NGNielsen Norman Group logo

Nielsen Norman Group

Unclaimed
Experience Designwww.nngroup.comDover, DE, USAUpdated

NN/g is a leading UX research, training, and consulting organization delivering evidence-based guidance to designers and researchers.

Overview

NN/g (Nielsen Norman Group) is a globally trusted UX research and training organization that provides evidence-based guidance and practical skill-building for design and research professionals. With more than 25 years in the field, NN/g offers research-backed insights, practitioner-focused articles and videos, and consulting and training services to help organizations improve user experiences across industries.

Mission statement

We're a globally trusted team of UX experts, dedicated to providing reliable guidance and practical skill-building for design and research professionals.

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What we offer

Live Online Courses

Service

Enhance your UX skills through live expert-led courses, applicable towards certification.

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Self-Paced Courses

Service

Engage in self-paced UX courses that empower you to learn without deadlines.

nngroup.com →

UX Certification

Achieve UX Certification to validate your skills and enhance career credibility.

nngroup.com →

Private Team Training

Service

Enhance your team's UX skills with tailored training that fits your specific needs.

nngroup.com →

UX Consulting Services

Service

Enhance user experiences with expert-driven UX consulting services tailored to your needs.

nngroup.com →

UX Maturity Assessments

Service

Assess and enhance your organization's UX maturity for improved design practices.

nngroup.com →

Expert Review

Service

Get expert guidance to enhance your interface's usability and effectiveness.

nngroup.com →

Customized User Research

Service

Tailored user research to meet your specific UX challenges.

nngroup.com →

Intensive Applied Workshops

Service

Enhance team skills and tackle design challenges with expert-led workshops.

nngroup.com →

Keynote Speaking

Service

Inspire your audience with expert insights on user experience design and strategy.

nngroup.com →

More information about our offering

Live Online Courses

A catalog of live online UX training courses, with options for private team training, bulk discounts, and UX Certification eligibility.

  • Gain Access To Comprehensive UX Training
    Participants can enroll in a variety of courses covering different UX topics, ensuring diverse learning opportunities.
  • Earn Recognized UX Credentials
    Completing selected courses and passing exams allows participants to achieve UX Certification, enhancing their professional credentials.
  • Customize Learning Experience For Your Team
    Tailor the training schedule and content to meet specific team needs, fostering cohesive team development.
  • Engage Directly With Experts
    Participants can interact with instructors in real-time, asking questions and receiving immediate feedback.
  • Reduce Costs When Training Teams
    Organizations can save money by purchasing multiple course credits for team training.
  • Apply Learning In Real-Time
    Courses include hands-on activities to practice new skills in a collaborative environment.
  • Stay Updated With New Learning Opportunities
    Participants have access to a schedule of future live online courses to plan their training path.

Self-Paced Courses

Self-paced UX learning with no deadlines, offering flexible study and a catalog of courses to suit learner needs.

  • Explore Diverse Topics
    Access a variety of courses covering essential UX skills and theories, accommodating different learning styles.
  • Study At Your Convenience
    Enjoy the freedom to navigate through courses when it suits your schedule, ensuring a stress-free learning experience.
  • Learn Without Pressure
    Focus on mastering content without the constraints of fixed deadlines, promoting deeper understanding.
  • Engage With Interactive Materials
    Utilize different learning methods tailored to enhance comprehension and retention of UX concepts.
  • Access Practical Tools
    Receive supplementary materials designed to apply your learning in real-world scenarios, facilitating immediate implementation.

UX Certification

An exam-based credential requiring completing five courses and passing five online exams; this credential does not expire.

  • Offers Lifetime Validity
    Once earned, the UX Certification does not have an expiration date, providing ongoing recognition of your expertise.
  • Proven Knowledge
    Demonstrate your understanding by successfully completing five assessments tailored to the knowledge gained through the courses.
  • Structured Learning Path
    Engage with a carefully crafted curriculum that covers essential UX principles and practices across various domains.
  • Tailored Learning Experience
    Choose from over 50 live courses, allowing flexibility to focus on areas that best suit your career goals.
  • Increase Career Credibility
    Showcase your UX Certification on your CV and LinkedIn profile to enhance your professional visibility.

Private Team Training

Private UX training for teams, delivered in-person or virtually, with 35+ course options and optional UX Certification.

  • Earn UX Certification
    Gain a recognized credential that validates your team's skills and commitment to UX best practices.
  • Train Wherever You Are
    Flexibility to conduct training sessions that suit your team's availability and location.
  • Engage With Industry Leaders
    Benefit from the insights and experience of instructors who are leaders in UX training and consulting.
  • Choose From 35+ Courses
    Access a diverse range of UX training topics tailored for different skill levels and expertise.
  • Personalize Your Learning Experience
    Modify course content to better align with your team's objectives and project challenges.

