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www.newamerica.org

Washington, DC, United States

New America is a nonprofit think tank generating bold ideas and solutions for a new America.

New America is a nonprofit public policy think tank working to generate big ideas and bold solutions for a new America. For over 25 years, New America has turned bold ideas into innovative solutions for people, families, and communities in the United States and worldwide. The organization focuses on five issue areas - Education & Work, Democratic Futures, Global Security, Technology & Democracy, and Thriving Families - and supports research, policy development, analysis, and convenings to inform public policy, journalism, and practice. Through fellowships, programs, and initiatives, it builds cross-sector coalitions, translates research into practical policy, and promotes transparency in funding. Its work spans education access and work opportunities, strengthening democracy, reimagining security and global governance, shaping how technology serves the public good, and improving family well-being and economic stability. The audience includes policymakers, practitioners, educators, journalists, and the broader public. New America emphasizes independence, transparency, and collaboration, and engages with philanthropic partners, government and private-sector stakeholders to advance its mission. The organization presents findings, tools, and programs that help people understand complex public issues and to participate in the policy process. It also operates public-facing resources, fellowships, and open-education and open-technology initiatives that support civic discourse and accountability.

Generate big ideas and bold solutions for a new America.

What we offer

New Practice Lab

Enhances family economic security through innovative policy design and implementation.

www.newamerica.org/programs/new-practice-lab/

Open Technology Institute

Service

Improves governance and public engagement with technology through research and advocacy.

www.newamerica.org/programs/open-technology-institute/

The Thread

Service

Delivers critical insights and research highlights to empower public discussion.

www.newamerica.org/the-thread/

New America Fellowships

Empowers innovative thinkers to address pressing national issues.

www.newamerica.org/fellowships/new-america-fellows/

Market segments

Market size by segment

Growth potential (CAGR)

Public policy research

3 Billion USD6% CAGR

Independent, data-driven analysis and briefs that inform state policymakers, agencies, and stakeholders on economy, housing, education, health, environment, and governance.

Civic advocacy and coalition building

6.4 Billion USD4% CAGR

Engages government, business, and community stakeholders to influence legislation and municipal programs through coordinated outreach, testimony, and cross-sector coalitions.

Technology policy and digital governance

1.8 Billion USD12% CAGR

Research, advocacy, and governance work focused on internet policy, AI accountability, youth online safety, and equitable technology governance.

Workforce and education policy

10 Billion USD6% CAGR

Design, research, and programmatic work on workforce development, learning sciences, and education policy to improve access and outcomes.

Civic engagement and public affairs

1.5 Billion USD10% CAGR

Media-driven civic education, research and storytelling that informs voters, supports foundations and provides policy and workforce context for public-sector and advocacy audiences.

More information about our offering

New Practice Lab

New Practice Lab is a research and design lab focused on family economic security for all Americans, working at the nexus of policy making and service delivery.

  • Enhances Family Economic Security
    Conducts extensive research to develop models that promote and improve economic stability for families across America.
  • Translates Research into Action
    Facilitates the transition from theoretical research to actionable policies that can be implemented effectively within communities.
  • Builds Collaborative Networks
    Engages with various stakeholders to ensure that policies address real-world challenges and needs effectively.

Open Technology Institute

Open Technology Institute is a program focusing on technology policy research and advocacy to improve governance and public engagement with technology.

  • Influences Public Policy
    The institute actively works to shape legislation that governs technology use and safeguards public interests.
  • Informs Policy Decisions
    Provides crucial insights that guide policymakers in creating effective technology governance.
  • Enhances Technology Governance
    Works to ensure that emerging technologies serve the public good, promoting justice and accountability.
  • Protects Youth Online
    Advocates for policies that enhance the digital safety of children while balancing privacy rights.

The Thread

The Thread is a monthly newsletter and digital magazine offering insights and research highlights from across New America. It connects policy issues with culture, equity, and current events to inspire civic engagement.

