrieval through effective tagging and curation strategies.
• Manage Asset Versions
  Ensure teams are using the latest version of assets and maintain a history of changes for accountability.

Analytics

Analytics provides trustworthy, warehouse‑native insights to prove impact with pre‑built connectors, advanced analytics, and comprehensive reporting.

• Deliver In-depth Insights
  Utilize advanced analytical capabilities to drive informed decision-making and strategic planning.
• Integrate Seamlessly
  Leverage pre-built connectors for easy integration with various data sources to enrich your analytics efforts.
• Visualize Data Effectively
  Use comprehensive reports and dashboards to visualize key metrics and performance indicators effortlessly.
• Ensure Data Safety
  Maintain compliance with regulatory standards and ensure a secure analytics environment, protecting sensitive information.
• Generate Clear Insights
  Access automated GA4 reports that highlight trends and opportunities without manual data digging.