Windmills Marketing LLC DBA PDCA Social Unclaimed
Irvine, California, United States of America
PDCA Social is a digital marketing consultancy providing Fractional CMO leadership, speaking, and coaching to help organizations grow through digital-first marketing.
Windmills Marketing LLC DBA PDCA Social is a digital marketing consultancy led by Neal Schaffer that helps organizations grow through a digital-first approach. The firm offers strategic marketing leadership as a Fractional CMO, group coaching, and engaging speaking and training services. Working with a range of clients—from Fortune 500 enterprises to startups—the organization designs data-driven marketing strategies, aligns branding, content, demand generation, and customer acquisition with business goals, and provides practical, ROI-focused guidance. Core capabilities include marketing transformation, content and social media strategy, influencer partnerships, employee advocacy, and social selling programs scaled across channels and markets. Neal Schaffer’s background as an author, university educator, and speaker informs the company’s emphasis on education, mentorship, and hands-on leadership, helping clients build sustainable marketing systems rather than one-off campaigns. The organization prioritizes measurable results, offering consulting, coaching, and educational resources that enable teams to execute modern marketing effectively, iterate programs, and demonstrate ROI. PDCA Social also operates as a platform for thought leadership, publishing books and free resources, delivering webinars, and collaborating with universities to share best practices. The goal is to empower organizations to transform how they market in a digital world while delivering value, guidance, and leadership that drives growth.
To empower organizations to digitally transform their marketing and sales through data-driven guidance, executive leadership, and education that deliver sustainable growth and measurable results.
What we offer
Fractional CMO Services
Gain senior marketing leadership on a part-time basis to achieve strategic goals and drive ROI.
nealschaffer.com/fractional-cmo-services-by-neal-schaffer/Digital First Group Coaching
Join a supportive community for actionable digital marketing insights and guidance.
nealschaffer.com/membership/Keynote Speaking Services
Inspire and educate through tailored keynote speeches on digital marketing strategies.
nealschaffer.com/social-media-keynote-speaker/The Age of Influence
Redefines influencer marketing and delivers actionable strategies for success.
nealschaffer.com/ageofinfluenceDigital Threads
Empowers small businesses with effective digital marketing strategies to thrive.
nealschaffer.com/digitalthreadsamazonMaximizing LinkedIn for Business Growth
Empower your business with proven strategies for maximizing LinkedIn effectiveness and generating leads.
nealschaffer.com/maximizinglinkedinamazonMore information about our offering
Fractional CMO Services
Fractional CMO services provide senior marketing leadership on a part-time basis, helping organizations transform marketing operations, align branding, content, demand generation, and customer acquisition with business goals, and drive ROI through data-driven strategy, technology, and cross-channel execution.
- Expert GuidanceUtilizing insights from a seasoned CMO ensures tailored strategies that meet high-level business objectives.
- Successful Brand EntryImplementing a structured brand launch strategy increases the likelihood of successful market entry and brand recognition.
- Global Market ReachSuccessfully entering new international markets increases revenue potential and brand awareness.
- Enhance Brand VisibilityBy effectively managing influencer partnerships, companies can significantly boost brand visibility within target markets.
- Revitalize Marketing ApproachTransforming marketing practices can significantly enhance customer acquisition and retention rates.
- Leverage Internal AdvocacyEncouraging employees to become brand advocates increases trust and authenticity in marketing efforts.
- Enhanced Social PresenceA well-developed social media strategy strengthens engagement and drives business growth.
- Optimized Content EngagementA renewed digital content strategy improves audience engagement and content effectiveness.
- Cost-Effective MarketingShifting to inbound content marketing reduces costs while improving lead quality.
- Strengthen Executive PresenceEnhancing an executive's online presence boosts brand credibility and thought leadership.
- Improve Tech StackAdvising on suitable marketing technologies enhances operational efficiency.
Digital First Group Coaching
Digital First Group Coaching Community is an exclusive group program offering coaching and practical guidance for digital marketing leaders, with limited enrollment, regular live sessions, and community support to accelerate implementation and learning.