UX Consulting Services

NN/g experts provide research, assessment, and customized guidance to elevate product and service experiences across industries.

  • Get Expert Insights
    Leverage our team's extensive expertise to identify usability issues and strengths in your design, delivering prioritized recommendations.
  • Improve User Interfaces
    Conduct usability testing sessions that yield actionable feedback to refine your designs based on real user interactions.
  • Tailor Research To Needs
    We design specific studies based on your unique research questions, ensuring relevance and actionable insights.
  • Gain Comprehensive Insights
    Conduct thorough evaluations that provide a baseline for improving usability and user experience, tailored to your context.
  • Apply UX Methods Actively
    Engage in hands-on learning that translates into real-world applications of UX techniques tailored to your specific design challenges.
  • Build Team UX Skills
    Empower your team with proven UX skills through structured training sessions led by experts.
  • Inspire Your Audience
    Bring industry-leading insights to your events with impactful presentations from our renowned experts.
  • Evaluate Your UX Process
    Determine your organization's UX maturity level and receive tailored recommendations for improvement across your UX practices.

UX Maturity Assessments

Three-tier UX maturity assessments providing baseline benchmarks and tailored recommendations to improve UX maturity.

  • Establishes Current UX Baseline
    Identify strengths and weaknesses in key areas impacting UX maturity.
  • Actionable Improvement Path
    Receive personalized strategies to enhance user-centered design practices.
  • Customizable Assessment Levels
    Choose the appropriate depth of evaluation based on your organization's needs.
  • Scalable Investment Options
    Choose a pricing tier that aligns with your organization's size and evaluation needs.

Expert Review

Independent UX evaluation by NN/g experts with detailed findings and practical recommendations.

  • Provides Clear, Practical Guidance
    Recommendations from NN/g experts aim directly at improving the usability and effectiveness of your interface based on extensive research.
  • Identifies Strengths and Weaknesses
    A comprehensive review highlights both strong design elements and critical usability issues to address.
  • Offers Unbiased Perspectives
    The independent nature of the review ensures that the feedback is unbiased and focused solely on enhancing user experience.
  • Flexible Delivery Options
    Clients can select their preferred format for receiving findings, tailored to their needs.

Customized User Research

NN/g researchers design and execute tailored studies outside of usability testing to answer your questions.

  • Receive Targeted Insights
    NN/g's researchers modify existing techniques or create new methods to ensure that your specific research questions are effectively addressed.
  • Gain Deep User Insights
    User interviews facilitate engaging discussions to uncover motivations, needs, and pain points directly from the users.
  • Enhance User Navigation
    By utilizing card sorting, you can align your site's structure with user expectations, leading to a more intuitive navigation experience.
  • Identify Key Design Elements
    Eyetracking provides data on which elements of your design capture user attention, helping to optimize layouts and features.
  • Understand User Experience Over Time
    Diary studies help gather insights on user interactions over time, revealing trends and behaviors that inform design improvements.
  • Improve Findability
    Tree testing evaluates how easily users can locate information within a defined structure, ensuring efficient navigation.

Intensive Applied Workshops

Intensive multi-day workshops guided by NN/g experts to apply advanced UX methods to real design challenges.

  • Learn From Experts
    Gain insights and best practices directly from seasoned UX professionals.
  • Real Work Application
    Collaboratively work on your design challenges using newly learned skills.
  • Extended Learning
    Allows deeper exploration of topics and practical application over several days.
  • Diverse UX Topics
    Focus on multiple relevant UX methodologies tailored to your team’s needs.
  • Tailored Learning Experience
    Ensure that workshop topics align with your organization’s current design challenges.

Keynote Speaking

Keynote engagements by NN/g speakers, offering insights on UX strategy, design, and related topics for events.

  • Experience Engaging Expertise
    Rely on skilled professionals known for their captivating delivery, ensuring attendees remain engaged and informed.
  • Tailor Presentations to Events
    Ensure each presentation is customized for the specific audience, providing actionable insights and engaging narratives.
  • Cover Broad UX Aspects
    Engage your audience with a range of relevant topics designed to enhance their understanding of user experience.
  • Motivate Attendees
    Encourage audiences to rethink their approaches to design and strategy, leading to enhanced motivation and innovation.
  • Adjust Topics for Relevance
    Modify content to ensure it resonates with the specific challenges and interests of the audience.

Sources

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