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MSP Sales Partners

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Fractional, turnkey sales departments for MSPs to recruit, train, and run scalable, repeatable sales.

Overview

MSP Sales Partners delivers fractional, turnkey sales leadership and execution for managed service providers. We install a complete sales function inside a client’s business—recruiting the reps, codifying the sales process into repeatable playbooks, and running the function so MSPs can scale without building an in-house team from scratch. Our approach centers on owning the client acquisition system and turning it into a durable asset rather than renting results. We work with MSPs at various growth stages to create a predictable, repeatable pipeline and a true sales department that can operate without the founder’s day-to-day involvement. The organization emphasizes systems over heroics, a disciplined training and coaching cadence, and accountability across the team. With experience supporting hundreds of MSPs and tens of sales reps, MSP Sales Partners offers a continuum of services, from recruiting and onboarding to ongoing management and performance optimization, all tailored to MSPs serving small- to mid-sized businesses. The goal is to help MSPs increase revenue, shorten sales cycles, and build durable, scalable sales capability that remains with the business as it grows.

Mission statement

To help MSPs own a scalable sales engine by delivering end-to-end sales leadership, structured processes, and MSP-specific recruiting.

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What we offer

SDR Accelerator

Service

Streamline your sales development process with structured management and training.

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OSR Accelerator

Service

Streamline your sales function with managed training and accountability for your Outside Sales Rep.

mspsalespartners.com →

Recruiting

Service

Specialized MSP recruiting services ensuring high-quality sales hires for sustained growth.

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Market segments

Outsourced sales management

Fractional management of outside or account sales functions for MSPs, providing ongoing leadership, pipeline ownership, call reviews, coaching, and performance accountability to run a sales department without full-time hires.

Products: OSR Accelerator, SDR Accelerator

Sales development outsourcing

Managed SDR and outbound lead generation programs that install a dedicated SDR manager, structured outbound cadences, coaching, and performance tracking to deliver predictable pipeline for MSPs.

Products: SDR Accelerator

Sales recruiting and placement

Recruiting, screening, and placement of MSP-focused SDRs and outside sales reps, including onboarding toolkits, scorecards from prior placements, and placement guarantees.

Products: Recruiting

Sales process and playbook design

Design and operationalization of repeatable sales playbooks and processes — qualifying and discovery frameworks, proposal templates, objection handling, ramp plans, and pipeline tracking to standardize and scale closing motions.

Products: OSR Accelerator, SDR Accelerator, Recruiting

More information about our offering

SDR Accelerator

SDR Accelerator is a fractional SDR management program for MSPs. We install a dedicated SDR manager and a structured outbound cadence to turn SDR activity into predictable pipeline—without hiring a full-time, $100K manager. Built for MSPs with revenue between 1–5M, starting under $1K per month.

  • Oversee Outbound Activities Effectively
    A dedicated manager ensures consistent performance, accountability, and development for your SDRs, enhancing pipeline generation.
  • Ensure Consistent Lead Generation
    Structured outbound activities lead to a consistent flow of qualified leads, aligning with your business growth.
  • Enhance Performance Regularly
    Regular coaching sessions and metrics tracking ensure that SDRs are continuously improving their skills and results.
  • Align Sales Processes with MSP Needs
    Our approach tailors the sales process to meet the unique challenges and cycles of managed service providers.
  • Drive Consistent Outreach
    A systematic approach fosters better engagement and higher conversion rates, enabling scalable growth.

OSR Accelerator

OSR Accelerator is a fractional management program for your Outside Sales Rep. We document the process, build the playbooks, run weekly call reviews, and hold the rep accountable — so deals close without you in every conversation.

  • Offers Structured Selling Frameworks
    Provides a comprehensive set of tools that guide reps through each stage of the sales cycle, enhancing efficiency and effectiveness.
  • Empowers Consistent Execution
    Ensures every rep follows a proven methodology, which eliminates guesswork and increases chances of closing deals.
  • Facilitates Strategic Oversight
    Connects frontline operations with strategic insights, improving overall performance accountability.
  • Enhances Sales Skills Continuously
    Provides regular feedback and development opportunities, fostering a culture of growth and improvement.
  • Provides Visibility on Sales Health
    Enables tracking of sales activities and forecasting, ensuring sustained alignment with goals.
  • Accelerates New Hire Onboarding
    Sets clear milestones and expectations to ensure that new hires are productive quickly.

Recruiting

Sales recruiting tailored for MSPs. We hire MSP-focused SDRs and OSRs, domestic or abroad. We have 100+ SDR hires and a dozen-plus OSR placements in the past two years. Pair it with an Accelerator and the placement carries a 12-month guarantee.

  • Finds MSP-Specialized Sales Talent
    Our recruiters are experienced in the MSP niche, ensuring tailored placements that fit specific needs.
  • Enhances Candidate Selection
    Our scorecards provide metrics that accurately assess candidates' qualifications, leading to better hiring outcomes.
  • Facilitates Fast Onboarding
    Our structured onboarding process equips new hires with the necessary skills to ramp up quickly and effectively.
  • Offers Peace of Mind
    This guarantee ensures satisfaction with placements, minimizing the risk of poor hiring decisions.
  • Simplifies Cost Management
    Clients are presented with clear pricing structures, allowing for better budget planning.

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