MotionPoint

Manage ongoing multilingual website localization with automated workflows, brand-aligned translation, targeted human review, and expert support.

Connect translation to existing workflows to scale brand-aligned multilingual content while keeping control of review and publishing.

Helps marketing teams create brand-consistent, culturally relevant content for new markets with AI-powered adaptation and optional expert review.

Connects digital systems to localization workflows, helping teams deliver multilingual content across channels and formats.

Helps brands reach and engage audiences across markets with culturally relevant content, localized SEO, and adapted performance campaigns.

Localizes software and digital experiences for global markets while helping teams maintain brand consistency and accelerate releases.

Reach audiences across channels with professionally translated and localized multimedia assets delivered in the desired format.

Translation and ongoing management of multilingual websites, including content detection, localized publishing, dynamic content support, and website quality assurance.

Products: MP Concierge, Connected Platform

Management of multilingual content workflows, translation tasks, reviews, and publishing, with centralized terminology, style rules, and translation memory to maintain consistency.

Products: Connected Platform, MP Concierge, Translation API

Localization and internationalization of user interfaces, help and product documentation, including i18n code scanning, UI adaptation and TM-driven workflows.

Products: Software Localization Services, Translation API, Connected Platform

Cultural adaptation and creative rewriting of marketing and advertising content to preserve tone, emotion, and effectiveness in target markets.

Products: Multilingual Marketing Services, Transcreation for Marketing Platform

Professional translation of documents, images, audio, and video, including multilingual desktop publishing, subtitling, dubbing, and preservation of content formatting.

Products: Multimedia Translation Services, Translation API

MP Concierge

MP Concierge is MotionPoint’s website localization subscription, combining MP Core, Adaptive Translation™, and Beyond Word Services. MP Core detects and routes new or updated website content, supports translation management and integrations, and can publish translated pages while preserving the source site’s presentation. Adaptive Translation™ reuses prior translations, aligns output with brand guidance, and scores quality to help direct optional human review. Beyond Word Services adds customer support, translation, web engineering, quality assurance, localized glossaries and style guides, and guidance on post-translation processes. Customers can use managed or connected workflows to localize ongoing website content, including dynamic content and multiple formats.

• Preserve Brand Voice Across Languages
  Apply brand tone, style, terminology, and product-name preferences to support consistent messaging across target languages.
• Reduce Internal Translation Work
  Let MotionPoint manage localization workflows and related services, or retain review and publishing control through connected workflows.
• Keep Multilingual Content Current
  Automatically identify and route new or changed website content for translation so localized pages can stay aligned with the source site.
• Review And Publish Translations
  Choose automatic publishing or review translations in context, make edits, and retain control over staging and go-live timing when using connected workflows.
• Direct Human Review Where Needed
  Use quality scores to identify translations for additional review and focus professional editing on content that needs it.
• Connect Translation To Existing Systems
  Integrate translation with websites and existing platforms using proxy technology, APIs, connectors, or plugins.
• Reuse Translations And Maintain Terminology
  Reuse existing translations and manage brand-specific terminology to support consistency and reduce duplicate translation work.
• Localize Complex Digital Content
  Support localization for websites, portals, applications, catalogs, dynamic content, and multiple content formats.
• Track Translation Progress
  Monitor project status, translation progress, and tickets in one place across languages.
• Support Global Search Visibility
  Manage translated keyword mappings and generate a global sitemap to help search engines discover and index alternate-language pages.
• Validate Localized Website Quality
  Check localized content and critical website interactions to identify misalignments and other issues.
• Access Expert Localization Support
  Work with support staff, a dedicated representative, translators, web engineers, and quality assurance analysts throughout localization.
• Choose A Suitable Review Process
  Get expert guidance on post-translation processes based on localization requirements and budget.
• Maintain Localized Brand Guidance
  Use localized glossaries and style guides to guide terminology and help translations resonate with regional and language-specific audiences.
• Deploy Easily And Offer Preferred Languages
  Set up translation without technical expertise and offer first-time visitors a language experience based on location and browser preference.
• Launch A Translated Website Faster
  Receive a fully translated website in 60 days or less, according to the service description, with support for quality and site functionality.
• Improve Multilingual Site Search
  Map original-language search terms to translated equivalents so visitors can find relevant information across languages.
• Enable Encrypted Connections
  Enable SSL certificates to establish encrypted website connections and protect user information.

