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Novus Loyalty Unclaimed

Marketing Technology

www.novus-loyalty.com

Novus Loyalty helps brands build lasting relationships with customers through intelligent, data-driven loyalty and engagement at scale.

Novus Loyalty is a global provider of advanced loyalty and rewards solutions, helping brands build lasting customer relationships. As a leading SaaS loyalty platform, Novus Loyalty enables enterprises across industries to digitalize loyalty programs, drive engagement, increase retention, and monetize customer interactions with data-driven, personalized rewards. The company serves a broad range of sectors, including retail, banking, healthcare, travel, automotive, hospitality, and more, delivering scalable, cloud-based capabilities that integrate with existing systems. With a focus on measurable outcomes, Novus Loyalty offers end-to-end capabilities for designing, deploying, and optimizing loyalty programs, delivering insights through dashboards and analytics, and supporting partners and affiliates through a networked ecosystem. The approach emphasizes customer-centric engagement, real-time interactions, and governance through secure data practices. The company emphasizes partnerships, breadth of industry experience, and a commitment to helping brands transform one-time buyers into loyal customers through intelligent rewards and real-time engagement.

To help brands delight customers and foster lasting engagement by delivering scalable, data-driven loyalty and rewards solutions that grow lifetime value across industries.

What we offer

Loyalty Program Software Solution

Enhance customer engagement and retention with scalable loyalty programs tailored for various industries.

www.novus-loyalty.com/loyalty-program-software-solution

CX Automation Suite

Optimize customer experiences with integrated automation across marketing, service, and loyalty.

www.novus-loyalty.com/customer-experience-automation-platform

Employee & Partner Incentives

Motivates performance and fosters engagement among employees and partners.

www.novus-loyalty.com/employee-rewards-platform

E-commerce Loyalty

Boost customer retention and engagement through tailored e-commerce loyalty programs.

www.novus-loyalty.com/ecommerce-rewards-program-software

Customer Engagement Platform

Enhance customer loyalty through engaging, personalized interactions across multiple channels.

www.novus-loyalty.com/customer-engagement-platform

Rewards Marketplace

Enhance customer engagement through a dynamic rewards marketplace.

www.novus-loyalty.com/loyalty-rewards-marketplace

White Label Loyalty

Empowers brands to create tailored loyalty programs that enhance customer retention.

www.novus-loyalty.com/white-label-loyalty-software

Gamification Elements

Boost customer engagement and loyalty with game-like features.

www.novus-loyalty.com/loyalty-program-gamification-rewards

Hospitality Loyalty Software Solution

Enhance guest loyalty and retention with a tailored rewards program.

www.novus-loyalty.com/hotel-loyalty-software-solution

Retail Loyalty Program Provider

Build customer loyalty and drive revenue with a comprehensive retail loyalty solution.

www.novus-loyalty.com/retail-loyalty-program-provider

Bank Loyalty Rewards Program

Enhance customer loyalty and increase card usage with personalized banking rewards.

www.novus-loyalty.com/bank-loyalty-rewards-program

Multi Tenant Loyalty Platform

Enable Scalable Loyalty Programs Across Multiple Brands and Franchises.

www.novus-loyalty.com/multi-tenant-loyalty-platform

Market segments

Market size by segment

Growth potential (CAGR)

Loyalty management

12.9 Billion USD9.6% CAGR

Program and membership management features including tiering, points balances, wallet passes, and real‑time in‑store identification to drive retention and repeat visits.

Card-linked rewards

9.4 Billion USD13.2% CAGR

Capabilities that deliver transaction-triggered rewards, instant cashback and card-linked offers using real-time processing and AI-driven personalization to drive spend and cardholder engagement.

Customer engagement orchestration and campaign automation

30 Billion USD11.5% CAGR

Orchestration of customer journeys and marketing campaigns across channels with contextual engagement, real-time notifications, and feedback management.

Incentives and partner rewards

6.52 Billion USD8.9% CAGR

Programs to design, manage, and measure employee, sales channel and partner incentive schemes, including performance tracking, customizable incentives and multi-vendor redemption marketplaces.

More information about our offering

Loyalty Program Software Solution

Software solution enabling multi-industry loyalty programs with data exchange and use-case driven capabilities.

  • Builds Customer Brand Loyalty
    Creates and manages brand-centric loyalty programs that resonate with customers, fostering emotional engagement and repeat transactions.
  • Enhances Customer Engagement
    Equips businesses with tools to strengthen customer relationships and improve retention rates through personalized rewards tailored to consumer preferences.
  • Operate Across Multiple Brands
    Easily manage brand-specific loyalty initiatives within a unified system, enhancing collaboration and resource management.
  • Facilitates B2B Loyalty Programs
    Designed specifically for business-to-business environments, enabling companies to cultivate long-term partnerships through tailored loyalty initiatives.
  • Creates Tailored Rewards
    Empowers clients to personalize their rewards selection, enhancing the appeal and effectiveness of loyalty programs.
  • Enables Data Integration
    Allows seamless integration and exchange of data between various platforms, enhancing customer insights and program effectiveness.
  • Manages Member Rewards
    Provides robust tracking and management of rewards, ensuring transparency and motivation for members to engage actively.

