Gap Intelligence, LLC d/b/a OpenBrand Unclaimed

Real-time insights to enhance competitive edge for brands and retailers.

Understand market dynamics and consumer behavior to optimize strategy and improve competitiveness.

Equips brands with predictive insights for effective market response.

Gain tailored insights to navigate market challenges with OpenBrand's custom research.

Gain insights on pricing trends across durable and personal goods with comprehensive CPI data.

Access comprehensive market insights with easy-to-navigate public dashboards.

Capabilities that deliver SKU-level competitive tracking of pricing, promotions, inventory, assortment, and competitor activity across retail channels to inform pricing, merchandising, and go-to-market actions.

Analytics that monitor price changes, promotion activity, and price elasticity across categories and time to optimize promotional strategy, price positioning, and promotional ROI.

Market-position analytics that measure market share, category trends, and consumer purchase behavior across retailers and brands to guide portfolio and channel strategy.

Macro and product-level forecasting including CPI nowcasts, retail sales and shipment forecasts, and scenario-based models to support demand planning, capacity decisions, and inflation risk management.

Analyst-led custom studies, tailored surveys, and bespoke data analysis to answer specific strategic questions and provide category expertise.

Measurement of brand and product media presence and share of voice across social and content channels to assess marketing impact and competitive visibility.

Competitive Intelligence

OpenBrand's Competitive Intelligence is a real-time, end-to-end market intelligence solution for brands and retailers in the durable goods and information technology spaces. It tracks pricing, promotions, inventory, and media presence at the SKU level, enabling brands to understand competitive dynamics, identify opportunities, and act quickly. The offering includes retail competitive intelligence, pricing and promotions tracking, store-level inventory visibility, and AI-powered media analytics.

• Gain Competitive Edge
  Access detailed insights at SKU level to understand market positioning and competitor actions thoroughly.
• Capture Real-Time Market Data
  Utilize advanced technology to gather accurate market data continuously, ensuring businesses stay updated with current trends.
• Optimize Pricing Strategies
  Understand dynamic pricing impacts, allowing brands to adjust their strategies proactively based on current market conditions.
• Assess Media Presence Effectively
  Gain insight into brand visibility and performance across diverse media channels to adapt and optimize marketing strategies.
• Monitor Inventory Effectively
  Ensure optimal stock management and sales opportunities by tracking out-of-stock and in-stock items across various locations.

Market Measurement

Market Measurement tracks market share across durable goods retailers and brands, monitors competitor movement, and analyzes pricing and promotions to understand consumer preferences. It provides market position insights and supports decision making with category analyst research and MindShare consumer insights.

• Provides Detailed Market Share Data
  Enables accurate tracking and analysis, helping brands adapt to market shifts.
• Enhances Strategic Decision Making
  Offers expert insights that inform competitive strategies and market approaches.
• Tracks Competitive Pricing Trends
  Helps brands adjust pricing strategies in real-time to stay competitive.
• Delivers Competitive Intelligence
  Enables brands to identify emerging trends and capitalize on market opportunities.
• Uncovers Shopper Preferences
  Provides understanding of consumer decision-making and purchase behavior.

Economic Forecasting

Forecasting solutions covering macro indicators and consumer behavior, including CPI forecasts, retail sales forecasts, and shipment forecasts to help brands anticipate market shifts and plan capacity. It combines macro data with product-level insights to support pricing, inventory, and strategic planning.

• Anticipates Inflation Trends
  Provides detailed projections for the CPI, enabling businesses to prepare for inflationary impacts on pricing and budgeting.
• Enhances Prediction Accuracy
  Employs sophisticated analytics to continually refine forecasts based on real-time data, ensuring clients receive the most reliable insights.
• Informs Demand Planning
  Delivers insights on expected retail sales trends, empowering brands to align their inventory and marketing strategies with market demand.
• Supports Capacity Planning
  Helps manufacturers assess production schedules based on expected shipment volumes, optimizing resource allocation.
• Enables Strategic Planning
  Offers businesses the flexibility to evaluate different economic conditions and their potential impacts, allowing for better strategic decisions.
• Tailors Insights to Needs
  Enables brands to enhance forecast accuracy by integrating proprietary data, aligning forecasts with unique business contexts.

Custom Research

Custom research solutions delivered by OpenBrand's team of category analysts, offering on-demand bespoke studies and analyst-led research to address specific client questions and market needs.

• Receive Expert Guidance
  Leverage knowledge from OpenBrand's experienced analysts to enhance decision-making and strategic planning.
• Request Tailored Research
  Initiate bespoke research projects designed to meet the unique needs of your business.
• Access Tailored Insights
  Get deep insights specific to your industry, ensuring relevant and actionable findings.
• Receive In-Depth Analysis
  Obtain detailed analysis specific to your queries, enhancing the understanding of your market landscape.
• Utilize Structured Surveys
  Conduct custom surveys for focused insights on consumer behaviors and preferences.
• Predict Market Trends
  Utilize predictive models for informed strategic planning and decision-making.

OpenBrand CPI — Durable & Personal Goods

OpenBrand CPI for Durable Goods and Personal Care tracks price shifts across more than 1.4 million products with monthly reporting and NowCast inflation reads. It also includes 36-month forecasts and is available to clients, including Bloomberg Terminal access.

• Cover Over 1.4 Million Products
  Access a vast dataset to analyze pricing trends comprehensively across various product categories.
• Plan Ahead With 36-Month Forecasts
  Make informed decisions with monthly insights into expected price movements for durable and personal goods.
• Access Real-Time Inflation Insights
  Track immediate inflation trends that can influence pricing strategies and market approaches.
• Receive Monthly CPI Reports
  Stay informed with detailed monthly analyses that highlight pricing trends and market dynamics.
• Leverage AI Technology for Insights
  Utilize cutting-edge technology to transform data into actionable market intelligence.

MarketSignal Public Dashboards

Public quarterly dashboards (MarketSignal) delivering market share, pricing, promotions, and purchase insights. These dashboards provide a unified view of market dynamics for brands and retailers.

• Understand Market Position
  Gain a clear view of how your brand ranks compared to competitors, enabling strategic decisions to enhance market position.
• Access Quarterly Data
  Receive timely updates on market dynamics to make informed business decisions without a subscription fee.
• Track Pricing Changes
  Monitor competitive pricing trends to optimize your marketing and sales strategies effectively.
• Understand Consumer Behavior
  Leverage data on consumer habits to tailor strategies that align with market demand.