Connected Platform

MotionPoint’s Connected Platform integrates Adaptive Translation™ with websites, CMSs, ecommerce systems, and other platforms through APIs and pre-built connectors. New content can be sent for translation based on publishing triggers, processed with brand-aligned translation and quality evaluation, and returned ready for staging. Customers review and publish translated content using their own workflows, retaining control over quality and go-live timing. The platform supports dynamic content, product catalogs, and frequent updates, with connectors for systems including Adobe Experience Manager, Drupal, WordPress, Figma, and Salsify.

• Connect Translation To Existing Systems
  Integrate translation into existing platforms and localization workflows using APIs or connectors, without custom development for most platforms.
• Deliver Brand-Aligned Translations
  Apply brand voice and terminology with built-in quality evaluation, and focus human review where needed.
• Control Translation Review And Publishing
  Keep control over review and decide when translated content is published using the customer’s own workflow.
• Align Translation With Publishing Cadence
  Trigger-based delivery sends content for translation in step with publishing activity, helping keep translation workflows aligned with content updates.
• Scale Translation Across Growing Content
  Support dynamic content, product catalogs, and frequent updates as content needs grow without additional development overhead.
• Receive Content Ready For Staging
  Move translated content into staging without copy-and-paste work or format conversion.
• Connect Through Platform Integrations
  Use connectors for supported platforms or integrate custom CMSs and applications through the API.

Transcreation for Marketing Platform

MotionPoint’s self-serve platform adapts marketing content for target languages, markets, and cultures. Users upload assets and select target markets and languages; AI reshapes messaging using brand guidelines, glossaries, tone preferences, and character limits. The platform supports multiple brand voices, a range of content formats, and optional native-speaker review alongside automated quality checks. It is designed for campaign assets such as social posts, blogs, ads, emails, PDFs, and brochures, helping preserve message intent and brand voice while making content culturally relevant.

• Adapt Messaging For Local Markets
  Reshape marketing messages to reflect local language and cultural nuances, helping content resonate with audiences in each target market.
• Preserve Brand-Critical Language
  Apply brand guidance and protect reserved terms across localized content, supporting consistent messaging and terminology in different languages.
• Prepare Market-Ready Marketing Content
  Manage intake and targeting through a self-serve workflow, then receive culturally adapted content ready to launch in target markets.
• Tailor Brand Voice By Campaign
  Adapt tone and messaging to different regions, product lines, or campaigns while keeping content aligned with the brand.
• Target Content To Specific Audiences
  Choose target languages and markets and shape content for the distinct needs of regions and buyer personas.
• Adapt Assets Across Content Formats
  Work with a variety of marketing assets and receive final-ready content formatted for the original layout.
• Validate Content With Native Reviewers
  Add native-speaker review to check linguistic and cultural accuracy, confirm intent, and assess whether messaging resonates locally.
• Check Brand Accuracy And Fluency
  Use automated AI checks as part of the quality workflow to assess brand accuracy and fluency across transcreated content.
• Carry Meaning Across Languages
  Combine translation clarity with the tone and emotional nuance of transcreation to help marketing messages remain meaningful across cultures.

Translation API

MotionPoint’s Translation API connects devices, publishing platforms, and business systems to its professional localization services. It supports translation workflows for digital content across channels, including mobile apps, portals, product information management systems, and marketing automation software. The API supports multiple text, mobile app, and image formats, connects teams with professional linguists, and includes ongoing endpoint maintenance and a sandbox for testing translation requests.

• Connect Diverse Content Systems
  Integrate translation services with platforms and applications including mobile apps, product information management systems, portals, and marketing automation software.
• Connect Content To Professional Linguists
  Route content through a translation workflow connected to professional linguists, with translated content available for reuse across channels and assets.
• Translate Content In Multiple Formats
  Submit supported formats such as XLIFF, HTML, JavaScript, JSON, SRT, and RESX for translation through the API.
• Localize Mobile App Content
  Use supported Android and Apple iOS file formats to translate content for web, native, and hybrid mobile apps.
• Reuse Previously Translated Content
  Draw on translation memory and reuse translations across channels to avoid repeated translation work.
• Localize Common Image Formats
  Send supported source images and receive localized replicas for target-language experiences.
• Keep API Endpoints Updated
  Rely on MotionPoint for ongoing maintenance and upgrades to API endpoints and supporting technology.
• Track Translation Request Progress
  Receive request status information and completion notifications for translation work.
• Test Requests Without Real Orders
  Explore submitting and retrieving translation content in a sandbox without creating actual translation orders.