CX Automation Suite

Unified CX automation platform that orchestrates journeys across marketing, service, and loyalty.

  • Enhance Customer Engagement
    Streamlines interactions across various channels, ensuring a cohesive customer experience that boosts loyalty.
  • Drive Informed Decisions
    Empowers businesses to adjust strategies and actions dynamically based on immediate customer feedback and behavior.
  • Personalize Customer Experiences
    Delivers tailored rewards and communications based on individual customer behaviors and preferences.
  • Provide Unified Customer Experience
    Ensures customers receive consistent service and information regardless of the channel they choose.

Employee & Partner Incentives

Rewards platform to design, manage, and deploy incentives for employees and channel partners.

  • Automate Incentive Programs
    Streamline the setup and management of incentive programs to enhance participation and effectiveness.
  • Personalize Rewards
    Create a tailored reward experience that resonates with your employees and partners, ensuring maximum engagement.
  • Track Performance Live
    Gain insights into employee and partner performance metrics to make data-driven decisions.
  • Enhance Engagement
    Utilize various tools and features aimed at increasing the involvement of employees and partners in incentive programs.
  • Integrate Easily
    Connect with current software ecosystems to streamline the incentive management process.

E-commerce Loyalty

Loyalty program software for online shoppers, enabling brands to reward actions and drive repeat purchases.

  • Increases Engagement
    By analyzing customer interactions, the platform provides meaningful rewards that resonate with users, fostering deeper emotional connections and lasting loyalty.
  • Enhances Customer Retention
    Facilitates the creation and management of customized loyalty programs that encourage repeat visits and purchases by providing incentives tailored to individual shopping behaviors.
  • Informs Decision-Making
    Empowers brands with actionable data on customer loyalty trends, enabling informed decisions to optimize program efficacy and drive sales growth.
  • Streamlines Operations
    Easily connects with major e-commerce solutions to facilitate a smooth implementation, ensuring that loyalty data works alongside existing systems for enhanced user experiences.
  • Motivates Participation
    Encourages users to interact more with the loyalty program through points, badges, and other gamified incentives, driving higher engagement rates.

Customer Engagement Platform

Platform that engages customers across channels to deepen relationships and retention.

  • Engage Customers Across Touchpoints
    This feature allows brands to maintain consistent and personalized interactions with customers across various channels, enhancing retention and loyalty.
  • Gain Real-Time Insights
    Leverage live data to understand customer behaviors better and tailor engagement strategies promptly, ensuring effective communication and service.
  • Offer Tailored Rewards
    This capability allows brands to provide personalized rewards that resonate with individual customer interests, increasing engagement and loyalty.
  • Seamless Experiences Across Platforms
    By facilitating interactions across various online and offline platforms, this feature ensures that customers receive consistent service, leading to improved satisfaction.
  • Manage Marketing Campaigns Effectively
    This tool assists in orchestrating marketing efforts, enabling brands to launch targeted campaigns that resonate with the intended audience for maximum impact.

Rewards Marketplace

Marketplace for rewards within loyalty programs.

  • Manage Rewards Effortlessly
    Offer a wide range of rewards from various vendors, enabling customers to choose the benefits that matter most to them.
  • Personalize Rewards Offerings
    Adapt reward offerings to individual customer profiles, enhancing satisfaction and loyalty.
  • Expand Reward Choices
    Engage customers with a broader selection of rewards through partnerships with multiple vendors.

White Label Loyalty

White-label loyalty software allowing brands to customize and resell loyalty capabilities.

  • Create Unique Branded Programs
    Customize the entire loyalty experience, from branding to user interface, to align with your brand identity and deliver a cohesive customer experience.
  • Leverage Data for Growth
    Use comprehensive analytics to drive informed decisions and improve loyalty program effectiveness, ensuring maximum ROI.
  • Design Customized Rewards
    Implement various reward structures, including points, tiers, and cashback, tailored to meet the needs of your customer base.
  • Manage Multiple Loyalty Programs
    Facilitates managing various loyalty programs across different brands or business units seamlessly within one application.
  • Seamlessly Connect Systems
    Facilitates integration with existing technology infrastructure to enhance program delivery without disruption.

Gamification Elements

Gamification components to enhance loyalty programs and drive engagement.

  • Boost Engagement
    Implementing gamification elements creates fun and interactive experiences, incentivizing customers to engage more frequently with loyalty programs.
  • Gain Insights
    Real-time analytics helps brands understand customer interactions and optimize their loyalty strategies for better results.
  • Tailor Rewards
    Customizable reward options allow brands to meet diverse customer needs and preferences, increasing satisfaction and retention.

Hospitality Loyalty Software Solution

Maximize guest retention with a smart hotel rewards program that offers valuable incentives for choosing to stay with you, designed to foster loyalty and repeat bookings.

