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Windmills Marketing LLC DBA PDCA Social Unclaimed

Digital Marketing

nealschaffer.com

Irvine, California, United States of America

PDCA Social is a digital marketing consultancy providing Fractional CMO leadership, speaking, and coaching to help organizations grow through digital-first marketing.

Windmills Marketing LLC DBA PDCA Social is a digital marketing consultancy led by Neal Schaffer that helps organizations grow through a digital-first approach. The firm offers strategic marketing leadership as a Fractional CMO, group coaching, and engaging speaking and training services. Working with a range of clients—from Fortune 500 enterprises to startups—the organization designs data-driven marketing strategies, aligns branding, content, demand generation, and customer acquisition with business goals, and provides practical, ROI-focused guidance. Core capabilities include marketing transformation, content and social media strategy, influencer partnerships, employee advocacy, and social selling programs scaled across channels and markets. Neal Schaffer’s background as an author, university educator, and speaker informs the company’s emphasis on education, mentorship, and hands-on leadership, helping clients build sustainable marketing systems rather than one-off campaigns. The organization prioritizes measurable results, offering consulting, coaching, and educational resources that enable teams to execute modern marketing effectively, iterate programs, and demonstrate ROI. PDCA Social also operates as a platform for thought leadership, publishing books and free resources, delivering webinars, and collaborating with universities to share best practices. The goal is to empower organizations to transform how they market in a digital world while delivering value, guidance, and leadership that drives growth.

To empower organizations to digitally transform their marketing and sales through data-driven guidance, executive leadership, and education that deliver sustainable growth and measurable results.

What we offer

Fractional CMO Services

Service

Gain senior marketing leadership on a part-time basis to achieve strategic goals and drive ROI.

nealschaffer.com/fractional-cmo-services-by-neal-schaffer/

Digital First Group Coaching

Service

Join a supportive community for actionable digital marketing insights and guidance.

nealschaffer.com/membership/

Keynote Speaking Services

Service

Inspire and educate through tailored keynote speeches on digital marketing strategies.

nealschaffer.com/social-media-keynote-speaker/

The Age of Influence

Redefines influencer marketing and delivers actionable strategies for success.

nealschaffer.com/ageofinfluence

Digital Threads

Empowers small businesses with effective digital marketing strategies to thrive.

nealschaffer.com/digitalthreadsamazon

Maximizing LinkedIn for Business Growth

Empower your business with proven strategies for maximizing LinkedIn effectiveness and generating leads.

nealschaffer.com/maximizinglinkedinamazon

More information about our offering

Fractional CMO Services

Fractional CMO services provide senior marketing leadership on a part-time basis, helping organizations transform marketing operations, align branding, content, demand generation, and customer acquisition with business goals, and drive ROI through data-driven strategy, technology, and cross-channel execution.

  • Expert Guidance
    Utilizing insights from a seasoned CMO ensures tailored strategies that meet high-level business objectives.
  • Successful Brand Entry
    Implementing a structured brand launch strategy increases the likelihood of successful market entry and brand recognition.
  • Global Market Reach
    Successfully entering new international markets increases revenue potential and brand awareness.
  • Enhance Brand Visibility
    By effectively managing influencer partnerships, companies can significantly boost brand visibility within target markets.
  • Revitalize Marketing Approach
    Transforming marketing practices can significantly enhance customer acquisition and retention rates.
  • Leverage Internal Advocacy
    Encouraging employees to become brand advocates increases trust and authenticity in marketing efforts.
  • Enhanced Social Presence
    A well-developed social media strategy strengthens engagement and drives business growth.
  • Optimized Content Engagement
    A renewed digital content strategy improves audience engagement and content effectiveness.
  • Cost-Effective Marketing
    Shifting to inbound content marketing reduces costs while improving lead quality.
  • Strengthen Executive Presence
    Enhancing an executive's online presence boosts brand credibility and thought leadership.
  • Improve Tech Stack
    Advising on suitable marketing technologies enhances operational efficiency.

Digital First Group Coaching

Digital First Group Coaching Community is an exclusive group program offering coaching and practical guidance for digital marketing leaders, with limited enrollment, regular live sessions, and community support to accelerate implementation and learning.