- Consistent Learning OpportunitiesThe regular coaching calls provide continuous learning and support to implement digital marketing strategies effectively.
- Fosters Community InteractionThe Slack group enables continuous communication and collaboration among members, fostering a supportive environment.
- Enhances Personal AttentionThe limited membership ensures personalized interactions and tailored coaching for each member.
- Personalized GuidanceMembers receive dedicated coaching time to address specific challenges and strategize effectively.
- Flexible ParticipationMembers can join and leave without being locked into long-term contracts, offering flexibility in participation.
- Gain VisibilityMembers have the chance to showcase their expertise and work through podcast appearances, enhancing their personal brand.
Keynote Speaking Services
Public speaking engagements focused on digital and social media marketing, customized to audience with case studies, delivered in person or virtually anywhere, and supported by upfront consultation and post-session engagement.
- Tailor Content EffectivelyEnsure relevance by aligning the speech with audience interests and expectations.
- Maximize EngagementEncourage audience participation, enhancing learning and connection.
- Deliver FlexiblyMake presentations accessible to a global audience, regardless of location.
- Ensure AlignmentOptimize the speech content and format for maximum impact through early collaboration.
- Incorporate Real-World ExamplesMake concepts relatable and actionable through industry-specific case studies.
- Increase VisibilityBroaden attendance and create buzz through Neal's promotional efforts.
The Age of Influence
The Age of Influence redefines influencer marketing and provides a practical playbook for building your own influencer program and measuring its ROI.
- Develop An Influencer ProgramGuidelines and frameworks for creating a structured influencer marketing initiative that enhances brand visibility and engagement.
- Redefine Influencer MarketingHelps businesses understand the evolving landscape of influencer marketing and its significance in today's digital ecosystem.
- Measure Influencer Marketing ROIOffers strategies and metrics to gauge the effectiveness and profitability of influencer partnerships.
- Leverage Data-Driven MarketingEncourages leveraging analytics for informed decision-making in influencer strategies.
- Collaborate With InfluencersDetails ways to partner with influencers to broaden reach and enhance brand credibility.
- Understand Modern InfluencersShines light on how different types of influencers can affect marketing outcomes across various sectors.
Digital Threads
Digital Threads is a practical digital marketing playbook for small businesses and entrepreneurs, covering mindset, channels, content, optimization, automation, and AI to build a measurable, scalable digital presence.
- Integrate AI For GrowthUnderstand how to utilize AI-driven tools and technologies that enhance marketing strategies and effectiveness.
- Track Your SuccessEstablish methods to evaluate the effectiveness of your marketing efforts and achieve sustained growth.
- Scale Your Marketing EffortsUtilize automation strategies to streamline marketing processes and maximize content reach.
- Boost Online DiscoverabilityUse advanced techniques to enhance your online presence and engage with your audience effectively.
- Engage Your AudienceImplement proven strategies to strengthen your brand's social media engagement and customer relations.
- Master Key ChannelsGain insights on effectively navigating and utilizing essential marketing channels to connect with your audience.
- Adopt Winning MindsetsLearn the critical mindsets that drive successful marketing in the digital age.
- Enhance Content StrategyDevelop a diverse and engaging content library, paired with strategies to generate leads effectively.
Maximizing LinkedIn for Business Growth
Maximizing LinkedIn for Business Growth offers a practical approach to mastering LinkedIn for business, including profile optimization, engagement and content strategies, social selling, referral marketing, and leveraging LinkedIn’s latest features.
- Optimize Your ProfileEnhance your visibility and appeal on LinkedIn to attract opportunities.
- Drive Business GrowthUtilize effective strategies to generate leads and enhance business relationships through social networks.
- Boost EngagementCreate compelling content that resonates with your audience and strengthens your personal brand.
- Build Authentic InfluenceEstablish a genuine presence that attracts collaboration and recognition from your network.
- Increase Audience InteractionImplement techniques that foster interaction and connection with your audience.
- Stay UpdatedUtilize recent functionalities of LinkedIn to stay competitive and effective in your outreach.