Multilingual Marketing Services

MotionPoint’s multilingual marketing services help organizations create, adapt, and optimize content and campaigns for global and local markets. Services include multilingual SEO, content marketing, and performance marketing. Work can include localized keyword research, metadata optimization, internationalization, off-page optimization, content and competitor gap analysis, culturally adapted content, localized ads and email, campaign localization, audience insights, and performance analysis.

• Improve Search Visibility Across Markets
  Localized keywords, metadata, internationalization, and off-page optimization help improve visibility in target-market search results. Content and competitor gap analysis identifies opportunities to strengthen performance in each language.
• Create Content For Global Audiences
  Create and adapt content for international audiences while preserving the brand’s voice and authority.
• Preserve Message Intent Across Languages
  Adapt messaging beyond literal translation, carrying its intent, style, tone, and context into target languages and cultures.
• Optimize Ads For Local Markets
  Adapt paid ad copy and designs for local markets, taking regional search trends and social behaviors into account.
• Tailor Campaigns To Target Markets
  Localize campaign keywords, ad creative, and landing pages to suit each target market.
• Adapt Visuals For Target Markets
  Localize images and videos to make visual content appropriate and relevant for each target market.
• Communicate Value Across Cultures
  Adapt sales and product marketing materials to communicate the value proposition across different cultures.
• Make Emails Resonate With Local Audiences
  Adapt email content for cultural relevance so campaigns are suited to audiences in different markets.
• Refine Targeting With Audience Insights
  Use demographic and psychographic customer insights to refine targeting strategies for international audiences.
• Optimize Campaigns For Market Impact
  Monitor and analyze campaign performance with a focus on return on investment, then adjust strategies across markets.

Software Localization Services

MotionPoint’s Software Localization Services adapt software interfaces, customer portals, mobile apps, product information, and marketing automation content for global markets. Adaptive Translation combines automated workflows with translation memory, quality checks, and human input where needed. The service integrates with existing technology stacks and supports ongoing content changes, helping teams preserve brand voice and product terminology while reducing manual translation work.

• Localize Secure Portal Experiences
  Provide multilingual portal and login experiences that adapt to content changes while supporting secure environments.
• Accelerate Mobile App Releases
  Localize app content for international users while limiting manual review to cases where human input is needed.
• Connect Existing Technology Stacks
  Integrate translation with existing systems to automate workflows and reduce developer effort.
• Adapt Product Feeds For Markets
  Prepare product information for different markets while preserving accuracy and alignment with product taxonomy.
• Reuse Translations And Preserve Terminology
  Reuse existing translations and apply style guides and glossary terms to maintain consistency and avoid paying again for exact translations.
• Focus Human Review Where Needed
  Use human input where necessary while automated workflows and quality checks support accurate, brand-aligned translations.
• Receive Translations Within One Business Day
  Get assigned new translations typically completed within one business day after launch.
• Streamline Marketing Translation Workflows
  Connect translation to marketing automation processes to shorten campaign localization cycles and maintain campaign messaging.
• Track Translation Project Progress
  Assign translation jobs and monitor progress to keep teams informed and involved.

Multimedia Translation Services

MotionPoint provides professional translation and localization for online and offline documents, video, audio, and other omnichannel assets. Services include document translation, video and audio localization with subtitling and dubbing, and multilingual desktop publishing that preserves formatting in tools such as Photoshop, InDesign, and QuarkXPress. The process matches translators to projects by industry or subject-matter expertise, establishes style guides, glossaries, and translation memory, and selects appropriate translation workflows, proofreading, file preparation, and formatting. Project management and verification support quality. Customers review translated files and provide feedback before receiving final files in their desired format by the due date.

• Translate Documents Across Formats
  Translate online and offline documents, marketing materials, sales assets, and animated images to support multilingual communication across channels.
• Localize Video And Audio
  Adapt video and audio content for multilingual audiences with subtitling and dubbing options.
• Preserve Translated Document Formatting
  Keep formatting intact after translation using multilingual desktop publishing for files handled in supported tools.
• Match Translators To Project Expertise
  Identify translators with relevant industry or subject-matter expertise for the project.
• Maintain Brand Voice Across Channels
  Use style guides, glossaries, and translation memory to support a consistent brand voice across translated content and channels.
• Review And Receive Final Files
  Review translated files, provide feedback, and receive final files in the desired format by the due date.
• Configure Translation Workflows
  Choose translation types and processes, including proofreading, as well as the file preparation and formatting needed for the project.