NetLine

Reach in-market B2B buyers, generate qualified leads, and build pipeline through targeted content campaigns across a broad publisher network.

Identify in-market buyers and understand their interests, actions, and purchase timelines to prioritize outreach and accelerate sales conversations.

Explore audience behavior and preferences to personalize content and build syndication strategies that connect with in-market buyers.

Identify in-market target accounts and engage their buyers with first-party intent data and scalable, dynamic lead generation campaigns.

Engage prospects with additional content at peak interest to reveal buying intent, guide their research, and learn which topics and offerings matter to them.

Discover in-market buyers and give sales teams self-declared insights to prioritize prospects and start more informed conversations.

Qualifies engaged prospects with tailored buyer insights so sales teams can prioritize accounts and make more relevant, timely outreach.

Centralize lead programs, capture richer first-party data, and connect qualified leads to marketing and sales workflows.

Publishers can monetize B2B content and traffic, generate incremental revenue, and streamline campaign reporting and lead delivery with a no-cost platform.

Helps publishers earn revenue from B2B traffic by matching audiences with relevant professional content.

Build demand generation skills and NetLine Portal expertise through flexible learning and earn credentials to showcase your knowledge.

Get expert guidance and dedicated campaign support to strengthen demand generation strategy and optimize lead generation performance.

NetLine Content Syndication Lead Generation

A self-service, performance-based platform that helps B2B marketers distribute content across NetLine’s publisher network and generate qualified leads. Marketers can target audiences using more than 37 million filtering options, set campaign budgets and goals, and pay only for leads that meet their criteria. The platform captures first-party information from professionals requesting content, provides campaign reports and audience insights, and delivers leads through integrations with marketing automation platforms, CRMs, and other tools.

• Reach Your Ideal Buyers
  Use detailed audience and account-based filters to connect campaigns with in-market decision makers who match your criteria.
• Expand Your Reach
  Distribute content across a broad network of B2B publishers and media properties to connect with new, relevant audiences beyond your existing channels.
• Pay For Qualified Leads
  Align campaign spend with lead criteria using performance-based cost-per-lead pricing.
• Manage Campaigns Independently
  Set up and manage campaign content, targeting, budgets, and timing through a self-service platform.
• Capture Permissioned Buyer Data
  Collect first-party information from professionals who actively request content, providing buyer data for campaign follow-up.
• Optimize Campaigns In Real Time
  Review campaign and audience insights, monitor lead activity, and make timely adjustments to improve performance and manage campaign goals.
• Prioritize Higher-Quality Leads
  Weight form responses to help assess lead quality and organize prospects for follow-up and segmentation.
• Surface Sales-Ready Buyers
  Use buyer signals and qualification insights to identify prospects who may be ready for sales follow-up.
• Deliver Leads Into Existing Workflows
  Send leads into connected marketing and sales systems so teams can prioritize prospects and follow up through their existing workflows.
• Understand Buyer Interests
  Use campaign reporting and first-party insights to learn about audience preferences and behaviors and inform campaign decisions.
• Launch Campaign Assets
  Use dynamically built landing pages and native ads to present campaign content across the network.
• Gather More Lead Context
  Ask custom questions on registration forms to capture useful lead details for more relevant follow-up.
• Control Campaign Timing And Goals
  Manage campaign timing and objectives by setting budgets or lead goals, scheduling dates, and making changes when needed.
• Promote Multiple Content Assets
  Include up to 35 unique pieces of content in campaigns to offer audiences varied content experiences.

INTENTIVE

INTENTIVE is a buyer-level B2B intent platform that provides real-time insights into who is expressing intent within an account, what actions they take, and when and where those actions occur. It combines first-party online activity with offline event data, including activity from Informa events. Its dashboard provides buyer- and account-level views, trends, confirmed projects, and reports. AI and natural language processing update intent scoring and topic taxonomy, while Salesforce and HubSpot integrations, email alerts, and data exports help teams activate insights in their sales and marketing workflows.