  • Consistent Learning Opportunities
    The regular coaching calls provide continuous learning and support to implement digital marketing strategies effectively.
  • Fosters Community Interaction
    The Slack group enables continuous communication and collaboration among members, fostering a supportive environment.
  • Enhances Personal Attention
    The limited membership ensures personalized interactions and tailored coaching for each member.
  • Personalized Guidance
    Members receive dedicated coaching time to address specific challenges and strategize effectively.
  • Flexible Participation
    Members can join and leave without being locked into long-term contracts, offering flexibility in participation.
  • Gain Visibility
    Members have the chance to showcase their expertise and work through podcast appearances, enhancing their personal brand.

Keynote Speaking Services

Public speaking engagements focused on digital and social media marketing, customized to audience with case studies, delivered in person or virtually anywhere, and supported by upfront consultation and post-session engagement.

  • Tailor Content Effectively
    Ensure relevance by aligning the speech with audience interests and expectations.
  • Maximize Engagement
    Encourage audience participation, enhancing learning and connection.
  • Deliver Flexibly
    Make presentations accessible to a global audience, regardless of location.
  • Ensure Alignment
    Optimize the speech content and format for maximum impact through early collaboration.
  • Incorporate Real-World Examples
    Make concepts relatable and actionable through industry-specific case studies.
  • Increase Visibility
    Broaden attendance and create buzz through Neal's promotional efforts.

The Age of Influence

The Age of Influence redefines influencer marketing and provides a practical playbook for building your own influencer program and measuring its ROI.

  • Develop An Influencer Program
    Guidelines and frameworks for creating a structured influencer marketing initiative that enhances brand visibility and engagement.
  • Redefine Influencer Marketing
    Helps businesses understand the evolving landscape of influencer marketing and its significance in today's digital ecosystem.
  • Measure Influencer Marketing ROI
    Offers strategies and metrics to gauge the effectiveness and profitability of influencer partnerships.
  • Leverage Data-Driven Marketing
    Encourages leveraging analytics for informed decision-making in influencer strategies.
  • Collaborate With Influencers
    Details ways to partner with influencers to broaden reach and enhance brand credibility.
  • Understand Modern Influencers
    Shines light on how different types of influencers can affect marketing outcomes across various sectors.

Digital Threads

Digital Threads is a practical digital marketing playbook for small businesses and entrepreneurs, covering mindset, channels, content, optimization, automation, and AI to build a measurable, scalable digital presence.

  • Integrate AI For Growth
    Understand how to utilize AI-driven tools and technologies that enhance marketing strategies and effectiveness.
  • Track Your Success
    Establish methods to evaluate the effectiveness of your marketing efforts and achieve sustained growth.
  • Scale Your Marketing Efforts
    Utilize automation strategies to streamline marketing processes and maximize content reach.
  • Boost Online Discoverability
    Use advanced techniques to enhance your online presence and engage with your audience effectively.
  • Engage Your Audience
    Implement proven strategies to strengthen your brand's social media engagement and customer relations.
  • Master Key Channels
    Gain insights on effectively navigating and utilizing essential marketing channels to connect with your audience.
  • Adopt Winning Mindsets
    Learn the critical mindsets that drive successful marketing in the digital age.
  • Enhance Content Strategy
    Develop a diverse and engaging content library, paired with strategies to generate leads effectively.

Maximizing LinkedIn for Business Growth

Maximizing LinkedIn for Business Growth offers a practical approach to mastering LinkedIn for business, including profile optimization, engagement and content strategies, social selling, referral marketing, and leveraging LinkedIn’s latest features.

  • Optimize Your Profile
    Enhance your visibility and appeal on LinkedIn to attract opportunities.
  • Drive Business Growth
    Utilize effective strategies to generate leads and enhance business relationships through social networks.
  • Boost Engagement
    Create compelling content that resonates with your audience and strengthens your personal brand.
  • Build Authentic Influence
    Establish a genuine presence that attracts collaboration and recognition from your network.
  • Increase Audience Interaction
    Implement techniques that foster interaction and connection with your audience.
  • Stay Updated
    Utilize recent functionalities of LinkedIn to stay competitive and effective in your outreach.