  • Receive Monthly Updates
    Subscribers receive fresh content every month, keeping them updated on the latest insights and research.
  • Showcases Important Research
    Features significant findings and highlights from New America's wide-ranging research, aimed at informing public policy and engagement.
  • Gathers Insights Across Programs
    Offers a comprehensive look at various issue areas, ensuring subscribers stay informed on a wide range of topics.
  • Promotes Civic Engagement
    Aims to foster civic discussion and public policy understanding, empowering individuals to engage with current issues.

New America Fellowships

New America Fellowships is a platform offering fellowship programs that support thinkers, creators, and storytellers shaping public conversation on current issues.

  • Enhances Reporting Quality
    Provides $5,000 stipend, editorial coaching, and access to expert resources for impactful journalism.
  • Advances Security Solutions
    Engages fellows in developing policies to enhance national and global security.
  • Transforms Education
    Focuses on building multidisciplinary leaders to address educational challenges through evidence and collaboration.
  • Enriches Cultural Narratives
    Supports civic engagement and cultural education that fosters public participation.

References

Methodology and sourcing behind the figures shown above.

Public policy research

Explicit data in the results is limited to the public affairs & advocacy software subsegment (ResearchNester: $1.5B in 2025, 10% CAGR). I used that concrete software-market figure as a lower-bound subsegment, then added a conservative estimate for adjacent commercial public policy research activities (polling, custom policy consulting, think-tank contracting, government/NGO-funded studies) and the fragmented firm-level revenues implied in the NAICS listing to arrive at a global market estimate of roughly $3.0B. Growth potential is estimated lower than the software subsegment (10%) because public policy research combines slower-moving government/NGO budgets and consultancy work with faster-growing digital tools; a blended, conservative CAGR of ~6% reflects increased demand for data-driven policy analysis, digitalization, and AI-enabled analytics.

Civic advocacy and coalition building

The broader "civic and social organizations" market is reported at roughly $64B (2025) with projected growth to ~$77.6B by 2030 (CAGR ~4%). Civic advocacy and coalition building is a subset of this sector; using a conservative allocation of ~10% of total civic/social spending for advocacy/coalition activities yields an estimated market size of about $6.4B today. Growth potential is assumed in line with the sector forecast (~4% CAGR).

Technology policy and digital governance

No direct market sizing for ‘technology policy and digital governance’ (research, advocacy, governance work) was provided in the results. I used adjacent market figures (e‑governance, digital governance software, data governance, AI governance) as the top‑level demand pool and assumed policy/advocacy/governance services represent a small services/consultancy subset (approx. 5–10%) of overall e‑governance/digital governance spend. Applying a midpoint share (~8%) to the 2025 e‑governance market (~$23.1B) gives ≈$1.8B. For CAGR, adjacent sector CAGRs vary (e‑governance ~11.7%, data governance ~20.5%, digital governance software ~9.1%, AI governance ~31.4%); policy and advocacy demand is expected to track regulatory-driven adoption and government procurement rather than fastest‑growing product segments, so I estimate a conservative-to-moderate CAGR of ~12%.

Workforce and education policy

Estimate based on the large overall education market (HolonIQ) and dedicated education-industry forecasts (ResearchNester) contrasted with evidence of rising policy/prioritization and program funding for workforce and education policy (SHEEO, Urban Institute, Brookings). Workforce & education policy (research, program design, evaluation, and programmatic delivery) represents a small professional-services slice of total education spending — conservatively estimated at roughly $8–12B globally today. Growth drivers include expanded state/federal workforce funding (e.g., Workforce Pell and related initiatives), increased emphasis on apprenticeships/reskilling, and rising demand for policy research and program evaluation, supporting a mid-single-digit CAGR (≈6%).

Civic engagement and public affairs

Primary estimate uses a dedicated Public Affairs & Advocacy Software market report that explicitly values the software segment at USD 1.5 billion (2025) with a 10% CAGR (2026–2035). Broader public-relations/service market figures (USD ~102–106 billion in 2025, lower mid-single-digit to high-single-digit CAGRs) were used for context to distinguish the software/technology subsegment from overall PR services.

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