• Identify In-Market Buyers
  See which individuals within target accounts are expressing intent and review their activities across the buyer journey.
• Uncover Online And Offline Signals
  View buyer activity across digital interactions and in-person events for a broader picture of buyer behavior.
• Refine Intent Scoring In Real Time
  Apply updated scores and topic classifications as new buyer behavior signals are processed.
• Understand Buyer Priorities And Timelines
  Use project details and declared purchase timelines to understand buyer needs and inform timely sales conversations.
• Activate Intent Data In CRMs
  Bring buyer and account intent information into CRM workflows, campaigns, and outreach strategies. Salesforce reports can give sales reps visibility into accounts showing intent.
• Review Buyer And Account Trends
  Explore consolidated intent views, trends, and reports to analyze activity across buyers and accounts.
• Deliver Insights Across Your Tech Stack
  Send selected, filtered intent data to other marketing and sales tools, and use email alerts to notify teams about important updates.
• Explore Intent Across Topics And Personas
  Use extensive topic, industry, activity, and persona coverage to examine buyer intent across varied audiences and behaviors.

Audience Explorer

Audience Explorer is a real-time interactive buyer engagement tool for B2B content marketers. Users can enter a target audience to explore its real-time content consumption behavior and preferences across the B2B web. These insights help marketers discover in-market buyers actively consuming content, personalize content, and develop data-informed content syndication tactics.

• Explore Audience Behavior In Real Time
  See your target audience’s content consumption behavior across the B2B web in real time to better understand what they are engaging with.
• Discover Actively Engaged Buyers
  Identify in-market buyers actively consuming content so you can focus engagement on audiences showing interest through their content behavior.
• Personalize Content For Buyers
  Apply insights about audience behavior and preferences to personalize content and connect with in-market buyers.
• Guide Syndication With Audience Insights
  Build content syndication tactics around user data and preferences to support more informed decisions about reaching and engaging audiences.
• Understand Audience Content Preferences
  Gain real-time insight into the content preferences of your target audience to inform content and engagement decisions.

Account-based marketing solution

NetLine's account-based marketing solution helps B2B marketers identify and capture target accounts across its intent-based content syndication network. Marketers can build optimized account lists and run dynamic lead generation campaigns by account, using first-party intent data gathered from professionals researching across the network. Real-time targeting connects campaigns with prospective accounts while they are actively researching, and NetLine's extensive publisher network provides scale for account-based lead generation.

Category: Account-Based Marketing Software

• Identify In-Market Accounts
  Use research activity from professionals across NetLine's network to identify accounts showing in-market intent and inform account-based campaigns.
• Engage Accounts During Active Research
  Reach prospective accounts when their professionals are actively researching, using dynamic targeting to support more timely and relevant campaign engagement.
• Scale Account-Based Lead Generation
  Use NetLine's large content syndication network to expand account-based campaign reach and lead volume potential.
• Build Optimized Target Account Lists
  Create optimized account lists to focus campaigns on the target accounts that matter to your marketing goals.
• Sync Demandbase Account Lists Automatically
  Bring Demandbase ABM lists into NetLine automatically to reduce manual list uploads and keep campaign targeting current.

Multi-Asset

Multi-Asset lets marketers offer companion content during a prospect’s content interaction, capturing in-market intent signals at a moment of peak engagement. By presenting additional content, marketers can guide the buyer’s journey, learn more about prospects’ readiness and interests, and keep their brand top of mind.

• Extend Prospect Engagement
  Offer prospects more relevant content during the same touchpoint, creating an opportunity to continue their engagement.
• Reveal Deeper Buyer Intent
  Use consumption of additional content to learn more about prospects’ intent and potential readiness to buy.
• Guide Buyer Research
  Present additional offers that help prospects find content relevant to their problems and continue their research.
• Discover Lead Interests
  Learn which products, services, or topics are relevant to leads based on the additional content they choose.
• Keep Your Brand Top Of Mind
  Maintain a presence during prospects’ research by presenting additional offers while they consider competing content.
• Make Content Easier To Discover
  Help prospects find useful content and more to download with less effort.

HQL Access

HQL Access helps marketers discover in-market buyers before they engage with a brand’s content. It captures voluntarily declared buyer needs through prompts across NetLine’s B2B syndication network, without requiring gated assets or website activity. Marketers can define qualification criteria and receive matching leads with responses about buyers’ priorities, pain points, and timelines, giving sales teams context to prioritize and follow up.