  • Maximize Guest Retention
    Encourage guests to return with an effective loyalty program that recognizes and rewards their choices, ensuring they feel valued and incentivized to book again.
  • Encourage Repeat Bookings
    Offer guests the ability to earn points for every transaction, which can be redeemed later for exclusive offers or stays, increasing customer retention.
  • Streamline Reward Redemption
    Enable guests to access their rewards and redeem them conveniently via a digital wallet, providing a frictionless experience that enhances satisfaction.
  • Drive Higher Engagement
    Allow customers to unlock benefits at different tiers based on their engagement level, fostering a sense of achievement and exclusivity.
  • Expand Customer Base
    Leverage existing loyal customers to bring in new clients through referral incentives, turning them into brand ambassadors.

Retail Loyalty Program Provider

Retail loyalty platform provider.

  • Enhance Customer Loyalty
    Implement a robust loyalty program that engages customers across various touchpoints, enhancing their overall experience and driving repeat purchases.
  • Increase Customer Engagement
    Create an engaging shopping experience by providing points for every purchase, which customers can redeem for discounts or special offers.
  • Simplify Rewards Management
    Allow customers to easily access and utilize their loyalty points through digital wallets, increasing engagement and satisfaction.
  • Encourage Repeat Purchases
    Motivate customers to reach higher tiers by providing increasingly valuable rewards, thus fostering long-term loyalty.
  • Leverage Word-of-Mouth
    Encourage existing customers to bring in new customers through referral incentives, enhancing growth and brand awareness.

Bank Loyalty Rewards Program

Transform customer transactions into lasting loyalty with AI-driven rewards, personalized engagement, and seamless omnichannel experiences.

  • Boost Card Usage
    Increase card usage through automated rewards, making every transaction valuable for customers.
  • Enhance Customer Interaction
    Utilize data insights to create a unique engagement strategy for each customer, fostering loyalty.
  • Unify Customer Touchpoints
    Ensure consistent and engaging interactions regardless of the channel, building a strong customer relationship.
  • Drive Immediate Transactions
    Incentivize purchases and improve transaction frequency with immediate cashback rewards.
  • Encourage Loyalty Growth
    Allow customers to achieve rewards at different tiers, motivating them to engage more frequently.

Multi Tenant Loyalty Platform

Build and manage a unified multi-tenant loyalty program across franchises, brands, and enterprise ecosystems, enabling shared engagement, cross-tenant value, and scalable growth.

  • Enable Scalable Deployments
    Facilitates centralized management of loyalty programs across different brands or franchises, enhancing operational efficiency and customer experience.
  • Gain Insights Quickly
    Empowers businesses to make data-driven decisions and optimize loyalty strategies through actionable insights provided by advanced analytics.
  • Enhance Customer Engagement
    Promotes customer loyalty by enabling customers to earn rewards that can be redeemed across different brands or franchises, increasing overall value perception.
  • Simplify Implementation
    Reduces deployment time and resource investment by allowing smooth integration with current business operations and technology stacks.
  • Customize Loyalty Experience
    Offers flexible options to personalize loyalty schemes according to different customer segments, ensuring alignment with brand strategies.

References

Methodology and sourcing behind the figures shown above.

Loyalty management

Search results show consistent current market sizing around $12–13 billion (2024–2025) with divergent forecasts. MarketsandMarkets projects $12.89B (2025) growing to $20.36B by 2030 at 9.6% CAGR. The Business Research Company gives a higher CAGR (17.7%) from $12.62B (2025) to $28.37B (2030). A third source (marketiquest) lists $12.59B (2024) but an outlier low CAGR to 2034. I select ~ $12.9B current market size and a conservative growth potential of ~9.6% CAGR, anchored to the MarketsandMarkets projection and consistent base-year figures across reports.

Card-linked rewards

Primary estimate from MarketIntelo: the global card-linked offers (CLO) platform market is valued at $9.4B in 2025 and forecast to grow to $28.7B by 2034 (CAGR 13.2%). Juniper Research's projection of consumer credit card rewards exceeding $108B by 2026 provides broader market context supporting strong demand for card-linked reward solutions.

Customer engagement orchestration and campaign automation

Search results show varying definitions/scope: marketing automation forecasts range from ~USD 6.6B–47.3B in 2025 depending on inclusion of software, services, and broader customer-engagement suites. Customer engagement solutions estimates center around USD 24–26B (2025–2026) with CAGRs reported between ~10% and 14%. I selected an illustrative combined-market estimate of ~USD 30.0B (representing orchestration + campaign automation across channels) and a midpoint CAGR of 11.5%, lying within reported ranges (10.1%–14.2%) and reflecting the category’s convergence with broader marketing automation and customer-engagement platforms.

Incentives and partner rewards

Primary estimate uses the BusinessResearchInsights market report that values the global Rewards & Incentives Services market at USD 6.52B (2026) with a projected CAGR of ~8.9% (2026–2035). A complementary source (Rewards & Incentives Software market) shows a smaller software-only segment (USD 1.38B in 2025) with higher software-specific CAGR (~12%), indicating stronger growth potential in digital/software subsegments versus the broader services market.

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