Category: Lead Generation Services

• Discover Buyers Without Content
  Find in-market prospects without creating or promoting gated assets, landing pages, or relying on activity on your website.
• Capture Voluntary Buyer Signals
  Collect buyer-declared needs directly from prospects as they share their priorities, pain points, and timelines through prompts across NetLine’s network.
• Filter Leads To Match Your ICP
  Set the audience criteria that matter to your team and receive leads matching your filters, helping you focus on prospects aligned with your target market.
• Equip Sales With Buyer Context
  Give representatives information about buyer needs, urgency, challenges, and timelines so they can prioritize prospects and prepare more relevant conversations.
• Collect Structured Buyer Responses
  Use intent-focused prompts to gather answers about buyer priorities, challenges, and timelines without having to supply your own content.
• Prioritize Leads With Relevant Criteria
  Capture the specific buyer details your team considers important, including timing, budget, pain points, and job role, to help prioritize and route leads.
• Reach Buyers Across 30+ Industries
  Access active buyers across more than 30 industries and use audience filters to find prospects relevant to your campaign.
• Launch Campaigns In Minutes
  Begin buyer discovery without waiting to create or prepare gated content, allowing campaigns to start in minutes.

HQL Precision

NetLine HQL Precision adds tailored qualification prompts to existing campaigns so marketers can qualify engaged prospects as they consume gated content. Marketers choose the questions, qualification criteria, and disqualifiers to capture buyer priorities, pain points, technology needs, and timelines. The product works within existing NetLine campaigns and registration forms, without requiring new content, a landing page, development work, or new workflows. Each lead includes buyer context to help sales teams personalize outreach and prioritize accounts.

Category: Lead Generation Services

• Capture Buyer Priorities And Purchase Timing
  Collect answers about buyer needs, challenges, technology, and timelines to give teams direct context about each prospect’s intent.
• Define Which Leads Meet Your Standards
  Set the rules for who qualifies and identify disqualifiers, so delivered contacts align with the criteria your team defines.
• Qualify Buyers Within Existing Campaigns
  Add qualification prompts to current campaigns and registration forms without creating new content, building a landing page, or changing workflows.
• Equip Sales With Actionable Buyer Context
  Give sales teams insight into what prospects care about and when they may act, supporting more relevant conversations and account prioritization.
• Launch Qualification Without Development Work
  Put qualification prompts into campaigns without developer work; the product can be live in minutes, according to the website.
• Reach Buyers With Global Targeting
  Target prospects globally when qualifying engaged buyers through HQL Precision.

Lead Management Platform

NetLine’s Lead Management Platform is a self-service SaaS solution for B2B marketers to manage lead capture, qualification, routing, analytics, and companion content amplification in one interface. It supports gated content experiences with unified forms, customizable white-labeled pages, campaign reporting, and real-time connections to marketing and sales tools. Marketers can also amplify content to additional audiences using on-demand, cost-per-lead campaigns.

• Centralize Lead Workflows
  Manage lead capture, qualification, routing, analytics, and content amplification together in one interface.
• Expand Content Reach
  Launch companion campaigns to reach additional audiences with budget-based, cost-per-lead terms.
• Analyze Campaign Performance
  Use real-time reports and visualizations to examine campaign results, content resonance, and audience engagement.
• Reduce Registration Typing
  Recognize returning audiences and offer zero-typing or reduced-typing form experiences to streamline registration.
• Route Leads Into Workflows
  Connect the platform to marketing and sales tools so generated leads can enter nurture paths or sales cycles.
• Standardize Content Registration
  Use a common registration experience and data structure across gated content formats, including webinars and virtual experiences.
• Scale Campaigns On Demand
  Add budget to campaigns to access incremental reach quickly, using cost-per-lead pricing.
• Customize Branded Experiences
  Match gated-content experiences to a site's look and feel, from basic themes to fully white-labeled pages.
• Choose A Flexible Plan
  Select from plans ranging from free to $199 per month, depending on campaign and platform needs.

Publisher Lead Gen Platform

A no-cost lead generation platform that helps digital publishers monetize B2B traffic and content, including client campaigns and existing or archived assets. It uses predictive forms and content recommendations to capture audience data and encourage additional downloads, while providing campaign analytics, branded experiences, and integrations with marketing, sales, and webinar tools.

• Earn Revenue From Client Campaigns
  Publishers can use the platform to fulfill client content syndication campaigns and generate incremental revenue without investing in platform licensing or subscriptions.
• Monetize More Content Downloads
  Relevant content suggestions create additional download opportunities, while advanced form technology allows publishers to generate revenue from existing and archived content.
• Reduce Audience Data Entry
  Predictive forms reduce required data entry by 60%, helping create a more efficient registration experience while capturing audience information.
• Deliver Branded Registration Experiences
  Publishers can provide forms and pages that fit their own or their clients' sites without requiring developer intervention.
• Analyze Campaign Performance
  Interactive reports provide publishers with campaign and audience insights to communicate performance, examine engagement, and adjust strategy toward campaign objectives.
• Launch Campaigns With Less Overhead
  Publishers can access campaign capabilities without platform licensing or subscription fees and avoid several traditional campaign setup steps, including insertion orders, negotiations, and creative development.
• Deliver Leads Into Connected Tools
  Publishers can route leads into client marketing and sales systems, supporting timely follow-up and reducing the need to manage lead data through spreadsheets.

RevResponse

RevResponse, powered by NetLine, helps digital publishers monetize B2B traffic using NetLine’s inventory of professional content. Its AudienceTarget technology matches publisher audiences with content such as eBooks, white papers, and training courses. Monetization tools can be integrated with publishers’ original content to create a non-disruptive audience experience. Publishers can curate or automate content delivery across websites, newsletters, and social channels, and use reporting features to adjust campaign settings for different audiences.

• Monetize B2B Audience Traffic
  Create revenue opportunities from B2B audience traffic by offering professional content from NetLine’s inventory.
• Recommend Relevant Professional Content
  Match audiences with professional content from NetLine’s inventory, including eBooks, white papers, and training courses.
• Integrate Monetization Into Existing Content
  Add monetization tools to original content while maintaining a non-disruptive audience experience, with custom options available.
• Deliver Content Across Multiple Channels
  Distribute resources through websites, newsletters, or social channels, using curation or automation to support campaign objectives.
• Review Performance And Adjust Campaigns
  Use reporting to monitor campaign performance and modify settings to better address the needs of different audiences.

NetLine Academy

NetLine Academy is a collection of self-paced learning modules designed to help B2B demand generation marketers, agencies, and media companies build expertise in the NetLine Portal and foundational demand generation skills. Its learning materials include videos, flip cards, and quizzes. Users can earn a NetLine Cadet certification, certificate, and companion badge, with certifications available to individuals and teams. NetLine Academy is open to people who are not current NetLine customers.

• Build NetLine Portal Expertise
  Training helps learners understand the Portal and its campaign options so they can work more independently and efficiently.
• Learn At Your Own Pace
  Learners can work through Academy modules at their own pace using a mix of video, flip-card, and quiz materials.
• Earn A Shareable Credential
  The NetLine Cadet certificate and companion badge recognize course completion and can be added to a LinkedIn profile.
• Build Foundational Demand Generation Skills
  Learners can develop foundational demand generation skills without being current NetLine customers or adopting the NetLine Portal.
• Certify Individuals Or Teams
  Individuals and teams can pursue certifications, and access is not limited to current NetLine customers.

Full-service campaign management

NetLine’s full-service campaign management gives B2B marketers support from a dedicated team of experienced lead generation experts. Services include onboarding support, demand generation strategy consulting, advanced campaign analysis and optimization, and dedicated account management.

• Improve Campaign Performance
  Use advanced campaign analysis and optimization support to evaluate performance and make campaign adjustments.
• Strengthen Demand Generation Strategy
  Work with lead generation experts on demand generation strategy as part of the full-service offering.
• Get Dedicated Campaign Guidance
  Work with a dedicated account manager for campaign support and ongoing guidance.
• Start Campaigns With Expert Support
  Receive support during onboarding from NetLine’s experienced lead generation team.